Reijnen

What Reijnen does

Reijnen BV is a privately held used-car dealership and automotive service center headquartered at Willemsvaart 18A in Zwolle, Netherlands, founded approximately 1974 and operating under BOVAG certification. The company sells carefully inspected young used vehicles (typically 1–5 years old) across 18+ brands — with Peugeot, Citroën, Fiat, Alfa Romeo, and BMW as the most prominent — sourced through a current inventory of roughly 131 units priced between approximately €17,000 and €45,000+. Vehicle transactions are complemented by a three-tier delivery package structure (Basis, Comfort+ at €695, Premium+ at €1,095) that bundles APK coverage, polishing, Waxoyl treatment, scheduled maintenance, and warranty.

The company also operates an on-site workshop providing mandatory APK (MOT) inspections, major and minor services, seasonal tire changes with storage, and bodywork damage repair, supported by replacement transport options including electric loaner bikes and rental cars. Reijnen offers used-car leasing as a financing alternative and is incrementally expanding into electrified and hybrid inventory as well as camper maintenance services. There is no proprietary technology platform; the business is built on a physical showroom-workshop combination, a CMS website, online appointment booking, and social channels (Instagram, Facebook, LinkedIn).

Commercially, Reijnen serves two segments: private individuals as the primary customer base, and a secondary business-customer segment for fleet and corporate leasing. The go-to-market is direct-to-consumer via the single Zwolle showroom, with customers travelling from Overijssel, Gelderland, and Drenthe. The firm has 43 employees, no disclosed funding history, no parent company, and no M&A activity. The revenue model is a blend of one-time vehicle sales, professional services (maintenance/repair), and recurring subscription-like income from leasing, with delivery packages adding transaction-fee revenue on each sale.

Name

Reijnen

Legal name

Reijnen BV

Website

https://reijnenzwolle.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Reijnen BV is a BOVAG-certified used-car dealership and on-site automotive service center in Zwolle, Netherlands, selling inspected young used vehicles across 18+ brands and providing APK, maintenance, tire, and damage repair services to private individuals and business customers in Overijssel, Gelderland, and Drenthe.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Sale of carefully selected and thoroughly inspected young used cars. The company specializes in vehicles typically 1-5 years old with documented service history.
2. Maintenance and Repair Services: Full-service automotive maintenance including APK (MOT) inspections, major and minor services, tire changes, and damage repair. Offered as standalone services or bundled with vehicle sales.
3. Car Leasing: Lease financing options for occasions (used cars), providing customers with alternative ownership structures.
4. Delivery Packages: Three-tier delivery packages (Basis, Comfort+, Premium+) offering varying levels of service including APK duration, cleaning, polishing, maintenance, and warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reijnen is a BOVAG-certified used car dealership and automotive service center in Zwolle, Netherlands, specializing in the sale of carefully selected young used vehicles (typically 1-5 years old) from brands such as Peugeot, Toyota, Volvo, BMW, Mercedes-Benz, Alfa Romeo, and others. The company combines vehicle sales with comprehensive in-house maintenance and repair services, including APK (MOT) inspections, major and minor services, tire changes, and damage repair, all delivered from a single physical location. Supporting offerings include used car leasing, tiered delivery preparation packages (Basis, Comfort+, Premium+), and replacement transport during service periods.

