Instituto Ressoar

What Instituto Ressoar does

Instituto Ressoar (legal name: Instituto Record de Responsabilidade Social, CNPJ 07.669.797/0001-63) is a Brazilian non-profit social organization founded in 2005 by Record TV (Rede Record de Rádio e Televisão) as the broadcaster's social-responsibility arm. Headquartered at Al. Min. Rocha Azevedo, 395, Jardim Paulista, São Paulo, the institute operates with 17 employees and runs a portfolio of recurring social programs rather than a technology platform. Its core offerings include the weekly television magazine Programa Ressoar (broadcast on Record News every Sunday at 4:30 PM since September 2005, presented by journalist Renata Alves, with 700+ editions and 35,000+ broadcast hours), free professional training under Ressoar Multimeios delivered via a partnership with Instituto Êxito de Empreendedorismo (over 700 digital courses, with 503 people trained in 2021), volunteer-mobilization events under Ressoar Solidário, cultural-access outings under Ressoar Cultura e Lazer, the annual Jantar Solidário fundraising gala (R$685,976.19 raised in 2013 and R$900,000 in 2014 for Projeto Nova Canaã), the winter Campanha do Agasalho clothing drive (over 500,000 items donated cumulatively), and the recurring Conexão Social em Acao women's-vulnerability program (third edition in May 2026 serving 200 women).

The organization is funded entirely through donations and corporate partnerships rather than fees — all programs are free to beneficiaries. Its revenue model is charitable: corporate contributions from Record TV/Record News/R7 and 40+ partners (Whirlpool, Faber Castell, Microsoft, Nestlé, Riachuelo, Chicco, Vult, Puket, Maped, Lorrenzetti, among others), individual donations, and event-driven fundraising (Jantar Solidário, Projeto Canaã: Adote uma Criança). Distribution operates through three layers: a media channel (Record TV/Record News broadcast and Record/R7 digital properties reaching a national TV audience), a partner channel (60+ social institutions including ABADS, Projeto Nova Canaã in Irecê/Bahia, UNINOVE, Voluntários do Sertão, ONG Bem da Madrugada, Consulado da Mulher, Instituto Áster), and a direct community-events channel (Ressoar nos Bairros, Conexão Social em Acao, mobile medical services). Geographic reach spans all five major Brazilian regions (Southeast, Northeast, South, Central-West, North), with reported cumulative impact of 1.5 million people served across 600+ projects since founding. Leadership is provided by President Ionice Silva, working closely with Record TV CEO Marcos Vinícius Vieira.

Name

Instituto Ressoar

Legal name

Instituto Record de Responsabilidade Social (Instituto Ressoar)

Website

https://ressoar.org.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Ressoar is a Brazilian non-profit founded in 2005 by Record TV that delivers free social programs — including a weekly TV magazine, professional training, cultural access, and volunteer mobilization — to vulnerable populations across all five Brazilian regions, funded by corporate donations and fundraising events.

Ownership category

akta.pro rank

Product category

Social Services Nonprofit

NAICS

Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPADAEAK

Humanitarian-Development-Peace Nexus & Resilience Programming

Business & Public Services/International Organizations & Development/International Development & Technical Assistance

SECONDARYBPAGAAAK

Disaster Recovery, Reconstruction & Resilience Programs

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYEDADALAB

International Development & Donor-Funded Education Programs

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Social responsibility programs
• Nonprofit social services
• Community social impact
• Volunteer mobilization
• Professional training courses

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropic Contributions: Instituto Ressoar operates as a nonprofit association funded by donations from corporate partners (Record TV, Record News, R7, and affiliated companies), individual donors, and fundraising events such as the Jantar Solidário. The organization also receives support through the Projeto Nova Canaã campaign and various social campaigns.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Instituto Ressoar is a non-profit social responsibility organization that delivers a portfolio of free social programs to vulnerable populations across Brazil. Its core offerings include a weekly TV magazine program (Programa Ressoar), volunteer-driven solidarity events, cultural access initiatives, free professional training courses in audiovisual and digital media, fundraising campaigns (such as winter clothing drives and Christmas gift collections), and corporate wellness/emotional intelligence lectures. All programs are provided free of charge to beneficiaries and are funded through donations and corporate partnerships.

