Bulle d'air Rhône-Alpes
Bulle d'air® is a French non-profit caregiver respite-at-home service, created by the MSA, that deploys trained relayeurs to dependent persons' homes across 32 French departments and Guadeloupe, allowing family caregivers to take breaks under a Handéo-certified quality framework.
- Company typePrivate
- Founded2011
- HeadquartersBobigny, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bulle d'air Rhône-Alpes does
Bulle d'air® is a French non-profit caregiver respite-at-home service, created in 2011 by the Mutualité Sociale Agricole (MSA) and inspired by the Quebec baluchonnage model. The service provides trained relayeurs who stay at the home of a dependent person (elderly, ill, or disabled) for periods ranging from a 3-hour minimum up to 24/7 multi-day coverage, with a single dedicated relayeur for extended stays, allowing family caregivers to take time away. Bulle d'air® is delivered through a network of locally registered Économie Sociale et Solidaire (ESS) structures operating in 32 French departments plus Guadeloupe, each adhering to a quality specification (cahier des charges) co-developed with Handéo that governs relayeur training, intervention protocols, and service standards.
The brand's proprietary assets are its cahier des charges quality framework, the registered Bulle d'air® trademark (held by MSA), and an internal caregiver self-assessment tool ("Échelle de l'aidant") that helps families gauge their level of involvement. The technological footprint is deliberately light: there is no public API, no SDK, no mobile app and no disclosed AI/ML; the digital surface is a SEO-oriented service-locator website (repit-bulledair.fr) operated by Laser Emploi, supplemented by a LinkedIn presence, YouTube testimonials, and a Kiplin-based connected-walking community event.
Revenue flows to the local ESS operator branches rather than to a single corporate entity, and consists of duration-based pricing for relayage interventions, with a reduced out-of-pocket cost to families thanks to financial co-financing from MSA, complementary pension/insurance funds (Agrica, Ircem, Agirc-Arrco, Pro BTP, AG2R La Mondiale, Apicil, IRP Auto, Lourmel, Ressif, Fédération Mandataire) and local partners. The organisation is positioning for B2B employer-benefits distribution alongside its caregiver-direct community-led acquisition motion, and was publicly validated by a 2025 Crédoc national study on rural caregivers co-sponsored with Agrica, Ircem, and MSA.
Bulle d'air Rhône-Alpes firmographics
Firmographics- Name
- Bulle d'air Rhône-Alpes
- Legal name
- Bulle d'air®
- Website
- https://repit-bulledair.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bulle d'air® is a French non-profit caregiver respite-at-home service, created by the MSA, that deploys trained relayeurs to dependent persons' homes across 32 French departments and Guadeloupe, allowing family caregivers to take breaks under a Handéo-certified quality framework.
- Ownership category
- akta.pro rank
Bulle d'air Rhône-Alpes industry classification
Industry- Product category
- Caregiver Respite Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419)
- SIC
- Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- 24/7 & Overnight Dementia Supervision (HSABAEAE)
- akta.pro secondary industry
- Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)
Keywords
Where Bulle d'air Rhône-Alpes is headquartered
LocationHeadquarters
- HQ city
- Bobigny
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bulle d'air Rhône-Alpes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Relayage / Respite Care Services: Bulle d'air® provides in-home caregiver relay services funded through a combination of social economy subsidies, local and national partnerships, and contributions from social security funds (MSA, complementary pension/insurance funds). Families have a reduced out-of-pocket cost due to financial support from national and local partners. Revenue flows to local ESS-registered Bulle d'air® service operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flexible at-home relayage — duration-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Bulle d'air Rhône-Alpes product offering
Product offeringCore offering
Bulle d'air® provides an in-home caregiver relay (relayage) service that places trained relayeurs at the home of a dependent person while family caregivers take a break. Interventions are flexible and tailored — available 24/7, on demand, ranging from a 3-hour minimum session up to several consecutive days with a single dedicated relayeur for weekend or week-long stays. The service is open to all caregivers regardless of MSA affiliation, with costs reduced through financial partnerships with social security funds and complementary insurance organizations.
Product overview
Bulle d'air® is a single, unified respite care service for caregivers in France, created by the MSA (Mutualité Sociale Agricole) over ten years ago. The service operates through a network of local relayage services across 32 departments, providing trained relay workers who stay at the homes of dependent persons while their family caregivers take breaks. The offering is entirely service-based with no software products, platforms, or modules — it is a human support service built on an economy social and solidary (ESS) model, with interventions available 24/7, from 3-hour minimum sessions to multi-day stays, customized to each family's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulle d'air® Caregiver Relay Service In-home caregiver respite service where trained relay workers (relayeurs) take over caregiving responsibilities at the dependent person's home, allowing family caregivers to rest, attend to personal matters, or maintain professional activity. Available 24/7 at home, with minimum interventions of 3 consecutive hours and the option of extended stays (weekend or week) with a single dedicated relayeur. Open to all non-professional family caregivers in France.
Quantifiable outcome
- 2,000 caregivers accompanied and +250,000 relay hours delivered across 32 departments (2025)
- +1 more outcomes
Companies that use Bulle d'air Rhône-Alpes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Bulle d'air Rhône-Alpes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bulle d'air Rhône-Alpes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- MSA (Mutualité Sociale Agricole)flagshipMSA is the founding organization behind Bulle d'air®, which it created over 10 years ago. MSA co-develops local Bulle d'air® services with regional ESS structures and provides ongoing financial and operational backing. The service was inspired by the Quebec baluchonnage model. MSA's support enables the service's accessibility to all caregivers, not only agricultural members.
