仁脉顾问（中国）

What 仁脉顾问（中国） does

仁脉顾问（中国）, also doing business as 仁脉教育, is a Guangzhou-headquartered enterprise training and consulting firm founded in 2009 that targets large Chinese corporations and financial institutions with a proprietary scenario-based learning methodology (场景化学习技术). The company operates a B2B direct sales motion engaging corporate HR and L&D departments, with services delivered through a network of six branch offices in Guangzhou (HQ), Shenzhen (x2), Shanghai, Beijing, and Chengdu. Its client base is concentrated in state-owned banking and includes Bank of China, ICBC, CCB, and ABC, alongside major enterprises in power/utilities (State Grid, China Southern Power Grid), aerospace (China Southern Airlines), automotive (SAIC, Dongfeng Nissan), real estate (Vanke, Poly), energy (PetroChina Natural Gas), electronics/manufacturing (Midea, Haier), and internet/tech (Alibaba, ByteDance, ZTE, JD.com).

The company's core intellectual property is its scenario-based learning methodology, which replaces traditional KSA (Knowledge/Skill/Attitude) decomposition with scenario-centered "challenge-behavior-outcome" (挑成行) design. This framework underpins 16 proprietary copyright courses — including 训战结合, 场景化学习地图, MMT导师制, 24K胡萝卜, ELP管理工具箱, 关键管理对话, BTT流程化授课技巧, FLOW教学活动设计, POT波特, and Managing-3 — and is supported by 8 registered intellectual property rights. Additional proprietary tools include the Scenario Grid (场景网格) for competency mapping, Remix Learning Design (重混式学习设计) for end-to-end learning process design, and the SAM (Successive Approximation Model) methodology licensed and adapted from Allen Interactions (US) for agile iterative course development. Delivery is supported by 26 full-time internal instructors who collectively deliver more than 3,000 training days per year, and the firm has supported international award recognition including a US ATD award via a State Grid project.

The business model combines customized enterprise training programs, organizational consulting engagements, copyright course licensing, and an annual multi-city conference series (场景化业务赋能大会) that doubles as flagship brand event and demand-generation channel. Pricing is bespoke and quote-based per engagement, with no publicly disclosed fee schedule. The firm reported revenue of 151 million RMB in 2020 (up from crossing the 100 million RMB milestone in 2019) and reportedly employed ~270 staff across all branches. The company remains privately held and founder-led (Chairman 任戈, President 李念念), with no public listing, no disclosed external institutional funding, and no recorded M&A activity in the available data.

Name

仁脉顾问（中国）

Legal name

广州仁脉教育科技有限公司

Website

https://renmark.cn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

仁脉顾问（中国） (Renmai Consulting China) is a Guangzhou-based enterprise training and consulting firm founded in 2009, specializing in proprietary scenario-based learning methodology for management development and internal trainer cultivation at large Chinese enterprises and financial institutions.

Ownership category

akta.pro rank

Product category

Corporate Training & Consulting

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161), Computer Training (611420)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAFAIAH

Corporate Training Course Marketplaces (B2B Content Libraries)

Education/Education Technology (EdTech) & Digital Learning/Education Marketplaces & Course Platforms (MOOCs, Cohort-Based, Creator Platforms)

Keywords

• Scenario-based learning
• Corporate training
• Management consulting
• Talent development
• Internal trainer programs

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Training Programs: Customized training programs delivered to enterprise clients in management talent development, scenario-based skills training, and internal trainer programs. Programs are typically multi-day engagements priced by scope and duration.
2. Consulting Solutions: Organizational consulting services including business empowerment consulting, digital learning system consulting, and party building/organizational culture consulting. Delivered as project-based engagements.
3. Copyright Course Licensing: Licensing of proprietary copyright courses and methodologies (e.g., SAM, POT, BTT, ELP management tools, 24K胡萝卜) to enterprise clients for internal use.
4. Conference & Events: Annual Scenario-Based Business Empowerment Conference (场景化业务赋能大会) held across multiple cities, generating revenue through ticket sales and brand visibility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

仁脉顾问（中国） designs and delivers B2B scenario-based corporate training programs and organizational consulting solutions built around its proprietary 场景化学习 (scenario-based learning) methodology. The portfolio spans management talent development, internal trainer cultivation, sales/mentoring capability programs, digital learning and party-building consulting, and a catalogue of 16 registered copyright courses licensed for enterprise use.

