Reinshagen & Schröder GmbH & Co. KG Fil. Bochum

What Reinshagen & Schröder GmbH & Co. KG Fil. Bochum does

Reinshagen & Schröder GmbH & Co. KG is a German B2B wholesale distributor specializing in sanitary, heating, and air-conditioning (SHK - Sanitär, Heizung, Klima) products, operating exclusively as a supplier to professional tradespeople (Fachhandwerk). The company is organized as a GmbH & Co. KG limited partnership and functions as a regional member entity of the Elmer Gruppe corporate group, retaining a family-business identity while benefiting from centralized group services including logistics, technical sales, and digital infrastructure.

The core product offering consists of heating equipment, sanitary ware, and air-conditioning components sourced through standard wholesale channels and complemented by an exclusive-brand program (Sanibel). Distribution runs through 11 branch locations across the Bergisches Land region (Remscheid, Bochum, Gevelsberg, Gummersbach, Hattingen, Lüdenscheid, Solingen-Zentrum, Solingen-Aufderhöhe, Wermelskirchen, Wuppertal-Elberfeld, Wuppertal-Heckinghausen), each combining a pickup market (Abholmarkt) for immediate warehouse-stock access with select sites operating badpunkt exhibition showrooms for product visualization. A dedicated online ordering portal (ELMER PRO) serves registered professional customers for digital procurement alongside the physical network.

The business model is transactional wholesale: revenue is generated through B2B product sales to specialist trade customers, with no public pricing disclosure and no consumer-facing retail channel. Supporting activities include apprentice training in collaboration with the Innung für Sanitär- und Heizungstechnik Remscheid (trade guild) and regional energy provider EWR, plus manufacturer-presentation events with premium partners such as Fantini and GlassDesign. Geographic reach is intentionally confined to the Bergisches Land corridor between the Ruhr and Sieg regions, and no funding rounds, acquisitions, or AI/technology investments are disclosed in the source material.

Name

Reinshagen & Schröder GmbH & Co. KG Fil. Bochum

Legal name

Reinshagen & Schröder GmbH & Co. KG

Website

https://reinshagen-schroeder.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reinshagen & Schröder is a German B2B wholesale distributor of sanitary, heating, and air-conditioning (SHK) products, serving exclusively professional tradespeople across 11 branches in the Bergisches Land region as part of the Elmer Gruppe.

Ownership category

akta.pro rank

Headquarters

HQ city

Remscheid

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Wholesale trade of SHK products: Revenue generated through wholesale distribution of sanitary, heating, and air conditioning products exclusively to specialist trade customers (Fachhandwerk). Multiple revenue streams through physical pickup markets (Abholmärkte), exhibition/showroom sales (Badpunkt Ausstellungen), and online shop (ELMER PRO). Operates as part of the Elmer Gruppe larger network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reinshagen & Schröder is a wholesale distributor (SHK-Großhandel) of sanitary, heating, and air conditioning products, selling exclusively to specialist trade customers (Fachhandwerk) in the Bergisches Land region of Germany. The company operates 11 branch locations with extensive warehouse stock, pickup markets (Abholmärkte), bathroom exhibition showrooms (badpunkt Ausstellungen), and the ELMER PRO online ordering platform.

Product overview

Reinshagen & Schröder is a traditional B2B wholesale distributor (SHK-Großhandel) specializing in heating and sanitary supplies for the trade crafts sector. The company operates as part of the Elmer Gruppe and sells exclusively to qualified trade professionals (Fachhandwerk). Its core offering consists of heating equipment and sanitary ware, supported by extensive warehouse stock across 11 branch locations in the Bergisches Land region. The product portfolio is complemented by bathroom exhibition showrooms (badpunkt Ausstellungen), pickup markets at each branch, and the ELMER PRO online ordering platform. Exclusive brands are available through the Sanibel program. Despite its regional scale with approximately 90 employees, the company maintains a family-business character and serves as a training partner for apprenticeships in the plumbing and heating trades.

