The RE/MAX Collection Bad Homburg

What The RE/MAX Collection Bad Homburg does

The RE/MAX Collection Bad Homburg (legally REFY GmbH) is a regional real estate brokerage operating under the RE/MAX Collection franchise brand from a single office at Höhestraße 44 in Bad Homburg vor der Höhe, Hessen, Germany. Founded in 2016 and managed by Dirk Schmitt, the firm specializes in luxury residential property sales, rentals, and commercial real estate across the Bad Homburg and broader Rhein-Main / Taunus region. Its core services include property valuation, professional marketing with exposé creation, viewing organization, negotiation support, contract coordination, direct (off-market) brokerage, and a prospect-matching database (Interessentenkartei) paired with an email notification service for new listings.

The firm is staffed by six self-employed independent real estate agents (Vanessa Schmitt-Ewald, Dorothee Kalvelage, Ines Wiegand, Myriam Wolf, Vanessa Morsillo, Penélope Saldanha-Trommler), plus an office manager and a dual student, and holds a §34c GewO brokerage license issued by Frankfurt's Ordnungsamt. Revenue is generated exclusively through transaction-based commissions — typically 3.57% (incl. VAT) of the purchase price for standard residential buyer-side commissions, with one listed multi-family property showing 5.95% — with no disclosed subscription, retainer, or SaaS component. The technology layer is a conventional listing website (remax-badhomburg.de) with property search and inquiry forms, supplemented by organic social channels (Facebook, Instagram, LinkedIn) and a partner network that includes Immowelt AG for listing distribution and local firms (Kahlert Umzüge, Susana Urbano Interior Design, Maren Kumant Home Staging) for relocation and home-staging services.

Name

The RE/MAX Collection Bad Homburg

Legal name

REFY GmbH

Website

https://remax-badhomburg.de

Company type

Private

Operating status

Operating

Short description

The RE/MAX Collection Bad Homburg (REFY GmbH) is a single-office luxury real estate brokerage serving Bad Homburg and the Rhein-Main / Taunus region of Germany, offering residential and commercial property sales, rentals, valuation, and direct (off-market) brokerage via six self-employed agents under the RE/MAX franchise brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Homburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Buyer Commission: Commission from property buyers, typically 3.57% including VAT on property purchase price
2. Seller Commission: Commission from property sellers, with one listing showing 5.95% from purchase price including VAT

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The RE/MAX Collection Bad Homburg operates as a luxury real estate brokerage under the RE/MAX Collection brand, offering residential and commercial property sales, rentals, and professional property marketing services. The firm provides end-to-end brokerage services including property valuation, exposé creation, viewing organization, negotiation support, and contract coordination for buyers, sellers, landlords, and tenants in the Bad Homburg and Rhein-Main region.

Product overview

The RE/MAX Collection Bad Homburg operates as a luxury real estate brokerage firm under the RE/MAX Collection brand, offering a comprehensive suite of residential and commercial property services. The portfolio includes property sales and rentals (houses, apartments, villas, multi-family buildings, commercial spaces), professional marketing services including exposé creation and property viewings, buyer/tenant matching through their prospect database, and email notification services for new listings. The company operates exclusively in the Bad Homburg and Rhein-Main region, positioning itself in the luxury property segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienverkauf (Property Sales)
• Immobilien anbieten (Property Listing)
• Mietangebote (Rental Services)
• Gewerbeimmobilien (Commercial Real Estate)
• Interessentenkartei (Prospect Database)
• E-Mail-Service (Email Notification Service)

Quantifiable outcome

• Professional marketing and negotiation services for property transactions

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Immowelt AGminorGTM or Marketing PartnerImmowelt AG is a major German real estate portal partner. The partnership provides additional property listing visibility and marketing reach for The RE/MAX Collection Bad Homburg's property portfolio.
• Kahlert Umzüge / Selfstorage GmbH & Co. KGminorStrategic or Co-development PartnerMoving and self-storage company based in Bad Nauheim, providing relocation services for property buyers and sellers in the network.
• Susana Urbano Interior DesignminorStrategic or Co-development PartnerHome staging service provider located in Bad Homburg, offering interior design services to prepare properties for sale.
• Maren Kumant Home StagingminorStrategic or Co-development PartnerProfessional home staging company based in Oberursel, helping sellers present properties attractively for viewings and photography.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Engel & Völkers: Hamburg-headquartered global luxury real estate brokerage with strong German franchise presence. Direct competitor in the premium residential segment, particularly active in affluent German markets like Bad Homburg and the Rhein-Main region.
• Von Poll Immobilien: German luxury and premium residential real estate franchise with deep coverage across Hessen and the Rhein-Main area. Most direct domestic competitor in the luxury tier The RE/MAX Collection targets.
• Sotheby's International Realty: Global luxury real estate brand affiliated with the Sotheby's auction house. Competes for the same high-net-worth buyer pool and premium property listings, with affiliated offices across Germany.
• Coldwell Banker: International real estate franchise network with German operations. Operates on a similar franchise model to RE/MAX, offering residential brokerage services across multiple price segments.
• Christie's International Real Estate: Luxury residential real estate network leveraging the Christie's auction house brand. Competes in the same high-end segment as The RE/MAX Collection for premium properties and wealthy clientele.
• Knight Frank: Global residential and commercial property firm with significant luxury residential operations in Germany. Targets the same affluent buyer pool and premium property listings in major German metropolitan areas.
• Century 21: Global real estate franchise network with German operations. Competes on the franchise model side with RE/MAX, offering residential brokerage services to buyers and sellers.
• Betterhomes: German real estate brokerage franchise specializing in residential property sales and rentals. Operates with a similar franchise structure and competes in the same Rhein-Main regional market.
• RE/MAX Germany (Other Franchise Offices): Other RE/MAX franchise offices operating in Germany under the same brand system. Closest direct peers given identical brand, technology platform, and franchise model, though not necessarily in the luxury 'Collection' tier.

Others

• Immowelt AG: One of Germany's largest real estate listing portals and a GTM/marketing partner of The RE/MAX Collection Bad Homburg. Not a direct brokerage competitor but an ecosystem enabler that aggregates listings and connects buyers with brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/remaxbadhomburg
• LinkedInlinkedin.com/company/feed
• Instagraminstagram.com/remaxbadhomburg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The RE/MAX Collection Bad Homburg