Product overview

Instituto Ressoar is a non-profit social responsibility institute created in 2005 by Record TV, operating as a portfolio of social programs rather than a technology product company. The core offering consists of the Programa Ressoar TV program (a weekly social sector magazine on Record News), complemented by social mobilization initiatives including Ressoar Solidário (volunteer-driven solidarity events), Ressoar Cultura e Lazer (cultural access for underserved populations), and Ressoar Multimeios (free professional training in audiovisual and digital media). The institute also runs annual campaigns: Jantar Solidário (fundraising gala), Campanha do Agasalho (winter clothing drive), and Projeto Canaã (Christmas gift collection). Additional programs include the Palestra de Inteligência Emocional (corporate wellness lectures) and Conexão Social em Ação (women's empowerment events). All programs operate through volunteer mobilization, corporate partnerships, and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa Ressoar (Ressoar na TV) A weekly social sector magazine program on Record News since September 2005, presented by journalist Renata Alves, covering citizenship, environment, social inclusion, culture, and showcasing successful social practices. Aimed at the Brazilian general public to promote social responsibility themes.
• Ressoar Cultura e Lazer A social project that removes financial barriers preventing underprivileged Brazilians from accessing cultural and leisure spaces such as theaters, cinemas, shows, and parks. Aimed at vulnerable children, youth, and families in underserved communities.
• Ressoar Multimeios Free professional training program offering over 700 digital content courses in partnership with Instituto Êxito de Empreendedorismo, covering social media management, photography, scriptwriting, production, video editing, and audio equipment operation. Targeted at youth in social vulnerability seeking to enter the job market.
• Ressoar Solidário A volunteer mobilization event that since 2005 has stimulated volunteering for the benefit of people and institutions. It is a day dedicated to solidarity actions where volunteers donate their time to ensure effective improvements in the lives of people in social vulnerability.
• Jantar Solidário An annual fundraising gala that brings together the board of Record TV, Record News, R7 and affiliates, artists, businessmen, and opinion makers to raise funds for the maintenance of the Projeto Nova Canaã.
• Campanha do Agasalho An annual winter campaign that encourages solidarity among Record TV collaborators and partner companies to collect warm clothing items for people in social vulnerability and homeless individuals, helping them face winter with dignity.
• Projeto Canaã: Adote uma Criança A Christmas campaign that raises funds to provide holiday kits containing clothing, footwear, toys, and basic food baskets for children and youth in extreme social vulnerability served by the Nova Canaã Project.
• Palestra de Inteligência Emocional A collaborative corporate event with Record featuring emotional intelligence lectures by Dr. Augusto Cury, focusing on emotional management, mental health awareness, depression prevention, and emotional well-being in the workplace.
• Conexão Social em Ação A social action event dedicated to welcoming and supporting women in situations of social vulnerability, providing transformative lectures, support, and resources to help change their realities.
• Cursos Gratuitos Free professional development courses offered in partnership with Instituto Êxito de Empreendedorismo, designed to train young people for the job market by developing their talents and skills and providing new future opportunities.

