Reina
Reina (E.Reina Limited) is a Kent-based MCS-certified heating, plumbing, and renewable energy contractor installing air source and ground source heat pumps, plumbing, solar PV, and compliance services for UK housebuilders, social housing providers, and homeowners across the South East and London.
- Company typePrivate
- Founded2003
- HeadquartersFolkestone, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Reina does
Reina (trading as E.Reina Limited) is a Folkestone, Kent-based heating, plumbing, and renewable energy contractor founded in 2003 by Ricky Reina. The company designs and installs MCS-certified air source and ground source heat pumps, delivers contract plumbing and heating for residential developments, fits solar PV systems, and provides compliance testing services. It employs approximately 27 staff and operates across Kent, Sussex, Surrey, and Greater London, serving national housebuilders, regional residential developers, social housing providers, and individual homeowners.
Reina holds a dense accreditation stack — MCS, CHAS, Gas Safe, WIAPS, RECC, TrustMark, and PAS 2030 — that qualifies it for public sector frameworks, the Boiler Upgrade Scheme, and the legacy Renewable Heat Incentive. Founder Ricky Reina and colleague Daniel Large sit on the MCS heat pump technical working group, giving the firm direct influence over UK low-carbon heating standards. The company has built long-standing preferred-partner relationships with major housebuilders including Bellway, Redrow, Balfour Beatty, Lovell, and Orbit Group, alongside social housing clients such as East Kent Housing, Canterbury City Council, and Southern Housing Group. It has also moved into commercial-sector work (health, education, hotels, leisure) and Modern Methods of Construction (MMC/OSM) offsite heating solutions.
The business model blends B2B project work for developers and housing associations with direct-to-consumer services for homeowners, the latter supported by a Checkatrade membership and an online instant-quote tool. Revenue derives from installation projects, maintenance contracts, and compliance testing, with a proprietary heating design methodology and open-loop ground source heat pump specialization forming the technical core. Capacity to deliver 120+ units in a single peak month and a cumulative track record of 250+ heat pumps over 20+ years underpin the operational profile.
Reina firmographics
Firmographics- Name
- Reina
- Legal name
- E.Reina Limited
- Website
- https://reinagroup.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Reina (E.Reina Limited) is a Kent-based MCS-certified heating, plumbing, and renewable energy contractor installing air source and ground source heat pumps, plumbing, solar PV, and compliance services for UK housebuilders, social housing providers, and homeowners across the South East and London.
- Ownership category
- akta.pro rank
Reina industry classification
Industry- Product category
- Heating & Plumbing Contractor Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Home and Garden Equipment Repair and Maintenance (811411)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industry
- Heat Pump Repair & Maintenance (HSAOAHAD)
Keywords
Where Reina is headquartered
LocationHeadquarters
- HQ city
- Folkestone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reina business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Contract Heating & Plumbing Services: Design and installation of heating and plumbing systems for building contractors, housing developers, and construction companies on residential building projects. Revenue is earned on a project/contract basis, serving one-off bespoke houses through to large residential developments, multiple apartment accommodations, and social housing schemes.
- Heat Pump Installation & Servicing: MCS-certified design, supply, installation, and maintenance of air source heat pumps (ASHP) and ground source heat pumps (GSHP) for homeowners, developers, and commercial clients. Revenue is earned per installation, with additional recurring revenue from servicing and maintenance contracts.
- Solar Panel Installation: Design and installation of solar PV panel systems for residential and commercial properties in Kent and South East England.
- Government Incentive Support Services: Assistance with Renewable Heat Incentive (RHI) applications, Green Deal Assessments, and Boiler Upgrade Scheme (BUS) government voucher claims, helping customers access financial incentives that facilitate installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke heating and plumbing installations are quoted on a per-project basis depending on scope, scale, and specification. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Reina product offering
Product offeringCore offering
Reina Group is an MCS-approved heating and plumbing contractor based in Folkestone, Kent, that designs, installs, and maintains gas central heating, underfloor heating, plumbing and sanitary-ware, mechanical ventilation with heat recovery (MVHR), air source and ground source heat pumps (including open-loop systems), and solar PV panels for residential and commercial customers in the South East of England. The company also provides construction compliance testing services (air tightness, SAP, EPC, water consumption) and supports customers in accessing government grants such as the Boiler Upgrade Scheme and Renewable Heat Incentive.
Product overview
Reina is a heating and plumbing contractor specializing in sustainable energy solutions for residential and commercial buildings. The core offerings center on MCS-certified heat pump installations (both air source and ground source), complemented by contract plumbing and heating services, solar panel installation, and compliance testing services. The company provides an integrated approach with services spanning design, installation, and maintenance of renewable heating systems, alongside traditional plumbing services for new build and retrofit markets. Digital tools including an instant heat pump quote calculator support customer acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Plumbing & Heating Services Design and installation of gas central heating systems, underfloor heating, plumbing and sanitary-ware, rainwater goods, soil vent installations, and mechanical ventilation with heat recovery (MVHR) systems for residential developments, including bespoke houses, large residential schemes, apartment blocks, and social housing projects in Kent, Sussex, Surrey, and London.
