Reformers
Reformers is a Porto-based Portuguese non-profit that runs year-long intergenerational learning programs, pairing volunteer mentors with seniors who choose weekly activities, supplemented by the Festival TNT and Payback community-projects. It is funded through municipal and institutional partnerships rather than commercial revenue.
- Company typePrivate
- Founded2017
- HeadquartersPorto, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reformers does
Reformers is a Portuguese non-profit social impact organization headquartered in Porto that addresses senior social isolation and ageism through structured intergenerational learning programs. Founded in 2017 as an initiative of the parent entity Movimento Transformers (which had operated for 11 years working with children and youth at risk of exclusion), Reformers connects volunteer mentors ("mentoras") with groups of seniors for weekly talent-sharing sessions over the course of a year. Seniors choose the activities they wish to learn, with the program spanning an unusually broad range — kickboxing, hip-hop, skating, surf, macramé, sewing, molecular cooking, samba, skate, ballet, guitar, drawing, writing, cycling, and others — operationalized under the "Vale Tudo" (Anything Goes) principle.
The core product is the Intergenerational Learning Program, supplemented by two additional program layers: the Festival TNT (Todos Nós Transformamos), an annual intergenerational celebration festival, and the Payback component, in which each cohort identifies a local social problem and produces a community output (examples include a recipe book, a sustainable agriculture guide, and a preschool emotion dictionary). Programs are delivered through a network of institutional partners including parish social centers, elderly solidarity associations, residential care facilities, and municipal governments across the Porto region and the Fundão municipality.
The business model is non-commercial. Reformers has no pricing model, no paid products, and no disclosed revenue figures. Operations are funded through partnerships with local government entities (e.g., Junta de Freguesia de Paranhos, Câmara Municipal do Fundão), social organizations, and at least one investor/financial backer. The organization has 9 employees and is led by a small team including named members Joana and Gabi. There is no proprietary technology platform; the organization's website (reformers.pt) functions as a marketing and recruitment channel rather than a product. Media coverage in Expresso, SIC, RTP, Porto Canal, and DNotícias, along with the 2021 Prémios Seniores Award, supports brand credibility but does not constitute a technology or revenue moat.
Reformers firmographics
Firmographics- Name
- Reformers
- Legal name
- Reformers
- Website
- https://reformers.pt
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reformers is a Porto-based Portuguese non-profit that runs year-long intergenerational learning programs, pairing volunteer mentors with seniors who choose weekly activities, supplemented by the Festival TNT and Payback community-projects. It is funded through municipal and institutional partnerships rather than commercial revenue.
- Ownership category
- akta.pro rank
Reformers industry classification
Industry- Product category
- Senior Community Social Programs
- NAICS
- Civic and Social Organizations (81341), Civic and Social Organizations (813410), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK)
- akta.pro secondary industries
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Civic, Citizenship & Community Engagement Education (EDAAAEAI), Community Foundations (BPAGAKAB)
Keywords
Where Reformers is headquartered
LocationHeadquarters
- HQ city
- Porto
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Reformers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Social Impact Funding: Reformers operates as a social impact organization funded through partnerships with local government entities, social organizations, and community partners rather than commercial revenue generation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Reformers product offering
Product offeringCore offering
Reformers is a Portuguese non-profit social impact organization that connects volunteer mentors with senior citizens through weekly intergenerational learning sessions held over a one-year program, where seniors choose the activities they want to learn (kickboxing, hip-hop, surf, macramé, ballet, molecular cooking, skate, and others). The core offering is delivered through three components: the weekly Intergenerational Learning Program, the Festival TNT (Todos Nós Transformamos) intergenerational celebration, and "Payback" community projects in which groups identify and solve local social problems using the skills they have learned. Programs are delivered free of charge to participants in community settings across Porto and Fundão, Portugal.
Product overview
Reformers is a social impact organization that connects volunteer mentors (mentoras) with senior citizens through weekly intergenerational learning activities. The program operates as a community-based initiative where seniors choose talents they want to learn from a diverse range of activities (kickboxing, macramé, surf, sewing, molecular cooking, samba, skate, ballet, and more). The program includes a Festival TNT (Todos Nós Transformamos) celebration and a 'Payback' component where groups identify and solve social problems in their community using their learned skills.
Differentiator
Problem solved
Functional benefit
Brands
- Festival TNT - Todos Nós Transformamos: An intergenerational festival of celebration organized by Reformers.
Products and services
- Intergenerational Learning Program Weekly year-long talent-sharing activities connecting volunteer mentors with senior citizens across Porto and Fundão; seniors self-select activities from kickboxing, hip-hop, surfing, macramé, ballet, molecular cooking, skate, sewing, guitar, drawing, writing, cycling, and more. Delivered free of charge to seniors aged 65+ through community partner sites.
- Festival TNT (Todos Nós Transformamos) An intergenerational celebration festival that brings together Reformers program participants, volunteer mentors, families, and the broader community to showcase activities learned and celebrate the program's impact.
- Payback Community Projects Community service component of the Reformers program: each group identifies a social problem in their community and solves it using the activity/talent they have learned over the year. Outputs to date include a recipe book, a sustainable agriculture guide, and an emotions dictionary for preschool children.
Quantifiable outcome
- Improved self-esteem, self-concept, mental health, physical health, sense of community, belonging, creativity, critical thinking, and civic engagement among senior participants
- +1 more outcomes
Companies that use Reformers
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Reformers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reformers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Junta de Freguesia de ParanhoscoreLocal parish council partnership providing community facilities and support for senior programs in the Paranhos neighborhood of Porto.
- A.S.S.I.C. (Associação de Solidariedade Social dos Idosos de Canidelo)coreSocial solidarity association for elderly of Canidelo, providing program delivery site and senior participant connections.
- Centro Social da Paróquia da AreosacoreParish social center in Areosa offering community space and connections to local senior community for program activities.
- Centro Social Paroquial de AlfenacoreParish social center in Alfena serving as another program delivery location for senior engagement activities.
- Lar da Irmandade de São TorcadocoreElderly care facility in São Torcado providing residential and community program connections.
- A Avó Veio TrabalharminorIntergenerational program partner focused on bringing grandmothers into community work settings.
- Câmara Municipal do FundãocoreMunicipal government of Fundão providing regional support and resources for program expansion beyond Porto.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Reformers competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reformers social profiles
Digital presenceReformers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reformers leadership team
Management profileNumber of profiles
Profiles2 records
Reformers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reformers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reformers
What does Reformers do?
Reformers is a Portuguese non-profit social impact organization that connects volunteer mentors with senior citizens through weekly intergenerational learning sessions held over a one-year program, where seniors choose the activities they want to learn (kickboxing, hip-hop, surf, macramé, ballet, molecular cooking, skate, and others). The core offering is delivered through three components: the weekly Intergenerational Learning Program, the Festival TNT (Todos Nós Transformamos) intergenerational celebration, and "Payback" community projects in which groups identify and solve local social problems using the skills they have learned. Programs are delivered free of charge to participants in community settings across Porto and Fundão, Portugal.
Is Reformers a public or private company?
Reformers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reformers founded?
Reformers was founded in 2017. It employs 1 to 10 people.
Where is Reformers based?
Reformers is headquartered in Porto, Portugal, in the Europe region.
How does Reformers make money?
One revenue line is on record: social Impact Funding.
Does Reformers have an API?
No public API is recorded for Reformers.
What industry is Reformers in?
Reformers's product category is Senior Community Social Programs. Its primary akta.pro industry code is EDAAAMAK, Civic Engagement, Volunteering & Leadership Education for Seniors, with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 81341 and its SIC code is 8300.