Restaurang AG

What Restaurang AG does

Restaurang AG is a Stockholm-based premium steakhouse founded in 2011 by Johan Jureskog and Klas Ljungquist, operating from a former silver factory (Hallbergs silversmedsverkstad) at Kronobergsgatan 37. The restaurant's core product is a full-service fine-dining room serving hand-selected, dry-aged premium cuts (porterhouse, clubsteak, ribeye/entrecôte) sourced from Scan and hung in a visible walk-in refrigerator, complemented by seasonal Swedish dishes (game in winter, lamb in spring) and one of Sweden's largest wine lists. The interior, designed by Jonas Bohlin with Småland light fixtures, Tärnsjö leather, and custom chairs, reinforces a craft- and provenance-led positioning.

Revenue is generated through five primary streams: the à la carte and pre-set menu dining room (seating up to 20 at one shared table, accommodating large groups 10-20), the integrated AG Bar (cocktails, beer, wine, and bar bites including AG's hamburger), the Chef's Table private dining experience (tiered at SEK 1,750 / 2,750 / 5,000 per person for 2-8 guests with a SEK 20,000 minimum for small parties), take-away ordering via Caspeco, and gift cards plus merchandise (books, olive oil, T-shirts, Moraknivar). An adjacent retail arm, AG Kötthandel, operates an artisanal butcher shop across the block on St Eriksgatan selling traceable cuts with full origin, breed, age, and farm details. A free four-tier loyalty program (AG Member) tied to visit frequency supports repeat visitation.

The business is privately held by its co-founders with no disclosed external investors, operates a single Stockholm location across two physical sites (restaurant + butcher), and uses standard commercial technology (Elyra for booking, Caspeco for take-away, Google Analytics). AG has been consecutively ranked among the World's 101 Best Steak Restaurants (#9 in 2025, #8 in 2026), establishing its core competitive identity around world-class dry-aged beef and artisanal butchery executed in view of guests.

Name

Restaurang AG

Legal name

Restaurang AG

Website

https://restaurangag.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurang AG is a Stockholm-based premium steakhouse and adjacent butcher shop founded in 2011 by Johan Jureskog and Klas Ljungquist, serving hand-selected dry-aged beef, seasonal Swedish dishes, and one of Sweden's largest wine lists to fine-dining consumers, ranked #8 in the World's 101 Best Steak Restaurants 2026.

Ownership category

akta.pro rank

Product category

Steakhouse / Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Meat Retailers (445240)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Premium steakhouse dining
• Dry-aged beef restaurant
• Fine dining Sweden
• Artisan butcher shop
• Private chef dining

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant (Matsalen): Full-service dining room serving premium steaks (porterhouse, clubsteak, ribeye/entreccôte), seasonal dishes with locally sourced ingredients (game in winter, lamb in spring), and an extensive wine list described as one of the country's largest. Revenue is generated per-covers with guests ordering from the à la carte menu or pre-set group menus.
2. AG Bar: Integrated bar and tapas area serving beer, wine, cocktails, bar bites, and AG's famous hamburger. Operates on a first-come-first-serve basis with table service. Bar opens from 4 PM on Saturdays and serves until midnight on weekdays and 1 AM on Fridays and Saturdays.
3. Chef's Table Private Dining: Exclusive multi-course dining experience for 2-8 guests (minimum spend of SEK 20,000 for 2-3 persons). Three menu tiers: Standard at SEK 1,750/person, Deluxe at SEK 2,750/person, and Super Deluxe at SEK 5,000/person. Pre-order drink packages available.
4. Take-Away: Online take-away ordering via Caspeco platform. Allows customers to order food for collection.
5. Gift Cards and Merchandise: On-site and online gift card sales. Additional merchandise sold including books, olive oil, T-shirts, and Moraknivar tools. Gift cards valid only in the dining room and bar, not at AG Kötthandel.
6. Loyalty Program (AG Member): Free loyalty program with four membership tiers (New Member, Standard, AG Stammis, AG Stammis Deluxe) based on visit frequency within a rolling 12-month period. Tier progression driven by scan registration after each dining room visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Restaurang AG is a Stockholm-based premium steakhouse serving hand-selected dry-aged beef (porterhouse, clubsteak, entrecôte/ribeye) sourced from Scan and aged in-house in a visible walk-in refrigerator. The restaurant offers a full-service dining room, an integrated AG Bar, a multi-tier Chef's Table private dining experience, large group dining, take-away ordering, a loyalty program, and gift cards, complemented by the adjacent AG Kötthandel artisanal butcher shop.

Product overview

Restaurang AG operates as a fine dining restaurant specializing in premium Swedish meat dishes, with a portfolio of interconnected services. The core offering is the main dining room serving hand-selected steaks (porterhouse, club steak, entrecôte, ribeye) aged and displayed on-site, complemented by AG Bar for drinks and lighter fare. Adjacent is AG Kötthandel, a traditional butcher shop across the street. Additional dining experiences include Chef's Table (exclusive multi-course menus) and Large Groups dining (10-20 people). Supporting services include a loyalty program (AG Member), take-away ordering, an online Grill Guide, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• AG Bar: Bar area serving drinks, cocktails, wine, beer and light bar menu including AG's famous hamburger
• Chef's Table
• AG Kötthandel
• AG Lojalitetsprogram