Quantifiable outcome

• 1,500,000 people impacted across Brazil since 2005
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Record TV, Record News, R7flagshipStrategic or Co-development Partner · 1 January 2005Instituto Ressoar was created by Record in 2005 as the company's social responsibility arm. Record TV, Record News, and R7 provide ongoing support through employee volunteering, fundraising events, internal campaigns, media visibility, and administrative resources. The CEO of Record TV (Marcos Vinícius Vieira) and president of Instituto Ressoar (Ionice Silva) work closely on social initiatives.
• Instituto Êxito de EmpreendedorismocoreStrategic or Co-development PartnerPartnership providing over 700 digital content courses for professional training through the Ressoar Multimeios program. Instituto Êxito makes its educational platform available to Instituto Ressoar's beneficiaries, enabling free professional qualification in areas like digital entrepreneurship, media production, and business development.
• Projeto Nova CanaãflagshipStrategic or Co-development PartnerSocial project in Irecê, Bahia providing education, healthcare, and social assistance to 600+ children from impoverished families. Instituto Ressoar fully supports and funds this project through Jantar Solidário events and various campaigns, with impacts extending to over 4,000 people in the surrounding community.
• ABADS (Associação Brasileira de Assistência e Desenvolvimento Social)coreStrategic or Co-development PartnerABADS serves 900 children and youth with intellectual disabilities and autism monthly. Instituto Ressoar has supported renovations, equipment donations, and organized solidarity events like Show de Talentos for the institution, promoting social inclusion and visibility for people with disabilities.
• Voluntários do SertãocoreStrategic or Co-development PartnerMedical volunteer initiative that provides health services (ophthalmology, dentistry, general medicine) to underserved populations. Instituto Ressoar has partnered with Voluntários do Sertão for events in São Paulo, Rio de Janeiro, Bahia, and Amazonas, including a 15th edition celebration in Condeúba, Bahia.
• Projeto Nova Canaã / Voluntários do SertãominorStrategic or Co-development PartnerJoint initiative providing ophthalmic and dental care to children, adolescents, and families at Projeto Nova Canaã, with 1,500+ services rendered.
• Mib Brasil / Nestlé / MIB GroupminorStrategic or Co-development PartnerCorporate partners supporting Projeto Nova Canaã activities and educational calendar events, providing resources and sponsorship for children's programs.
• SodiêminorGTM or Marketing PartnerFood service partner that provided afternoon snacks for children during Ressoar Cultura e Lazer outings to Neo Geo Família park in Guarulhos.
• ONG Bem da MadrugadaminorStrategic or Co-development PartnerStreet outreach NGO that collaborated on the Campanha do Agasalho, sorting, sanitizing, and distributing clothing donations to people in homeless situations in São Paulo.
• Consulado da MulherminorStrategic or Co-development PartnerWomen's rights organization that connects Instituto Ressoar with women from Paraisópolis for the Treinamento de Inteligência Socioemocional program.
• Conselho Nacional de Voluntários / Various Corporate PartnersminorStrategic or Co-development PartnerNetwork of 40+ corporate partners including UNINOVE, Alltak Adesivos, Brubrinq, Carol Coxinhas, Escoteiros do Brasil, Instituto Embelleze, Instituto Maurício de Sousa, It Universe, Lorrenzetti, Lukscolor, Maped, Puket, Riachuelo, Whirlpool, and others who support various Instituto Ressoar projects and campaigns.
• Instituto Áster (Belém)minorStrategic or Co-development PartnerSocial institution in Belém that received over half a ton of donations from Ressoar Solidário actions.
• UNINOVE (Universidade Nove de Julho)coreStrategic or Co-development PartnerEducational institution that hosted the Conexão Social em Ação event at its Vergueiro campus in São Paulo, providing facilities for a women-focused social outreach event serving 200 women in vulnerable situations.
• Multiple Corporate Sponsors (Pryslla, Beira Alta Cosméticos, Rojas Comunicação, Carla Pinheiro, Estou Quituteria, Biba Balões, Grupo Centurião, The American Cakes, Instituto SAB, Itallian Hair Tech, LP Beauty, Gera Beleza)minorGTM or Marketing PartnerCorporate sponsors who donated products and services for the Conexão Social em Ação event supporting women in vulnerable social situations, including cosmetics, transportation, decorations, and beauty services.
