Repuestos Acquaroni Honduras

What Repuestos Acquaroni Honduras does

Repuestos Acquaroni Honduras, legally Super Auto Repuestos S.A., is a privately held automotive parts retailer headquartered in Honduras with a flagship branch in the Bo. Guamilito district of San Pedro Sula and additional branches across the country. The company sells replacement parts and professional tools across nine product categories — lubricants and additives, electrical components, brakes, engine parts, bearings, clutches, steering and transmission, suspension, and professional tools (including Tramontina PRO) — covering more than 20 vehicle brands spanning Acura, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Isuzu, Jeep, Kia, Mazda, Mitsubishi, Nissan, Pontiac, Scion, Subaru, Suzuki, and Toyota. Its core technology stack is a WordPress-based e-commerce site (repuestosacquaroni.hn) with a multi-step Cotizador de Repuestos wizard that filters parts by vehicle make, model, year, and engine, and converts each product page into a pre-filled WhatsApp quote request submitted to a dedicated business number.

The business model is a hybrid physical-retail plus digital-quote direct-to-consumer operation. Pricing is fully quote-based (no published list prices), with the sales flow running: customer browses category → selects vehicle/part match in the wizard → submits a WhatsApp quote → transacts either in-store or via the WhatsApp channel. The company complements parts sales with a content-marketing flywheel — Ignición News, a monthly digital magazine (62 editions since September 2020), a 135,000+-subscriber YouTube channel, an educational blog, and email/newsletter distribution — used to attract and retain vehicle owners and mechanics across Honduras. Promotional campaigns (e.g., the 'TE LLEVAMOS AL EVEREST' sweepstakes) are layered on top to drive purchase frequency.

The company employs 7 people, has no disclosed external funding or institutional investors, and operates as a single-country (Honduras) business under private ownership. No AI, APIs, SDKs, patents, formal partnerships, certifications, or enterprise customer accounts are disclosed in the source data.

Name

Repuestos Acquaroni Honduras

Legal name

Super Auto Repuestos S.A.

Website

https://repuestosacquaroni.hn

Company type

Private

Operating status

Operating

Short description

Repuestos Acquaroni Honduras is a privately held automotive parts retailer in Honduras, selling replacement parts and professional tools across nine categories for 20+ vehicle brands through multiple physical branches and a WhatsApp-integrated online quoting platform.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive parts retail
• Vehicle replacement parts
• Brake and suspension parts
• Automotive lubricants additives
• Professional automotive tools

Headquarters

HQ city

San Pedro Sula

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts Sales: Repuestos Acquaroni generates revenue through the sale of automotive parts and components, including lubricating oils and additives, electrical parts, brake systems, engine components, bearings, clutches, steering and transmission parts, suspension components, and professional tools. Sales are conducted through physical retail locations and WhatsApp-based ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Repuestos Acquaroni Honduras is a multi-branch automotive parts retailer that sells vehicle replacement parts, lubricants, and professional automotive tools across nine categories (lubricants and additives, electrical, brakes, engine, bearings, clutch, steering and transmission, suspension, and tools) covering 20+ vehicle makes including Acura, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Isuzu, Jeep, Kia, Mazda, Mitsubishi, Nissan, Pontiac, Scion, Subaru, Suzuki, and Toyota. Customers browse the online catalog, use a vehicle-specific Cotizador de Repuestos quote wizard, and complete purchases through WhatsApp or in-branch at retail locations in Honduras.

