Renova Ecopecas

What Renova Ecopecas does

Renova Ecopeças is a Brazilian e-commerce retailer of certified used original-equipment auto parts, headquartered in São Paulo and operating as a wholly-owned subsidiary of Porto Seguro, one of Brazil's largest insurance groups. The company's inventory is sourced exclusively from vehicles recovered through Porto Seguro insurance claims that have undergone permanent deregistration with Detran (Departamento de Trânsito), and every part carries Detran certification, a fiscal invoice, and a 90-day warranty. The product catalog spans more than ten categories including mechanical components (engines, transmissions, differentials, cylinder heads, compressors), bodywork, electronic control modules, lighting, electrical components, multimedia systems, wheels and tires, van-specific parts, accessories, and motorcycle parts.

The underlying technology is a conventional e-commerce platform with product catalog, search by vehicle make/model, and inventory management, layered with a regulatory traceability system tied to Detran records. Parts are classified into quality tiers (Category A: perfect condition; Category B: minor cosmetic damage; Category C: not sold), providing systematic grading rather than algorithmic inspection. The company has no disclosed AI/ML, API, or SDK capabilities.

Renova operates a hybrid go-to-market combining direct-to-consumer e-commerce (with nationwide Brazil delivery), a physical retail store in São Paulo with buy-online-pick-up-in-store functionality, WhatsApp-driven sales (11) 2804-3050, and phone-based support. Pricing is per-unit with significant discounts versus dealership new parts (60-70% claimed savings), payment methods include Pix and major credit cards, and the company offers up to 12x interest-free installments. Revenue derives from one-time sales of parts and from scrapping/valuation services tied to Porto Seguro claims, with no recurring subscription component. The customer base is hybrid: primary individual vehicle owners, with secondary B2B demand from auto repair shops (oficinas), fleet operators, and parts resellers. The team is small (approximately 15 employees), and no external funding rounds, M&A activity, or leadership changes are documented.

Name

Renova Ecopecas

Legal name

Renova Ecopeças

Website

https://renovaecopecas.com.br

Company type

Private

Operating status

Operating

Short description

Renova Ecopecas is a Brazilian e-commerce retailer of Detran-certified used original auto parts, sourcing exclusively from Porto Seguro insurance total-loss vehicles, serving individual vehicle owners, repair shops, fleet operators, and parts resellers across Brazil with a 90-day warranty.

Ownership category

akta.pro rank

Product category

Used Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Used auto parts
• Automotive spare parts
• Certified vehicle parts
• Auto parts ecommerce
• Salvage auto parts

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Auto Parts Sales: One-time sale of certified used auto parts including engines, transmissions, body parts, modules, lighting, wheels, and accessories. Revenue generated from individual transactions with no recurring component.
2. Scrapped Vehicle Valuation Services: Services related to vehicle scrapping and part recovery for Porto Seguro insurance claims, contributing to the circular economy of auto parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Renova Ecopeças sells certified used original automotive parts including mechanical components (engines, transmissions, differentials, cylinder heads), body and bodywork parts, electronic modules, lighting, wheels and tires, motorcycle parts, van parts, and accessories. All parts are sourced exclusively from Porto Seguro insurance total-loss vehicles, certified with Detran traceability, classified into quality grades, and sold with a 90-day warranty through e-commerce, physical retail, WhatsApp, and phone channels across Brazil.

Product overview

Renova Ecopeças operates as a multi-category e-commerce platform for used original automotive parts with warranty and Detran traceability certification. The product portfolio centers on mechanical components (engines, transmissions, differentials, compressors), body and bodywork parts, electronic control modules, lighting, electrical components, multimedia systems, wheels and tires, van-specific parts, accessories, and motorcycle parts. The company is a subsidiary of Porto Seguro and sources vehicles exclusively from Porto Seguro insurance for disassembly, offering parts classified into categories A (perfect condition) and B (minor aesthetic damage). Customers can purchase online with nationwide delivery or pick up at the physical store in São Paulo, with installment payment options up to 12 times without interest.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanical Parts (Mecânica e Performance)
• Body and Bodywork Parts (Lataria e Carroceria)
• Electronic Modules (Módulos)
• Lighting (Iluminação)
• Buttons and Electrical Components (Botão e Componente Elétrico)
• Radio and Multimedia (Rádio e Multimídia)
• Wheels and Tires (Rodas e Pneus)
• Van Parts
• Accessories (Acessórios)
• Motorcycle Parts (Motos)

Quantifiable outcome

• Customers can save up to 70% compared to buying new parts at dealerships
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Porto SegurocoreStrategic or Co-development PartnerRenova Ecopeças is a company of Porto Seguro (Grupo Porto). All vehicles from which parts are sourced come exclusively from Porto Seguro insurance claims. Vehicles are acquired with low permanent registration at DETRAN (deregistered vehicles no longer fit for circulation). This exclusive supply relationship from the insurance company's total loss claims is the foundation of Renova's business model and part sourcing.
• DetrancoreTechnology or IntegrationParts are certified by Detran with traceability seals. Detran (Departamento de Trânsito) is the Brazilian transit authority that certifies the provenance and legality of the used auto parts through their registration system. All parts are accompanied by fiscal notes ensuring transparency and legality.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LKQ Corporation: Global leader in alternative and recycled automotive parts with operations across North America, Europe, and the UK. Comparable to Renova as a large-scale, certified used and aftermarket parts distributor with similar quality grading, warranty programs, and insurance-salvage supply relationships.
• Copart: Global online salvage vehicle auctioneer whose core supply (total-loss vehicles from insurers) mirrors Renova's upstream. Comparable as an enabler of the used auto parts supply chain and a major counterpart to insurance companies for totaled vehicles.
• IAA (Insurance Auto Auctions): US-based salvage auction operator acquired by Ritchie Bros. Similar business model to Copart and directly comparable to Renova's upstream supply dynamic, providing a benchmark for insurance-driven salvage inventory economics.
• AutoZone: Largest US retail chain for automotive parts and accessories. Comparable as a multi-channel aftermarket retailer (storefront + e-commerce) but focused primarily on new rather than used parts, representing a competitive threat in the price-sensitive DIY segment.
• Genuine Parts Company (NAPA): US-based distributor and retailer of automotive replacement parts through the NAPA network. Comparable to Renova in its role as a multi-channel aftermarket parts distributor serving both retail and B2B repair-shop customers.

Direct peers

• Pull-A-Part: US self-service and full-service used auto parts retailer operating from salvage yards. Closely comparable business model: certified used parts from total-loss vehicles sold to consumers and repair shops with quality grading and warranty.
• RockAuto: Online catalog-based retailer of automotive parts (primarily new aftermarket) with a parts search experience modeled by vehicle make/model. Comparable to Renova's e-commerce discovery and fulfillment experience for parts buyers.
• Car-Part.com: Online marketplace connecting salvage yards with buyers of used auto parts, with inventory search by vehicle and part type. Closely comparable e-commerce model for certified used parts sourced from salvage operations.

Regional players

• OLX Brasil: Major Brazilian horizontal classifieds marketplace including vehicles, parts, and accessories. Comparable as a Brazilian consumer-facing channel where used auto parts transactions occur, although OLX is an unstructured marketplace rather than a certified retailer.
• Mercado Livre: Latin America's largest e-commerce marketplace with deep penetration in Brazil and active automotive parts categories. Comparable as a competitive Brazilian online channel for both new and used auto parts, including third-party certified sellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renova Ecopecas