Reflex Print
Reflex Print is a UK-based commercial printing company in Burton upon Trent serving SMBs, event organisers, property/construction firms, and individuals via e-commerce, offering business cards, signage, large-format displays, and promotional merchandise with in-house design and nationwide delivery.
- Company typePrivate
- Founded1999
- HeadquartersBurton upon Trent, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reflex Print does
Reflex Print is a UK-based commercial printing company headquartered in Burton upon Trent, England, operating an e-commerce platform serving small and medium businesses, event organisers, property and construction firms, schools, charities, and individual consumers across the United Kingdom. Founded by Gary circa 1999 and building on the John Mackie Printers heritage from the 1970s, the company runs a one-stop print shop with an 8-person in-house team covering design, production, finishing, and accounts.
The product portfolio spans core commercial print (business cards, flyers, leaflets, booklets, NCR forms, stationery, labels), large-format display (PVC banners, roller banners, posters, Correx, Foamex and aluminium signage, flags, tablecloths, plan printing, strut cards), and promotional merchandise (branded pens, notebooks, lanyards, car air fresheners). Production combines offset and digital printing with newly invested large-format and embroidery equipment, and the firm offers textured printing as a premium finishing technique. The e-commerce storefront is powered by the Online Print Solution web-to-print platform, with payments handled by Stripe and fulfilment shipped via DPD, DHL, and Royal Mail, supplemented by click-and-collect at the Burton upon Trent facility.
The business model is transaction-driven: pay-as-you-go unit pricing on every SKU with upfront payment, bespoke quotes for larger or non-standard orders, and an optional in-house design service billed separately. Go-to-market is predominantly direct-to-consumer via the website, with phone and email support, content marketing through a blog, and local SEO targeting the Burton-upon-Trent catchment. Customer segments are diversified across SMBs, events, property/construction, and individuals, and the firm explicitly targets trade shows and exhibitions as a demand vertical.
Reflex Print firmographics
Firmographics- Name
- Reflex Print
- Legal name
- Reflex Print
- Website
- https://reflexprint.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reflex Print is a UK-based commercial printing company in Burton upon Trent serving SMBs, event organisers, property/construction firms, and individuals via e-commerce, offering business cards, signage, large-format displays, and promotional merchandise with in-house design and nationwide delivery.
- Ownership category
- akta.pro rank
Reflex Print industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)
- SIC
- Commercial Printing (2750)
- akta.pro industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion ServicesLarge-Format & Specialty Printing (Signage, Posters, Displays)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)
Keywords
Where Reflex Print is headquartered
LocationHeadquarters
- HQ city
- Burton upon Trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reflex Print business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Print Products Sales: One-time transaction model for custom printed products including business cards, flyers, banners, signage, promotional items, and branded clothing. Payment is taken upfront at time of order.
- Design Services: Professional design service available for an additional charge to help customers create print-ready artwork.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Desk Pads - A6 to A3 sizes, 25-100 sheets per pad |
| Unit Pricing | Pay-as-you-go | Plan Printing - A2, A1, A0 sizes in black & white or colour |
| Unit Pricing | Pay-as-you-go | Printed Posters - A5, A4, A3 sizes on silk or gloss paper |
| Unit Pricing | Pay-as-you-go | Large Posters - A2, A1, A0 sizes on 200gsm premium paper |
| Unit Pricing | Pay-as-you-go | Curve Flags - 2.4m, 3m, 4m heights |
| Unit Pricing | Pay-as-you-go | PVC Banners - Custom sizes up to 10m x 3m |
| Unit Pricing | Pay-as-you-go | Car Air Fresheners - Custom shapes up to 80x80mm |
| Unit Pricing | Pay-as-you-go | Correx Signs - A4 to A0 sizes, 4mm fluted polypropylene |
| Unit Pricing | Pay-as-you-go | Foamex Signs - A4 to A0 sizes, 3mm and 5mm PVC foam |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Reflex Print product offering
Product offeringCore offering
Reflex Print is a UK-based commercial printing company that produces custom-printed physical products on demand, including business cards, flyers, booklets, NCR forms, stationery, large-format banners, signage, flags, tablecloths, and promotional merchandise. Products are manufactured in-house at their Burton upon Trent facility using offset, digital, large format, and embroidery equipment, with online ordering, artwork upload, and optional in-house design services.
