Reignwood Thailand

What Reignwood Thailand does

Reignwood Thailand operates Reignwood Park, a 2,000-rai (approximately 790-acre) luxury mixed-use township development in Lam Luk Ka, Pathum Thani, Thailand, located roughly 30–40 minutes from central Bangkok. The project is a subsidiary of Reignwood Group and represents an aggregate 60 billion THB capital deployment covering land acquisition and phased development. Officially launched in January 2024, the township targets ultra-high-net-worth Thai and international families, particularly multi-generational households, with residential price points spanning from approximately 16 million to 300 million baht across four distinct product tiers: ESTATE (41 mansions), SERENO (101 homes), SONIA (352 homes), and SANCTIA (low-rise condominiums).

The development integrates residential, recreational, educational, retail, and cultural infrastructure within a single contiguous footprint. Core components include the 18-hole championship Robinswood Golf Club, KIS International School offering a full IB curriculum designed by Rosan Bosch Studio, Reignwood Global Heritage (a 50-rai cultural estate featuring a replica of the Summer Palace's Renshou Hall), PARK11 community mall (approximately 70,000 sqm, under construction), and a 30,000+ sqm sports complex with hotel also under construction. Supporting infrastructure includes a 120-million-baht Sales Gallery equipped with Interactive Projection Mapping technology and a 1.9 MW solar installation generating approximately 10 million baht in annual savings.

The business model combines one-time luxury residential sales with recurring revenue through the four-tier Reignwood Park Elite membership program (Ivory, Rose Gold, Emerald, and Graphite), providing members Robinswood Golf Club access on terms ranging from one-year to 50-year memberships. ESTATE owners additionally receive private access to Reignwood Group's international assets including Wentworth Club in London and Pine Valley in Beijing, creating cross-border lifestyle entitlements. Distribution is direct-to-customer, conducted through the on-site Sales Gallery, online registration, and guided estate tours with no intermediary channel model. Pre-sales momentum has been strong, with SERENO exceeding 50% and SONIA exceeding 25% of units pre-sold in their initial sales periods.

Name

Reignwood Thailand

Legal name

Reignwood Holding Co., Ltd.

Website

https://reignwoodpark.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Reignwood Thailand operates Reignwood Park, a 2,000-rai luxury mixed-use township in Pathum Thani, Thailand, targeting ultra-high-net-worth multi-generational families with residences, championship golf, international school, and integrated amenities.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

NAICS

Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury residential development
• Mixed-use master community
• Country club residences
• Property development Thailand
• Integrated lifestyle resort

Headquarters

HQ city

Lam Luk Ka

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: One-time sales of luxury residential properties across four sub-brands (ESTATE, SERENO, SONIA, SANCTIA) with prices ranging from 16 million to 300 million baht. Each purchase includes Robinswood Golf Club membership.
2. Elite Membership Programs: Four-tier membership program (Ivory, Rose Gold, Emerald, Graphite) offering Robinswood Golf Club memberships from 1-year to 50-year terms, with Global Elite tier including international golf club access to Wentworth Club (London) and Pine Valley (Beijing).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Reignwood Thailand develops, markets, and sells luxury branded residences within the 2,000-rai Reignwood Park master-planned community in Lam Luk Ka, Pathum Thani. The product mix spans four residential collections (ESTATE, SERENO, SONIA, SANCTIA) and is bundled with an on-site amenity platform that includes Robinswood Golf Club, KIS International School, PARK11 Community Mall, a sports complex, a hotel, and the Reignwood Global Heritage / Elite Membership programs targeting affluent buyers seeking a fully integrated luxury lifestyle.

Product overview

Reignwood Park Thailand is a mega mixed-use luxury real estate development spanning 2,000 rai (790 acres) in Lam Luk Ka, Pathum Thani. The development offers a portfolio of residential sub-brands targeting different generational needs: ESTATE (41 bespoke mansions from 1,500 sqm with lifetime golf membership), SERENO (101 luxury homes from 309 sqm with lifetime golf membership), SONIA (352 modern homes from 180 sqm for multi-generational families with 30-year golf membership), and SANCTIA (low-rise condominiums from 40-65 sqm). The integrated township includes Robinswood Golf Club (18-hole championship course), KIS International School (IB curriculum), PARK11 Community Mall, Sports Complex & Hotel, Reignwood Global Heritage cultural estate, and THE PAR3 golf course. The Reignwood Park Elite membership program provides tiered access to Robinswood Golf Club and global Reignwood assets. Total investment exceeds 60 billion baht.

Differentiator

Problem solved

Functional benefit

Brands

• ESTATE: Ultra-luxury bespoke mansions inside the Robinswood Golf Course with 41 residences on 1.5-3 rai plots, living spaces starting from 1,500 sqm, designed by PIA, A49, IA49, and Aesthetic Architect. Includes lifetime Robinswood Golf Club membership and access to Wentworth Club London and Pine Valley Beijing.
• SERENO
• SONIA
• SANCTIA

