Reisenthel Accessoires GmbH & Co. KG

What Reisenthel Accessoires GmbH & Co. KG does

Reisenthel Accessoires GmbH & Co. KG is a German consumer goods company founded in 1973 and headquartered in Gilching, Bavaria, with 56 employees. The company designs, manufactures, and distributes functional bags and accessories organized around six core categories: shopping bags (carrybag, mini maxi shopper, loopshopper, softshopper, shopper M), thermal/insulated products (coolerbag, coolerbox), travel products (allrounder backpack, allrounder M duffel, weekender), cosmetic/beauty cases (beautycase, fold case, allrounder cosmetic), bicycle baskets (bikebasket), and shopping trolleys. Signature products are priced between €7.95 (mini maxi shopper) and €99.95 (allrounder M duffel), and the assortment is refreshed through themed collections such as cord, leo macchiato, twist, herringbone, plus limited editions like smiley teddy chocolate and bouclé black.

The go-to-market is direct-to-consumer-led, anchored by a Shopify-based e-commerce storefront offering multi-language and multi-currency support and shipping to 35+ countries across Europe, Asia, and North America. This is supplemented by a B2B corporate gifts program (bulk orders for employee rewards, client gifts, and promotional merchandise) and a regional dealer portal for authorized retailers and wholesalers. The technology stack combines Shopify (storefront, checkout, cart) with WordPress and Wix components, and integrates Klaviyo for email/lifecycle marketing, Gorgias for customer support, BoostCommerce for product recommendations, Reviews.io for social proof (50,000+ reviews at a 4.7/5 average), and PayPal for payments. Revenue mechanics are entirely transactional one-time sales, supported by bundle discounts of up to 15%, a 15% newsletter-subscriber coupon, a Reisenthel Club loyalty program, gift cards, and a replacement parts (Ersatzteile) offering, with marketing driven by organic social (Facebook, Pinterest, Instagram, TikTok, YouTube — 100,000+ combined followers), email, SEO, and review platforms.

Name

Reisenthel Accessoires GmbH & Co. KG

Legal name

Reisenthel Accessoires GmbH & Co. KG

Website

https://reisenthel.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Reisenthel Accessoires GmbH & Co. KG is a privately held German consumer goods company (founded 1973) that designs and sells functional bags and accessories — shopping, thermal, travel, cosmetic, and bicycle — through a Shopify DTC storefront shipping to 35+ countries, complemented by B2B corporate gifts and a dealer wholesale portal.

Ownership category

akta.pro rank

Product category

Consumer Bags & Lifestyle Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Handbags & Purses (CRAAAJAA), Beauty Storage & Organization (Cases, Holders, Travel Bags) (CRABAKAJ)

Keywords

• Foldable shopping bags
• Insulated cooler bags
• Travel backpacks duffels
• Bicycle storage baskets
• Lifestyle tote accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of bags and accessories through e-commerce storefront, generating one-time purchase revenue from individual consumers. Offers product bundles with up to 15% discount to drive higher order values.
2. Corporate/B2B Sales: B2B corporate gifts program selling products in bulk to businesses for employee rewards, client gifts, and promotional purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reisenthel designs, sources and sells a broad range of consumer bags and lifestyle accessories under its own brand, with the carrybag, mini maxi shopper, loopshopper, softshopper and coolerbag as core everyday-shopping products. The portfolio extends into thermo/insulated bags, the allrounder line of backpacks and duffels for travel, cosmetic organizers, bicycle baskets, shopping trolleys, and themed seasonal collections (cord, leo macchiato, teddy, bouclé, twist, limited editions). Products are sold direct-to-consumer through a Shopify storefront shipping to 35+ countries, alongside a B2B corporate gifts program and dealer/wholesale portal.

Product overview

Reisenthel Accessoires GmbH & Co. KG is a German consumer goods company specializing in innovative bags and accessories for everyday life. The product portfolio centers on practical, foldable shopping solutions including the signature carrybag and carrybag XS, loopshopper, mini maxi shopper, and softshopper. The company also offers thermo products (coolerbag, coolerbox, and insulated shopping bags), travel products (allrounder backpack, allrounder M duffel, weekender, and travel bags), kosmetik products (beautycase, fold case, cosmetic bags, makeup bags), and accessories (spare parts, gift cards). Products are organized into themed collections including cord, leo macchiato, teddy, black/black, twist, rhombus, mesh, herringbone, summerstripes, and limited editions like smiley teddy chocolate and bouclé black. The company operates through Shopify e-commerce, offers B2B corporate gifts, and maintains a loyalty program (Reisenthel Club).

