RELEASE ATHENS FESTIVAL
Release Athens Festival is an annual multi-day music festival operated by Release Festival IKE in Athens, Greece, featuring international touring artists at Plateia Nerou and SNFCC venues, serving Greek consumers through ticketed single-day, VIP, and combo ticket products across 15+ event days.
- Company typePrivate
- Founded2016
- HeadquartersMoschato, Attica, Greece
- Headcount—
- GTM typeB2C
- OfferingServices
What RELEASE ATHENS FESTIVAL does
Release Athens Festival is an annual multi-day music festival organized and operated by Release Festival IKE, a privately-held Greek private capital company (IKE - Idiotiki Kefalaiouchiki Etairia) founded in 2016 and headquartered in Moschato, Attica, Greece. The festival operates at two primary Athens venues: Plateia Nerou (Water Plaza) and the Great Lawn of the Viladrome Niarchos Foundation Cultural Center (SNFCC), featuring international touring artists across rock, metal, pop, electronic, and alternative genres. The 2026 edition marks the festival's 10-year anniversary and spans more than 15 event days from June 13 to July 25, 2026, with a roster including Gorillaz, Pet Shop Boys, Nick Cave & The Bad Seeds, Megadeth, Pantera, Limp Bizkit, Moby, and The Offspring.
The business operates a ticketed event model with multiple pricing tiers: single-day general admission at €40-€68 per day, multi-day combo tickets at €110, VIP tickets with open bar and reserved seating (pricing undisclosed), and children's tickets at €15. Revenue is generated primarily through ticket sales distributed via an exclusive online arrangement with more.com, supplemented by physical retail outlets, telephone sales, and on-site box office, with secondary revenue from on-site food and beverage concessions. The festival has no proprietary technology stack and relies on commodity third-party integrations — more.com for ticketing, VIVA for payment processing, and Google Analytics for web analytics.
The festival's primary customer base is Greek music attendees seeking access to international touring acts, with secondary segments including premium/hospitality customers seeking VIP experiences and families with children. Key strategic partners include the Viladrome Niarchos Foundation (flagship venue collaboration for SNF Nostos events), more.com (exclusive online ticketing partner), and Visa Greece (minor payment marketing partner). The company employs approximately 7 staff and operates as an asset-light event promoter with seasonal revenue concentration around the summer festival window.
RELEASE ATHENS FESTIVAL firmographics
Firmographics- Name
- RELEASE ATHENS FESTIVAL
- Legal name
- Release Festival IKE
- Website
- https://releaseathens.gr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Release Athens Festival is an annual multi-day music festival operated by Release Festival IKE in Athens, Greece, featuring international touring artists at Plateia Nerou and SNFCC venues, serving Greek consumers through ticketed single-day, VIP, and combo ticket products across 15+ event days.
- Ownership category
- akta.pro rank
RELEASE ATHENS FESTIVAL industry classification
Industry- Product category
- Live Music Festival & Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industry
- Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where RELEASE ATHENS FESTIVAL is headquartered
LocationHeadquarters
- HQ city
- Moschato, Attica
- HQ country
- Greece
- HQ region
- Europe
Offices3 records
Markets served
RELEASE ATHENS FESTIVAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from single-day and multi-day festival tickets sold to attendees. Tickets are sold through online platform more.com, physical outlets, and telephone. Revenue is exclusively attributed to the company, including for events in collaboration with SNF.
- VIP Tickets: Premium ticket offerings with additional perks including open bar, reserved seating areas, and special amenities for enhanced festival experience.
- Food and Beverage Sales: On-site bar and catering services available to attendees during events. Consumption from bar/canteen is optional and not included with ticket purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Day General Admission |
| Unit Pricing | Pay-as-you-go | 2-Day Combo Ticket |
| Unit Pricing | Pay-as-you-go | VIP Tickets |
| Unit Pricing | Pay-as-you-go | Children's Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
RELEASE ATHENS FESTIVAL product offering
Product offeringCore offering
Release Athens Festival is an annual multi-day outdoor music festival held in Athens, Greece, at Plateia Nerou (Water Plaza) and the Great Lawn of the Stavros Niarchos Foundation Cultural Center (SNFCC). The company sells single-day general admission tickets, multi-day combo packages, and VIP tickets with premium amenities such as open bar and reserved seating, and operates on-site food and beverage concessions during events.