Products and services

• Dining Room Restaurant Full-service fine dining room at Kronobergsgatan 37, Stockholm, serving hand-selected dry-aged steaks and seasonal Swedish cuisine, with an extensive wine list described as one of Sweden's largest. Open Mon–Thu 17:00–00:00, Fri 17:00–01:00, Sat 13:00–01:00, Sun 17:00–00:00.
• AG Bar Bar area adjacent to the main dining room serving drinks, cocktails, wine, beer and bar food including AG's famous hamburger. Operates on a first-come-first-serve basis with table service; bar opens from 4 PM on Saturdays and serves until midnight on weekdays and 1 AM on Fridays and Saturdays.
• AG Kötthandel (Butcher Shop) Artisanal butcher shop on St Eriksgatan, Stockholm, tenderising minute steak, grinding mince à la minute, and carving entrecôte in front of customers. Meat is wrapped in wax paper with string and a seal listing cut details, origin, breed, age, and farm. Not affiliated with the loyalty program or restaurant gift cards.
• Chef's Table Private Dining Exclusive private dining experience where guests are fully in the chef's hands for the evening's menu, available for 2–8 guests with three menu tiers: Standard at SEK 1,750/person (6–8 guests), Deluxe at SEK 2,750/person (4–8 guests), and Super Deluxe at SEK 5,000/person (2–8 guests). Minimum spend of SEK 20,000 applies for 2–3 guests. Booked via [email protected].
• Large Groups Dining Group dining service for 10–20 guests seated at one table, with pre-ordered set menus (Mixed Grill Standard, Deluxe, or Ultra Premium) or à la carte dining with multiple starter and main course options per table. No separate private room; the entire table shares the dining room.
• Take-Away Service Take-away service letting customers order AG's menu items online via the Caspeco platform for collection at the restaurant.
• AG Member Loyalty Program Free loyalty program with four membership tiers based on visit frequency within a rolling 12-month period: New Member (1 visit), Standard Member (3 visits), AG Stammis (6 visits), and AG Stammis Deluxe Member (12 visits). Registration via QR code scan after each dining room visit, with the membership card managed via Apple/Android Wallet apps.
• Gift Cards Gift cards usable in the AG dining room and bar (not valid at AG Kötthandel). Available for purchase on-site or online, with a 72-hour waiting period before use. Restaurant is cash-free.

Quantifiable outcome

• Ranked #8 among World's 101 Best Steak Restaurants (2026)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Scan (Swedish Meat Supplier)coreOthersScan is the primary meat supplier for Restaurang AG, delivering hand-selected premium beef cuts including porterhouse, clubsteak, and entrecôte. The restaurant describes Scan-supplied meat as 'Sveriges bästa' (Sweden's best) for these cuts.
• AG KötthandelcoreStrategic or Co-development PartnerAG Kötthandel is the restaurant's adjacent artisanal butcher shop located across the block on St Eriksgatan, Stockholm. It functions as a retail extension of the restaurant brand, offering premium cuts, à la minute ground mince, and tenderised steak with full traceability (cut, origin, breed, age, farm). The same ownership is implied given shared 'AG' branding.
• Jonas Bohlin (Interior Designer)minorStrategic or Co-development PartnerJonas Bohlin designed the restaurant's interior featuring Småland-made light fixtures, Tärnsjö leather, custom-made chairs, and tiling. His design reflects the restaurant's heritage as a former silver factory (Hallbergs Silverfabrik).
• Rolfs Kök, Rolfshav (Featured Partner)minorOthersLogos of Rolf's Kök and Rolfshav appear in the website footer alongside AG's own branding, suggesting a collaborative or affiliated restaurant relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Berns Salonger: Landmark Stockholm restaurant and event venue with multi-format offerings (dining room, bar, banquets, hotel). Comparable on Stockholm fine-dining heritage, large-group capability, and multi-revenue-stream operating model.
• Sturehof: Historic Stockholm fine dining institution on Stureplan offering premium seafood and meat across dining room and bar. Comparable on Stockholm geography, multi-format fine dining, and long-running brand prestige.
• Rolfshav: Featured partner restaurant on the restaurangag.se footer, suggesting shared ownership. Stockholm-based contemporary dining concept, comparable on geography and likely shared customer base.
• CUT by Wolfgang Puck: Celebrity-chef driven premium steakhouse with locations in Beverly Hills, NYC, Las Vegas, and Singapore. Comparable on dry-aged beef focus, ultra-premium price points, and chef-name brand prestige.
• Heliot Steak House: Independent premium steakhouse at The Hippodrome Casino in London serving USDA-aged steaks. Comparable on single-venue premium steakhouse positioning with adjoining bar/lounge and event-space formats.
• Rolfs Kök: Featured partner restaurant listed alongside AG on the restaurangag.se site, suggesting shared ownership or operational affiliation. Stockholm-based contemporary fine dining, comparable on geography and likely customer overlap.
• Peter Luger Steak House: Iconic NYC-based dry-age steakhouse widely regarded as a global benchmark for premium steak. Closest international analog to AG on craft, heritage, single-location premium positioning, and dry-aged beef specialization.
• Restaurant Operakällaren: Michelin-recognized Stockholm fine dining restaurant housed in the historic Opera House. Comparable on Stockholm geography, heritage venue positioning, and ultra-premium tasting-format dining (relevant to AG's Chef's Table).
• Goodman Restaurants: London-based premium steakhouse group offering dry-aged British and USDA beef across multiple formats. Comparable on premium dry-aging specialization, urban multi-location steakhouse model, and high-ticket dining positioning.

Emerging players

• Nusr-Et Steakhouse: Globally expanded celebrity steakhouse chain originating in Istanbul with locations across Europe, the US, and the Middle East. Comparable on premium steak-only positioning and global brand recognition, though at much larger scale and different operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ag-925-restaurant-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurang AG