Resonate music

What Resonate music does

Resonate Music is a privately-held music education provider operating from a single purpose-built studio at 7/70 Redland Bay Road, Capalaba, in Brisbane's eastern bayside region of Queensland, Australia. Founded in 2007 by John Prefontaine as JP Guitar Studio and rebranded to Resonate Music in 2016, the company delivers private one-on-one music lessons across seven instruments — guitar, bass, drums, piano, singing, ukulele, and saxophone — to more than 300 students per week, supported by 11 qualified teachers and a broader team of 13. The underlying asset is the physical facility itself: eight acoustically-treated private teaching rooms plus a premium weekend rehearsal space equipped with a professional PA system, air conditioning, and a chill-out lounge area.

The business operates three revenue streams: (i) recurring weekly lesson packages priced between $39.75 and $49 per 30-minute lesson depending on commitment (Kickstarter 4-lesson, Value 10-lesson, Family split, Pay-Per-Lesson, and School Term Block), (ii) weekend rehearsal room hire at $110 per minimum 4-hour session with bulk pricing of $880 for 10 consecutive weeks, and (iii) appointment-only in-house guitar repair and luthier services performed by the founder. Pricing is unit-based across all streams, with payment via cash, EFTPOS, or direct bank transfer. No subscription SaaS, no platform revenue, and no digital product component exists.

Go-to-market is community-led: word-of-mouth referrals from current and past students drive the majority of new acquisition, supplemented by an embedded School Guitar Program at Birkdale State School (running 7+ years), organic social channels (Facebook, Instagram, LinkedIn), and a layered set of community programs including the Infinity Rock Band, Rock Band Program for ages 10-18, School Holiday Workshops, and an annual Student Performance Day. The customer base is local B2C across the Redlands suburbs of Brisbane, with no disclosed external funding, no parent company, no subsidiaries, and no app or digital platform beyond the company website and Google Forms for enrollment.

Name

Resonate music

Legal name

Resonate Music Australia

Website

https://resonatemusic.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Other Sound Recording Industries (512290)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

akta.pro secondary industries

Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK), Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG)

Keywords

• Music education services
• Private music lessons
• Guitar instruction
• Music school
• Instrument tuition

Headquarters

HQ city

Capalaba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Music Lessons: Weekly private one-on-one music lessons across multiple instruments (guitar, bass, drums, piano, singing, ukulele, saxophone) for students of all ages. Revenue generated through lesson packages - per-lesson payments, pre-paid bundles (4, 10 lessons), or school term blocks. Lessons conducted 6 days a week (Monday-Saturday) in 30-minute increments.
2. Rehearsal Space Hire: Premium rehearsal room available for hire on weekends (Friday night to Sunday night). Minimum 4-hour booking at $110 per session. Includes professional PA system, air conditioning, acoustically treated/soundproofed room, kitchenette, toilet facilities, and storage options. Bulk booking available (10 consecutive weeks at $880).
3. Guitar Repairs and Servicing: Expert in-house guitar repairs and restoration services by qualified luthier John Prefontaine. Services include fret leveling, fret crowning, full fret repairs, setups, and maintenance for acoustic, electric, and bass guitars. Appointment-only service. Not a retail store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Resonate Music operates a purpose-built music studio in Capalaba, Brisbane offering private one-on-one music lessons across guitar, bass, drums, piano, singing, ukulele, and saxophone for students of all ages and skill levels. The studio also provides in-house guitar repair and restoration services by a qualified luthier, premium rehearsal space hire for bands and musicians, and community programs such as the Rock Band Program, School Guitar Program, and School Holiday Workshops.

Product overview

Resonate Music is a Brisbane-based music education provider offering a comprehensive suite of music services centered around private one-on-one lessons for guitar, drums, piano, singing, bass guitar, ukulele, and saxophone. The core Music Tuition product is complemented by Guitar Repairs (expert in-house luthier services) and Rehearsal Space Hire (premium band rehearsal facilities). Community programs include the Rock Band Program for 10-18 year olds, School Guitar Program in primary schools, School Holiday Workshop, Student Performance Day, Infinity Rock Band (mentored primary school band with recording studio experience), and Gig Guide for local Redlands musicians. Together these form a one-stop music education ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Tuition

Quantifiable outcome

• Over 300 students taught weekly
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bach to Rock: US-based music school franchise that combines private music lessons with ensemble and performance programs for students. Highly comparable to Resonate Music's lesson-plus-Rock Band ecosystem and serves as a useful benchmark for scalable music school models.
• School of Rock: International music school franchise offering private lessons plus group performance and rock band programs for students. Directly comparable to Resonate Music's combination of one-on-one lessons, Rock Band Program, and Infinity Rock Band ensemble model.
• Forte School of Music: Australian music school franchise offering multi-instrument private and group lessons for all ages, with structured curriculum and performance events. Directly comparable to Resonate Music's lesson-plus-community program model in the Australian market.

Emerging players

• TakeLessons: Online marketplace connecting students with local and online music teachers across instruments, including guitar, drums, piano, and voice. Comparable audience and instrument coverage to Resonate Music but with a fundamentally different digital/marketplace delivery model rather than a physical studio.

Broad incumbents

• Yamaha Music Schools Australia: Established global music education franchise with a long-standing Australian presence, offering lessons across multiple instruments for children and adults. Comparable to Resonate Music's multi-instrument lesson offering but with substantially larger brand recognition and global infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RESONATEMUSICAUSTRALIA
• LinkedInlinkedin.com/company/resonate-music
• Instagraminstagram.com/resonatemusicaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resonate music