Differentiator

Problem solved

Functional benefit

Products and services

• Heizungsbedarf (Heating Supplies) Heating equipment and components for residential and commercial installations, part of the extensive warehouse stock available across all 11 branch locations in the Bergisches Land region. Sold exclusively to specialist trade customers (Fachhandwerk).
• Sanitärbedarf (Sanitary Supplies) Sanitary ware and plumbing components for trade professionals, available through pickup markets and showrooms throughout the Bergisches Land region. Sold exclusively to specialist trade customers (Fachhandwerk).
• badpunkt Ausstellungen (Bathroom Exhibition Showrooms) Physical bathroom and sanitary product exhibition spaces at select branch locations where trade customers and consumers can visualize and select products before purchase.
• ELMER PRO Onlineshop Online ordering platform operated by the Elmer Gruppe parent company, providing digital ordering and account management for registered professional trade customers. Support available Mon-Thu 08:00-17:00, Fri 08:00-14:00.
• Abholmärkte (Pickup Markets) Branch-based pickup locations at all 11 branches where trade customers can collect ordered products and access immediate inventory from warehouse stock.
• Sanibel Exklusivmarken (Exclusive Brands) Exclusive brand portfolio offered through the Elmer Gruppe, providing differentiated product offerings for trade partners.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Elmer GruppecoreStrategic or Co-development PartnerParent company and corporate group that Reinshagen & Schröder belongs to. Elmer Gruppe provides centralized services including the ELMER PRO online platform, digital services, logistics, technical sales support, and the badpunkt exhibition concept. Reinshagen & Schröder operates as part of this group with independence in local operations.
• Innung für Sanitär- und Heizungstechnik RemscheidcoreStrategic or Co-development PartnerTrade guild for plumbing and heating technicians in Remscheid. Reinshagen & Schröder collaborates with this guild to provide training events for apprentices and professionals. Joint initiatives include supporting apprentice training and developing teaching materials for the trade.
• EWR (Energieversorger)minorStrategic or Co-development PartnerRegional energy provider. Collaborated with Reinshagen & Schröder and the Innung für Sanitär- und Heizungstechnik Remscheid to create a teaching wall (Lehrwand) for drinking water and gas installation training. Used for preparing apprentices for their journeyman examination (Gesellenprüfung).
• FantiniminorGTM or Marketing PartnerItalian manufacturer partner. Featured at product presentation event 'Italian Evening' co-organized by Reinshagen & Schröder in Gevelsberg. Event showcased the exclusivity of Fantini products to customers.
• GlassDesignminorGTM or Marketing PartnerProduct partner featured alongside Fantini at the Italian Evening presentation event in Gevelsberg. Reinshagen & Schröder serves as exclusive regional presentation partner for GlassDesign products.

Scale indicators2 records

Recent moves5 records

Broad incumbents

• BayWa AG: Diversified German conglomerate with a building-materials and SHK distribution arm serving trade and retail customers. Operates a much larger and more diversified portfolio but addresses overlapping SHK procurement needs of the Fachhandwerk. Relevant as a benchmark for diversification and capital-allocation benchmarks.
• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: Large German building-materials retail and wholesale network that includes SHK product ranges and increasingly serves professional tradespeople alongside DIY customers. A broader incumbent that competes for Fachhandwerk spend through its trade pricing programs and Pro-Markt locations.

Regional players

• Pietsch Gruppe: German building-materials and SHK wholesale group with regional branch focus similar to Reinshagen & Schröder. While its operating geography differs, the wholesale-Fachhandwerk model, product range, and showrooms align closely, making it a useful operational and strategic benchmark.
• Köbig GmbH: Regional German SHK wholesaler serving trade customers with sanitary and heating products through multiple branch locations. Comparable operating model and regional positioning, though its primary footprint is in a different German region.

Direct peers

• Cordes & Graefe KG (GC-Gruppe): Leading German SHK wholesale group with national branch network and Fachhandwerk exclusivity, sharing the traditional 'Partner des Handwerks' positioning. Operates large-scale warehouse inventory, showrooms, and digital ordering portals analogous to ELMER PRO. Direct competitive overlap in product range and customer base.
• Eurobaustoff Handelsgesellschaft mbH & Co. KG: German building-materials and SHK wholesale cooperative serving trade professionals. Operates a cooperative branch model that competes head-to-head with regional SHK wholesalers on product range, showroom service, and Fachhandwerk relationships. Highly comparable business model and customer target.
• Kemmerling GmbH & Co. KG: Regional German SHK wholesaler operating a branch-based distribution model serving the specialist trade with sanitary and heating products. Comparable size and operating footprint to Reinshagen & Schröder, making it a useful scale and model benchmark.
• Alexander Bürkle GmbH & Co. KG: German SHK wholesaler with multi-branch network and similar trade-only sales approach, serving professional installers with sanitary, heating, and air conditioning products. Comparable in scale to Reinshagen & Schröder and serves as a like-for-like peer for German regional SHK distribution.
• Richter + Frenzel GmbH + Co. KG: One of Germany's largest SHK (Sanitär, Heizung, Klima) wholesalers serving the Fachhandwerk across multiple regions. Directly comparable business model: exclusive trade-customer focus, multi-branch pickup network, technical sales support, and bathroom showroom exhibitions. Most directly comparable peer given overlapping product mix and customer type.
• Lüning GmbH & Co. KG (Lüning Großhandel): Family-owned German SHK wholesale group operating a regional branch network dedicated to the Fachhandwerk, with sanitary/heating range, showrooms, and Fachhandwerk-exclusivity analogous to Reinshagen & Schröder. Comparable scale and trade-customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elmergruppe
• LinkedInlinkedin.com/company/reinshagen-&-schr%C3%B6der-gmbh-&-co.-kg-fil.-bochum
• Instagraminstagram.com/elmergruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinshagen & Schröder GmbH & Co. KG Fil. Bochum