Renew Auto Detailing

What Renew Auto Detailing does

Renew Auto Detailing (legally Renew Mobile Detailing) is a privately held, founder-owned mobile auto detailing service headquartered at 3260 E Lake Drive in Nashville, Tennessee. Founded in 2009 and under current owner Jesse Lunceford-Levesque since January 2018, the company delivers on-site vehicle cleaning and detailing to customer homes and offices across the Greater Nashville area, including Franklin and Brentwood. The company employs 7 people and operates without external funding, subsidiaries, or institutional backing.

The core offering consists of four personal detailing packages (Basic Exterior, Basic Interior, Classic Full Detail, and Premium Detail) priced between $125 and $335 depending on package tier and vehicle size class (car/coupe, small truck/SUV, or large truck/SUV/van). The technical premise is a low-water mobile system using less than one gallon of water per job and 100% biodegradable cleaning chemicals, marketed as an eco-friendly alternative to traditional car washes. Supporting technology consists entirely of standard third-party SaaS — Square Appointments for online booking, Shopify for the website storefront, and Heartland Payment Services for payment processing — with no proprietary software or AI components disclosed.

The business model is direct-to-consumer and transactional, with one-time per-service billing and no subscription minimums. Renew also operates a commercial/fleet program that offers scheduled periodic full details and bi-weekly zip washes to corporate fleet operators, providing a recurring B2B revenue layer on top of the consumer base. The company maintains an aggregate 4.6 Google rating alongside 4.5 Yelp and 5-star Facebook reviews, and is a member of BNI, the Nashville Chamber of Commerce, and the Rotary Club of Nashville for local referral generation.

Name

Renew Auto Detailing

Legal name

Renew Mobile Detailing

Website

https://renewdetailing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Renew Auto Detailing is a privately held, bootstrapped mobile auto detailing service based in Nashville, Tennessee, founded in 2009. It delivers on-site vehicle detailing packages to individual consumers and commercial fleets across the Greater Nashville area using a low-water, biodegradable system.

Ownership category

akta.pro rank

Product category

Auto Detailing Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Fleet De-Fleeting, Reconditioning & Cosmetic Repair Services (TLABAKAD)

Keywords

• Mobile auto detailing
• Car detailing service
• Vehicle interior cleaning
• Commercial fleet detailing
• Eco-friendly car wash

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Auto Detailing Services: One-time transaction-based mobile auto detailing services. Customers pay per service based on package level and vehicle size. Packages include Basic Exterior, Basic Interior, Classic Full Detail, and Premium Detail. Additional services such as clay bar application and leather seat treatment are included in premium tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Renew Auto Detailing is a mobile auto detailing service that comes to the customer's home or office in the Greater Nashville area. It offers four personal detailing packages (Basic Exterior, Basic Interior, Classic Full Detail, and Premium Detail) priced by vehicle size, plus scheduled commercial fleet programs and specialized treatments such as mildew and mold removal. All work is performed on-site using 100% biodegradable chemicals and a low-water system that uses less than one gallon of water per job.

