Reikartz – International Hotel Chain

What Reikartz – International Hotel Chain does

Reikartz is a privately held international hotel chain founded in 2019 and operated under Management Grup Otel LLC, with a global headquarters in Izmir, Turkey, and regional headquarters in Tashkent (Uzbekistan), Almaty (Kazakhstan), and Tbilisi (Georgia). The chain operates more than 20 hotels across four countries — Uzbekistan, Kazakhstan, Georgia, and Turkey — through country-registered entities including RHM Kazakhstan LLP, HMC U MCHJ (Uzbekistan), and HMC Georgia LLC, with additional Turkish properties under the corporate parent. The portfolio spans urban and resort segments, including recent additions such as the Dacha Charvak resort in Uzbekistan.

The company runs a multi-channel distribution and booking platform that includes a proprietary website available in Russian, English, and Turkish, integrations with online travel agencies such as Booking.com, and a Telegram-based chatbot (ReikartzBot) launched in 2024-2025 to enable conversational booking. It operates four parallel loyalty programs, one per country, alongside regional hospitality-management staff under named executives such as Alexey Larionov, Director of Hospitality.

Reikartz generates revenue primarily through room-night sales at its owned, leased, or franchised properties, supplemented by OTA-driven demand. Its customer base skews toward leisure and business travelers in the CIS and Central Asian markets where the brand is strongest, with a growing presence in the Turkish hospitality market. No public revenue, funding, or valuation figures are disclosed, and growth is signaled through continued property openings and geographic expansion rather than reported financial metrics.

Name

Reikartz – International Hotel Chain

Legal name

Management Grup Otel LLC

Website

https://reikartz.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Reikartz is a privately held international hotel chain operating 20+ hotels across Uzbekistan, Kazakhstan, Georgia, and Turkey under four country-specific loyalty programs and multi-channel booking platform.

Ownership category

akta.pro rank

Product category

Hotel Chain / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel chain
• Conference services
• Loyalty programs

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation Services: Core revenue from room bookings across all Reikartz properties. Room rates include accommodation, meals according to selected rate, and Wi-Fi. Prices are quoted in various currencies (UZS, USD, GEL, KZT).
2. Additional Hotel Services: Revenue from restaurant dining, conference services, spa treatments, dry cleaning, laundry, ironing, parking, and other ancillary services at hotel properties.
3. Loyalty Programs: Four loyalty programs (Reikartz Club, Reikartz Priority Guest, Reikartz Corporate Guest, Reikartz Business) that drive repeat bookings and customer retention.
4. Group Events and Meetings: Corporate event hosting, conference services, and meeting room bookings with catering options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Reikartz operates and manages a portfolio of more than 20 hotels across Uzbekistan, Kazakhstan, Georgia, and Turkey under the Reikartz brand. Its core offering is multi-country hotel accommodation (3-star to premium categories) supplemented by on-site restaurants, conference and meeting facilities, four tiered guest loyalty programs, and a centralized digital booking platform accessible via web, OTA partners, and a Telegram chatbot.

Product overview

Reikartz is an international hotel chain operating as a multi-property portfolio under the Reikartz Grup Otel umbrella brand. The company offers a comprehensive hospitality platform consisting of hotel accommodations across 4 countries (Uzbekistan, Kazakhstan, Georgia, and Turkey), supported by four distinct loyalty programs (Reikartz Club, Reikartz Priority Guest, Reikartz Corporate Guest, and Reikartz Business), conference services, restaurant operations, and a digital booking system. The portfolio includes properties ranging from 3-star to premium categories, with recent expansion into Turkey. Additional services include a Telegram-based guest chatbot, special promotional offers, and the Reikartz COVID Free safety protocol.

