Reporter.lu
Reporter.lu is a Luxembourg-based independent online news outlet offering subscription-funded investigative journalism and political analysis about Luxembourg, with a 10-person editorial team, bilingual German/French content, and ancillary podcast, newsletter, and mobile app products serving paying individual and corporate readers.
- Company typePrivate
- Founded2018
- HeadquartersLuxembourg, -, Luxembourg
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reporter.lu does
Reporter.lu, operated by Reporter Media SARL-S under registration RCS B218362, is an independent online news publication headquartered at 7, Grand-Rue in Luxembourg City. Founded in 2018, the outlet produces investigative journalism and political analysis focused on Luxembourg's politics, economics, society, and culture, supplemented by international coverage. The editorial team of approximately 10 staff is led by Christoph Bumb, who holds a combined Managing Director and Editor-in-Chief role, alongside a Managing Editor (Laurence Bervard), Deputy Editor-in-Chief (Laurent Schmit), and Chief of Service (Gilles Siebenaler, formerly of Luxemburger Wort), with additional contributors including Pol Reuter, Véronique Poujol, Maximilian Richard, Pit Scholtes, Luc Caregari, and Mike Zenari. Content is published primarily in German, with French editions produced via machine translation.
The product surface comprises the core subscription news website (reporter.lu), a weekly podcast series titled 'On the Record' launched in 2021, email newsletter services, and curated dossiers such as 'Newsline'. The technology stack is a WordPress-based CMS with newsletter delivery infrastructure and mobile applications on iOS and Android. Distribution is digital-only and self-serve through the website and mobile apps, with no physical products.
Revenue is generated exclusively through subscription fees paid in advance via credit card. The standard tier is €185 per year, with a discounted Next Generation tier at €45 per six months for readers under 30, plus case-by-case student and low-income discounts and individually negotiated corporate accounts. The business operates on an ad-free, reader-funded model that explicitly rejects advertising and political patronage, positioning itself as an independent alternative in the Luxembourg media landscape. No external funding rounds, parent company, or institutional investment are disclosed.
Reporter.lu firmographics
Firmographics- Name
- Reporter.lu
- Legal name
- Reporter Media SARL-S
- Website
- https://reporter.lu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reporter.lu is a Luxembourg-based independent online news outlet offering subscription-funded investigative journalism and political analysis about Luxembourg, with a 10-person editorial team, bilingual German/French content, and ancillary podcast, newsletter, and mobile app products serving paying individual and corporate readers.
- Ownership category
- akta.pro rank
Reporter.lu industry classification
Industry- Product category
- Online Investigative Journalism / Digital News Publication
- NAICS
- Newspaper Publishers (513110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industries
- Community, Ethnic & Multilingual News Publishers (MPAJADAG), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where Reporter.lu is headquartered
LocationHeadquarters
- HQ city
- Luxembourg, -
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Reporter.lu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Subscriptions: Annual and semi-annual subscription fees paid in advance via credit card. Subscription provides full access to all articles, investigations, and podcasts. Gift subscriptions available.
- Corporate Accounts: B2B subscription tier for organizations with multiple users, priced based on number of users and negotiated individually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Subscription |
| Subscription | Multi-year contract | Young Readers Subscription (Next Generation) |
| Subscription | Annual | Student Discount |
| Subscription | Annual | Low-Income Discount |
| Subscription | Annual | Corporate Account |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Reporter.lu product offering
Product offeringCore offering
Reporter.lu is an independent Luxembourgish online news publication offering investigative journalism, political analysis, and commentary on politics, economics, society, culture, and world affairs. Core access is gated behind digital subscriptions, supplemented by a free weekly podcast, free newsletter delivery, and curated news dossiers, with content available in German alongside machine-translated French versions.
Product overview
Reporter.lu is an independent Luxembourg-based online news publication offering investigative journalism and political analysis. The core product is the subscription-based news website covering politics, economics, society, culture, and world affairs. The offering includes a free podcast series ('On the Record'), a youth subscription tier ('Next Generation' for readers under 30), email newsletter services, and curated news dossiers such as 'Newsline'. The platform operates as a single unified product with multiple content delivery formats accessible through subscription.
Differentiator
Problem solved
Functional benefit
Brands
- Newsline: A news aggregation dossier featuring short-form news items covering topics like police and justice, labor, and policy.