Product overview

仁脉顾问（中国） operates as a scenario-based training and consulting solutions provider, offering a multi-module portfolio organized into three core solution pillars: (1) Learning Solutions (学习方案) covering management talent development programs (管理人才系列) including the 新员工180天加速转身在岗培养项目, 新经理管理成熟度培养, ELP管理者管理效能提升, 中层管理者领导力发展, 新任/后备高管以战带练, and 高管战略决策训练营; internal capability development (内萃系列) covering 内训师场景化培养全景图, SAM场景化课程开发, 内训师培养体系, 场景化课程开发体系, and 场景化案例开发与教学; and business capability building (业务力系列) covering BTMM营销岗位课程定制, MMT在岗实践导师制辅导, BEST行动学习, and 引导研讨工作坊. (2) Consulting Solutions (咨询方案) covering business enablement (业务赋能) including internal trainer development, curriculum development, talent database building, expert talent cultivation, and skilled personnel training; digital solutions (数字化) including online learning platforms, e-courseware development, and digital learning systems; and party-building solutions (党建) covering corporate culture and party-building products. (3) A portfolio of 16 proprietary copyright courses (版权课程) including 《训战结合》, 《场景化学习地图》, 《导师制》, 《24K胡萝卜》, 《ELP管理工具箱》, 《Managing-3》, 《关键管理对话》, 《管理路径-新任经理人》, 《绩效经理人场景化训练课程》, 《BTT流程化授课技巧》, 《FLOW教学活动设计》, 《POT波特》, 《SAM敏捷迭代课程设计与开发》, 《党支部书记的谈心谈话》, and 《让"一课"更生动》. The company also organizes annual market events including the 场景化业务赋能大会 conference series.

Differentiator

Problem solved

Functional benefit

Products and services

• 新员工180天加速转身在岗培养项目 (180-Day New Employee Onboarding Acceleration) 180-day new employee onboarding acceleration program that helps new hires integrate quickly and reach on-the-job productivity through scenario-based practice.
• 新经理® “管理成熟度”测评 + 刻意练习培养项目 New manager development program combining a management maturity assessment with deliberate-practice training to accelerate first-time-manager skill development.
• ELP管理者管理效能提升项目 Manager effectiveness improvement program using the ELP Management Toolkit methodology, combining simulation and practical tools for leadership effectiveness.
• 中层管理者知行合一领导力发展项目 Middle management leadership development program focused on unifying knowledge and action to drive leadership effectiveness.
• 新任（后备）高管领导者以“战”带“练”发展项目 Executive and successor leadership development program using the 训战结合 (battle-training) approach where leaders develop through实战 exercises.
• 高管“高瞻远瞩”战略决策训练营 Executive strategic decision-making training camp focused on long-term strategic vision and decision-making capabilities.
• SAM™ 场景化课程开发 Agile iterative course development methodology licensed and adapted from Allen Interactions for scenario-based content authoring.
• 内训师场景化培养全景图 Comprehensive framework mapping the full journey of scenario-based internal trainer cultivation for enterprise clients.
• BTMM™ 营销岗位课程定制 + 训战结合培养模式 Marketing position course customization combined with the 训战结合 battle-training model for hands-on sales skill development.
• MMT™ 在岗实践导师制辅导项目 On-the-job practice mentoring program using Renmai's structured MMT mentor system to guide employees through real work scenarios.
• BEST™ 行动学习项目模式 BEST action learning project model applying structured action learning methodology to solve real business problems.
• 线上学习平台 (Online Learning Platform) Online learning platform providing digital delivery of training content and management of enterprise e-learning programs.
• 数字化学习体系 (Digital Learning System) End-to-end digital infrastructure consulting service for organizational learning and development.
• 党建产品 (Party Building Solutions) Party building products and training programs supporting CPC organizational development and member education.
• 《24K胡萝卜》 Copyright Course Proprietary copyright course on motivation and incentive management, recognized as an Excellent Brand Course by the China Enterprise Training industry (industry award).
• 《POT波特》 Copyright Course Proprietary Perfect Presentation Techniques (POT) course for trainer presentation and delivery skills, recognized by CSTD as a national best-selling enterprise training course.
• 《BTT流程化授课技巧》 Copyright Course Proprietary BTT (Business Training Technique) course covering step-by-step training delivery skills for internal trainers.
• 《SAM敏捷迭代课程设计与开发》 Copyright Course SAM agile iterative course design and development methodology course (licensed from Allen Interactions, adapted for Chinese market).
• 《Managing-3》 Copyright Course Proprietary simulation-based management development course using 3D management scenarios for experiential leadership learning.
• 《关键管理对话》 Copyright Course Proprietary copyright course on scenario-based critical management communication skills, covering 10 typical management dialogue scenarios across fact, emotional, persuasive, negotiation and consensus dimensions; typically delivered over 6 days (36 hours) or 1-2 day modular formats.
• 《导师制》 (MMT Mentoring System) Copyright Course Proprietary copyright mentor system course covering enterprise mentoring frameworks and coaching techniques.