- Heat Pump Installation MCS-approved design, supply, installation, and commissioning of air source heat pumps (ASHP) and ground source heat pumps (GSHP), including open-loop GSHP systems, for residential and commercial properties across the South East of England.
- Ground Source Heat Pump Systems Renewable heating technology that uses naturally occurring ground or bedrock heat to warm properties and provide hot water, featuring horizontal trench or vertical borehole installation options for residential and commercial properties.
- Air Source Heat Pump Systems Low-carbon technology that extracts ambient heat from outside air to heat domestic and commercial properties and provide hot water, functioning effectively at temperatures as low as -15°C.
- Heat Pump Servicing and Maintenance Ongoing servicing and maintenance of installed air source and ground source heat pump systems, providing recurring aftercare revenue and long-term reliability of renewable heating installations.
- Solar Panel Installation Design and installation of solar PV panel systems for residential and commercial properties in Kent and the South East, offering energy bill savings and renewable energy generation.
- Reina Compliance Services Construction compliance testing services including air tightness testing, SAP and EPC testing, domestic energy assessments, water consumption services, heat loss glazing assessments, and new build heat loss assessments for residential and commercial developments.
- Commercial Heating & Energy Solutions Commercial offsite heating solutions using Modern Methods of Construction (MMC) and Open System Manufacturing (OSM) for large residential, health & education, and hotel & leisure sectors, including non-domestic renewable heating installations.
- Instant Heat Pump Quote Tool Online calculator tool hosted at reinagouptools.co.uk enabling homeowners to receive instant indicative quotes and estimated savings when considering air source and ground source heat pump installations.
- Boiler Upgrade Scheme and RHI Support Services Assistance with Boiler Upgrade Scheme (BUS) £7,500 government voucher claims, Renewable Heat Incentive (RHI) applications, and Green Deal Assessments, supporting customers in accessing financial incentives that facilitate renewable heat installations.
Quantifiable outcome
- Over 250 heat pump installations completed across properties ranging from one-bedroom bungalows to castles
- +3 more outcomes
Companies that use Reina
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Reina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reina partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Kensa (Kensa Heat Pumps)coreReina Group became a Kensa Gold partner in July 2015. Kensa is a leading ground source heat pump manufacturer, and the Gold partner status indicates a strong commercial and technical relationship where Reina Group specifies and installs Kensa GSHP products. Reina has installed over 250 heat pumps including Kensa ground source heat pump systems, and featured Kensa as a speaker at their 2015 Heat Pump Awareness Conference.
- Orbit GroupcoreOne of Reina Group's strategic construction partners listed on their website. Orbit Group is a large housing association operating across the UK, and Reina provides heating and plumbing installation services for Orbit's new build and retrofit housing projects in Kent and South East England.
- Lovell PartnershipscoreListed as a strategic construction partner. Lovell is a major UK housebuilder and registered social landlord. Reina has been recognised as Lovell's Contractor of the Month, indicating a strong ongoing working relationship for heating and plumbing installations on residential developments.
- BellwaycoreListed as a strategic construction partner. Bellway is one of the UK's largest volume housebuilders. Reina provides contract heating and plumbing services for Bellway residential developments in Kent and South East England.
- RedrowcoreListed as a strategic construction partner. Redrow is a major UK housebuilder. Reina provides contract heating and plumbing installation services for Redrow new build housing projects.
- Balfour BeattycoreListed as a strategic construction partner. Balfour Beatty is a leading international infrastructure group. Reina provides specialist heating and plumbing services for residential elements of Balfour Beatty construction projects in the South East.
- RK Main ContractingminorListed as a strategic construction partner. RK Main Contracting is a Kent-based main contractor for which Reina has provided mechanical installation works on new build housing projects.
- MillwoodminorListed as a strategic construction partner. Millwood is a housebuilder operating in the South East of England. Reina provides heating and plumbing installation services for Millwood residential developments.
- CoombsminorListed as a strategic construction partner. Coombs is a building contractor in the South East region. Reina has provided mechanical installation works, including specialist M&E design for sensitive projects.
- Jenners ContractorsminorListed as a strategic construction partner. Jenners Contractors is a Folkestone-based main contractor. Reina worked with Jenners on the Ellen Court project in Canterbury, providing Category A boiler installation coordinated with MVHR.
- Westridge ConstructionminorListed as a strategic construction partner. Westridge Construction is a building contractor in Kent. Reina provides heating and plumbing services for Westridge residential development projects.
