Reh Kendermann GmbH Weinkellerei

What Reh Kendermann GmbH Weinkellerei does

Reh Kendermann GmbH Weinkellerei is a German family-owned winery founded in 1920 and currently in its third generation of family ownership. Operating from its consolidated headquarters in Bingen am Rhein (Rheinland-Pfalz), the company runs roughly 290 employees globally (125 in Germany) and self-describes as one of Germany's largest and most modern wine cellars. It produces a portfolio of branded wines — including Black Tower (the world's most successful German wine brand, exported to more than 35 countries for over 50 years), Kendermanns, Carl Reh, Weinhaus Reh Kendermann, Strandgut, Val Duna (Romania), Napier (South Africa), Berlin Tea Garden, and the Spanish XCELENTE by Torre Oria — alongside retailer private labels and contract filling (Lohnfüllungen) services for third-party beverage producers.

The business operates as a B2B wine supplier to German food retailers, supermarket chains, discounters, and export markets, with go-to-market executed through direct enterprise field sales in Germany and via independent distributors, agents, and equity-affiliated importers in roughly 39 export countries. Core technical capabilities center on winemaking and packaging rather than software: the company runs vacuum steam dealcoholization at low temperatures (30–32°C) to produce non-alcoholic and aromatized wines (approximately 2 million bottles per year), supports flexible filling across formats including Bag-in-Box, Pouches, Tetra Pak, and multiple bottle geometries, and operates wholly-owned wineries in Romania (Carl Reh Winery, Oprisor) and South Africa (Napier, Wellington) plus minority equity stakes in UK-based North South Wines and Yapp Brothers.

Revenue is generated through four streams: branded wine sales to retail and wholesale customers, private label / retailer own-brand production under multi-customer contracts, non-alcoholic and aromatized wine products (including Strandgut, which alone ships around 1.5 million bottles), and contract filling services. Disclosed FY 2023/24 revenue was approximately €80 million, down about 7% year-over-year on challenging export conditions, while recent activity (Bingen site consolidation, €1.5M of capex, a marketing-team expansion, the February 2025 Black Tower relaunch, and a March 2026 multi-SKU launch wave) indicates active repositioning toward alcohol-free, spritzer, and millennial-targeted offerings alongside the traditional German wine portfolio.

Name

Reh Kendermann GmbH Weinkellerei

Legal name

Reh Kendermann GmbH Weinkellerei

Website

https://reh-kendermann.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Reh Kendermann GmbH Weinkellerei is a third-generation, family-owned German winery producing branded wines, retailer private labels, and contract filling services. It serves food retailers in Germany and exports Black Tower and other brands to 39 countries.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Branded wines
• Private label wines
• Contract wine filling
• Alcohol-free wines
• Wine export

Headquarters

HQ city

Bingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded Wines: Sale of proprietary brand wines including Black Tower, Kendermanns, Carl Reh, Val Duna, Napier, Strandgut, and Weinhaus. Revenue generated from selling branded products to retailers, wholesalers, and directly to consumers in some markets.
2. Private Label / Retailer Own Labels: Custom production of private label wines and retailer brands, offering customer-specific solutions with short lead times and trend-responsive production capabilities. Serves major food retailers with customized wine products.
3. Non-Alcoholic Wine Products: Production and sale of dealcoholized wines and wine-based beverages, including Black Tower non-alcoholic variants and flavored wine drinks. Growing segment producing approximately 2 million bottles annually.
4. Contract Filling (Lohnfüllungen): Toll manufacturing services for third-party wine and beverage producers, offering filling services in various formats including innovative packaging solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Reh Kendermann GmbH Weinkellerei is a third-generation family-owned German winery that produces and sells a portfolio of branded wines (Black Tower, Kendermanns, Carl Reh, Strandgut, Val Duna, Napier, Weinhaus Reh Kendermann, Berlin Tea Garden, XCELENTE), manufactures private label wines for food retailers, and offers contract filling (Lohnfüllungen) services including bag-in-box, pouches and tetra pak formats. The company operates one of Germany's largest and most modern wineries and exports to 39 countries, including a dealcoholization capability using vacuum steam processing at 30-32°C.

Product overview

Reh Kendermann GmbH Weinkellerei is a family-owned winery (third generation) and one of Germany's largest and most modern wine cellars, operating as both a branded wine company and private label/contract filling service provider. The company offers a portfolio of eight core wine brands: Black Tower (flagship, world's most successful German wine brand), Kendermanns (German regional wines), Carl Reh (premium wines and sparkling wines with 100+ year heritage), Weinhaus Reh Kendermann (premium terroir wines), Strandgut (wine spritzers including alcohol-free variants), Val Duna (Romanian wines), Napier (South African wines), and Berlin Tea Garden (sparkling tea). Additionally, the company provides private label production services and contract filling (Lohnfüllungen) with innovative packaging formats like Bag-in-Box and Pouches. The product portfolio spans still wines, sparkling wines, wine spritzers, alcohol-free alternatives, and specialty products across multiple price segments from value to premium.