Differentiator

Problem solved

Functional benefit

Brands

• allrounder: Travel backpack and duffel bag collection
• carrybag
• coolerbag
• loopshopper
• mini maxi shopper
• moonbag
• softshopper

Products and services

• Carrybag Signature framed shopping bag and flagship product of the brand, available in multiple sizes and colorways including leo macchiato, cord dark matcha, cord sand, urban forest gold, and black. Designed for everyday shopping and grocery transport with a rigid frame and sturdy handles.
• Carrybag XS Compact version of the signature carrybag in a smaller format intended for light shopping or personal items.
• Coolerbag Insulated shopping bag that keeps food and beverages at temperature, available in multiple colors including herringbone sand, black, and twist coffee.
• Mini Maxi Shopper Foldable shopping bag that compresses to mini size for pocket/bag storage and expands to a full-sized shopper when needed.
• Loopshopper L Large shopping bag with ergonomic loop handles and frame, available in cord, cord blush (limited edition), and other colors.
• Allrounder Backpack Versatile backpack from the allrounder travel collection, available in numerous colors including mix stone, moss, mix caramel, graphite, taupe, blueberry, mix blush, mix lavender, skyblue, and mix black.
• Allrounder M Duffel Medium-sized duffel bag from the allrounder collection, sold as a versatile travel companion available in mix stone, mix black, mix blush, mix caramel, and mix moss.
• Allrounder Cosmetic Compact cosmetic bag from the allrounder collection, designed as an organizer for beauty products, available in black, stone, blush, caramel, and moss.
• Moonbag Crossbody shoulder bag with a curved silhouette, bestseller in the cord collection, available in cord dark matcha, cord sand, and cord grey.
• Softshopper Soft-sided shopping bag from the cord collection, bestseller available in cord dark matcha, cord sand, and cord grey.
• Shopper M Medium-sized shopping bag from the cord collection, available in cord dark matcha, cord sand, and cord grey.
• Coolerbox Thermal container for keeping food and drinks cool, highlighted on the storefront as a new thermal product.
• Mini Maxi Shopper L Large version of the foldable mini maxi shopper in black color, also featured as a gift-with-purchase item.
• Bouclé Black Collection New collection of bags and accessories in a bouclé fabric design in black, highlighted as a new arrival on the storefront.
• Smiley Teddy Chocolate Collection Limited edition collection featuring a smiley teddy bear design in a chocolate brown colorway, including carrybag and accessory products.
• Einkaufskörbe (Shopping Baskets) Framed shopping baskets for organized grocery shopping, sold under the Einkaufskörbe category.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herschel Supply Co. Canadian-based lifestyle bag and backpack brand known for backpacks, totes, and travel accessories with strong design identity. Direct peer to Reisenthel given overlap in functional-yet-design-led bag assortment, similar price band, and DTC + wholesale omnichannel strategy.
• Lipault Paris: French accessories brand under the Samsonite group, offering luggage, travel bags, and fashion accessories for women and men. Direct peer to Reisenthel given the fashion-adjacent positioning, color-rich product design language, and multi-channel DTC and retail distribution.
• Kipling: Belgian heritage bag and accessories brand owned by VF Corporation, offering lifestyle bags, backpacks, and travel accessories globally. Direct peer to Reisenthel given similar mid-market positioning, multi-category bag portfolio, strong DTC and wholesale distribution, and focus on functional-yet-stylish everyday carry.
• Mandarina Duck: Italian bag and luggage brand owned by Caltarjet, focused on travel bags, business bags, and accessories for urban consumers. Direct peer to Reisenthel given comparable product mix across travel, business, and lifestyle bags, with overlapping DTC and B2B distribution models.

Broad incumbents

• Deuter: German heritage backpack and outdoor gear brand with broad sports, hiking, and travel bag portfolio. Broad incumbent peer to Reisenthel given geographic origin (Germany), product overlap in backpacks and travel bags, and comparable multi-country European distribution footprint.
• Eastpak: Global backpack and luggage brand owned by VF Corporation, with broad product range spanning school, travel, and lifestyle bags. Broad incumbent peer given significant overlap in backpacks and travel products, similar multi-country retail and DTC presence, and ownership by a larger group with broader portfolio scale.
• Fjällräven: Swedish outdoor brand owned by Fenix Outdoor, offering backpacks, travel bags, and outdoor lifestyle products with strong sustainability positioning. Broad incumbent peer given overlap in backpacks, travel bags, and accessories, similar Scandinavian/Germanic design heritage, and shared emphasis on durable, repairable product positioning.
• Samsonite: Global market leader in luggage and travel goods, with multi-brand portfolio including Lipault Paris and American Tourister. Broad incumbent peer given overlap in travel bags and luggage categories, similar global retail and DTC presence, and representation as the category-defining incumbent for travel goods.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbUygTEO5n4JUdWT9G8KMeQ
• Facebookfacebook.com/reisenthel
• Instagraminstagram.com/reisenthel_official
• Pinterestpinterest.de/reisenthel_official
• TikToktiktok.com/@reisenthel_official
• LinkedInlinkedin.com/company/reisenthelaccessoires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reisenthel Accessoires GmbH & Co. KG