Products and services

• ESTATE Residences

Quantifiable outcome

• 1.9 MW solar capacity generating 10 million THB annual savings
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Icons SeriesflagshipStrategic or Co-development Partner · 15 July 2024Partnership to host Thailand's first Icons Series golf event (Reignwood Icons of Football) at Robinswood Golf Club. Ms. Woraphanit Ruayrungruang signed agreement with Thomas Brookes (Icons Series CEO) to bring competitive team match-play golf tournament featuring global football icons to Bangkok, the first Asian destination for Icons Series events.
• KIS International SchoolcoreStrategic or Co-development PartnerKIS International School Reignwood Park operates on 150-rai (60-acre) campus designed by Rosan Bosch Studio within the estate, offering full IB curriculum from Early Years through Grade 12 with boarding from Grade 4. Located 500m from all residences.
• Rosan Bosch StudiocoreStrategic or Co-development PartnerDanish design firm responsible for KIS International School campus design. Known for world's most celebrated future-focused learning environments.
• Wentworth ClubflagshipStrategic or Co-development PartnerPrestigious golf club in Surrey, England, acquired by Reignwood Group in 2014. Home of BMW PGA Championship. ESTATE owners receive private access as part of Global Elite membership.
• Reignwood Pine ValleyflagshipStrategic or Co-development PartnerChampionship golf course in Beijing, China. Hosted Beijing Golf Open (2007) and World Top 100 Golf Club Tournament (2008). ESTATE owners receive private access as part of Global Elite membership.
• Four Seasons Hotel London at Tower BridgeflagshipGTM or Marketing PartnerTen Trinity Square Private Club, home to Four Seasons Hotel London at Tower Bridge, acquired by Reignwood Group. Part of Global Elite membership offerings including 15% discount at Four Seasons Residences.
• CH3 Performance Golf AcademycoreStrategic or Co-development PartnerGolf academy operated at Robinswood Golf Club, providing performance training for members. Listed as partnership on Elite Program benefits page.
• VossminorGTM or Marketing PartnerPremium water brand under Reignwood Group portfolio. 15% discount on Voss Products available through Elite membership program.
• Claude Harmon III Performance Golf AcademycoreStrategic or Co-development PartnerPerformance golf academy with 10% discount available for Elite members at Robinswood Golf Club.
• Ten Trinity Square Private ClubflagshipGTM or Marketing PartnerExclusive private club in London offering private access privileges to Graphite (Global Elite) members. Part of Reignwood Group's international asset portfolio.
• Thomas Brookes (Icons Series CEO)flagshipStrategic or Co-development PartnerCEO of Icons Series, partnership signed to bring Reignwood Icons of Football event to Bangkok.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Forestias by MQDC: The Forestias is MQDC's 64-hectare luxury mixed-use township near Bangkok featuring residential, retail, health, education, and forest-integrated amenities. Most directly comparable to Reignwood Park in scale, Bangkok-proximity location, and integrated luxury township model, though it lacks a championship golf component.
• Laguna Phuket: Laguna Phuket is an integrated resort and residential destination on Phuket combining luxury residences, hotels, golf (Laguna Golf Phuket), retail, and spas across 1,000 acres. Closest Thai analog to Reignwood Park's bundled golf membership + residences + resort amenities model, though in a tourism-driven beach market rather than Bangkok commuter belt.
• Pattana Sports Resort: Pattana is a Thai integrated sports-and-residential community in Chonburi combining championship golf, sports facilities, residences, and hotel. Comparable to Reignwood Park's golf + sports complex + residence model, though at smaller scale and lacking Reignwood's international brand portfolio.

Broad incumbents

• Sansiri Public Company: Sansiri is Thailand's largest listed luxury residential developer with projects including premium condominium and housing estates across Bangkok and key provincial markets. A broad incumbent serving similar affluent Thai buyer segments as Reignwood Park, though operating a portfolio model rather than a single mega township.
• Land and Houses Public Company: Land and Houses is one of Thailand's largest residential developers with single-family home projects targeting upper-middle to luxury segments. A broad incumbent in the luxury Thai residential market with similar detached home product offerings to Reignwood's SERENO and SONIA collections.
• Banyan Tree Group: Banyan Tree operates an integrated luxury hospitality and residential brand with branded residences across Asia (Phuket, Bali, Kuala Lumpur) bundled with resort and spa amenities. Comparable to Reignwood's branded luxury residence + amenity membership model, though as a global hospitality brand rather than a single-mega-township developer.
• Damac Properties: Damac is a Dubai-based luxury real estate developer known for golf-integrated communities (Damac Hills, Akoya by Damac) featuring Trump-branded golf courses, branded residences, and international luxury hospitality partnerships. Comparable in luxury golf-integrated residential model targeting international HNW buyers, though operating from a more established Dubai luxury market.

Regional players

• Country Garden Forest City: Country Garden's Forest City is a 30-square-kilometer mega mixed-use development in Johor, Malaysia targeting Chinese and Asian international buyers with residences, golf, hotels, and commercial facilities. Comparable in mega-scale ambition and Chinese-buyer marketing, though operating in a different geography with weaker golf-equity positioning.
• Sentosa Cove: Sentosa Cove is a luxury waterfront residential enclave on Sentosa Island, Singapore featuring branded residences, marina, golf access, and integrated resort amenities. Comparable in bundled luxury-residence-with-resort-amenities model targeting international affluent buyers, though Singapore-based rather than Thai.
• Sime Darby Property Berhad: Sime Darby Property develops large-scale integrated townships in Malaysia including KL East, Putra Heights, and City of Elmina featuring residences, golf courses (Sime Darby Golf), schools, and commercial components. Comparable mega-scale integrated township developer, though Malaysia-focused rather than Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl21wRuQsUqXwfE232FLWTw
• Facebookfacebook.com/ReignwoodPark
• Instagraminstagram.com/reignwoodpark?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reignwood Thailand