Differentiator

Problem solved

Functional benefit

Brands

• Black Tower: The world's most successful German wine brand, exported to over 35 countries for over 50 years.
• Carl Reh
• Kendermanns
• Napier
• Strandgut
• Val Duna
• Weinhaus Reh Kendermann
• Berlin Tea Garden

Products and services

• Black Tower The world's most successful German wine brand, exported to over 35 countries for over 50 years. Features multiple product lines including Classic, Club Edition, and Spritz low-alcohol variants. Sold to retailers, wholesalers and consumers.
• Kendermanns German wine brand offering high-quality wines from Germany's best wine-growing regions with carefully selected grape varieties.
• Carl Reh Premium wines and sparkling wines (Sekte) brand with over 100 years of heritage, representing highest quality winemaking tradition.
• Weinhaus Reh Kendermann Terroir wine line featuring premium individual wines crafted at the highest artisanal level, emphasizing individuality and origin with selected grape varieties grown on mineral-specific soil types.
• Strandgut Wine spritzer (Weinschorle) brand delivering beach vacation feeling. Includes white wine spritzers, rosé spritzers, Fruchtbrise (fruity variants in Limoncello and Bitterorange), and alcohol-free versions. Market leader in branded wine spritzers in RTD format.
• Val Duna Romanian wine brand from the company's own winery in Oprisor, offering unconventional wine experiences for consumers seeking uncomplicated, creative alternatives.
• Napier South African wine brand from Wellington, with 25 hectares of vineyard reflecting unique soils and special climate of the region through various grape varieties.
• Berlin Tea Garden Sparkling Tea brand combining de-alcoholized wine with cold-brewed tea extracts. Targets health-conscious consumers seeking premium non-alcoholic alternatives. Available in Green Tea flavor in 0.75-liter sparkling wine bottles.
• XCELENTE by Torre Oria Spanish wine brand targeting Millennials aged 30-40. Made from Monastrell grapes from Valencia region, presented in premium Burgundy bottles with natural cork and tin capsule.
• Black Tower Club Edition Premium Black Tower line featuring Riesling from Rheinhessen and Pinot Noir Rosé from Pfalz in elegantly cut glass bottles. Higher price point while maintaining accessibility.
• Black Tower Spritz Guava Pink Grapefruit Low-alcohol (8%) aromatized wine spritzer line under Black Tower brand. Available in Mango Passionsfrucht and Guava Pink Grapefruit flavors. Targets young consumers and trend segments.
• Strandgut alkoholfrei (Alcohol-Free) Alcohol-free addition to the Strandgut wine spritzer family. Combines de-alcoholized wine, water, carbonation and natural flavors. Available in 0.275-liter bottles with twist crown closure at €1.49.
• Private Label / Trade Brands Custom private label solutions for retailers including quick response times, planned supply chains, and trend-sensitive production. Capable of short-term, high-quality production tailored to individual customer needs.
• Contract Filling (Lohnfüllungen) Reliable, modern, high-quality contract filling services for third-party wine and beverage producers. Innovative packaging formats including Bag-in-Box, Pouches, and various bottle sizes and shapes, with optimized logistics.
• Alcohol-Free Wine Products Extensive portfolio of dealcoholized wines including Black Tower White, Black Tower Rosé, Riesling vom Kalkstein, Ebony Vale Chardonnay. Produced using vacuum steam process at low temperatures (30-32°C). Approximately 2 million bottles annually for branded and private label products.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DHBW Mannheim (Duale Hochschule Baden-Württemberg)minorStrategic or Co-development PartnerEducational partnership for dual study program in cooperation with DHBW Mannheim. Students alternate between theoretical blocks at university and practical training at Reh Kendermann, learning about business management with industry-specific expertise in purchasing, sales, marketing, production, controlling, and human resources.
• North South Wines (UK)coreChannel Partner/ Reseller/ DistributorEquity stake (Beteiligung) in UK-based importer that serves the entire trade from independents through multiples to discounters. North South Wines successfully completed the fiscal year and represents a key channel for Reh Kendermann products in the important UK market.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schloss Wachenheim AG: German publicly-listed sparkling wine and still wine producer with international subsidiaries (France, Poland, Romania) operating in the German branded wine space. Comparable on portfolio breadth and international footprint.
• Diehl Gruppe (Wein & Vins): Family-owned German wine bottler and marketer with strong private-label focus in German food retail — directly comparable business model and customer base to Reh Kendermann.
• Moselland eG Winzergenossenschaft: Large German wine cooperative with extensive private-label and branded programmes including international brands like Rüdesheim and Burg Layen — competes with Reh Kendermann in German food retail private label and export markets.
• Zimmermann-Graeff & Müller GmbH & Co. KG: German wine and sparkling-wine group with comparable branded portfolio (including Schloss Affaltrach), large private-label program and significant export footprint — closest functional peer in the German mid-market wine producer set.
• Peter Mertes Weingut Sektkellerei GmbH: Largest privately-held German wine producer based in Bernkastel-Kues with similar scale, broad branded portfolio and large private-label business — directly comparable to Reh Kendermann on both branded and retailer-brand wine production.

Broad incumbents

• Rotkäppchen-Mumm Sektkellereien GmbH: Germany's largest sparkling-wine group, owned by Hanover Re, with a much wider portfolio of mass-market beverages. Operates in adjacent German branded alcohol categories and shares the same food-retail customer base as Reh Kendermann.
• Constellation Brands (Wine & Spirits): Publicly-traded global wine incumbent with large portfolio of mass-market wine brands — broad-incumbent reference point for branded wine strategy, private-label dynamics, and category-level competitive intensity.
• Accolade Wines / Hardy Wine Company: Global branded wine company with European and Australian heritage; comparable for contract-bottling, branded + private-label mix, and multi-region sourcing strategy applied by Reh Kendermann.
• E. & J. Gallo Winery: World's largest family-owned winery (still family-owned, like Reh Kendermann) — provides the scale benchmark and strategic playbook for private branded-wine companies pursuing global export-led growth.

Others

• Eckes-Granini Group: European juice and non-alcoholic beverage producer; relevant adjacent comparable for Reh Kendermann's investment in non-alcoholic / wine-based beverages such as Berlin Tea Garden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HermannKendermann
• Facebookfacebook.com/RehKendermann
• LinkedInlinkedin.com/company/rehkendermann
• Instagraminstagram.com/blacktowerwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reh Kendermann GmbH Weinkellerei