- AbbottsminorListed as a strategic construction partner. Abbotts is a residential developer operating in Kent and the South East. Reina provides contract heating and plumbing services for Abbotts new build projects.
- WW MartinminorListed as a strategic construction partner. WW Martin is a building contractor based in Kent. Reina provides heating and plumbing installation services for WW Martin projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Reina competitors and assessment
Company assessmentDirect peers
- Swale Heating: Swale Heating is a Kent-based heating contractor offering boiler installation, servicing and renewable heating solutions across the South East. It is directly comparable to Reina as a similarly-sized regional UK heating and plumbing contractor with overlapping service areas in Kent and the South East.
- Nu-Heat: Nu-Heat is a UK specialist in underfloor heating and ground source heat pump system design and supply. It is comparable to Reina as a UK-based heat pump and low-carbon heating specialist serving residential developers and self-build projects with similar technical offerings.
- Cenergist: Cenergist is a UK installer focused on low-carbon heating solutions including air source and ground source heat pumps for residential customers. It is comparable to Reina as a UK MCS-accredited heat pump installer with overlapping target customers (homeowners and developers) and similar decarbonization-driven value proposition.
- Heatable: Heatable is a UK online-direct installer of boilers and heat pumps targeting homeowners with a streamlined digital quoting model. It is comparable to Reina as a UK heat pump installer serving homeowners, with a more digitally-led GTM approach but overlapping customer base.
Broad incumbents
- British Gas: British Gas (part of Centrica) is the UK's largest domestic heating installer, offering boilers, heat pumps and servicing through a national network. It is comparable to Reina as a heat pump and heating installer, but operates nationally at much greater scale with a broader services portfolio.
- Octopus Energy: Octopus Energy has built a national heat pump installation business (Octopus Cosy) with proprietary technology and aggressive pricing. It is comparable to Reina as a UK heat pump installer targeting residential customers, but operates at vastly greater scale with national marketing reach and consumer energy cross-sell.
- EDF Energy: EDF Energy is a major UK energy supplier with a heat pump and home energy services proposition under its HomeSmart brand. It is comparable to Reina as a UK heat pump provider to residential customers, but operates as part of a much larger vertically-integrated utility with broader service offerings.
Emerging players
- BOXT: BOXT is a UK online-direct installer of boilers, heat pumps and air conditioning with fixed pricing and digital-first customer journeys. It is comparable to Reina as a UK residential heat pump installer targeting homeowners, though BOXT is more digitally-led and operates without a heavy regional new build focus.
- Hometree: Hometree is a UK home energy services provider offering boiler cover, installations and renewable heating including heat pumps. It is comparable to Reina as a UK residential heat pump and heating services company, with an emphasis on recurring service contracts rather than new build contracting.
Others
- Kensa Heat Pumps: Kensa Heat Pumps is a UK manufacturer of ground source heat pumps and provider of the Kensa Contracting network of heat pump installers. It is comparable to Reina as a participant in the UK ground source heat pump ecosystem, operating as a key supplier and Gold partner rather than as a direct competitor to Reina's installation services.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reina social profiles
Digital presenceReina compliance and trust
Trust signalCompliance8 records
Reina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reina leadership team
Management profileNumber of profiles
Profiles4 records
Reina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reina
What does Reina do?
Reina Group is an MCS-approved heating and plumbing contractor based in Folkestone, Kent, that designs, installs, and maintains gas central heating, underfloor heating, plumbing and sanitary-ware, mechanical ventilation with heat recovery (MVHR), air source and ground source heat pumps (including open-loop systems), and solar PV panels for residential and commercial customers in the South East of England. The company also provides construction compliance testing services (air tightness, SAP, EPC, water consumption) and supports customers in accessing government grants such as the Boiler Upgrade Scheme and Renewable Heat Incentive.
Is Reina a public or private company?
Reina is a private company. It is classified as family owned and is currently operating.
When was Reina founded?
Reina was founded in 2003.
Where is Reina based?
Reina is headquartered in Folkestone, United Kingdom, in the Europe region.
How does Reina make money?
Four revenue lines are on record. Contract Heating & Plumbing Services are the primary driver. The others are heat Pump Installation & Servicing, solar Panel Installation and government Incentive Support Services.
Who are Reina's main competitors?
Direct peers on record are Swale Heating, Nu-Heat, Cenergist and Heatable. Broad incumbents are British Gas, Octopus Energy and EDF Energy. Emerging players are BOXT and Hometree. Kensa Heat Pumps is listed as an others.
Does Reina have an API?
No public API is recorded for Reina.
What industry is Reina in?
Reina's product category is Heating & Plumbing Contractor Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAHAD, Heat Pump Repair & Maintenance. Its NAICS code is 23822.