Product overview

Reijnen operates as a traditional automotive dealership and service center in Zwolle, Netherlands, offering a unified portfolio of used car sales and comprehensive vehicle services. The core business combines occasion (used car) sales featuring a diverse inventory of young vehicles from 18+ brands (Peugeot, Toyota, Volvo, BMW, Mercedes-Benz, Alfa Romeo, Renault, Lancia, Land Rover, Jeep, Citroën, Fiat, Abarth, MINI, Volkswagen, DS) with full-service maintenance capabilities including APK inspections, major/minor services, tire changes, and damage repair. Supporting offerings include used car leasing options, replacement transport during service periods, and tiered delivery preparation packages (Basis, Comfort+, Premium+). The company serves customers from the Zwolle region and broader Overijssel, Gelderland, and Drenthe areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasion Verkoop (Used Car Sales) Sale of carefully selected and thoroughly inspected young used cars, primarily from 2012-2026 model years, representing brands including Peugeot, Toyota, Volvo, BMW, Mercedes-Benz, Alfa Romeo, Renault, Lancia, Land Rover, Jeep, Citroën, Fiat, Abarth, MINI, Volkswagen, and DS. Inventory includes approximately 131 vehicles at any given time.
• Occasion Leasen (Used Car Leasing) Leasing options for young used vehicles, providing customers with alternative ownership structures for occasional financing.
• APK & Onderhoudservice (Vehicle Inspection and Maintenance) Mandatory vehicle inspection (APK/MOT) and comprehensive maintenance services performed by qualified technicians with transparent pricing and customer communication throughout the process.
• Grote & Kleine Beurt (Major & Minor Service) High-quality maintenance services including major services (every two years, comprehensive vehicle inspection including oil change, filter replacement, brake inspection) and minor annual services covering essential vehicle checks, with maintenance reports provided.
• Bandenwissel Service (Tire Change Service) Seasonal tire changing service including mounting, balancing, and valve replacement, with tire storage options. Professional technicians with years of experience ensure proper and safe tire replacement.
• Schadeherstel (Damage Repair) Vehicle damage repair services ranging from minor dents to extensive bodywork, performed by highly qualified technicians using high-quality materials and equipment, with guarantees on work performed.
• Camper Onderhoud & Service (Camper Maintenance and Service) Specialized maintenance and service offerings for camper vehicles, extending Reijnen's automotive service capabilities beyond standard cars.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BOVAGcoreOthersBOVAG (Bond van Automobielhandelaren) is the Dutch automotive trade association. Reijnen's BOVAG membership ensures quality standards, consumer protection, and credibility in the Dutch automotive market. BOVAG dealers commit to specific codes of conduct and quality requirements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AutoScout24 Nederland: Largest online used-car marketplace in the Netherlands. Not a direct dealership competitor but the dominant digital channel through which Dutch used-car buyers shortlist and compare inventory, putting pricing pressure on traditional showrooms like Reijnen.
• Gaspedaal.nl: Dutch online car comparison and marketplace platform owned by DPG Media. Comparable to AutoScout24 and a primary alternative channel to physical dealers like Reijnen for used-car discovery and price benchmarking.

Broad incumbents

• Louwman Group: One of the largest Dutch automotive dealer groups, operating new-car franchises, used-car outlets, and service centers across multiple brands and regions. Comparable to Reijnen in its used-car and aftersales offering, but at significantly greater scale and multi-brand breadth.
• Broekhuis: Mid-to-large Dutch automotive dealer group with new-car franchises, used-car sales, and service operations across multiple provinces. Comparable multi-brand, multi-site used-and-service business model, though with broader geographic reach than Reijnen.
• Hedin Mobility Group (Netherlands): European automotive retail and distribution group with a meaningful Dutch dealer network across new, used, and aftersales. Comparable integrated used-car and service proposition, but operating at group scale well beyond a single regional dealer like Reijnen.
• Wensink Automotive: Northern-Netherlands-rooted automotive dealer group offering new and used vehicles plus service across premium and volume brands. Comparable to Reijnen in premium-brand mix and integrated service offering, but with multi-location footprint.

Others

• Marktplaats Auto's: Largest Dutch general classifieds platform with a substantial automotive vertical for private and dealer listings. Not a dealer itself but the primary peer-to-peer channel that frames the pricing and discovery environment Reijnen competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reijnenzwolle
• LinkedInlinkedin.com/company/reijnen-zwolle
• Instagraminstagram.com/reijnenzwolle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reijnen