What Resta Italia does

Resta Italia S.R.L. is an Italian freight exchange operator headquartered at the Interporto di Bologna hub in Bentivoglio, founded in 2024 as the exclusive Italian distributor of the French B2PWeb platform. The company operates a digital cargo exchange (Borsa Noli Resta Italia - B2PWeb) that connects Italian road-transport operators, owner-drivers, and shippers in real time, with the goal of reducing the 20-35% empty-run rate prevalent in Italian road freight. Core products are the Borsa Noli B2PWeb marketplace and the B2P Optim module, an AI-powered route-based load matching system that surfaces compatible cargo along a defined truck route using structured data on direction, tolls, kilometers, and rates; B2P Optim has received the Solar Impulse Efficient Solution certification for sustainability.

The business is structured as a cooperative in which share capital is held entirely by transport operators: founding partners include Astre Italia, Federtrasporti, and Plus, alongside 26 other Italian transport and logistics companies and the French holding H2P, which is the majority shareholder of B2PWeb. Resta Italia monetizes via a single fixed annual subscription with no per-load commissions, no deposits, and no transaction percentages, complemented by continuous partner verification through Cribis financial monitoring and open-API integration with Transport Management Systems. Distribution combines self-serve digital onboarding, a territorial agent network, and channel partnerships with major Italian trucking consortia, while platform support and Italian-language service are delivered through the B2P headquarters in Cavaillon, France.

Name

Resta Italia

Legal name

RESTA ITALIA S.R.L.

Website

https://restaitalia.it

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Resta Italia is the exclusive Italian distributor of the B2PWeb digital freight exchange, serving Italian trucking operators and shippers through a fixed-fee subscription platform with AI-powered route-based load matching, backed by a cooperative of 26 transport companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Bentivoglio (Bologna)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fee: Fixed subscription model with a single subscription covering all platform features. No commission per load, no deposits, no percentage on completed transport. Clear and transparent pricing for predictable cost planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Resta Italia operates as the exclusive Italian distributor of the B2PWeb professional freight exchange, a digital cargo marketplace that connects road transport operators with shippers in real-time. Through the Borsa Noli Resta Italia platform and the AI-powered B2P Optim route-based matching module, transport companies can publish and search available loads, find return cargo along their planned route, integrate with TMS systems, and access a European network of more than 600,000 daily cargo offers under a single fixed annual subscription.

Product overview

RESTA ITALIA operates as a digital freight load exchange platform consisting of the core Borsa Noli Resta Italia – B2PWeb platform and the B2P Optim module. The main platform connects carriers and shippers to publish and search available loads in real-time, while B2P Optim adds AI-powered route-based load optimization that allows operators to find return loads along their specific routes rather than browsing general listings. Both products share the same verification system, European network of over 600,000 daily loads, and TMS integration capabilities. The platform is accessed via a single subscription with fixed transparent pricing and supports Italian-language interface and customer support.

Differentiator

Problem solved

Functional benefit

Brands

• B2P Optim: AI-powered route optimization system that finds return loads in real-time along a truck's planned route, reducing empty runs and optimizing cargo fill rates. Certified with the Solar Impulse Efficient Solution label for sustainable and economical solutions.

Products and services

• Borsa Noli Resta Italia (Borsa Carichi Resta Italia – B2PWeb) Professional digital freight load exchange platform that connects carriers and shippers in real-time, enabling transport operators to publish and search available loads, optimize return trips, reduce empty kilometers and manage transport operations digitally across a European network active in France, Spain, Belgium, Portugal and Italy.
• B2P Optim Route-based load optimization module that enables truck drivers and operators to view available loads in real-time along a specific travel route. Users set departure point, destination and vehicle type and the system automatically analyzes and displays compatible loads, with automatic notifications, toll/kilometer/rate information and route deviation analysis. Certified as a Solar Impulse Efficient Solution for sustainability.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and major.

