Resolution Products is now Alula!

What Resolution Products is now Alula! does

Alula (formerly Resolution Products, founded 2009) is a St. Paul, Minnesota-based manufacturer of smart security hardware and software sold exclusively through a B2B channel of professional alarm dealers and integrators. The platform combines wireless security panels (Connect+, Connect-FLX, Xip Hybrid Panel), multi-path IP and 5G-ready cellular communicators (BAT-Connect, BAT-Mini, BAT-Fire, Connect-XT), wireless cameras (Video Doorbell, Outdoor Bullet, Indoor 360), intrusion and life safety sensors, sirens, and translators/extenders (e.g., RE508X) that enable hardwired-to-wireless takeovers. The software layer consists of the AlulaConnect consumer mobile app for end-user control and the AlulaConnect Dealer Portal for dealer-side account management, firmware updates, and remote servicing.

Revenue derives from three streams: (1) hardware unit sales to dealers, (2) recurring monthly revenue (RMR) tied to cellular connectivity subscriptions and monitoring enabled by the BAT communicator family and the AlulaConnect app, and (3) dealer support services including training, installation guides, webinars, and white-glove partner enablement. Alula explicitly targets the 3G/CDMA cellular sunset as a refresh catalyst, positioning its 5G-ready communicators as the migration path that preserves or generates new RMR. Customer segments include residential homeowners, commercial/SMB end users, builder programs, and the professional security dealers and integrators who purchase through the channel; named end-customer references in the source material are limited to Atlantic Security (SMB) and Command Corporation (Northeast U.S. integrator). Technology partnerships are in place with M2M Services, Uplink, and SecureNet Technologies. Operations are U.S.-only with a single St. Paul headquarters and a small headcount of 11 employees.

The go-to-market is strictly indirect: Alula does not sell direct to consumers and instead enrolls professional installers into a dealer program backed by a Partner Resource Center. Marketing surfaces include content/resources on the corporate site, app-store presence for the consumer app, social media (LinkedIn, Facebook, Twitter/X, YouTube), and a Find-a-Dealer locator that routes end-user demand to certified installers. Vertical integration (proprietary hardware plus software under one brand) and installation speed are the company's primary positioning pillars.

Name

Resolution Products is now Alula!

Legal name

Alula LLC

Website

https://resolutionproducts.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Alula (formerly Resolution Products, founded 2009) manufactures integrated smart security hardware and software — panels, 5G-ready communicators, cameras, sensors, and the AlulaConnect app — sold exclusively through professional security alarm dealers and integrators in the United States.

Ownership category

akta.pro rank

Product category

Professional Security Systems

NAICS

Other Communications Equipment Manufacturing (334290)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)

Keywords

• Professional security systems
• Wireless alarm panels
• Cellular security communicators
• Smart home security
• Dealer security equipment

Headquarters

HQ city

St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Security Hardware Sales: Sale of security panels, communicators, cameras, sensors, and system controls to professional security dealers and integrators. Hardware includes Connect+, Connect-FLX, Xip Hybrid panels, BAT-Connect, BAT-Mini, BAT-Fire communicators, video doorbell cameras, outdoor bullet cameras, indoor 360 cameras, and various sensor types.
2. Recurring Monthly Revenue (RMR): Dealers generate recurring monthly revenue through monitoring services and cellular subscriptions. The company specifically mentions driving new RMR for 3G/CDMA sunset upgrades, indicating a subscription-based recurring revenue component for connectivity services.
3. Dealer Services & Support: White glove partner support and training services for dealers, including access to resource centers, installation guides, knowledge base, webinars, and video guides to enable faster installations and reduce return trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alula manufactures and supplies a vertically integrated professional smart security platform consisting of wireless security panels (Connect+, Connect-FLX, Xip Hybrid), multi-path cellular communicators (BAT-Connect, BAT-Mini, BAT-Fire, Connect-XT), cameras, sensors, and system controls, paired with the Alula Security App for end users and the AlulaConnect Dealer Portal for installers. Products are sold exclusively through a professional dealer network to support residential and commercial security installations, upgrades, and takeovers.

Product overview

Alula offers a unified platform-plus-modules architecture for professional security dealers and integrators. The core offering consists of wireless security panels (Connect+, Connect-FLX, Xip Hybrid Panel) that serve as the central hub, complemented by multi-path cellular communicators (BAT-Connect, BAT-Mini, BAT-Fire, Connect-XT) enabling IP and 5G-ready connectivity. The system is extended through wireless cameras (video doorbell, outdoor bullet, indoor 360), on-site controls (Slimline Touchpad PRO, LED Keypad), and a comprehensive sensor lineup covering intrusion, sirens, outdoor, life safety, and environmental categories. Translators and extenders like the RE508X enable hardwired-to-wireless conversion for takeovers and upgrades. The software layer consists of the Alula Security App for end-user mobile control and the AlulaConnect Dealer Portal for dealer management and servicing. The platform supports both residential and commercial applications with hardwired and wireless options.

Differentiator

Problem solved

Functional benefit

Products and services

• Connect+ Security Panel

Quantifiable outcome

• Fastest wireless security system installation in the industry
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell Home / Resideo: Resideo (spun out of Honeywell) is one of the largest manufacturers of professional security panels, sensors, and communicators, and a direct competitor to Alula in the same dealer channel for residential and commercial security installations.
• Bosch Security Systems: Bosch offers a broad portfolio of intrusion panels, sensors, and communications equipment for professional security installers, serving as a broader incumbent competitor to Alula in the same dealer-driven security market.

Direct peers

• Qolsys (Johnson Controls): Qolsys, part of Johnson Controls, produces wireless security and home automation panels (IQ Panel) sold through the same professional security dealer channel as Alula, with overlapping panel and communicator product lines.
• 2GIG (Nice Group): 2GIG is a direct competitor in wireless security panels and sensors distributed through professional alarm dealers, serving the same residential and light-commercial security market as Alula.
• DSC (Johnson Controls): DSC manufactures intrusion security panels, sensors, and communicators sold through professional installers, overlapping directly with Alula's panel, communicator, and sensor portfolio.
• Napco Security Technologies: Napco designs and manufactures security panels, sensors, communicators, and alarm products for the professional dealer channel, competing head-to-head with Alula across the residential and commercial security stack.
• Telguard (Telular, now Acorn): Telguard specializes in cellular alarm communicators and IoT security communications, directly competing with Alula's BAT-Connect and BAT-Mini communicator products for the 3G/CDMA sunset upgrade opportunity.
• ELK Products: ELK Products manufactures integrated security and automation controllers, sensors, and communicators for professional installers, with a similar niche position to Alula in the dealer-driven security market.

Emerging players

• Alarm.com: Alarm.com provides the connected security and smart home software platform used by many professional dealers alongside their panels and communicators, making it a key ecosystem participant and partial competitor to Alula's AlulaConnect platform.
• Ring (Amazon): Ring is a consumer smart security and video doorbell brand that pressures the professional security dealer channel from the DIY/retail side, indirectly competing with Alula's residential security and video offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/securedbyalula
• YouTubeyoutube.com/channel/UCdfj4_TnC6ZzOmlEAjkqHUQ
• Facebookfacebook.com/securedbyalula
• LinkedInlinkedin.com/company/alulallc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resolution Products is now Alula!