Regitronic Com. De Registradoras Eletronicas Ltda.

What Regitronic Com. De Registradoras Eletronicas Ltda. does

Regitronic Com. De Registradoras Eletronicas Ltda. is a privately held Brazilian e-commerce company operating under the trade name Regitronic from Presidente Prudente, São Paulo. The company runs a direct-to-consumer online storefront at regitronic.com.br, selling kitchen utensils, household items, and home décor products to individual Brazilian consumers. Its product portfolio is a multi-brand resale assortment spanning third-party brands including Mimo, Coza, Tramontina, Brinox, Nigro, Sanremo, Mek, Cerâmica Joelma, and AD, with no proprietary products or private labels disclosed.

The business is built on commodity e-commerce infrastructure: the storefront is hosted on the Mitienda Nuvem SaaS platform, which provides product catalog, shopping cart, and checkout functionality, while Nuvem Pago handles payment processing for credit cards, Pix, and boleto. Product pricing is set individually per SKU with occasional bulk and promotional discounts, with items ranging from approximately R$4.18 (small serving accessories) to over R$200 (premium bakeware and stainless steel items). The company operates with a lean team of 5 employees, has no disclosed revenue, no funding history, and no patents or trademarks.

The go-to-market motion is exclusively direct-to-consumer e-commerce within Brazil, with marketing limited to a newsletter subscription, Pinterest product sharing, and standard storefront navigation. No paid acquisition, social media advertising, marketplace presence on Mercado Livre/Amazon, or wholesale/B2B channel is referenced. The company is registered as a Sociedade Empresária Limitada (Ltda.) under CNPJ 52779568000156 with no parent company or institutional ownership disclosed.

Name

Regitronic Com. De Registradoras Eletronicas Ltda.

Legal name

Regitronic Com. De Registradoras Eletronicas Ltda.

Website

https://regitronic.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Regitronic is a privately held Brazilian direct-to-consumer e-commerce company that resells kitchen utensils, household items, and home décor from multiple third-party brands to individual Brazilian consumers via its regitronic.com.br storefront, operated by a 5-person team.

Ownership category

akta.pro rank

Product category

Online Home & Kitchen Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Home goods ecommerce
• Kitchen utensils online
• Household items retail
• Cookware and serveware
• Brazilian online store

Headquarters

HQ city

Presidente Prudente

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Retail Sales: Operates a direct-to-consumer e-commerce store selling kitchen utensils, household items, and home décor. Revenue is generated through product sales at fixed prices with occasional discounts and promotions. The company processes payments via Nuvem Pago and ships products directly to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Regitronic operates a Brazilian direct-to-consumer e-commerce store that retails multi-brand kitchen utensils, household items, and home décor products from brands such as Mimo, Coza, Tramontina, Brinox, Nigro, Sanremo, Mek, and Cerâmica Joelma. The store covers categories including kitchen accessories, serving accessories, bakeware, drinkware, food storage, trash bins, kitchen organizers, table accessories, baskets and trays, home décor, hygiene items, and small appliances, with payment options including credit cards, Pix, boleto, and installments.

Product overview

Regitronic is a Brazilian e-commerce company operating an online retail platform for household items and kitchenware. The company functions as a multi-brand marketplace, selling products from various manufacturers and brands including Mimo, Coza, Tramontina, Nigro, Sanremo, Brinox, Mek, Cerâmica Joelma, and others. The product portfolio spans multiple categories organized under main navigation sections: Acessórios para Cozinha (Kitchen Accessories), Acessórios para Servir (Serving Accessories), Decoração (Home Décor including vases and decorative objects), Eletrodomésticos (Appliances), Higiene (Hygiene products), and Utilidades (Utilities including bakeware, pots and pans, coffee items, trays and baskets, colanders, bottles and canisters, pitchers, trash bins, organizers, containers, plates, glasses and cups, cutlery, and utensils). The platform features product pages with detailed specifications, pricing in Brazilian Real (BRL), stock availability, and accepts multiple payment methods including credit cards, boleto, and Pix through Nuvem Pago integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Cafeteira de Alumínio para 3 cafezinhos AF03, Mimo

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Nuvem PagocoreTechnology or IntegrationPayment gateway integration that processes credit card, Pix, and boleto payments for the e-commerce store. Provides installment payment options and secure transaction processing.
• Mitienda NuvemcoreTechnology or IntegrationE-commerce platform provider powering the Regitronic online store with product catalog, shopping cart, and website infrastructure.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Tok&Stok: Brazilian specialty retailer focused on furniture and home décor with a strong online presence; overlaps with Regitronic's decoration, vases, and household accessories assortment.
• Camicado: Brazilian specialty retailer of home, kitchen, and gift items with own e-commerce — closely aligned to Regitronic's mix of serveware, bakeware, table accessories, and décor.

Broad incumbents

• Shopee Brazil: Cross-border marketplace with strong penetration in low-ticket home and kitchen goods in Brazil, often priced aggressively — a frequent alternative purchase destination for the same shopper considering Regitronic.
• Mercado Livre: Dominant Brazilian marketplace listing the same Tramontina, Brinox, and Mimo SKUs that Regitronic carries, with subsidized logistics and far larger traffic — the primary competitive benchmark for any Brazilian home/kitchen SMB reseller.
• Magazine Luiza (Magalu): Large Brazilian omnichannel retailer with deep home, kitchen, and small-appliance assortment, plus its own marketplace (Magalu Entregas) and strong national logistics — a direct overlap on Regitronic's product categories.
• Americanas (Americanas S.A.): Brazilian general-merchandise e-commerce platform selling home, kitchen, and small appliances across a wide assortment, competing for the same horizontal household shopper.
• Amazon Brazil: Global e-commerce incumbent operating in Brazil with comparable home, kitchen, and small-appliance categories, Prime shipping, and aggressive pricing on branded housewares.
• Casas Bahia: Large Brazilian omnichannel retailer with home, kitchen, and appliance categories, often using installment pricing — directly comparable to Regitronic's installment-friendly checkout.

Regional players

• Havan: Brazilian department-store chain with a broad home and housewares assortment sold online and in physical stores — competing for the same value-conscious Brazilian household buyer.

Others

• Leroy Merlin Brazil: Home-improvement retailer in Brazil that, while more focused on DIY, also sells kitchen storage, organizers, and home accessories adjacent to Regitronic's assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/regitronic-com.-de-registradoras-eletronicas-ltda.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regitronic Com. De Registradoras Eletronicas Ltda.