Relais San Maurizio

What Relais San Maurizio does

Relais San Maurizio is a privately held 5-star luxury SPA hotel operated by San Maurizio SA in Santo Stefano Belbo, Piedmont, Italy. The property is housed in a 1619 Cistercian monastery converted into a hotel in 2002, located within the UNESCO World Heritage Langhe wine region. It offers approximately 30+ rooms, a Michelin-starred fine-dining restaurant (Guido da Costigliole), a SPA/wellness facility, event and wedding hosting, and curated wine tourism experiences. The company employs 36 people.

The business model is a multi-revenue-stream luxury hospitality operation. Primary income derives from room nights at premium ADR (consistent with 5-star positioning and Leading Hotels of the World affiliation), supplemented by the on-site Michelin-starred restaurant, SPA treatments, private events and weddings, and packaged experiences such as couples' wellness days priced around €950. Distribution relies on the Leading Hotels of the World consortium for international luxury bookings, alongside direct bookings, OTAs, and inbound wine tourism channels. Ancillary revenue per guest is material: F&B and wellness typically equal or exceed room revenue at comparable boutique luxury properties in Italian wine regions.

The customer base is dispersed but skewed toward affluent international leisure travelers, wine tourists, and private event clients; there is no single dominant channel or account. The asset base is differentiated by heritage (17th-century monastery) and protected location (UNESCO Langhe), which together with the Michelin-starred restaurant and global luxury consortium membership form the core competitive positioning. Revenue is not publicly disclosed; the most recent dated material signal is receipt of approximately €91,947 in COVID-era Italian state aid in 2020. No public funding rounds, M&A activity, or recent leadership changes are evident in the input data.

Name

Relais San Maurizio

Legal name

San Maurizio SA

Website

https://relaissanmaurizio.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Relais San Maurizio is a privately held 5-star luxury SPA hotel in the Piedmont Langhe wine region, operating 30+ rooms in a converted 1619 monastery with a Michelin-starred restaurant, serving affluent international leisure travelers, wine tourists, and private event clients.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury hospitality
• Spa wellness
• Fine dining
• Wine tourism
• Boutique accommodation

Headquarters

HQ city

Santo Stefano Belbo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Luxury Accommodation: 5-star hotel rooms and suites in 17th century monastery and 18th century San Luigi Villa. Includes 29+ room types from monastery cells to Presidential Suite with private jacuzzi. Revenue from nightly stays with rates varying by room category and season.
2. Michelin-Starred Dining: Guido da Costigliole restaurant (1 Michelin star) offering fine dining with seasonal menus featuring local Piedmont ingredients. Origini Bistrot provides casual dining experience. Revenue from à la carte dining, tasting menus, and wine pairings.
3. SPA and Wellness Services: Medical SPA offering wine therapy, thalassotherapy, massages, treatments, and wellness day packages. Includes heated panoramic pool, Kneipp path, saunas, hammam, and fitness facilities. Revenue from treatment bookings and day spa access.
4. Events and Weddings: Exclusive venue hire for weddings and corporate events. Full property reservation offered for wedding days. Meeting rooms (Open Space 100mq, Violet Space 55mq) available for business events with full AV equipment. Event planning services provided.
5. Gift Vouchers and Packages: Pre-packaged experience offerings including Benessere nelle Langhe (wellness day), Gourmet Escape (truffle hunt + Michelin dinner), Wine 360° (wine-focused stay). Vouchers available for SPA, accommodation, and restaurant experiences.
6. Wine Cellar and Wine Club: Extensive wine collection with 2800+ labels including rare Burgundy verticals, Bordeaux first growths, and Piedmontese classics. Wine storage services in Sancta Sanctorum crypt. Wine tastings and club memberships offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Relais San Maurizio operates a 5-star luxury hotel, SPA, and culinary complex housed in a restored 17th-century Cistercian monastery and 18th-century San Luigi Villa in the UNESCO-listed Langhe wine region of Piedmont, Italy. The property offers 30+ uniquely themed accommodation units, the Michelin-starred Guido da Costigliole restaurant and Origini Bistrot, a Medical SPA with proprietary wine therapy and thalassotherapy, and a 2,800+ label wine cellar with private storage in the Sancta Sanctorum crypt.

