Refinery Gym

What Refinery Gym does

Refinery Gym is a single-location brick-and-mortar fitness facility operating in Champaign, Illinois, serving individual members, corporate clients, and seniors in the Champaign-Urbana market. The facility offers three core service pillars: monthly memberships, personal training, and group fitness classes. Its group fitness programming is built on licensed content partnerships with LES MILLS (BodyCombat, BodyPump, BodyBalance), Zumba, Barre, and the senior-focused Silver Sneakers program, supplemented by a certified personal training staff of approximately seven trainers holding diverse credentials (NASM, ISSA, CrossFit, RKC, Precision Nutrition) and an on-site smoothie bar as an ancillary amenity.

The business model is hybrid revenue: recurring memberships priced at $45-50 per month with both month-to-month and 12-month options, personal training packages (including a bundled membership that waives dues when a minimum training package is maintained), paid group fitness classes, and corporate wellness packages for employer-sponsored accounts. The technology stack is non-proprietary — MindBody is used for scheduling and membership management and Google Forms for client intake — with no in-house software, AI, or data platform. There is no disclosed funding, multi-location footprint, or scaling plan; the business operates as a local services company whose competitive position rests on licensed branded programming, trainer credentials, and community-based member engagement.

Name

Refinery Gym

Website

https://refineyourself.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Refinery Gym is a single-location fitness facility in Champaign, IL offering memberships, personal training, and group classes (LES MILLS, Zumba, Barre, Silver Sneakers) to individual members, corporate clients, and seniors in the Champaign-Urbana market.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness facility memberships
• Personal training services
• Group fitness classes
• Corporate wellness programs
• Senior fitness programs

Headquarters

HQ city

Champaign

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Monthly recurring revenue from individual and corporate gym memberships. Members pay monthly fees ranging from $45-50/month depending on contract terms. Includes access to gym facilities, group fitness classes, towel service, sauna, and smoothie bar.
2. Personal Training Sessions: One-on-one personal training services provided by certified trainers. Clients meet with trainers 2-4 times per week on average. Personal training can waive membership dues for clients training at least 4 hours per month.
3. Smoothie Bar: In-house smoothie bar offering post-workout beverages and nutritional products to members and non-members.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Refinery Gym operates a single-location fitness facility in Champaign, Illinois, offering individual gym memberships, certified personal training, and instructor-led group fitness classes. Memberships include access to weight and cardio equipment, unlimited group classes, an in-house smoothie bar, sauna, and towel service. The gym also markets corporate wellness packages to local businesses and Silver Sneakers programming for older adults.

Product overview

Refinery Gym is a fitness facility offering a multi-tiered membership model with three core service pillars: Individual Membership (month-to-month and 12-month contract options), Personal Training (with certified trainers and a membership waiver program for frequent trainees), and Group Fitness Classes. The gym operates licensed LES MILLS class formats (BodyCombat, BodyPump, BodyBalance) alongside Zumba, Barre, Total Body Sculpt, and Silver Sneakers programming for seniors. All memberships include amenities such as in-house smoothie bar, sauna facilities, and towel service. Corporate memberships are available as an add-on. The facility uses MindBody Online for booking and management, and integrates with Google Forms for personal training intake.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Recurring gym membership for individual consumers, available as either a no-commitment month-to-month plan at $50/month or a 12-month contract at $45/month, both with a $75 enrollment fee. Includes unlimited group fitness classes, towel service, in-house smoothie bar access, and sauna use. Discounts are available for service members, students, and seniors, and an annual paid-in-full option offers a 5% discount ($513/year).
• Personal Training One-on-one training sessions delivered by certified personal trainers, including a fitness evaluation, a personalized exercise program, and supervised exercise. Sessions typically occur 2-4 times per week. Members who train at least 4 hours per month qualify for a Personal Training Membership that waives standard dues (up to $45/month savings) and may have the enrollment fee waived upon enrolling in personal training.
• Group Fitness Classes Instructor-led group fitness classes included with membership, including LES MILLS licensed formats (BodyCombat martial-arts inspired cardio, BodyPump total body strength, BodyBalance yoga/tai chi/pilates blend, with BodyBalance available in a 30-minute Express format), Zumba, Barre, Total Body Sculpt, and Silver Sneakers senior programming (Chair Yoga, Gentle Yoga). BodyCombat classes can burn up to 570 calories per session.
• Corporate Membership Gym membership packages offered to local businesses as an employee wellness benefit, including potential group discounts. Pricing is not publicly disclosed and is coordinated through direct outreach to Chris Chesnut via email or phone (217-355-4444).

Quantifiable outcome

• BodyCombat classes can burn up to 570 calories per session

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YMCA: Community-based, membership-driven fitness organization offering group classes, personal training, and senior programming (including SilverSneakers-licensed offerings). Closest analogue to Refinery's community gym + senior fitness positioning.
• CrossFit (Affiliates): Coach-led group strength and conditioning format with strong community and personal training culture. Comparable to Refinery in combining coached group workouts with individualized programming.
• F45 Training: Group fitness franchise focused on functional,教练-led 45-minute workouts. Comparable to Refinery in combining group classes with a personal training culture, though via a franchised model.
• Orange Theory Fitness: Boutique group fitness franchise offering heart-rate based group training with personal coaching elements. Highly comparable to Refinery's group fitness + personal training hybrid model at the consumer-experience level.

Broad incumbents

• Life Time Fitness: Premium fitness club chain with extensive amenities, group classes, and personal training. Competes with Refinery for higher-spending fitness consumers in metro areas, though at substantially higher price points.
• Gold's Gym: Established national gym brand with personal training, group classes, and amenities. Competes with Refinery in the mid-market fitness segment with broader scale.
• Anytime Fitness: 24/7-access franchise gym chain with personal training services. Competes in the same accessible, membership-based tier as Refinery, often with similar mid-tier price points.
• Planet Fitness: Largest low-cost gym chain with $10-25/month memberships. Competes with Refinery for price-sensitive fitness consumers, particularly students and seniors in Champaign's market.
• Crunch Fitness: National gym chain offering memberships, group fitness classes, and personal training. Comparable to Refinery in offering multi-tier memberships with group class inclusions at accessible price points.

Emerging players

• Club Pilates: Boutique Pilates franchise with group reformer classes. Comparable to Refinery's Barre and Pilates offerings (e.g., Hannah Mustered's Barre/Pilates certification) at a more specialized niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/refinery-gym-champaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refinery Gym