Haircompany GmbH

What Haircompany GmbH does

Reichert Haircompany GmbH is a family-owned German contract manufacturer and brand operator specializing in hair cosmetics and hair-replacement products. Founded in 1995 by Bernhard Reichert in Adelsheim, Baden-Württemberg as R.Reichert International, the company was renamed in 2011 when Marcel Reichert joined and relocated all operations to a consolidated facility in Buchen im Odenwald that houses production, warehousing, shipping, offices, and a retail factory outlet under one roof. The company runs an integrated service stack covering product development, manufacturing, design, packaging, and shipping, with a notable capability to produce in small batches — a positioning aimed at niche and emerging brand customers.

The product portfolio spans proprietary brand lines and private-label/white-label manufacturing. Proprietary output includes the LINEA Systems sub-brand (a hair-analysis-based line with biodegradable, dermatologically tested, food-grade-preservative formulations), plus hair cosmetics, Zweithaar (wigs/toupees), extensions and hair systems, barber products, wellness products, and animal cosmetics. Manufacturing is in-house at the Buchen site using modern proprietary equipment. The factory outlet retails own-brand and third-party products directly to end consumers and accepts all German health-insurance providers for wig products.

Commercially, Reichert operates a dual-channel model: B2B private-label and contract manufacturing for hairdressing wholesalers and the Zweithaar (hair-replacement) industry using a consultative, quote-based, multi-year contract motion; and a direct-to-consumer channel through the physical Werksverkauf plus a Shopify-powered online storefront. The company has 8 employees, is privately held by the Reichert family with no external investors, and is headquartered at Max-Born-Str. 3, 74722 Buchen, Germany.

Name

Haircompany GmbH

Legal name

Reichert Haircompany GmbH

Website

https://reichert-haircompany.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Reichert Haircompany GmbH is a family-owned German contract manufacturer and brand operator in Buchen, Baden-Württemberg, producing private-label and own-brand hair cosmetics, wigs, extensions, barber, wellness, and animal-care products for B2B wholesalers, hair-replacement companies, and B2C customers via an in-house factory outlet.

Ownership category

akta.pro rank

Product category

Hair Cosmetics Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industry

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)

Keywords

• Hair cosmetics manufacturing
• Private label production
• Wig and hair replacement
• Barber products
• Factory outlet retail

Headquarters

HQ city

Buchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Label / White Label Manufacturing: Custom product development, production, design, packaging and shipping under the customer's own brand name/labels. Realized in small production quantities.
2. Own Brand Products: Sale of proprietary brand hair cosmetics, barber products, wellness products, pet cosmetics, and hair systems through own factory outlet and potentially other channels.
3. Factory Outlet Retail Sales: Direct retail sales to end consumers and businesses through the company's Werksverkauf (factory outlet), including wigs, toupees, extensions, accessories, and products from renowned hair cosmetic manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reichert Haircompany GmbH is a family-owned German manufacturer specializing in hair cosmetics and hair replacement products. The company offers full-service contract manufacturing covering product development, production, design, packaging and shipping, supplying hairdressing wholesalers, hair replacement companies and other B2B customers under their own brands (including the LINEA Systems line) and via private-label arrangements. It also sells its own branded products directly to end consumers through an in-house factory outlet.

Product overview

Reichert Haircompany GmbH is a family-owned contract manufacturer specializing in hair cosmetics and hair replacement products. The company operates a platform of integrated services spanning product development, production, design, packaging, and shipping, offering both proprietary brands and private label manufacturing. The core product portfolio includes LINEA Systems (an innovative hair analysis-based product line), hair cosmetics, wigs/hair replacement products, extensions and hair systems, barber products, animal cosmetics, and wellness products. The company also operates a factory outlet offering its own brands alongside products from renowned hair cosmetics manufacturers. All manufacturing takes place in-house at the Buchen (Odenwald) facility, with the ability to produce small quantities under private label with customer branding.

Differentiator

Problem solved

Functional benefit

Brands

• LINEA Systems: Innovative product line based on precise hair analysis with biodegradable, environmentally friendly products. Uses food-grade preservatives and dermatologically tested formulations.

