What Reshape Development does

Reshape Development is a boutique property development consultancy headquartered in Melbourne, Victoria, Australia, operating since 2009. The firm delivers development advisory, master-planning, and project leadership services across five practice areas: Build to Sell, Build to Rent, Purpose-Built Student Accommodation (PBSA), Bespoke, and Retail/Commercial. It serves institutional capital partners, government bodies, community housing providers, and private landowners across Victoria.

The firm's portfolio spans more than $5B in cumulative project value, including 3,537 apartments representing $1.8B in apartment value. Notable mandates include the $1B+ Caulfield Village master-planned community, a ~$260M Build-to-Rent project with Blackstone, the ~$350M Dwell North Melbourne PBSA development, and a ~$92M affordable housing project with the Public Private Housing Authority. Its project list also includes civic and cultural work such as the 2024 Eva & Marc Besen Centre and the award-winning Make Room residential project, demonstrating capability beyond pure residential delivery.

Reshape Development operates with a small senior team of 5–7 employees, generating revenue through project-based development fees, advisory retainers, and master-planning engagements typically structured against capital project value. Its client roster spans global institutional investors (Blackstone), community and affordable housing providers (Unison Housing, PPHA), private developers (Centurian, Beck Property Group, Tarrawarra Estate, Firewall Pty Ltd), government entities (Homes Victoria, City of Melbourne), and adjacent commercial operators (PM Automotive Group). The firm has been recognized through multiple UDIA and Victorian Architecture Awards, which function as reputational collateral in institutional tenders.

Name

Reshape Development

Legal name

Reshape Development

Website

https://reshapedevelopment.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Reshape Development is a boutique Melbourne-based property development consultancy serving institutional capital, government, and private clients with Build-to-Sell, Build-to-Rent, PBSA, and commercial project delivery since 2009.

Ownership category

akta.pro rank

Product category

Property Development Consultancy

NAICS

Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Property development consultancy
• Build-to-rent housing
• Student accommodation development
• Residential project management
• Commercial property development

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Development Management Services: Reshape Development provides comprehensive property development consultancy services from project creation through to construction management and handover. Revenue is generated through professional fees for development management, project advisory, and contract superintendent services across various project types including residential, commercial, BTR, PBSA, and bespoke developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reshape Development is a boutique property development consultancy providing end-to-end development management services for residential, build-to-rent, purpose-built student accommodation, commercial, retail, and bespoke property projects in Australia. Services span the full project lifecycle, including feasibility assessment, master planning, design management, permitting, financial analysis, procurement, construction oversight, marketing, leasing, and post-development asset management. Revenue is generated through professional fees on individual development projects delivered for property developers, housing associations, government entities, and private investors.

Product overview

Reshape Development is a property development consultancy founded in 2009 that offers a comprehensive suite of development services organized around six core offerings: Build to Sell (BTS), Build to Rent (BTR), Purpose-Built Student Accommodation (PBSA), Bespoke Development Solutions, Retail Development, and Commercial Development. These service lines are complemented by end-to-end project management capabilities covering feasibility, master planning, design management, permitting, financial analysis, procurement, construction oversight, and post-development services. The company manages a portfolio of landmark projects including Caulfield Village (a $1 billion+ urban renewal initiative), Realm Caulfield, Collingwood Yards, Make Room, and Dwell North Melbourne, delivering residential, commercial, affordable housing, and arts precinct developments across Melbourne, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Build to Sell (BTS) Residential property development service delivering purpose-built dwellings for sale to owner-occupiers and investors, including high- and medium-density apartment projects, mixed-use precincts, and multi-unit townhouse developments for property developers and investors.
• Build to Rent (BTR) Development service for constructing and managing housing specifically designed for the rental market, providing long-term revenue streams for institutional BTR operators and asset owners, and professionally managed accommodation for tenants.
• Purpose-Built Student Accommodation (PBSA) Specialist student housing development service providing well-designed, functional apartments with extensive amenities, pastoral care, and student support services located near tertiary institutions for student accommodation developers and operators.
• Bespoke Development Solutions Custom development services tailored to unique design requirements, special functionality needs, or niche market requirements including custom design, specialised infrastructure, and advanced technology integration for discerning clients.
• Retail Development Retail property development service spanning shopping centres, neighbourhood centres, retail-led residential developments, and major retailer facilities, with tenant mix optimization and lease negotiation services for retail property investors.
• Commercial Development Commercial property development service including office developments, childcare centre redevelopments, and vehicle showrooms, tailored to optimize business operations and investment returns for commercial property owners.
• End-to-End Development Management Services Comprehensive property development consultancy covering feasibility assessment, master planning, project management, permitting, financial analysis, procurement, construction oversight, marketing, and post-development asset management for property developers, housing associations, government bodies, and commercial property owners.