Product overview

Renew Mobile Auto Detailing is a mobile auto detailing company offering on-site vehicle cleaning and detailing services in the Nashville, TN metropolitan area. The company operates four core personal detailing packages (Basic Exterior, Basic Interior, Classic Full Detail, and Premium Detail) that range from single-service exterior or interior treatments to comprehensive full-vehicle detailing. Services are provided at customer locations (home or office) using mobile equipment. The company also offers commercial/fleet services with scheduled maintenance programs, specialized treatments (mildew removal, mold removal), and gift certificates. All services utilize biodegradable chemicals and a water-efficient system averaging less than one gallon per job.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Exterior Package Entry-level exterior detailing service featuring hand wash, hand wax application, wheel detailing, tire shine, and window cleaning inside and out. Pricing starts at $125 for cars/coupes, $145 for small trucks/SUVs, and $165 for large truck/SUVs/vans. Delivered on-site at the customer's home or office.
• Basic Interior Package Interior cleaning package including vacuuming and shampoo/spot treatment of all upholstery, dashboard cleaning, cup holder cleaning, instrument panel, doors, door jambs, and trunk/cargo area. Pricing starts at $140 for cars/coupes, $160 for small trucks/SUVs, and $180 for large truck/SUVs/vans. Delivered on-site.
• Classic Full Detail Package Comprehensive detailing combining Basic Exterior and Basic Interior packages for a complete vehicle refresh. Pricing starts at $205 for cars/coupes, $235 for small trucks/SUVs, and $265 for large truck/SUVs/vans. Delivered on-site at customer location.
• Premium Detail Package Top-tier detailing package including Basic Exterior with clay bar application and Basic Interior with leather seat treatment. Pricing starts at $255 for cars/coupes, $295 for small trucks/SUVs, and $335 for large truck/SUVs/vans. Delivered on-site.
• Commercial Car Detailing Fleet and commercial vehicle detailing services for business clients, including scheduled periodic visits and corporate vehicle fleet maintenance plans. Services are tailored for businesses operating company vehicles that require recurring professional cleaning.
• Gift Certificates Gift certificates available for all four detailing packages (Premium Detail, Classic Full Detail, Basic Interior, Basic Exterior) across three vehicle size categories (Car, Small Truck/SUV, Large Truck/SUV/Van). Customers can purchase gift certificates directly from the company.
• Vehicle Fleet Service Program Scheduled fleet maintenance program featuring Zip Washes every two weeks and a full detail cycle every three months for year-round vehicle protection. Designed for commercial clients with recurring fleet maintenance needs, supported by documented detailing of 1000+ cars per year in Franklin and Brentwood.
• Mildew Smell Removal Specialized interior treatment targeting mildew and odor elimination from vehicle interiors. Available as an add-on professional service delivered on-site.
• Car Mold Removal Service Professional mold remediation service for vehicle interiors that removes existing mold buildup and helps prevent future growth. Available as a dedicated on-site specialty service.

Quantifiable outcome

• Professional auto detailing can add up to $500 to a used car's initial resale price

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BNI (Business Network International)minorGTM or Marketing PartnerProud member of BNI - a business networking organization. Renew Mobile Detailing is listed as a member of this business referral network.
• Nashville Chamber of CommerceminorGTM or Marketing PartnerMember of the Nashville Chamber of Commerce - a local business organization supporting business community in the Nashville area.
• Rotary Club of NashvilleminorGTM or Marketing PartnerProud member of Rotary Club of Nashville - a service organization supporting local community and business networking.
• Square AppointmentscoreTechnology or IntegrationOnline booking platform used for appointment scheduling. Customers can book via Square's appointment scheduling system.
• Heartland Payment ServicescoreTechnology or IntegrationPayment processing service used for 'Pay Now' functionality on website. Handles payment processing for customer transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Take 5 Car Wash: National express car wash operator with interior cleaning add-ons. Indirect competitor to Renew for budget-conscious customers who would otherwise consider a mobile detail.
• Ziebart: Established national auto services franchise offering detailing alongside rust protection, paint protection film, and window tinting. Overlaps with Renew on detailing but competes via retail locations and a broader service portfolio.
• Mister Car Wash: Largest national car wash chain offering interior cleaning and detailing services at fixed tunnel and express locations. Adjacent competitor that captures customers who might otherwise use a mobile detailer.
• AutoBell Car Wash: Regional express car wash chain with full-service detailing at fixed locations across the Carolinas and Tennessee. Competes with Renew for the same Nashville-area customers but via a fixed-site, tunnel-wash-led model.

Direct peers

• MobileWash: App-based on-demand mobile car wash and detailing platform serving multiple U.S. cities. Competes with Renew on the same mobile convenience value proposition with a stronger technology/booking layer.
• Washos: On-demand mobile car wash and detailing service accessed via app. Direct competitor offering the same at-your-location convenience to consumers, primarily in West Coast and select metro markets.
• Spiffy: On-demand mobile car wash and detailing service operating across multiple U.S. metros. Closely mirrors Renew's mobile, customer-location service model and tiered detailing packages, with broader geographic reach and venture backing.
• DetailXPerts: Mobile detailing franchise with a strong eco/steam-cleaning positioning. Highly comparable to Renew on the mobile convenience and environmental claims, with a franchise-driven growth model Renew could emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• Instagraminstagram.com/renewmobiledetailing/?hl=en
• LinkedInlinkedin.com/company/renew-auto-detailing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renew Auto Detailing