Product overview
Release Athens Festival is a multi-day outdoor music festival held in Athens, Greece. The primary product is the festival itself, featuring daily concert events with international headliners and supporting acts. The company sells day tickets (general admission), VIP tickets with premium amenities, and multi-day combo packages. Events are held at two main venues: Plateia Nerou (Water Plaza) and the Great Lawn of the Stavros Niarchos Foundation Cultural Center (SNFCC), with the 2026 edition marking the festival's 10-year anniversary. The festival collaborates with ticketing platform more.com for ticket distribution and payment processor VIVA for transaction handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Release Athens Festival (annual multi-day music event) Annual multi-day outdoor music festival held at Plateia Nerou (Water Plaza) and the Great Lawn of the Stavros Niarchos Foundation Cultural Center (SNFCC) in Athens, featuring international and Greek artists across rock, metal, pop, electronic, and alternative music genres. Targeted at general music consumers in Greece.
- Festival Tickets (General Admission) Standard day passes granting entry to festival grounds and event attendance on the specified date. Prices vary by event (e.g., €40 general, €63 for Pet Shop Boys, €60 for Three Days Grace, €68 for Sabaton/Savatage). Targeted at individual festival attendees in Greece.
- VIP Tickets Premium tickets offering enhanced amenities including dedicated VIP area access, open bar service, reserved seating, priority entry, and commemorative wristbands/items. Targeted at premium/hospitality-seeking individual festival attendees in Greece.
- 2-Day Combo Tickets Multi-day ticket packages offering admission to two festival days at a discounted combined price (e.g., Helloween/Saxon + Sabaton/Savatage/Epica combo at €110, down from initial €131). Targeted at individual festival attendees in Greece seeking multi-day access.
Companies that use RELEASE ATHENS FESTIVAL
Customer profileSegments2 records
Ideal customer profiles2 records
RELEASE ATHENS FESTIVAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
RELEASE ATHENS FESTIVAL partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Stavros Niarchos Foundation (SNF)flagshipCollaboration with SNF for the Release Athens X SNF Nostos 2026 events held at SNFCC venues. SNF is an international charitable organization that makes donations to non-profit organizations in education, arts, social welfare, health, and sports. SNF is not the organizer of the events and does not collect ticket revenue.
- more.com (Electronic Services SA)coreExclusive online ticketing partner handling all online ticket purchases for Release Athens events. Based in Marousi, Attica, operating as electronic services provider.
- Visa GreeceminorVisa Greece featured in social media posts as festival partner, with 'skip the line' messaging for card payments at events.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
RELEASE ATHENS FESTIVAL competitors and assessment
Company assessmentDirect peers
- SNF Nostos (Stavros Niarchos Foundation Nostos): Annual multi-day music and culture event held at the SNFCC in Athens, co-organized with Release Athens for the 2026 edition. Directly comparable in scope, venue footprint, audience, and ticketed multi-day format; effectively the same festival brand operating through a different promoter/charity structure.
- Rockwave Festival (TerraVibe): Long-running Greek rock and alternative music festival held at venues near Athens. Direct competitor for the same summer touring-window audiences and international rock/alternative headliners that anchor Release Athens' lineup (e.g., past Megadeth, Anthrax, Alice in Chains bookings overlap).
- Ejekt Festival: Athens-based multi-day music festival operated by the same Live Nation Greece ecosystem, focusing on international rock, indie, and electronic acts. Direct peer on format, geography, and target audience; competes for the same Greek summer live-music wallet share.
