Rent-E-Quip, Inc.
Rent-E-Quip, Inc. is a family-owned event rental company in Colonial Heights, Virginia, renting tables, linens, tents, staging, restroom trailers, generators, lighting, and tableware to wedding clients, corporate planners, event venues, and DIY customers across Virginia, North Carolina, and DC since 2000.
- Company typePrivate
- Founded2000
- HeadquartersColonial Heights, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rent-E-Quip, Inc. does
Rent-E-Quip, Inc. is a family-owned event rental company headquartered at 2600 Boulevard, Suite E, Colonial Heights, Virginia, serving Virginia, North Carolina, and Washington DC since 2000. The company rents a comprehensive catalog of event equipment — tables, chairs, linens (with over 50 patterns), tents and structures, staging and flooring, restroom trailers (2- to 8-station units), generators (2,200W inverter through 150 KVA event packages), lighting, tableware, dance floors, catering equipment, and concession equipment — to event professionals, corporate planners, venues, and individual event hosts. A secondary used-equipment sales channel monetizes surplus inventory such as dethatchers, mowers, trash pumps, and wallpaper steamers.
The underlying technology stack is centered on the Point-of-Rental software platform, which powers the public website catalog, quote-request workflow, and back-office inventory management. The company maintains a single physical showroom where customers can experience products firsthand and work with wedding and event specialists on customized 3D layouts; delivery, setup, and attendant services are provided in-house for complex items like restroom trailers and towable diesel generators. Marketing is conducted through the website, Instagram, Facebook, and local SEO targeting regional event-rental queries.
Revenue is generated through short-term equipment rental at published unit prices (e.g., basic round tables $9.81-$20.27, specialty farm tables $87.83-$144.61, luxury restroom trailers $1,496-$2,511, large generator packages ~$7,591), with variable labor rates applied depending on event scope, supplemented by delivery/setup service fees and occasional used-equipment sales. The company employs approximately 20 people and operates on weekday and Saturday showroom hours, with no disclosed external funding, institutional investors, or M&A activity.
Rent-E-Quip, Inc. firmographics
Firmographics- Name
- Rent-E-Quip, Inc.
- Legal name
- Rent-E-Quip, Inc.
- Website
- https://rentequip.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rent-E-Quip, Inc. is a family-owned event rental company in Colonial Heights, Virginia, renting tables, linens, tents, staging, restroom trailers, generators, lighting, and tableware to wedding clients, corporate planners, event venues, and DIY customers across Virginia, North Carolina, and DC since 2000.
- Ownership category
- akta.pro rank
Rent-E-Quip, Inc. industry classification
Industry- Product category
- Event Equipment Rental
- NAICS
- General Rental Centers (532310), General Rental Centers (53231)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tent & Canopy Rentals (HSACAFAA), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where Rent-E-Quip, Inc. is headquartered
LocationHeadquarters
- HQ city
- Colonial Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rent-E-Quip, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental: Short-term rental of event equipment including tables, chairs, linens, tents, staging, generators, lighting, restroom trailers, and concession equipment. Rental rates vary by item type with some items having variable labor rates depending on event scope.
- Used Equipment Sales: Occasional sale of used or excess equipment from inventory evaluation and upgrades. Items include dethatchers, mowers, crimpers, trash pumps, wallpaper steamers.
- Delivery and Setup Services: Professional delivery and setup services for items like restroom trailers that require specialized equipment and trained personnel for installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tables - Basic Round: $9.81-$20.27 |
| Unit Pricing | Pay-as-you-go | Tables - Specialty/Designer: $53.02-$381.86 |
| Unit Pricing | Pay-as-you-go | Restroom Trailers: $238.47-$2,511.25 |
| Unit Pricing | Pay-as-you-go | Linens: $1.01-$166.68 |
| Unit Pricing | Pay-as-you-go | Generators: $64.77-$7,591.43 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rent-E-Quip, Inc. product offering
Product offeringCore offering
Rent-E-Quip, Inc. rents a comprehensive catalog of event equipment—including tables, chairs, linens, tents, staging, flooring, generators, lighting, restroom trailers, tableware, dance floors, and catering equipment—for weddings, corporate events, and private functions across Virginia, North Carolina, and DC. The company operates a showroom plus online catalog for browsing, design consultation, and quote requests, and delivers, sets up, and services specialized equipment.
Product overview
Rent-E-Quip, Inc. is an award-winning, family-owned event rental company serving Virginia, North Carolina, and DC since 2000. The company operates as a single unified rental platform offering a comprehensive portfolio of event rental products through its Point-of-Rental powered website. The core product portfolio includes tables, linens (with over 50 patterns), tents and structures, staging and flooring, restroom trailers, generators, lighting, chairs, catering equipment, tableware, and dance floors. The company also offers used equipment sales for surplus inventory. Products are available for rent through an online catalog with design consultation services, and the company provides delivery and setup services for larger items like restroom trailers and generators.
