Rentx AS

What Rentx AS does

Rentx AS is a Norwegian B2B textile rental and industrial laundry company headquartered in Kongsberg, founded in 2000. The company rents, washes and delivers bedding, terry and bathroom textiles, healthcare textiles, chef workwear and table linens to roughly 450 customers across the Østlandet region, serving hotels, restaurants, industrial firms and municipal/healthcare accounts. Its service model bundles textile supply, logistics and industrial washing into recurring rental contracts, with UHF RFID chip tracking embedded in the textile base and an AI-vision towel sorting robot (reported as Scandinavia's first, installed 2022 and expanded in 2024) automating classification. Customer interaction is supported by the ABSSolute customer portal.

The company holds NVK certification (expanded scope in 2013) for healthcare textiles, Svanemerket (Nordic Swan Ecolabel, 2021) and Miljøfyrtårn, positioning it for regulated healthcare and public procurement. Operating with approximately 18 employees and 800 kg/hour processing capacity, Rentx has announced a planned relocation to Kongsbergporten Næringspark in 2026 to scale capacity, and entered a partnership with Norsk Tekstilgjenvinning in 2024 to extend into textile recycling. Revenue is not publicly disclosed.

Name

Rentx AS

Legal name

Rentx AS

Website

https://rentx.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Rentx AS is a Norwegian B2B industrial laundry and textile rental company serving hotels, restaurants, healthcare and industrial clients across Østlandet with ~450 customers, RFID tracking and AI-vision sorting.

Ownership category

akta.pro rank

Product category

Industrial Laundry and Textile Rental Services

NAICS

Industrial Launderers (812332), Linen Supply (812331), Linen and Uniform Supply (81233)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels) (HSAJAMAK), Residential & Small Business Linen Rental Service (HSAJAMAB)

Keywords

• Industrial laundry services
• Textile rental services
• Commercial linen rental
• Uniform rental
• Healthcare linen services

Headquarters

HQ city

Kongsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Textile Rental: Rental of textiles including bed linens, towels, tablecloths, napkins, workwear, and healthcare textiles to businesses. Textiles are delivered, washed, and picked up on scheduled routes. Revenue is generated through recurring rental fees based on quantity and usage.
2. Washing Services: Washing services for customers' own textiles (e.g., their own chef uniforms) in addition to rental services. Provides hygiene-certified laundering.
3. Logistics and Delivery: Fixed delivery routes for picking up and delivering textiles in designated areas, bundled with the rental service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rentx AS operates an industrial laundry facility in Kongsberg, Norway, providing B2B textile rental and laundering services across the Østlandet region. The company rents, launders, delivers, and tracks a portfolio of textiles — bed linens, towels, chef workwear, table linens, and healthcare textiles — to hotels, restaurants, healthcare institutions, and industrial businesses. Services include scheduled pickup and delivery, hygiene-certified healthcare laundering, and inventory tracking via embedded UHF RFID chip technology, supported by a customer web portal for ordering and stock management.

Product overview

Rentx AS is an industrial laundry and textile rental company offering a comprehensive portfolio of textile products and related services. The core offering consists of five main product categories: (1) Sengetøy (Bedding) with duvet covers, pillow covers, and sheets with embedded tracking chips; (2) Frotté og baderomstekstiler (Terry and bathroom textiles) including hand towels, bathrobes, and bath mats; (3) Helse og sykehustekstiler (Health and hospital textiles) for medical institutions; (4) Kokketøy (Chef's workwear) for professional kitchens; and (5) Duker og servietter (Table linens) for restaurants and hotels. These products are offered through a rental model that includes professional laundering, logistics, and delivery. All products are supported by proprietary UHF RFID chip technology for inventory tracking and a customer web portal (ABSSolute) for ordering. The company operates its own automated industrial laundry facility in Kongsberg, Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Sengetøy (Bedding)

Quantifiable outcome

• Up to 50,000+ NOK annually saved on water, electricity, and labor for an average mid-sized hotel
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Norsk TekstilgjenvinningcoreStrategic or Co-development Partner · 1 January 2024Partnership for textile recycling and circular economy. Rentx delivers end-of-life textiles to Norsk Tekstilgjenvinning's facility in Sandefjord where they are processed into fibers for new textile production. This enables Rentx to close the loop on textile lifecycle and meet sustainability commitments under Svanemerket and Miljøfyrtårn certifications.

Scale indicators5 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Vestis Corporation: US uniform and workplace supplies rental company spun off from Aramark in 2023. Comparable to Rentx in B2B uniform/textile rental with bundled laundering and route-based distribution.
• Elis SA: France-headquartered global leader in textile and hygiene rental services across hospitality, healthcare, and industry. Comparable to Rentx as a B2B linen/uniform rental operator with healthcare certifications and pan-European scale — but vastly larger and geographically broader.
• Cintas Corporation: US-based leader in uniform rental, including workwear, restaurant linens, and healthcare textile programs with route-based delivery. Closely comparable business model to Rentx in B2B uniform/linen rental with bundled laundering and logistics.
• Alsco: US-founded global uniform and textile rental services company serving hospitality, healthcare, food service, and industrial customers. Comparable to Rentx in core service (uniform/linen rental with laundering included) but at vastly greater global scale.
• Rentokil Initial (Initial Hygiene): UK-listed hygiene and textile services group offering uniform and workwear rental across Europe. Comparable to Rentx in commercial laundry/textile rental offerings, especially in healthcare and hospitality channels.
• Berendsen (now part of Elis): UK/European textile and hygiene rental provider now integrated into Elis. Historically a direct competitor to Rentx in commercial linen/uniform supply across Nordic and European markets.

Direct peers

• Textilia (Nordic region): Nordic-region textile rental provider focused on hotels, restaurants, and healthcare. Comparable to Rentx as a similar-sized regional linen/uniform rental operator with hospitality and healthcare verticals.
• MTH (Multi Textile Handling): Nordic industrial laundry and textile rental operator with multi-segment hospitality and workwear exposure. Comparable to Rentx in route-based B2B textile rental service model across Scandinavian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rentx.no
• LinkedInlinkedin.com/company/rentx-as
• Instagraminstagram.com/rentx_official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentx AS