Triple S Group

Name

Triple S Group

Legal name

TripleS Group Limited

Website

https://triplesgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports and Entertainment Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Sports talent management
• Entertainment PR services
• Luxury event planning
• Sports marketing consultancy
• Athlete representation services

Headquarters

HQ city

Lymm

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent Management Services: Revenue from managing high-profile sports and entertainment individuals, including contract negotiations, commercial deals, and career development services.
2. PR and Media Services: End to End Media provides PR campaigns, reputation management, content creation, and social media strategy services to individuals and brands.
3. Event Management Services: Julie Perry Events provides luxury event planning services; Soccer Aid Productions manages the charity football match event operations.
4. Sports Marketing Consultancy: Red Lantern provides consultancy services for sports rights-holders looking to grow in emerging and priority markets, including social media management and content creation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Triple S Group is a collection of businesses that manages high-profile sports and entertainment individuals, creates 360-degree campaigns for sports rights-holders and blue-chip brands, and runs the world's biggest charity football match, Soccer Aid for UNICEF. The group operates three divisions—Talent (athlete representation), Media (PR and international sports marketing consultancy), and Events (luxury event planning and charity event production)—serving individual talent, brands, sports clubs, and nonprofit clients globally.

Product overview

Triple S Group is a collection of businesses involved in sports and entertainment, organised into three main divisions: Talent, Events, and Media. The Talent division includes Triple S Sports Management (athlete representation) and Invictus Darts Management (darts player representation). The Media division comprises End to End Media (award-winning PR agency) and Red Lantern (international sports marketing consultancy). The Events division includes Julie Perry Events (luxury event planning) and Soccer Aid Productions (managing the Soccer Aid charity football match). This is a portfolio of professional services rather than a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Triple S Sports Management A global sports agency providing player representation services for professional athletes, including contract negotiation, commercial deal management, legal advice, communications consultancy, social media strategy, and career development support. Targeted at professional footballers and other high-profile sports talent.
• Invictus Darts Management A global darts agency providing elite personalised representation for professional darts players, including contract negotiation, commercial partnerships, brand development, communications, full logistics management, and expert support across legal, financial, and operational areas.
• End to End Media An award-winning PR agency providing media strategies, reputation management, proactive PR campaigns, content creation, brand activations, social media strategy, and crisis communications for individuals and brands in sport, entertainment, film, business, gaming, and charity sectors.
• Red Lantern A full-service consultancy specialising in accelerating sports rights-holder growth in priority and emerging markets. Services include creative and commercial consultancy, audience growth, social media channel management, multi-format content creation, rights monetisation, fan-to-customer journey build, partnerships, market outreach, and cultural insights.
• Julie Perry Events A global award-winning luxury event planner with over 30 years' experience creating and producing events worldwide, including weddings, corporate events, product launches, fashion events, and private parties. Services span event production, lighting, sound, AV, entertainment, event design, and full event management.
• Soccer Aid Productions A collaboration between UNICEF UK and Triple S Events managing Soccer Aid for UNICEF, the world's biggest charity football campaign. Responsibilities include stadium/venue operations, talent procurement and management, social media planning, content production and distribution, event marketing, ticket sales, hospitality, commercial partnerships, and fundraising facilitation.

Quantifiable outcome

• Soccer Aid for UNICEF has raised over £125 million for children globally across 15 events
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• UNICEF UKflagshipStrategic or Co-development Partner · 1 January 2026Soccer Aid Productions is a collaboration between UNICEF UK and Triple S Events, part of Triple S Group. Together they deliver Soccer Aid for UNICEF, the world's biggest charity football match. Triple S Group has played an integral part in every Soccer Aid event since it was initiated by Robbie Williams in 2006.
• Liverpool Football ClubcoreGTM or Marketing Partner · 1 January 2017Liverpool Football Club has been working with Red Lantern since 2017, initially on Chinese digital strategy and extending across various Asian territories. Red Lantern is a global market leader helping sports rights-holders grow in emerging and priority markets.
• Premier LeaguecoreStrategic or Co-development PartnerRed Lantern manages social media channels and creates localised content for the Premier League as part of their sports marketing consultancy services.
• PGA TOURcoreStrategic or Co-development PartnerRed Lantern provides sports marketing consultancy including social media management and content creation for PGA TOUR.
• WimbledoncoreStrategic or Co-development PartnerRed Lantern manages social media channels and creates localised content for Wimbledon as part of their sports marketing consultancy services.
• Formula 1 (F1)coreStrategic or Co-development PartnerRed Lantern provides sports marketing consultancy including social media management and content creation for Formula 1.
• Real MadridcoreStrategic or Co-development PartnerRed Lantern manages social media channels and creates localised content for Real Madrid as part of their sports marketing consultancy services in emerging and priority markets.
• Lorton EntertainmentcoreGTM or Marketing PartnerTriple S Group works closely with Lorton Entertainment in facilitating talent and creative ideas. End To End Media division oversees all media and PR obligations on their behalf.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/triplesgroup
• Instagraminstagram.com/triple_sgroup
• Xx.com/triple_sgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple S Group