• Faber CastellminorGTM or Marketing PartnerPartner that collaborated with Instituto Ressoar to create a reading room (Sala Faber Castell) for students at Projeto Nova Canaã, supporting educational development.
• Vult CosméticaminorGTM or Marketing PartnerCosmetics company that partnered with Instituto Ressoar for an October Rose (breast cancer awareness) campaign, providing educational lectures and cosmetic gift kits.
• Editora MinuanominorGTM or Marketing PartnerPublishing partner that donated children's literature books to Projeto Nova Canaã for Children's Day celebrations.
• Fundação Educar DPaschoal (Projeto Leia Comigo)minorStrategic or Co-development PartnerEducational foundation providing book donations for a Literary Children's Day initiative benefiting 550 students and their families.
• Microsoft (Programa Students to Business)minorStrategic or Co-development PartnerTechnology partnership offering free IT courses to young people through the Students to Business program, helping youth enter the technology job market.
• Chicco (Italy)minorGTM or Marketing PartnerItalian baby products company that donated 330 pairs of shoes to children aged 0-3 at Creche Ananda Margi in São Paulo, and over 60,000 clothing items to 16 institutions and Projeto Nova Canaã.
• FS (Company)minorGTM or Marketing PartnerCorporate partner that donated 1,500 blankets for people in homeless situations and 300+ blankets for street people in central São Paulo, distributed through shelters and albergues.
• CiS (Material Escolar)minorGTM or Marketing PartnerSchool and office supplies company that partnered to donate all necessary school materials for the second semester to students at Projeto Nova Canaã.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aldeias Infantis SOS Brasil: Brazilian branch of international NGO supporting children and adolescents without parental care. Comparable in operating residential and community-based programs for vulnerable children across Brazil, with similar donor mobilization and corporate partnership approach.
• Fundação Abrinq: Brazilian foundation dedicated to children's and adolescents' rights. Comparable mission focus on vulnerable children, similar donor-funded operating model, and similar campaign-based fundraising approach (e.g., back-to-school, winter clothing drives).
• Fundação Lemann: One of Brazil's largest philanthropic foundations, funding education and social-development programs. Comparable in deploying large-scale donor capital into vulnerable-population programming and operating a national portfolio of partner-led projects.
• Instituto Ayrton Senna: Brazilian nonprofit created in 1994, focused on education and youth development for vulnerable populations. Comparable to Instituto Ressoar in operating as a high-profile, donor-funded social organization delivering education and training programs at national scale.
• Instituto Unibanco: Brazilian nonprofit (founded by Itaú Unibanco) focused on youth education and professional development. Comparable corporate-affiliated nonprofit model delivering training and education programs to vulnerable youth across Brazil.
• Gerando Falcões: Brazilian nonprofit operating in favelas and underserved communities with education, citizenship, and social-development programs. Comparable target population and grassroots community-intervention model, with growing national media profile.
• AACD: Brazilian nonprofit providing services to people with physical disabilities. Comparable to Instituto Ressoar's partnership with ABADS in serving people with disabilities and combining direct service delivery with donor-funded rehabilitation support.
• GRAACC: Brazilian nonprofit hospital foundation focused on pediatric oncology. Comparable Brazilian hospital/foundation model using TV-broadcast awareness (frequent TV record appearances), high-profile corporate events, and donor-driven funding to deliver social-impact services.

Emerging players

• Ashoka Brasil: Brazilian arm of global social-entrepreneurship network supporting social innovators. Comparable ecosystem role in mobilizing leaders and partner organizations to address social inequality, though focused on social-entrepreneurship selection rather than direct service.

Broad incumbents

• ChildFund Brasil: Branch of an international NGO operating in Brazil focused on child protection and development. Comparable in delivering community-based programs for vulnerable children and youth, but as a global incumbent with broader infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ressoar
• LinkedInlinkedin.com/company/institutoressoar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Ressoar