- Athens Epidaurus Festival: Greece's flagship performing arts festival held annually in Athens and at the Ancient Theatre of Epidaurus. Comparable as a multi-week ticketed live-event brand in Athens, though oriented to theatre, opera, and dance; competes for the same affluent Athens cultural-audience segment during the summer window.
Broad incumbents
- Sziget Festival: One of Europe's largest multi-genre music festivals, held annually in Budapest with attendance in the hundreds of thousands. Compares to Release Athens on ticketed multi-day format, international lineup, and outdoor venue model, but operates at significantly greater scale and brand recognition.
- EXIT Festival: Major multi-day music festival in Novi Sad, Serbia, with a broad international lineup spanning rock, electronic, and hip-hop. Comparable on format, European touring artist roster, and summer festival calendar positioning, with substantially larger scale and global brand equity.
- Primavera Sound: Major European music festival held annually in Barcelona and other cities, with a multi-genre international lineup. Comparable to Release Athens on ticketing model, multi-day format, and curated international lineup philosophy, though operating at materially higher scale.
- Roskilde Festival: Large non-profit music festival in Denmark, founded in 1971, with ~80,000+ daily attendance and an internationally recognized brand. Comparable on outdoor multi-day ticketed format and broad international lineup, though orders of magnitude larger in scale and heritage.
- Tomorrowland: Globally recognized Belgian electronic music festival with hundreds of thousands of attendees and a global brand. Compares to Release Athens on the multi-day ticketed festival model and premium VIP tier strategy, though operating at vastly greater scale and primarily electronic-focused.
Emerging players
- Plissken Festival: Athens-based electronic and alternative music festival with a smaller scale and more niche genre focus than Release Athens. Compares on format and Athens summer positioning but operates as a more emerging, subcultural event targeting electronic-leaning audiences.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RELEASE ATHENS FESTIVAL social profiles
Digital presenceRELEASE ATHENS FESTIVAL compliance and trust
Trust signalCompliance1 record
RELEASE ATHENS FESTIVAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
RELEASE ATHENS FESTIVAL leadership team
Management profileNumber of profiles
RELEASE ATHENS FESTIVAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RELEASE ATHENS FESTIVAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RELEASE ATHENS FESTIVAL
What does RELEASE ATHENS FESTIVAL do?
Release Athens Festival is an annual multi-day outdoor music festival held in Athens, Greece, at Plateia Nerou (Water Plaza) and the Great Lawn of the Stavros Niarchos Foundation Cultural Center (SNFCC). The company sells single-day general admission tickets, multi-day combo packages, and VIP tickets with premium amenities such as open bar and reserved seating, and operates on-site food and beverage concessions during events.
Is RELEASE ATHENS FESTIVAL a public or private company?
RELEASE ATHENS FESTIVAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RELEASE ATHENS FESTIVAL founded?
RELEASE ATHENS FESTIVAL was founded in 2016.
Where is RELEASE ATHENS FESTIVAL based?
RELEASE ATHENS FESTIVAL is headquartered in Moschato, Attica, Greece, in the Europe region.
How does RELEASE ATHENS FESTIVAL make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Tickets and food and Beverage Sales.
Who are RELEASE ATHENS FESTIVAL's main competitors?
Direct peers on record are SNF Nostos (Stavros Niarchos Foundation Nostos), Rockwave Festival (TerraVibe), Ejekt Festival and Athens Epidaurus Festival. Broad incumbents are Sziget Festival, EXIT Festival, Primavera Sound, Roskilde Festival and Tomorrowland. Plissken Festival is listed as an emerging player.
Does RELEASE ATHENS FESTIVAL have an API?
No public API is recorded for RELEASE ATHENS FESTIVAL.
What industry is RELEASE ATHENS FESTIVAL in?
RELEASE ATHENS FESTIVAL's product category is Live Music Festival & Event Ticketing. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of THAFAIAG, Concession & Stadium / Arena Catering. Its NAICS code is 711310 and its SIC code is 7900.