Products and services

• LINEA Systems Hair Care Line An innovative, proprietary product line of hair cosmetics built on precise hair analysis with measurable results. All products are biodegradable and environmentally friendly, use food-grade preservatives, and have been dermatologically tested. Targeted at both B2B brand customers and end consumers via the company's own brand and as a private-label platform.
• Hair Cosmetics (Haarkosmetik) Core range of hair cosmetic products including custom-developed formulations for hairdressing wholesalers and salon professionals. Products can be produced as own-brand or private-label items in small production runs.
• Wigs and Hair Replacement Products (Zweithaarprodukte) Wigs, toupees and hair replacement products supplied to numerous renowned hair replacement companies (Zweithaarindustrie). The factory outlet studio accepts all health insurance providers for these products, serving both B2B clients and individual consumers.
• Extensions and Hair Systems (Extensions & Haarsysteme) Extensions and hair system solutions offered through the factory outlet for both trade and end consumers, providing an extensive selection of hair additions and systems.
• Barber Products (Barberprodukte) Specialized hair and grooming products for professional barbers, offered as one of the company's specialty product ranges alongside hair cosmetics and wigs.
• Pet Cosmetics (Tierkosmetik) Cosmetics and care products formulated for pets, offered as an additional business area alongside hair cosmetics and wellness products.
• Wellness Products (Wellnessprodukte) Wellness and body care products supplied to spa and wellness businesses as part of the company's diversified product portfolio.
• Private Label / Contract Manufacturing Service Full-service private label manufacturing in which the company develops, produces, designs, packages and ships hair care products under the customer's own brand. Available in small production runs with personalized labels and 'Made in Germany' quality, targeted at B2B customers such as hairdressers, retailers and brand owners.
• Factory Outlet (Werksverkauf) Physical retail outlet at the company's Buchen (Odenwald) headquarters selling own-brand products, wigs, extensions, accessories and a curated range from renowned hair cosmetic manufacturers. Open Monday-Friday 8:00-17:00, Wednesday 8:00-13:00, Saturday 9:00-14:00. Accepts all health insurance providers for wig/hair replacement products.

Quantifiable outcome

• Products are dermatologically tested
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hairdreams: Austrian/German manufacturer of hair extensions, hair systems, and wigs operating in the same Zweithaar industry as Reichert. Both serve professional hairdressers and offer private label hair replacement products with shared B2B customers.
• Aderans: Japanese global wig and hair replacement manufacturer with established European operations. Directly competes with Reichert in the Zweithaar industry through branded wigs and custom hair systems.
• Great Lengths: Italy-based global leader in professional hair extensions and hair systems. Comparable in offering premium hair replacement products to professional salons and competing in the same wig/hair replacement category.
• Bosley: Hair restoration and replacement company operating in the wig/hair system space. Comparable to Reichert in serving customers with hair loss needs, though with a different go-to-market focused on restoration services.
• La Biosthétique: German professional hair cosmetics brand and manufacturer with similar channel focus on high-end salons. Comparable niche positioning and Made-in-Germany quality positioning in professional hair care.
• Marlies Möller: German premium hair care brand with professional salon distribution. Comparable niche positioning in high-end German hair cosmetics with focus on quality formulations and salon channel.

Broad incumbents

• Wella Company: Major global hair care manufacturer with strong professional salon presence. Competes in the same professional hair cosmetics category as Reichert with vastly greater scale, brand equity, and distribution.
• Coty: Global beauty company with a significant hair care portfolio. Competes broadly in hair care manufacturing and serves overlapping professional and consumer segments at much larger scale.
• Henkel (Schwarzkopf): German multinational whose Schwarzkopf division serves professional and consumer hair care markets. Operates at substantially larger scale than Reichert across overlapping product categories.
• Goldwell (Kao): German-headquartered professional hair color and care brand owned by Kao Corporation. Serves the same professional hairdresser channel as Reichert but at materially larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/reichert.haircompany
• LinkedInlinkedin.com/company/haircompany-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haircompany GmbH