Product overview
Reflex Print is a UK-based commercial printing company offering a comprehensive portfolio of print-on-demand products. Their core offering consists of business printing (business cards, flyers, leaflets, booklets, NCR forms, stationery) combined with large-format display printing (banners, posters, signage, flags, tablecloths) and promotional merchandise (pens, notebooks, lanyards, car air fresheners). The company provides in-house design services and operates an e-commerce platform where customers can upload artwork and order products. Recent investments have enhanced large format and embroidery equipment capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Cards High-quality printed business cards available in silk, uncoated, or premium finishes with optional Spot UV or foiling for luxury branding impact, designed for businesses and professionals.
- Flyers and Leaflets Full-colour printed flyers and folded leaflets on gloss, silk, or uncoated stock, available in A5, A6, DL, and custom sizes for marketing and promotional use.
- Business Stationery Professional stationery including letterheads, compliment slips, and presentation folders printed on premium paper stocks for corporate and small business use.
- Booklets & Brochures Custom printed booklets available in stapled, wiro bound, or saddle stitched formats for brochures, catalogues, guides, and order of service booklets.
- NCR Printing Carbonless NCR pads, books, and loose sets for invoices, receipts, delivery notes, and order forms in duplicate or triplicate.
- Labels and Stickers Custom stickers printed on sheet format for product labels, promotional stickers, and address labels across various industries.
- Promotional Items Branded promotional merchandise including pens, notebooks, car air fresheners, lanyards, and eco-friendly bamboo products for marketing campaigns and events.
- Roller Banners Durable pull-up banners for trade shows, exhibitions, and retail spaces, supplied with carry case for easy transport.
- PVC Banners Weatherproof custom PVC banners up to 10m x 3m, printed in full colour on 440gsm waterproof material with hemmed edges and eyelets.
- Printed Posters Posters in A5, A4, A3 sizes on silk or gloss paper with optional lamination and encapsulation, minimum order 10 posters.
- Large Posters Large format posters in A2, A1, and A0 sizes printed on 200gsm premium paper for retail displays, trade shows, and events.
- Foamex Signs Rigid PVC foam board signs in 3mm and 5mm thickness, suitable for indoor and outdoor applications with optional gloss or matt lamination.
- Correx Signs Lightweight fluted polypropylene signs ideal for temporary estate agent boards, construction sites, and event signage.
- Aluminium Signs (Dibond) Weather-resistant 3mm aluminium composite signs for shop frontage, site boards, and long-term outdoor signage.
- Plan Printing Large format architectural and CAD plan printing in A2, A1, and A0 sizes in black & white or colour on 90gsm paper.
- Feather Flags Vibrant feather flags in 2.4m, 3m, and 4m heights printed on 115gsm knitted polyester, suitable for indoor and outdoor events.
- Curve Flags Sleek curved display flags with single or double-sided printing, ideal for premium brand displays at events.
- Teardrop Flags Compact teardrop-shaped flags available in 2m-3.2m sizes for stylish event and retail displays.
- Printed Tablecloths Full-colour printed tablecloths on 210gsm recycled polyester fabric, designed to fit 6ft or 8ft tables for exhibitions and events.
- Strut Cards Self-supporting printed cards with easel back for counter displays and point of sale applications.
- Desk Pads Custom printed desk pads in A6 through A3 sizes on 120gsm uncoated paper, glued to greyboard backing, available in 25-100 sheet pads.
- Calendars Custom printed calendars including stapled wall calendars, wirobound calendars, and wall planners for corporate and personal use.
- Greeting Cards Custom printed greeting cards including Christmas cards for businesses and individuals.
- Packaging Tape Custom printed packaging tape for branded sealing of parcels and packages.
- Exhibition Essentials Curated collection of print products for trade shows including posters, banners, flyers, notebooks, pens, lanyards, and tablecloths bundled for event organisers.
- In-House Design Service Professional design service available for an additional charge to help customers create print-ready artwork, including pre-flight artwork checks.