- On the Record
Products and services
- Reporter.lu (Core News Platform) Independent Luxembourgish online news publication providing investigative journalism, political analysis, and commentary covering national and international topics including politics, economics, society, culture, and world affairs. Content is gated behind digital subscriptions and available in German with machine-translated French versions.
- On the Record (Podcast) Weekly podcast released every Friday featuring in-depth discussions and interviews on political and social topics relevant to Luxembourg, including administrative reform and policy analysis. Available for free to all readers and subscribers.
- Reporter.lu Newsletter
Companies that use Reporter.lu
Customer profileSegments2 records
Ideal customer profiles2 records
Reporter.lu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reporter.lu partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Reporter.lu competitors and assessment
Company assessmentBroad incumbents
- Le Monde: Major French national newspaper that is already a content partner to Reporter.lu (Le Monde-authored articles appear on Reporter.lu per the website content). Comparable as a French-language investigative subscription outlet and as a distribution partner for cross-border content.
- Politico Europe: European political journalism outlet covering EU policy, politics, and investigative reporting. Comparable as a subscription-supported, politics-focused investigative publication serving a Europe-wide audience, though at much larger scale and broader geographic scope than Reporter.lu.
Regional players
- The Local: English-language news outlet covering multiple European countries (France, Germany, Spain, etc.). Adjacent peer covering European-country news for international/expat audiences, relevant to Reporter.lu's bilingual cross-border ambitions.
Direct peers
- Tageblatt: Established Luxembourgish newspaper (print and digital) covering national politics, society, and economy. Competes for the same domestic subscriber base as Reporter.lu and represents a comparable local-language journalism product, though with a broader mainstream rather than independent-investigative positioning.
- L'essentiel: Free daily Luxembourg newspaper and website available in print and digital. Targets the same Luxembourg audience as Reporter.lu but with a free, advertising-supported model — a structural alternative business model for the same market.
- Le Quotidien: Luxembourg-based French-language daily newspaper. Competes for the French-speaking segment of Reporter.lu's readership and offers a comparable product (daily digital news) in a market where bilingual coverage is a competitive differentiator.
- Luxemburger Wort: Luxembourg's largest and longest-running daily newspaper. Directly competes with Reporter.lu for the same Luxembourg-based news-reading audience and was the former employer of several Reporter.lu journalists (e.g., Gilles Siebenaler), making it the closest direct comparator in the same geography.
Emerging players
- EUobserver: Independent, subscription-supported EU affairs news outlet. Comparable to Reporter.lu as a niche, independent, subscription-based investigative outlet focused on European institutional accountability — though with broader EU-wide coverage.
- De Correspondent: Dutch-founded reader-funded investigative journalism platform that pioneered the ad-free, membership-driven subscription model Reporter.lu also uses. Highly relevant as a business-model and editorial-philosophy peer, though currently focused on Dutch-speaking audiences rather than Luxembourg.
- Follow The Money: Dutch-based investigative journalism platform focused on financial crime, tax, and corporate accountability. Comparable to Reporter.lu as a subscription-driven, independent investigative outlet operating in a small European market with similar editorial philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reporter.lu social profiles
Digital presenceReporter.lu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reporter.lu leadership team
Management profileNumber of profiles
Profiles10 records
Reporter.lu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reporter.lu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reporter.lu
What does Reporter.lu do?
Reporter.lu is an independent Luxembourgish online news publication offering investigative journalism, political analysis, and commentary on politics, economics, society, culture, and world affairs. Core access is gated behind digital subscriptions, supplemented by a free weekly podcast, free newsletter delivery, and curated news dossiers, with content available in German alongside machine-translated French versions.
Is Reporter.lu a public or private company?
Reporter.lu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reporter.lu founded?
Reporter.lu was founded in 2018. It employs 1 to 10 people.
Where is Reporter.lu based?
Reporter.lu is headquartered in Luxembourg, -, Luxembourg, in the Europe region.
How does Reporter.lu make money?
Two revenue lines are on record. Digital Subscriptions are the primary driver. The others are corporate Accounts.
Who are Reporter.lu's main competitors?
Broad incumbents on record are Le Monde and Politico Europe. The Local is listed as a regional player. Direct peers are Tageblatt, L'essentiel, Le Quotidien and Luxemburger Wort. Emerging players are EUobserver, De Correspondent and Follow The Money.
Does Reporter.lu have an API?
No public API is recorded for Reporter.lu.
What industry is Reporter.lu in?
Reporter.lu's product category is Online Investigative Journalism / Digital News Publication. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.