Differentiator

Problem solved

Functional benefit

Brands

• Reikartz Club: Loyalty program for regular guests
• Reikartz Priority Guest
• Reikartz Corporate Guest
• Reikartz Business
• Reikartz COVID Free

Products and services

• Reikartz Hotels (Portfolio) Multi-country hotel accommodations under the Reikartz brand operating across Uzbekistan, Kazakhstan, Georgia, and Turkey. Properties range from 3-star to premium categories and include standard rooms, suites, family rooms, and conference facilities in cities such as Tashkent, Samarkand, Bukhara, Almaty, Astana, Karaganda, Tbilisi, and Ankara.
• Online Booking System Centralized digital reservation platform enabling guests to book rooms, manage reservations, and process payments online across all Reikartz properties, with multi-language support (Russian, English, Turkish).
• Conference Service Conference and meeting facilities available at Reikartz hotels for corporate events, seminars, and business meetings, with catering options and group/event coordination.
• Restaurant Services Dining facilities and restaurants operated within Reikartz hotels, including Stumari restaurant in Tbilisi serving Slavic-Georgian and home-style cuisine, plus breakfast buffet and meals included with room rates.
• Special Offers Promotional packages including cashback programs across Uzbekistan hotels, business-trip discounts, free-dinner offers, conference-hall-for-1-sum offers, and the 10%-below-Booking.com price-match guarantee.
• Reikartz Guest Chatbot Telegram-based chatbot (t.me/ReikartzBot) providing guest assistance, information, booking support, and self-service guest communications.
• Reikartz COVID Free Health and safety protocol program implemented across all Reikartz hotels and restaurants, including daily employee health checks, enhanced cleaning, and social distancing measures.
• Reikartz Club Loyalty Program Loyalty program for regular guests offering special conditions and maximum benefits, including priority services, exclusive discounts, and personalized experiences.
• Reikartz Priority Guest Loyalty Program Premium loyalty program offering enhanced benefits for frequent travelers including priority check-in, late checkout, and exclusive offers.
• Reikartz Corporate Guest Loyalty Program Corporate loyalty program designed for business travelers with expedited services and corporate rate agreements.
• Reikartz Business Loyalty Program Business-focused loyalty program offering services tailored for corporate clients and business travelers.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Largest global hotel group with announced expansion into Uzbekistan (Samarkand, Tashkent); overlaps directly with Reikartz's cultural-tourism destinations and corporate travel segments.
• Hilton Worldwide: Global hospitality incumbent with growing Uzbekistan and Kazakhstan footprint (Hampton by Hilton, DoubleTree); competes for the same corporate and premium-leisure guests Reikartz targets in Tashkent, Samarkand, and Almaty.
• Best Western Hotels & Resorts: Global mid-scale and budget hotel network with extensive independent-property affiliation model — closely analogous to Reikartz's affiliate-style multi-country expansion and tiered standards.
• InterContinental Hotels Group (IHG): Global chain group operating Holiday Inn and Crowne Plaza with growing Central Asia footprint; competes for the same midscale and conference business that Reikartz's Reikartz Business program targets.
• Accor: Major international hotel group with established presence across Central Asia and the Caucasus (Novotel, ibis, Mercure); competes with Reikartz for both corporate and leisure demand in the same geographies.

Regional players

• Wyndham Hotels & Resorts — Eurasia franchise network: Wyndham's franchise network in the CIS, Caucasus, and Turkey is the closest franchise-style peer to Reikartz's budget-chain model in these specific geographies.

Direct peers

• Choice Hotels International: Operates budget and limited-service brands (Comfort, Quality, Sleep Inn) with franchise-heavy expansion and loyalty (Choice Privileges) — closely mirrors Reikartz's tiered loyalty and chain-affiliate growth model.
• Wyndham Hotels & Resorts: The world's largest budget and midscale hotel franchisor; directly comparable to Reikartz's chain/franchise-style multi-property model, loyalty programs (Wyndham Rewards), and OTA-leveraged distribution.
• Rotana Hotels & Resorts: Middle East-rooted hotel management company operating midscale and upscale properties across emerging markets; comparable business model of regional chain management expanding across multiple adjacent geographies.
• Dedeman Hotels & Resorts: Turkey's largest domestic hotel chain with multi-city operations and a loyalty program; directly comparable as a regionally headquartered, multi-property Turkish-rooted chain expanding into adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reikartz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reikartz – International Hotel Chain