Product overview

Relais San Maurizio is a 5-star luxury hotel complex consisting of a restored 15th-century Cistercian monastery (since 1619) and an 18th-century Villa San Luigi. The property offers accommodation across 30 individually named Monastery rooms and 6 designer San Luigi Suites, complemented by fine dining at the one-Michelin-starred Guido da Costigliole restaurant and casual Origini Bistrot. Wine experiences are anchored by an exceptional 2,800+ label wine cellar and Hemingway Bar. The Medical SPA provides wine therapy, thalassotherapy, and traditional wellness treatments. The property also features a panoramic pool, event venues including a David Tremlett-arted space, meeting rooms, and curated experience packages combining gastronomy, wine, and wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Camere del Monastero Accommodation in the restored 17th-century Cistercian monastery featuring 30 uniquely named rooms (e.g., Il Chiostro, La Sagrestia, Il Moscato) with original architectural elements including frescoed ceilings, marble fireplaces, and private gardens. Targeted at affluent travelers seeking authentic historical luxury.
• Suites San Luigi

Quantifiable outcome

• 1 Michelin star maintained at Guido da Costigliole restaurant
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Leading Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorExclusive membership in LHW global consortium of 400+ independent luxury hotels. Provides global marketing, reservations infrastructure via Sabre Synxis platform, quality certification, and Leaders Club loyalty program. Data processor for web bookings is Sabre Hospitality Solutions GmbH.
• Sabre Hospitality Solutions GmbHcoreTechnology or IntegrationTechnology partner providing Synxis hospitality reservation platform for processing bookings made through hotel website. Acts as data processor under GDPR Article 28 for web reservations.
• Patricia UrquiolaminorStrategic or Co-development PartnerRenowned Spanish designer contributing ceramic designs to San Luigi Villa suites. Represents collaboration between contemporary design excellence and historic property.
• David TremlettminorStrategic or Co-development PartnerBritish artist created permanent Open Space installation in ancient monastery church to celebrate 400th anniversary of San Maurizio. Transformed historic church into contemporary art event space.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Castello di Casole: A restored 10th-century castle estate in Tuscany now operated as Aman's Italian property. Directly comparable as a heritage Italian luxury hotel with a wine-region setting, multi-revenue stream (rooms, dining, SPA, estate experiences), and similar ultra-premium positioning.
• L'Andana: A luxury estate hotel in the Maremma Tuscan wine country with a Michelin dining concept, wine-focused experiences, and SPA. Highly comparable in size, Italian wine-region setting, gastronomy-led positioning, and package-based experiential offering.
• Borgo Pignano: A 750-acre heritage Tuscan estate with a 19th-century villa and hamlet converted to a luxury country hotel. Comparable in scale (~30+ keys), heritage-conversion model, organic farm-to-table dining, SPA, and experiential packages targeting affluent European travelers.
• Castello di Reschio: A private Umbrian estate with a restored 10th-century castle offering luxury suites, farm-to-table dining, equestrian, SPA, and curated experiences. Comparable in heritage conversion, small-scale ultra-luxury positioning, and multi-revenue experiential model.
• Casa di Langa: A relatively new luxury resort in the Langhe wine region offering 39 rooms, a SPA, and dining experiences. The most direct regional peer given shared Piedmont/Langhe wine-region setting, comparable size, and similar positioning toward experiential wine tourism and SPA.
• Castello Banfi - Il Borro: A Tuscan wine estate with a luxury relais in a medieval village, offering wine experiences, dining, SPA, and estate activities. Closely comparable as an Italian wine-estate luxury property combining hospitality with viticulture and experiential packages.

Broad incumbents

• Villa d'Este: An iconic 16th-century lakeside luxury hotel on Lake Como operated within Leading Hotels of the World. Comparable as a heritage Italian ultra-luxury hotel with Michelin dining and extensive grounds, though at significantly larger scale and on a more established tourist axis.
• Relais & Châteaux properties in Piedmont: Relais & Châteaux is a global consortium of luxury hotels and restaurants in heritage settings with strong gastronomy credentials; directly comparable peer consortium to Leading Hotels of the World, with multiple member properties in Piedmont/Langhe (e.g., Casa di Langa, Il Boscareto).
• Belmond Hotel Caruso: A restored 11th-century palace in Ravello on the Amalfi Coast. Comparable as a heritage Italian luxury hotel with Michelin dining, infinity pool, and LHW-equivalent global distribution, though geographically different (coastal vs. inland wine country).
• Borgo Egnazia: A Puglian luxury resort built in traditional 'borgo' style with multiple pools, Michelin dining, SPA, and golf. Comparable as an Italian heritage-inspired luxury property with strong SPA/gastronomy positioning, though larger scale and different geography.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/relaissanmaurizio1619
• Instagraminstagram.com/relaissanmaurizio
• LinkedInlinkedin.com/company/relaissanmaurizio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relais San Maurizio