RE/MAX Belgium
RE/MAX Belgium is the Belgian regional franchise within the RE/MAX Europe network, a Swiss-incorporated franchisor (PMSCS REAL ESTATE FRANCHISING, INC.) operating a three-tier franchise model across 40+ European countries, serving home buyers, sellers, and prospective real estate franchisees.
- Company typePrivate
- Founded-
- HeadquartersWaterloo, Belgium, Brabant-Wallon, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RE/MAX Belgium does
RE/MAX Belgium operates as the Belgian regional franchise within the broader RE/MAX Europe network, which is the European master franchise arm of the global RE/MAX real estate brand. The European franchisor entity is PMSCS REAL ESTATE FRANCHISING, INC., a Swiss corporation headquartered in Zug, with an EU representative office (PMSCS Regional Franchise Services GmbH) in Vienna, Austria. The company operates a three-tier franchise model consisting of Regional Directors who establish RE/MAX in entire countries, Office Owners (Broker-Owners) who operate individual franchised offices, and Sales Associates (Agents) who operate as independent contractors under the RE/MAX brand. The network spans over 40 European countries and regions.
The company's core technology infrastructure includes the MyREMAX agent portal for franchisee operations, listings, and client management, and the RE/MAX Europe Data Hub — an OAuth 2.0-based API platform enabling authentication and data exchange for the franchise network. Supporting technologies include standardized web platforms (WordPress, Elementor), analytics tools (Google Analytics, Hotjar), and IT service partnerships with GryphTech Inc. and Real Estate Webmasters Inc. Proprietary market intelligence products include the annual Housing Insider Report and semi-annual Mid-Year Market Analysis, based on surveys of 20,000+ European respondents.
Revenue is generated through two primary streams: franchise fees (licensing/royalties) paid by Regional Directors, Office Owners, and Agents to operate under the RE/MAX brand, and downstream agent commissions on real estate transactions across the network. The franchisor entity itself maintains a lean central operation (1-10 corporate employees), with the bulk of economic activity occurring at the independently owned franchise level. Customer-facing segments include home buyers and sellers (B2C) plus aspiring agents, office owners, and regional directors (B2B franchise recruitment).
RE/MAX Belgium firmographics
Firmographics- Name
- RE/MAX Belgium
- Legal name
- PMSCS REAL ESTATE FRANCHISING, INC.
- Website
- https://remax.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RE/MAX Belgium is the Belgian regional franchise within the RE/MAX Europe network, a Swiss-incorporated franchisor (PMSCS REAL ESTATE FRANCHISING, INC.) operating a three-tier franchise model across 40+ European countries, serving home buyers, sellers, and prospective real estate franchisees.
- Ownership category
- akta.pro rank
RE/MAX Belgium industry classification
Industry- Product category
- Real Estate Franchising
- NAICS
- Corporate, Subsidiary, and Regional Managing Offices (551114)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
Keywords
Where RE/MAX Belgium is headquartered
LocationHeadquarters
- HQ city
- Waterloo, Belgium, Brabant-Wallon
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
RE/MAX Belgium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Franchise Fees: RE/MAX generates revenue through franchise fees paid by regional directors, office owners, and agents who join the network. Regional owners pay fees to establish RE/MAX in their territories, office owners pay to operate RE/MAX offices, and agents pay to operate under the RE/MAX brand.
- Agent Commission Revenue: Agents operating under the RE/MAX brand earn commissions on real estate transactions. The company benefits from having a large network of commission-earning agents across Europe, with individual success stories showing high transaction volumes (e.g., VS.Brothers team among Top 3 RE/MAX teams globally).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
RE/MAX Belgium product offering
Product offeringCore offering
RE/MAX Europe (PMSCS REAL ESTATE FRANCHISING, INC.) operates a real estate franchising organization that licenses the RE/MAX brand to independent agents, office owners, and regional directors across 40+ European countries including Belgium. It equips franchisees with proprietary digital tools such as the MyREMAX agent portal and the RE/MAX Data Hub API platform, and publishes proprietary housing market intelligence reports to support franchisees and the broader public.
Product overview
RE/MAX Europe operates as a real estate franchising organization offering a platform of interconnected services. The core offerings include MyREMAX (agent portal for property and client management), the Data Hub (OAuth-based data API for franchise data access), the corporate website with property search and agent lookup, agent recruitment services across 40+ European regions, and proprietary market intelligence reports (Housing Insider and Mid-Year Market Analysis). The network comprises independently owned and operated franchised real estate offices across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- MyREMAX Agent Portal
- RE/MAX Data Hub
- RE/MAX Europe Corporate Website
- Agent Recruitment Platform
- Housing Insider Report
- Mid-Year Market Analysis
Quantifiable outcome
- VS.Brothers (Lisbon, Portugal team) became one of the Top 3 RE/MAX teams globally
- +2 more outcomes
Companies that use RE/MAX Belgium
Customer profileSegments5 records
Ideal customer profiles4 records
RE/MAX Belgium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
RE/MAX Belgium partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
RE/MAX Belgium competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Belgium social profiles
Digital presenceRE/MAX Belgium financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Belgium leadership team
Management profileNumber of profiles
Profiles2 records
RE/MAX Belgium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Belgium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Belgium
What does RE/MAX Belgium do?
RE/MAX Europe (PMSCS REAL ESTATE FRANCHISING, INC.) operates a real estate franchising organization that licenses the RE/MAX brand to independent agents, office owners, and regional directors across 40+ European countries including Belgium. It equips franchisees with proprietary digital tools such as the MyREMAX agent portal and the RE/MAX Data Hub API platform, and publishes proprietary housing market intelligence reports to support franchisees and the broader public.
Is RE/MAX Belgium a public or private company?
RE/MAX Belgium is a private company. It is classified as corporate owned and is currently operating.
When was RE/MAX Belgium founded?
RE/MAX Belgium was founded in -1. It employs 1 to 10 people.
Where is RE/MAX Belgium based?
RE/MAX Belgium is headquartered in Waterloo, Belgium, Brabant-Wallon, Belgium, in the Europe region.
How does RE/MAX Belgium make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are agent Commission Revenue.
Does RE/MAX Belgium have an API?
Yes. RE/MAX Europe provides a Data Hub OAuth integration for external access. The Data Hub (oauth.datahub.remax.eu) offers API access with scope 'api:external', using OAuth 2.0 authorization code flow with offline access. Agents and brokers can login with their Data Hub credentials via MyREMAX portal. The API enables data exchange and integration with external systems, though specific endpoints and technical documentation URLs are not publicly listed.
What industry is RE/MAX Belgium in?
RE/MAX Belgium's product category is Real Estate Franchising. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage. Its NAICS code is 551114 and its SIC code is 6531.