Quantifiable outcome

• $5 billion+ combined project value delivered across portfolio
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Beck Property GroupcoreStrategic or Co-development PartnerJoint venture partner in BPG Caulfield Village consortium. Reshape Development submitted bid on behalf of BPGCV (joint venture between Beck Property Group and Probuild) and secured development rights in October 2012. Reshape led design proposition, concept development, financial testing, commercial negotiations, and financial close.
• ProbuildcoreStrategic or Co-development PartnerJoint venture partner in BPG Caulfield Village consortium alongside Beck Property Group. Contributed to securing development rights for Caulfield Village urban renewal project.
• Unison HousingcoreStrategic or Co-development PartnerLong-standing partnership across multiple social housing projects: Unison Cottrell St (74 affordable apartments), Unison Bell St (42 BTR social housing units), Unison Fairfield (38 self-contained homes), Unison 52 Napier St (54 social housing apartments), and Make Room (50 studio apartments for homelessness). Reshape serves as Development Manager for these projects.
• Port Phillip Housing Association (PPHA)coreStrategic or Co-development PartnerPartnership on Ashwood Chadstone Gateway Project (282 housing units, $92m) and Rare Apartments. PPHA CEO Karen Barnett stated 'Reshape Development can take much pride in their leading role in the conception and delivery of Victoria's largest social housing project.'
• Contemporary Arts Precincts LtdcoreImplementation/ SI/ Consulting PartnerReshape Development served as Contract Superintendent for Collingwood Yards project, overseeing revitalisation of 6,407-square-metre Collingwood TAFE site into contemporary arts precinct. Managed peer reviews, planning contributions, and permit acquisition.
• City of MelbournecoreStrategic or Co-development PartnerKey partner in Make Room project alongside Unison Housing and Homes Victoria. City of Melbourne contributed to public-private partnership for 50 studio apartments serving individuals experiencing or at risk of homelessness.
• Tarrawarra EstatecoreStrategic or Co-development PartnerClient for Eva & Marc Besen Centre project - $36.5m visionary extension to Tarrawarra Museum of Art housing 300+ works of modern and contemporary art. Project completed 2024 and won William Wardell Award for Public Architecture.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Urbis: Australian property and planning consultancy providing development advisory, economics, and urban planning services to developers, government, and institutional clients across residential, commercial, and mixed-use projects—directly comparable to Reshape's end-to-end development management offering.
• Ethos Urban: Australian urban development advisory firm providing planning, economics, and project advisory for residential, mixed-use, and BTR developments—comparable development consultancy serving similar institutional and government clients.
• Charter Keck Cramer: Melbourne-headquartered property advisory and project management firm serving developers, investors, and government across residential, build-to-rent, and commercial sectors—comparable in scale, geography, and service mix to Reshape Development.
• WT Partnership: Australian quantity surveying and project management consultancy serving developers, contractors, and government across residential, commercial, and infrastructure projects—comparable professional services firm with overlapping developer client base in Australia.
• Slattery Property Advisors: Property and development advisory firm providing due diligence, feasibility, and project advisory across Australian residential, commercial, and institutional real estate—comparable in boutique development advisory positioning.
• Acuity Project Management: Australian boutique project management consultancy specializing in residential, commercial, and mixed-use developments—comparable boutique development management firm serving similar developer and institutional clients.

Broad incumbents

• Turner & Townsend: Global project management and cost consultancy with significant Australian operations serving developers, institutional investors, and government—broader incumbent with overlapping development management and cost advisory services.
• JLL (Project and Development Services): Global real estate services firm providing project management, development advisory, and capital markets services to Australian developers and institutional investors—broader incumbent competing in BTR, PBSA, and commercial mandates.
• CBRE (Project Management): Global real estate services firm with a large Australian project management and development advisory practice serving institutional investors and developers—broader incumbent with overlapping BTR, PBSA, and commercial project management services.

Emerging players

• Milieu Property: Australian property consultancy providing development advisory and project management for residential, build-to-rent, and student accommodation—emerging Melbourne-based peer in adjacent sub-sectors of the development management market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reshape-development
• Instagraminstagram.com/reshapedevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reshape Development