Companies that use Reflex Print
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Reflex Print technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Reflex Print partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- StripecoreThird-party payment processor for secure handling of credit/debit card transactions. Stripe handles all payment data processing and security, ensuring PCI compliance for customer transactions.
- Online Print SolutioncoreWeb-to-print solution platform powering the Reflex Print website, including product catalogue, ordering system, and payment processing infrastructure.
- DPDcorePrimary courier partner for mainland UK deliveries. Provides tracking and estimated delivery windows for customer orders.
- DHLcoreCourier partner for UK deliveries. Handles larger or pallet shipments as required by order size and weight.
- Royal MailminorUsed for smaller orders where time slots cannot be guaranteed. Backup delivery option for low-value or lightweight items.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Reflex Print competitors and assessment
Company assessmentDirect peers
- instantprint: UK-based online commercial printer offering business cards, flyers, booklets, banners, and signage with next-day turnaround. Directly competes with Reflex Print across the same core SMB and event-organiser segments in the UK market.
- Tradeprint: UK online trade printer serving resellers and direct customers with business stationery, large-format, and signage. Closely comparable in product breadth and emphasis on quick-turnaround e-commerce ordering for UK SMBs.
- MOO: Online-first commercial printer specialising in business cards, flyers, and branded stationery for SMBs and creative professionals, with custom print finishes. Closest comparable to Reflex Print in product mix and customer base, though operating at significantly larger scale.
- Printed.com: UK web-to-print platform providing business printing, large-format signage, and promotional products with online ordering. Comparable product catalogue, target customer, and e-commerce-led GTM motion to Reflex Print.
- Solopress: UK-based online printing company offering a broad range of business printing, signage, and promotional products at competitive prices. Directly comparable on geography, customer base, and e-commerce-led delivery model.
Others
- 4over: US-based wholesale print marketplace connecting trade customers with commercial printers. Comparable commercial printing product mix (business cards, signage, large format) but focused on reseller channel rather than direct SMB end customers.
Broad incumbents
- Vistaprint: Global online printing giant owned by Cimpress, offering business cards, marketing materials, signage, and promotional products to SMBs worldwide. Operates at massive scale across the same product categories as Reflex Print but with vastly broader geographic reach and automated production.
- FedEx Office: National printing and shipping services chain offering business cards, banners, posters, and signage with walk-in and online ordering. Broad incumbent in the same SMB print category but bundled with shipping and retail convenience.
- Pixartprinting: European web-to-print platform owned by Cimpress offering commercial printing, large format, and signage across multiple European countries. Comparable on product mix and e-commerce GTM, though operating pan-European rather than UK-local.
Regional players
- Creative Print Group: Mid-sized UK commercial printer with similar offering of business printing, signage, and promotional products to a regional customer base. Comparable product mix and SMB focus, with a somewhat broader but still UK-domestic footprint than Reflex Print.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reflex Print social profiles
Digital presenceReflex Print financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflex Print leadership team
Management profileNumber of profiles
Profiles8 records
Reflex Print funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflex Print M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflex Print
What does Reflex Print do?
Reflex Print is a UK-based commercial printing company that produces custom-printed physical products on demand, including business cards, flyers, booklets, NCR forms, stationery, large-format banners, signage, flags, tablecloths, and promotional merchandise. Products are manufactured in-house at their Burton upon Trent facility using offset, digital, large format, and embroidery equipment, with online ordering, artwork upload, and optional in-house design services.
Is Reflex Print a public or private company?
Reflex Print is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflex Print founded?
Reflex Print was founded in 1999. It employs 1 to 10 people.
Where is Reflex Print based?
Reflex Print is headquartered in Burton upon Trent, United Kingdom, in the Europe region.
How does Reflex Print make money?
Two revenue lines are on record. Print Products Sales are the primary driver. The others are design Services.
Who are Reflex Print's main competitors?
Direct peers on record are instantprint, Tradeprint, MOO, Printed.com and Solopress. 4over is listed as an others. Broad incumbents are Vistaprint, FedEx Office and Pixartprinting. Creative Print Group is listed as a regional player.
Does Reflex Print have an API?
No public API is recorded for Reflex Print.
What industry is Reflex Print in?
Reflex Print's product category is Commercial Printing Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323111 and its SIC code is 2750.