Reservoir Health & Fitness

What Reservoir Health & Fitness does

Reservoir Health & Fitness is a privately operated, single-location 24-hour gym founded in 2018 at 747 High St, Reservoir VIC 3073, in Melbourne's northern suburbs. The company operates approximately 1,200 square meters of workout space with more than 1,000 pieces of equipment and runs over 20 group fitness classes per week, including Yoga, Pilates, Zumba, Body Sculpt/Shape & Tone, and THT/Pilates. Personal training is offered as an add-on service. The business is privately held with 1-10 employees, no parent company, no subsidiaries, no disclosed funding, and no institutional investor signals in the available data.

The company's revenue model is built on recurring gym memberships with multiple pricing tiers spanning weekly recurring direct-debit billing ($9.90-$13.10 per week, the lowest tier locked to an 18-month contract) and upfront short-term memberships ($200 for 3 months, $300 for 6 months, $550 for 12 months). Casual drop-in access is available at $12.50 per visit for non-members. Membership sign-up is handled through a DebitSuccess online direct-debit integration, with self-serve enrollment and no requirement to book group classes in advance. The operator markets 100% no-contract flexibility as a core differentiator, alongside 24/7 access, the breadth of equipment and class schedule, and free rooftop parking.

Reservoir Health & Fitness addresses a single customer segment: general fitness consumers in the Reservoir, Preston, Coburg, Fawkner, and Thomastown suburbs who want affordable, flexible local gym access. Its go-to-market relies on organic social media (Facebook and Instagram), a blog of fitness-tips content, and email inquiries routed through [email protected]. The company has no disclosed AI/ML capabilities, no proprietary software beyond the payments integration, no mobile app, and no technology partnerships or certifications in the source material.

Name

Reservoir Health & Fitness

Legal name

Reservoir Health & Fitness

Website

https://reservoirhealthandfitness.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reservoir Health & Fitness operates a single 24-hour no-contract gym at 747 High St, Reservoir, Melbourne, serving local individual fitness consumers in Melbourne's northern suburbs with memberships, group fitness classes, and personal training.

Ownership category

akta.pro rank

Headquarters

HQ city

Reservoir

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Recurring weekly membership fees with options ranging from no-contract weekly/billing to 18-month lock-in contracts. All memberships include 24/7 access to gym facilities and equipment.
2. Group Fitness Classes - Casual: Casual drop-in class fees for non-members at $12.50 per class. Classes included free with membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reservoir Health & Fitness operates a 24-hour no-contract gym in Reservoir, Melbourne, providing members with round-the-clock access to over 1,000 pieces of equipment across more than 1,200 square meters of workout space. The gym offers flexible membership plans (weekly, 3-month, 6-month, 12-month, 18-month, and yearly) bundled with over 20 free weekly group fitness classes (Yoga, Pilates, Zumba, Body Sculpt/Shape & Tone), plus paid personal training services and casual drop-in options.

Product overview

Reservoir Health & Fitness is a 24-hour no-contract gym located in Reservoir, Melbourne, offering a unified fitness service centered on gym memberships. The core offering includes gym access with over 1,000 pieces of equipment and a variety of group fitness classes (Yoga, Pilates, Zumba, Body Sculpt/Shape & Tone) included with membership. The company operates on a no-contract membership model with flexible terms (3-month, 6-month, and yearly options), providing 24/7 access to facilities and free group fitness classes. Personal training services are also available as an add-on service to support members' fitness goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership
• Group Fitness Classes
• Pilates Classes
• Yoga Classes
• Zumba Classes
• Body Sculpt / Shape & Tone Classes
• Personal Training
• Casual Gym Access

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Jetts Fitness: Australian-founded 24/7 no-contract gym chain with broad Melbourne presence. Closest direct competitor on no-contract, low-price positioning with 24-hour access in suburban trade areas.
• Anytime Fitness Australia: 24/7 no-contract franchise gym chain operating across Australia. Directly competes with Reservoir Health & Fitness on the same core proposition of 24-hour access and flexible memberships, serving similar suburban consumer segments.
• Plus Fitness: Australian 24/7 franchise gym chain offering affordable memberships in suburban locations. Competes head-to-head with Reservoir Health & Fitness on pricing, hours, and contract flexibility.
• Snap Fitness Australia: Global 24/7 franchise gym with Australian locations, including Melbourne. Mirrors Reservoir Health & Fitness's 24/7 access and small-format-to-mid-format suburban positioning.

Broad incumbents

• Fitness First Australia: Premium national gym chain with Melbourne presence and large-format facilities. Competes for the same general fitness consumer with broader amenity set but more restrictive contract terms.
• Genesis Health + Fitness: Australian chain operating mid-to-large format suburban gyms in Melbourne. Overlaps with Reservoir Health & Fitness on equipment access, group classes, and member base targeting.
• Goodlife Health Clubs: Largest independent gym operator in Australia with multiple Melbourne locations. Offers overlapping equipment access, group classes, and personal training but typically on long-term contracts.

Emerging players

• F45 Training: Australian-origin group fitness franchise with locations across Melbourne's northern suburbs. Competes for the same local member base on group fitness programming rather than equipment access.

Regional players

• Fernwood Fitness: Australian women-focused gym chain with several Melbourne locations. Adjacent competitor for female members seeking group fitness and personal training in similar suburban catchments.
• YMCA Victoria: Community-operated fitness and aquatic centres across Melbourne, including northern suburbs. Provides overlapping group fitness and gym access, primarily competing for budget-conscious and family-segment members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReservoirHF
• Instagraminstagram.com/reservoirhealthandfitness
• LinkedInlinkedin.com/company/reservoir-health-&-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reservoir Health & Fitness