Quantifiable outcome

• Online public course engagement exceeding 5,000 simultaneous attendees (e.g., March 2022《基于场景训练的关键管理对话》session)
• +3 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• DDI (Development Dimensions International): Global leadership and selection consulting firm with a substantial China practice serving multinational and large Chinese enterprise clients. Comparable around behavioral change management, leadership diagnostics, and scenario-based assessment products.
• Wilson Learning Worldwide: Global sales and leadership training firm with deep Asia presence. Comparable in scenario-based sales enablement methodology and B2B enterprise B2B sales force development programs.
• FranklinCovey China: US-originated leadership and effectiveness training provider with established China presence. Comparable in licensing proprietary copyrighted curriculum (e.g., 7 Habits) and B2B corporate delivery model.
• Korn Ferry (China operations): Global organizational consulting firm with talent development and leadership advisory practices. Overlaps with Renmai in executive development, talent reviews, and assessment-led consulting engagements with large Chinese enterprises.

Emerging players

• 云学堂 (Yunxuetang / iTutorGroup Enterprise): Leading Chinese corporate online-learning SaaS platform with hybrid digital + content offering. Partial overlap in Renmai's online learning platform and digital learning system products; an emerging competitive vector combining technology scale with content library.
• 三节课 (Sanjieke / 3节课): China-based digital skills and new-economy training platform targeting internet/tech professionals and enterprise L&D. Partial overlap in scenario-rich, applied learning methodology and a potential future content partner or digital-training competitor.

Direct peers

• 聚成股份 (Jucheng Co.): China's largest historically listed corporate training franchise, offering management courses, leadership development, and enterprise training products. Comparable in B2B course-delivery model and broad Chinese enterprise customer base.
• 博商学院 (Boss Business School): Chinese management training provider focused on SME owner/CEO executive education. Direct overlap in management-talent-development segment and consultancy-plus-training delivery model.
• 凯洛格 (KeyLogic Consulting): Beijing-based management training and consulting firm focused on leadership development, organizational change, and learning solutions. Closely comparable in product mix (corporate training + consulting) and target buyer (Chinese enterprise L&D/HR).
• 行动教育 (Action Education): Publicly-listed Chinese corporate training provider serving SMEs and listed companies with management and leadership programs. Most direct model-comparable competitor to Renmai in scenario/case-based executive training, with similar target customer profile (Chinese enterprise HR/L&D buyers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%BB%81%E8%84%89%E9%A1%BE%E9%97%AE%EF%BC%88%E4%B8%AD%E5%9B%BD%EF%BC%89

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 仁脉顾问（中国）