Differentiator
Problem solved
Functional benefit
Products and services
- Table Rentals
- Chair Rentals
- Linen Rentals
- Tent and Structure Rentals
- Long-Term and Permanent Tenting
- Staging and Flooring Rentals
- Restroom Trailer Rentals
- Generator Rentals
- Lighting Rentals
- Tableware Rentals
- Catering Equipment Rentals
- Dance Floor Rentals
- Used Equipment Sales
- Delivery and Setup Services
- Design Consultation and 3D Layout Planning
Quantifiable outcome
- Serving the Mid-Atlantic region for over 24 years with thousands of satisfied event professionals
Companies that use Rent-E-Quip, Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Rent-E-Quip, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rent-E-Quip, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rent-E-Quip, Inc. competitors and assessment
Company assessmentBroad incumbents
- Party City: National party supplies and event rental retailer with broader (but less premium) product assortment. Comparable in event rental category but competes primarily on mass-market occasions.
- Bright Event Rentals: Large multi-market event rental company serving weddings, corporate, and social events with extensive tent, linen, and tableware inventory. Comparable product breadth but operates at larger scale than Rent-E-Quip.
Direct peers
- Mahaffey Event Rentals: Full-service event rental provider with tents, staging, lighting, and décor across the Southeast and Mid-South. Comparable in product breadth and focus on corporate and social events.
- AFR Furniture Rental: Event and trade show furniture rental company serving major U.S. markets with extensive linen, lounge, and tableware inventory. Comparable in linen depth and event-focused rental model.
- Sperry Tents: Premium sailcloth and pole tent rental company serving weddings and events across the East Coast. Comparable in tent-focused event rental and premium positioning.
- Hensley Event Resources: Arizona-based full-service event rental company offering tents, staging, lighting, and décor. Comparable in product breadth and full-service event production capabilities.
- Classic Event Rentals: Multi-location event rental company offering tents, tables, chairs, linens, and full-service event production across multiple U.S. markets. Direct competitor in the Mid-Atlantic/regional event rental space with comparable full-service model.
- BBJ La Tavola: Specialty linen and tabletop rental company focused on premium weddings and corporate events nationwide. Comparable in premium linen positioning and high-end event customer base.
- CE Rental: Event and party rental company serving the Mid-Atlantic and Southeast with tents, tables, inflatables, and event equipment. Comparable in regional event rental focus and product categories.
Emerging players
- EventSource (formerly Evention): Online marketplace connecting event planners with rental vendors and venues. Adjacent competitive threat and a potential channel partner for Rent-E-Quip's inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rent-E-Quip, Inc. social profiles
Digital presenceRent-E-Quip, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rent-E-Quip, Inc. leadership team
Management profileNumber of profiles
Rent-E-Quip, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rent-E-Quip, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rent-E-Quip, Inc.
What does Rent-E-Quip, Inc. do?
Rent-E-Quip, Inc. rents a comprehensive catalog of event equipment—including tables, chairs, linens, tents, staging, flooring, generators, lighting, restroom trailers, tableware, dance floors, and catering equipment—for weddings, corporate events, and private functions across Virginia, North Carolina, and DC. The company operates a showroom plus online catalog for browsing, design consultation, and quote requests, and delivers, sets up, and services specialized equipment.
Is Rent-E-Quip, Inc. a public or private company?
Rent-E-Quip, Inc. is a private company. It is classified as family owned and is currently operating.
When was Rent-E-Quip, Inc. founded?
Rent-E-Quip, Inc. was founded in 2000. It employs 11 to 50 people.
Where is Rent-E-Quip, Inc. based?
Rent-E-Quip, Inc. is headquartered in Colonial Heights, United States, in the North America region.
How does Rent-E-Quip, Inc. make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are used Equipment Sales and delivery and Setup Services.
Who are Rent-E-Quip, Inc.'s main competitors?
Broad incumbents on record are Party City and Bright Event Rentals. Direct peers are Mahaffey Event Rentals, AFR Furniture Rental, Sperry Tents, Hensley Event Resources, Classic Event Rentals, BBJ La Tavola and CE Rental. EventSource (formerly Evention) is listed as an emerging player.
Does Rent-E-Quip, Inc. have an API?
No public API is recorded for Rent-E-Quip, Inc..
What industry is Rent-E-Quip, Inc. in?
Rent-E-Quip, Inc.'s product category is Event Equipment Rental. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 532310 and its SIC code is 7350.