Product overview

Repuestos Acquaroni Honduras operates as an automotive parts retail store offering a comprehensive range of vehicle replacement parts and professional tools. The product portfolio consists of nine main categories: Lubricants and Additives (oils, engine cleaners, brake fluid), Electrical Motor components (coils, horns, spark plugs, bulbs, starters), Brakes (pumps, calipers, discs, pads, shoes, kits), Engine parts (rings, pumps, sleeves, gaskets, belts, filters), Bearings/Ball bearings, Clutch systems (baskets, collars, discs, kits), Steering and Transmission (steering crosses, dust covers, tie rod ends, seals), Suspension (shock absorbers, stabilizer bars, Pitman arms, bushings), and Professional Tools (pliers, sockets, screwdrivers, torque wrenches). The company also publishes the Ignición News digital magazine for automotive trends and tips. Customers can request quotes via WhatsApp and a vehicle-parts quote wizard is available on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubricantes y Aditivos (Lubricants and Additives) Automotive lubricants and additives for engine maintenance and performance, including oils and engine cleaners. Sold to individual vehicle owners and mechanics in Honduras through the online catalog (with WhatsApp quoting) and physical stores.
• Eléctrico Motriz (Electrical Components) Electrical automotive parts including coils, horns, halogen bulbs, spark plugs, spark plug cables, preheaters, sealed beams, and starters. Targeted at vehicle owners and mechanics performing electrical system repairs on passenger vehicles in Honduras.
• Frenos (Brake System Components) Brake system components including auxiliary pumps, central pumps, calipers, discs and drums, caliper kits, brake kits, pads, caliper pistons, and shoes. For vehicle owners, professional mechanics, and small workshops in Honduras.
• Motor (Engine Parts) Engine parts and components including rings, axial parts, pumps, sleeves, engine chargers, oil pan gaskets, manifold gaskets, head gaskets, belts, fan clutches, filters, and full sets. For vehicle owners, mechanics, and workshops performing engine repair and overhaul.
• Cojinetes / Balineras (Wheel Bearings and Ball Bearings) Wheel bearings and ball bearings for automotive applications. For vehicle owners and mechanics in Honduras performing suspension, drivetrain, or wheel-hub repairs.
• Clutch (Clutch System Components) Clutch system components including baskets, collars, discs, and clutch kits for manual transmission vehicles. For owners of manual-transmission cars and mechanics in Honduras performing clutch replacement.
• Dirección y Transmisión (Steering and Transmission) Steering and transmission components including steering crosses, dust covers, tie rod ends, and seals. For vehicle owners, mechanics, and workshops performing steering and drivetrain repair in Honduras.
• Suspensión (Suspension System Parts) Suspension system parts including shock absorbers, steering bars, stabilizer bars, Pitman arms, bushings, heads, crutches, and tie rods. For vehicle owners, mechanics, and workshops performing suspension repair in Honduras.
• Herramientas (Professional Tools) Professional hand tools for industrial and automotive maintenance including pliers, sockets, screwdrivers, tensioner extractors, wrenches, and torque wrenches. Targeted at professional mechanics and workshop technicians in Honduras.
• Ignición News Digital Magazine Monthly digital magazine covering automotive trends, technical advice, and industry news, distributed via email subscription and available on the Repuestos Acquaroni website. Free educational publication targeted at vehicle owners, mechanics, and automotive enthusiasts in Honduras.
• Cotizador de Repuestos (Vehicle Parts Quote Wizard) A three-step self-service online quotation wizard that helps customers identify the correct automotive part for their vehicle by capturing make, model, year, engine, category, and part, then routes the request to the company via WhatsApp for a custom price quote. Available to individual vehicle owners and mechanics in Honduras on the company website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoZone: Largest US specialty retailer of automotive replacement parts and accessories with a similar mix of lubricants, brakes, electrical, engine, and suspension categories. Compares to Repuestos Acquaroni on product breadth and retail/DIY orientation, though at vastly larger scale and with a more developed e-commerce stack.
• O'Reilly Auto Parts: Major US-based automotive parts retailer serving both DIY and professional installer customers with comparable replacement-part categories (brakes, engine, drivetrain, electrical, suspension). Direct overlap in product mix and dual DIY/professional customer strategy.
• Advance Auto Parts: Large US automotive aftermarket parts retailer with a similar SKU breadth across engine, brakes, electrical, transmission, and suspension categories. Comparable go-to-market via retail storefronts plus online ordering with vehicle-specific catalog.
• NAPA Auto Parts: Wide-network automotive parts retailer and distributor in North America with comparable category coverage (brakes, engine, drivetrain, electrical, bearings) and strong professional installer channel alongside DIY. Same horizontal category strategy as Repuestos Acquaroni.
• Pep Boys: US-based automotive parts and service retailer covering brakes, engine, suspension, electrical, and tires. Comparable in combining parts retail with adjacent services and a multi-channel customer experience.
• LKQ Corporation: North America's largest aftermarket and recycled auto parts distributor with extensive SKU coverage including mechanical replacement parts (engine, drivetrain, brakes, electrical). Comparable at the category level, though LKQ operates primarily B2B/wholesale rather than retail.

Direct peers

• RockAuto: Online-only auto parts retailer with a vehicle-specific catalog that mirrors the Cotizador de Repuestos approach. Closest digital-functional analog to Repuestos Acquaroni's online parts selection and quote workflow, though RockAuto operates cross-border rather than locally.
• PartsGeek: Online auto parts retailer offering a vehicle-aware catalog across brakes, engine, suspension, electrical, and drivetrain categories. Direct overlap with Repuestos Acquaroni's e-commerce-style vehicle-parts matching model.

Regional players

• AutoZone Mexico: Regional operation of AutoZone in Mexico with the same product mix and DIY retailer format. Compares to Repuestos Acquaroni as a regional incumbent in Latin America with similar category depth and physical-plus-digital store model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-R-Uhxb7iLTsXN06emmcAw
• Facebookfacebook.com/acquaronihonduras
• Instagraminstagram.com/repuestosacquaroni_honduras
• Xx.com/AcquaroniRepues

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repuestos Acquaroni Honduras