- HandéocoreHandéo is an association with national expertise in designing, deploying, and managing quality certification frameworks. Handéo collaborated with Bulle d'air® and MSA to develop the cahier des charges (quality specification) that all labelled Bulle d'air® services must meet. Handéo also helped build the multidisciplinary team that supports project carriers.
- MSA (study collaboration)coreMSA collaborated with Agrica and Ircem to commission and support the 2025 Crédoc study on rural caregivers, which highlighted the acute need for respite services in rural France — directly validating the Bulle d'air® model.
- Laser EmploicoreLaser Emploi is identified as the website publisher and operator (Directrice de publication: Marion Le Cam, Directrice de Laser Emploi, headquartered at 19 rue de Paris, Bobigny). Laser Emploi handles the technical and editorial management of the repit-bulledair.fr website.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bulle d'air Rhône-Alpes competitors and assessment
Company assessmentDirect peers
- France Alzheimer: National association supporting family caregivers of people with Alzheimer's disease, including respite services. Overlaps with Bulle d'air® on the caregiver-respite mission and on partnerships with complementary pension and health funds.
- Petits-fils: French franchise network providing non-medical home help and companionship for elderly dependents — the closest commercial analog to Bulle d'air®'s 'human presence' positioning in France.
- UNA (Union Nationale de l'Aide, des Soins et des Services à Domicile): French national federation of home-help and home-care providers. UNA members deliver the same kind of in-home personal and presence services that Bulle d'air® supplements, serving the same caregiver and dependent-person population.
- ADMR (Aide à Domicile en Milieu Rural): Federation of French non-profit home-care services operating in rural areas, providing personal care and presence services to dependent persons at home — overlapping heavily with Bulle d'air®'s rural, in-home, non-clinical positioning.
Emerging players
- Alenvi: French home-care startup focused on personalized in-home support for dependent persons and caregiver well-being — emerging competitor to Bulle d'air® with stronger commercial/B2B positioning and digital tooling.
Broad incumbents
- Korian: European leader in elderly care (nursing homes, assisted living, home care) with services in France. Comparable as a large-scale incumbent providing in-home support to dependent persons, including presence and companionship.
- Croix-Rouge Française: Large French humanitarian and care organization running home-help, dependent-person support, and caregiver-relief programs nationwide. Comparable on the at-home personal-care and caregiver-support mission, but as part of a much broader service portfolio.
- Orpea: Major European operator of nursing homes, assisted-living facilities, and home-care services for elderly dependents. Comparable as a large-scale provider of elderly care including in-home presence services that compete with Bulle d'air®'s offering.
- DomusVi: One of the largest French private providers of elderly residential care and home-care services, with at-home personal assistance offerings that overlap with Bulle d'air®'s non-clinical presence service.
Regional players
- Baluchon Alzheimer (Québec): Original 'baluchonnage' continuous-presence respite service in Quebec that explicitly inspired Bulle d'air® in 2011. Operates the same 24/7 in-home relay model with a single dedicated caregiver for multi-day stays.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bulle d'air Rhône-Alpes social profiles
Digital presenceBulle d'air Rhône-Alpes compliance and trust
Trust signalCompliance1 record
Bulle d'air Rhône-Alpes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulle d'air Rhône-Alpes leadership team
Management profileNumber of profiles
Bulle d'air Rhône-Alpes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulle d'air Rhône-Alpes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulle d'air Rhône-Alpes
What does Bulle d'air Rhône-Alpes do?
Bulle d'air® provides an in-home caregiver relay (relayage) service that places trained relayeurs at the home of a dependent person while family caregivers take a break. Interventions are flexible and tailored — available 24/7, on demand, ranging from a 3-hour minimum session up to several consecutive days with a single dedicated relayeur for weekend or week-long stays. The service is open to all caregivers regardless of MSA affiliation, with costs reduced through financial partnerships with social security funds and complementary insurance organizations.
Is Bulle d'air Rhône-Alpes a public or private company?
Bulle d'air Rhône-Alpes is a private company. It is classified as state government owned and is currently operating.
When was Bulle d'air Rhône-Alpes founded?
Bulle d'air Rhône-Alpes was founded in 2011. It employs 11 to 50 people.
Where is Bulle d'air Rhône-Alpes based?
Bulle d'air Rhône-Alpes is headquartered in Bobigny, France, in the Europe region.
How does Bulle d'air Rhône-Alpes make money?
One revenue line is on record: relayage / Respite Care Services.
Who are Bulle d'air Rhône-Alpes's main competitors?
Direct peers on record are France Alzheimer, Petits-fils, UNA (Union Nationale de l'Aide, des Soins et des Services à Domicile) and ADMR (Aide à Domicile en Milieu Rural). Alenvi is listed as an emerging player. Broad incumbents are Korian, Croix-Rouge Française, Orpea and DomusVi. Baluchon Alzheimer (Québec) is listed as a regional player.
Does Bulle d'air Rhône-Alpes have an API?
No public API is recorded for Bulle d'air Rhône-Alpes.
What industry is Bulle d'air Rhône-Alpes in?
Bulle d'air Rhône-Alpes's product category is Caregiver Respite Services. Its primary akta.pro industry code is HSABAEAE, 24/7 & Overnight Dementia Supervision, with a secondary code of HLADAIAC, Alzheimer’s & Dementia-Specific Adult Day Programs. Its NAICS code is 624120 and its SIC code is 8300.