Resilient Minds

What Resilient Minds does

Resilient Minds is a privately held New Zealand-based resilience training and positive psychology firm operating from Whangaparaoa, Auckland, with a stated service reach into Australia. The company delivers a portfolio of in-house enterprise workshops, public workshops held at New Zealand universities, one-on-one and family coaching, keynote speaking, and a University of Auckland Business School short course on learning resilience and optimism. Its core technology stack consists of four licensed and validated psychometric instruments: the SASQ (Seligman Attributional Style Questionnaire, for which the firm holds a regional license), the DISC Motivation Profile, the EQMap from Essi Systems, and the Stress-Map, alongside the VIA Character Strengths assessment. These diagnostics underpin service delivery in three primary segments: business and enterprise resilience, sport and personal resilience, and family resilience.

The firm's commercial model is a professional services mix of customised enterprise training contracts, open-enrollment public workshops, individual coaching engagements, and keynote speaking. Distribution relies on direct enterprise sales, content marketing via a 2,000+ subscriber newsletter, public workshops held at Massey University and the University of Auckland, and a core GTM partnership with the NZTE Regional Business Partner Network that enables Capability Development Voucher eligibility for clients. The team is small (11-50 employees, with five named individuals led by founder Jamie Ford, who has been active in resilient mindset training since the 1990s). Named enterprise customers include Southern Cross Health Insurance, Hyundai New Zealand, IAG New Zealand, Fletcher Construction, G.J. Gardner Homes, Henry Schein Regional Limited, Canterbury Rugby Football Union, and the Crusaders. Pricing is quote-based and not publicly disclosed; no funding rounds, external investors, parent company, or M&A activity have been disclosed.

Name

Resilient Minds

Legal name

Resilient Minds

Website

https://resilientminds.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Resilient Minds is a New Zealand-based resilience training firm that delivers science-based workshops, coaching, and validated psychometric assessments to enterprise clients, sporting organisations, families, and individuals across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Professional Resilience and Leadership Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Adaptability & Resilience (Change Agility) (EDABAMAI)

akta.pro secondary industries

Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Resilience training
• Psychometric assessments
• Executive coaching
• Emotional intelligence training
• Stress management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Workshop and Training Programs: Customised in-house training programs, public workshops, and learning and development programmes delivered to organizations and individuals. Workshops include Mental Strength and Resilience, Emotional Intelligence, Stress Mastery, and DISC Communication.
2. Coaching Services: One-on-one coaching, family coaching, and mental toughness coaching sessions. Also includes HR management advice.
3. Psychometric Assessments: Pre- and post-employment psychometric assessments using SASQ, DISC, EQMap, and Stress-Map tools. Regional license holder for SASQ.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Resilient Minds delivers science-based resilience, mental toughness, and positive psychology training to organizations and individuals in New Zealand and Australia. The company combines validated psychometric diagnostic assessments (SASQ, DISC, EQMap, Stress-Map, VIA) with customised in-house workshops, public workshops, one-on-one coaching (sport, family, executive), keynote speaking, and a University of Auckland short course.

Product overview

Resilient Minds is a resilience training and mental toughness development company offering a combination of diagnostic assessment tools and training services. The core products include four psychometric assessment tools: the SASQ (Seligman Attributional Style Questionnaire) for measuring optimism and resilience, the DISC Motivation Profile for personality and communication assessment, the EQMap for emotional intelligence profiling, and the Stress-Map for stress mastery. These diagnostics are complemented by various workshop programs including Mental Strength and Resilience, Emotional Intelligence, VIA Character Strengths, DISC Communication, and Stress Mastery workshops. Additional services include keynote speaking, individual and team coaching, family coaching, and a University of Auckland short course. The company applies the science of optimism drawing on Dr. Martin Seligman's work, combining neuroscience, emotional intelligence, and psychology principles.

Differentiator

Problem solved

Functional benefit

Products and services

• SASQ (Seligman Attributional Style Questionnaire) Diagnostic Assessment
• DISC Motivation Profile Diagnostic Assessment
• EQMap Emotional Intelligence Assessment
• Stress-Map Stress Profiling Assessment
• Mental Strength and Resilience Workshop
• Emotional Intelligence Workshop
• Strengths Communication Workshop (VIA Character Strengths)
• DISC Communication Workshop
• Stress Mastery Workshop
• Keynote Speaking
• Sport and Personal Resilience Coaching Program
• Family Resilience Program
• Business and Enterprise Resilience Program
• University of Auckland Short Course - Learning Resilience and Optimism

Quantifiable outcome

• Optimistic sales agents outsell pessimists by 38% in insurance and 33% in real estate; extremely optimistic agents outsell extreme pessimists by 88% (insurance) and 319% (real estate).
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NZTE Regional Business Partner NetworkcoreGTM or Marketing PartnerOfficial partnership allowing eligible clients to use Capability Development Vouchers for partial payment towards resilience programme costs. This provides a government-backed referral channel and funding mechanism for clients.
• Essi SystemscoreTechnology or IntegrationLicensed use of EQMap and Stress-Map psychometric assessment tools from Essi Systems for emotional intelligence and stress profiling services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Birkman International: Provider of personality and behavioral assessments (DISC-style) plus corporate training and coaching — comparable diagnostic-and-workshop stack to Resilient Minds' DISC Motivation Profile and personality training.
• TalentSmartEQ: Specialist in emotional intelligence assessment and training, using proprietary tools to measure EQ and deliver corporate development — closely aligned with Resilient Minds' EQMap-based EI workshop offering.
• Potential Project: Enterprise training provider focused on mindfulness, resilience, and performance based on neuroscience research — overlaps directly with Resilient Minds' Mental Strength, Emotional Intelligence, and Stress Mastery workshop portfolio.
• NeuroLeadership Institute: Applies neuroscience to leadership, resilience, and performance training for enterprises — comparable in combining brain-science research with corporate workshops and coaching, similar to Resilient Minds' neuroscience-rooted approach.
• The Pacific Institute: A long-established mindset and performance consulting firm founded on positive psychology principles, delivering corporate workshops, coaching, and assessment-led programs — directly comparable to Resilient Minds' science-based resilience offerings.
• The Resilience Institute: Specialist consultancy delivering resilience training, assessments, and organizational programs based on stress and wellbeing research — directly comparable niche to Resilient Minds' resilience/stress mastery focus.
• VIA Institute on Character: Developer and steward of the VIA Character Strengths Assessment used by Resilient Minds; a research-backed source for one of Resilient Minds' core diagnostic tools and a parallel positive-psychology organization.

Broad incumbents

• FranklinCovey: Global incumbent in leadership, performance, and organizational training — overlaps with Resilient Minds on enterprise resilience and leadership development but at much broader scale and productized delivery.
• Dale Carnegie & Associates: Long-established global corporate training franchise covering leadership, communication, and personal development — adjacent/overlapping with Resilient Minds' workshop curriculum for enterprise L&D buyers.
• BetterUp: Scaled digital coaching and resilience platform combining 1:1 coaching, AI-driven insights, and corporate L&D partnerships — broader incumbent pursuing the same enterprise resilience/mental toughness spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/resilientminds.co.nz
• LinkedInlinkedin.com/company/resilient-minds

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resilient Minds