Institute for Collaborative Research and Evaluation

What Institute for Collaborative Research and Evaluation does

The Institute for Collaborative Research and Evaluation (ICRE) is a small research and evaluation organization headquartered in Richmond, Virginia. Founded in 2023 with a team of approximately five employees, ICRE operates as an early-stage entity with a minimal public footprint. Its primary web presence is a request intake form hosted on SurveyMonkey's white-label research.net domain (research.net/r/ICRE_Request), indicating that the organization uses SurveyMonkey's enterprise survey infrastructure to host evaluation or research intake while maintaining brand neutrality on respondent-facing materials.

The white-label research.net URL gives ICRE a neutral, custom-branded survey experience and suggests the organization either provides paid research or evaluation services to clients or operates internal research programs where respondent-facing branding matters. However, the source data does not specify ICRE's research verticals, client base, geographic reach, pricing, leadership team, funding, or revenue model. The structured ICRE data fields — investments, contact details, management team, regulatory actions, mergers and acquisitions, corporate structural moves, and restructuring and leadership changes — are all empty in the source, leaving no documented operating history beyond the founding year and headcount.

Given the absence of substantive operational, financial, or partnership disclosures in the source material, deeper inference about ICRE's market position, competitive dynamics, or growth trajectory is constrained. The only verifiable signals are the firmographic identifiers (Richmond, VA; founded 2023; five employees) and the platform-vendor relationship implied by the research.net hosting arrangement. SurveyMonkey's broader platform context — white-label survey software, AI survey generation, HIPAA compliance, Salesforce integration, and audience panel access — describes the underlying toolset available to ICRE as a downstream consumer, rather than ICRE's own capabilities, customer base, or competitive positioning.

Name

Institute for Collaborative Research and Evaluation

Legal name

SurveyMonkey Inc.

Website

https://research.net

Company type

Private

Founded year

1999

Operating status

Operating

Short description

The Institute for Collaborative Research and Evaluation is a small Richmond, Virginia-based research organization founded in 2023 with approximately five employees, using SurveyMonkey's white-label research.net platform to host evaluation survey intake.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Plans: Recurring subscription revenue from paid plans (Basic, Standard, Advantage, Premier) billed monthly or annually. Each plan includes set response limits with additional overage fees for exceeding limits.
2. SurveyMonkey Basic (Free) Plan: Freemium model providing free basic accounts to drive adoption and conversion to paid plans. Free accounts have response limits and basic features.
3. Response Overage Fees: Usage-based charges when users exceed their paid subscription response limits during a billing cycle. Billed in arrears at the start of next billing cycle.
4. Enterprise Contracts: Custom enterprise agreements through dedicated sales team for large organizations requiring advanced features, white label solutions, and enhanced security.
5. SurveyMonkey Audience Panel: Paid market research services providing access to deeply-profiled survey respondents for brand research and concept testing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Institute for Collaborative Research and Evaluation (ICRE) is a small research and evaluation organization founded in 2023 and based in Richmond, Virginia. ICRE conducts collaborative research and evaluation projects, using a white-label online survey platform delivered through SurveyMonkey's research.net domain (with an ICRE-specific intake form at /r/ICRE_Request). The institute leverages branded survey infrastructure with customizable design, analytics, and secure data handling to deliver research services to clients.

Product overview

SurveyMonkey operates as a comprehensive survey and feedback platform with a multi-product portfolio. The core offering is SurveyMonkey, a white-label online survey software enabling users to create custom branded surveys with analytics and expert-certified templates. The platform includes enterprise solutions (SurveyMonkey Enterprise), specialized applications (SurveyMonkey Apply for applications, SurveyMonkey LaunchPad), and customer experience products (GetFeedback, GetFeedback Digital/Usabilla, GetFeedback Direct). Additional offerings include Wufoo for form building and SurveyMonkey Audience for market research panel access. The ecosystem is unified by shared infrastructure, cross-product integrations (particularly with Salesforce), and common AI/analytics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Wufoo: Online form builder service acquired by SurveyMonkey, providing easy-to-use form creation tools.
• GetFeedback
• GetFeedback Digital
• SurveyMonkey Apply
• SurveyMonkey LaunchPad
• SurveyMonkey Audience
• SurveyMonkey Rewards
• SurveyMonkey Contribute

Products and services

• ICRE Request Form
• Collaborative Research and Evaluation Services

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• SparkPostcoreTechnology or IntegrationEmail delivery service provider used to facilitate survey collectors for sending surveys by email to respondents. SurveyMonkey shares relevant contact information (email addresses) with SparkPost for email delivery purposes.
• TwiliocoreTechnology or IntegrationSMS/text messaging service provider used to facilitate survey collectors for sending surveys via text/SMS to respondents. SurveyMonkey shares phone numbers with Twilio for SMS survey delivery.
• SalesforcecoreTechnology or IntegrationCRM integration allowing enterprise users to trigger surveys and analyze results directly within Salesforce. GetFeedback Direct operates as a Salesforce ISVforce partner. Survey registration information may be disclosed to Salesforce for integration purposes.
• AI VendorscoreTechnology or IntegrationThird-party AI vendors used to deliver certain AI features. SurveyMonkey sends survey prompts or responses to AI vendors when users utilize AI features; personal data may be shared with these vendors to deliver services.

Scale indicators5 records

Recent moves2 records

Direct peers

• Insight Policy Research: Small-to-mid-sized policy research and program evaluation firm serving government and foundation clients, closely comparable to ICRE in scale, service mix, and target customers.
• Community Science: Small research and evaluation firm focused on community-based research, program evaluation, and collaborative studies, directly matching ICRE's collaborative research and evaluation focus.

Broad incumbents

• Mathematica: Major nonpartisan research and evaluation firm delivering policy research, program evaluation, and data analytics to federal and state agencies; operates in the same space as ICRE at substantially greater scale and capacity.
• Westat: Large employee-owned research firm providing survey research, statistical analysis, and program evaluation services to government and commercial clients in the same category as ICRE but at much greater scale.
• Abt Associates: Major global research and evaluation consultancy serving government, business, and social sector clients across health, environment, and social policy with a directly overlapping service offering.
• NORC at the University of Chicago: Independent research institution affiliated with the University of Chicago, conducting social science research and program evaluations for government and corporate clients in the same domain as ICRE.
• RTI International: Large independent nonprofit research institute delivering science-based research and evaluation services to government and commercial clients across health, education, and social domains.
• American Institutes for Research: Major behavioral and social science research organization delivering program evaluation, assessment, and applied research for education, health, and workforce clients at significantly larger scale than ICRE.
• MDRC: Nonprofit social policy research organization dedicated to evaluating programs serving low-income populations, operating in the same evaluation and applied research space as ICRE.

Others

• SurveyMonkey: Cloud-based survey platform provider whose research.net white-label offering ICRE uses to deliver branded client surveys; an enabling technology partner and infrastructure provider rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Key risks3 records

Key highlights5 records

Customer concentration

• Xtwitter.com/SurveyMonkey
• YouTubeyoutube.com/user/SurveyMonkey
• Facebookfacebook.com/surveymonkey
• LinkedInlinkedin.com/company/surveymonkey

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute for Collaborative Research and Evaluation