Aramark Holding Deutschland GmbH

What Aramark Holding Deutschland GmbH does

Aramark Holding Deutschland GmbH operates the Aramark Refreshment Services Germany division, a B2B office refreshment service provider headquartered in Frankfurt am Main and operating through 7 regional branches across Germany (Berlin, Hamburg, Hilden, Leipzig, Langen, Munich, Gechingen). The company supplies professional coffee machines, water dispensers, tea dispensers, and related consumables to approximately 4,000 corporate clients, ranging from small offices of 5–15 employees to large enterprises of 100+ employees. It is a subsidiary of Aramark Holdings GmbH & Co. KG, the German arm of the U.S.-founded Aramark group, which traces its origins to 1936 in Philadelphia and established operations in Germany in 1959.

The company's product portfolio spans coffee machines from multiple OEMs (Jura, Schaerer, Lavazza, Melitta, De Jong, LaRhea) and water dispensers from the in-house AM series and Waterlogic (including Firewall UV, AM B I-Shape, AM B-Fill, AM C-ARC, and AM22 Firewall models with proprietary UV purification, BioCote antimicrobial protection, and 2-/3-zone hygiene systems). Proprietary and partner-branded consumables include the Firenze espresso and roast coffee blends, the Lavazza Expert Line, Mocambo gift boxes, and TEEKANNE premium teas. The company is manufacturer- and roaster-independent, selecting equipment based on quality, price, and customer preference rather than captive supply.

Revenues are generated through a recurring full-service subscription model: equipment is provided at no cost to the customer, while the company retains ownership and charges for ongoing service, consumables supply, and maintenance under multi-year contracts. GTM is direct field sales through the 7 regional branches, complemented by a centralized service hotline with a 24-hour response commitment. Pricing is quote-based and individual consultation-driven, with a free trial period of up to one month offered to reduce customer acquisition friction. The division is a relatively small unit within the larger Aramark Germany group (which employs ~9,154 people across catering and service management), with the Refreshment Services division itself reported at 74 employees.

Name

Aramark Holding Deutschland GmbH

Legal name

Aramark GmbH

Website

https://refreshment.aramark.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Aramark Refreshment Services Germany is a B2B office refreshment provider supplying coffee machines, water dispensers, tea systems, and consumables to approximately 4,000 corporate clients across Germany through 7 regional branches, operating a manufacturer-independent full-service subscription model with no upfront customer investment.

Ownership category

akta.pro rank

Product category

Office Refreshment Services

NAICS

Business Service Centers (56143)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

akta.pro secondary industry

Corporate Catering & Refreshment Services (HSACADAD)

Keywords

• Office coffee machines
• Office water dispensers
• Refreshment services
• Office beverage solutions
• Vending services

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental and Service Model: No investment required from customers. Company provides coffee machines and water dispensers free of charge, maintaining ownership while charging for ongoing service, consumables, and maintenance. Full service includes consultation, installation, regular supply deliveries, and automatic maintenance.
2. Consumables Supply: Ongoing supply of coffee, tea, milk, sugar, pastries, and accessories. Regular delivery of consumables as part of the service package.
3. Service and Maintenance: 24-hour hotline for device failures with replacement equipment and repair organization. Service logistics including setup, delivery, and maintenance included in service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Aramark Refreshment Services provides office beverage refreshment solutions to businesses across Germany, offering professional coffee machines, water dispensers, tea machines, and related consumables (coffee, tea, milk, sugar, pastries) on a full-service rental model. Equipment is provided at no capital investment to the customer, while the company retains ownership and charges recurring fees for ongoing service, consumable supply, installation, and maintenance. The company serves approximately 4,000 corporate clients through 7 regional branches covering all of Germany.

Product overview

Aramark Refreshment Services is a German office refreshment service provider offering a comprehensive portfolio of coffee machines, water dispensers, and related consumables for businesses. The product portfolio includes professional coffee machines from manufacturers including Jura, De Jong, Schaerer, Melitta, LaRhea, and Lavazza (spanning filter coffee systems, fully automatic machines, and capsule systems), water dispensers with cooling, sparkling, and hot water options across multiple brands including AM Firewall series, AM B/C series, and Waterlogic models, as well as proprietary coffee blends (Firenze, Lavazza Expert Line, Mocambo) and TEEKANNE premium teas. Services include free equipment provision, installation, regular supply of consumables, maintenance, and nationwide support across 7 German branches. The company operates on a rental/service model with no customer investment required.

Differentiator

Problem solved

Functional benefit

Products and services

• Aramark Vario System (Bonomat TH10)

Quantifiable outcome

• No investment required from customers - equipment provided free of charge
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Miele Professional: German domestic appliance giant with a coffee machine line and B2B service offering. Comparable in office coffee equipment but with primary focus on premium built-in kitchen and built-in appliances rather than dedicated office refreshment service.

Broad incumbents

• Selecta Group: Europe's largest unattended self-service provider operating vending and coffee services across multiple countries including Germany. Overlaps in office coffee/water service but operates at much larger scale and across additional categories (snacks, soft drinks).
• Nestlé Nespresso Professional: Global coffee giant's B2B arm selling capsule coffee machines and capsules directly to offices, hotels, and restaurants. Comparable office customer base but uses a single-brand, capsule-centric model rather than multi-OEM rental.
• Jacobs Douwe Egberts Professional (JDE Professional): B2B coffee solutions division of JDE offering office coffee machines and beans across Europe including Germany. Competes for the same office customers with a roaster-owned, integrated supply chain model.
• Lavazza: Italian coffee roaster with a significant office/away-from-home business across Europe. Aramark distributes Lavazza capsule machines and Lavazza Expert Line beans, but Lavazza also sells direct B2B, making it both partner and competitor.

Direct peers

• Coffee Perfect: German office coffee specialist offering professional coffee machines, water dispensers, and consumables on a full-service rental model. Closely comparable in target customer (German SMBs to enterprises) and product/service mix.
• Kaffee Partner: Leading German office coffee and vending service provider operating a similar full-service model: equipment rental, consumables supply, and nationwide service. Direct head-to-head competitor in the same German B2B office refreshment market.
• Waterlogic: Global manufacturer and supplier of purified water dispensers using Firewall UV and BioCote technologies — the same technologies Aramark distributes in Germany. Direct product-level overlap in office and institutional water dispensing.
• BRITA Professional: BRITA's B2B division provides filtered water dispensers and services for offices, hospitality, and healthcare in Germany. Competes in the same office/institutional water dispenser segment with comparable rental/service economics.

Emerging players

• SandenVendo (Sanden International): European vending and refreshment machine manufacturer with growing office and self-service coffee/water presence. Adjacent player in the office refreshment equipment layer; not a direct full-service competitor but a potential OEM alternative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aramark-holding-deutschland-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aramark Holding Deutschland GmbH