• B2PWeb (Bourse des Professionnels)coreTechnology or Integration · 1 October 2024B2PWeb is the parent technology platform created by transport operators in 2007. Resta Italia is the exclusive distributor in Italy. B2PWeb provides the cargo exchange platform technology, AI-powered B2P Optim system, and European network infrastructure.
• H2P (Holding)coreStrategic or Co-development PartnerFrench holding company that holds majority stake in B2PWeb. Represents the cooperative ownership structure where transport operators own the platform. Resta Italia shares DNA with H2P, both owned exclusively by transport professionals.
• Astre ItaliaflagshipStrategic or Co-development PartnerMajor Italian trucking consortium and founding partner of Resta Italia. Strong presence in Italian transport market. Name 'Resta' is anagram of 'Astre'. Represents the largest Italian transport grouping.
• FedertrasportiflagshipStrategic or Co-development PartnerNational transport federation and founding partner of Resta Italia. Represents major Italian transport companies in the cooperative venture.
• PlusmajorStrategic or Co-development PartnerImportant pallet exchange network and founding partner of Resta Italia. Contributes expertise in loading unit management and logistics optimization.
• CribiscoreTechnology or IntegrationCredit and business information service providing continuous financial monitoring and reputational verification of registered companies on the platform. Cribis data enables real-time partner reliability assessment.
• Transport Management System (TMS) ProvidersmajorTechnology or IntegrationOpen API integrations with principal TMS systems used by transport companies, enabling automated cargo publishing and real-time synchronization of vehicle availability, incoming and outgoing loads.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Teleroute (Alpega Group): European freight exchange operated by Alpega Group, offering digital load matching and transport management services across multiple countries. Direct competitor to B2PWeb/Resta Italia in the European road freight exchange category.
• TIMOCOM: One of Europe's largest freight exchanges, connecting shippers and carriers across road freight. Highly comparable to Resta Italia/B2PWeb as a B2B digital freight load marketplace for trucking, with established network effects across multiple European countries.
• Trans.eu: Major European freight exchange and logistics platform headquartered in Poland, serving carriers and shippers across Central and Western Europe. Direct competitor offering similar B2B digital freight exchange functionality to B2PWeb/Resta Italia.
• 123cargo: Eastern European road freight exchange serving carriers and shippers in Romania, Hungary and surrounding markets. Direct peer in the European freight exchange category, comparable to B2PWeb/Resta Italia's marketplace model for trucking load matching.
• Wtransnet: Spanish-founded European road freight exchange with strong Iberian and Italian presence. Highly comparable to Resta Italia as a national champion freight exchange expanding across European markets with cooperative-style credibility.

Regional players

• Palletways: European palletized freight distribution network operating across multiple countries with a franchise/depot model. Comparable to Resta Italia's Plus (pallet exchange) partnership given shared focus on palletized freight networks across Europe.

Broad incumbents

• Geodis: Global logistics provider offering freight forwarding, road transport, contract logistics and supply chain solutions across Europe and worldwide. Comparable to Resta Italia's addressable market as a major freight and logistics operator that could be a customer or competitor in road freight.

Emerging players

• InstaFreight: German digital freight platform offering full truckload and partial load booking for shippers with a network of carriers. Comparable to Resta Italia as a digital road freight marketplace, though primarily serving enterprise shippers in DACH region.
• Uber Freight: Global digital freight brokerage platform owned by Uber, offering shipper-carrier matching across road freight with technology-enabled pricing and capacity. Comparable to Resta Italia as a digital freight marketplace, though at much larger scale and with broader geographic scope.
• sennder: Berlin-based digital road freight forwarder that connects shippers directly with carriers through technology, serving European enterprise shippers. Comparable to Resta Italia as a technology-enabled road freight marketplace, though focused more on enterprise shippers than SME carriers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/astre.fr.it
• LinkedInlinkedin.com/company/resta-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resta Italia