ASADOR

What ASADOR does

ASADOR is an Argentine steakhouse operating from a single venue at Wilhelmstrasse 22, 10963 Berlin, on the border of Mitte and Kreuzberg. The restaurant is run under the legal entity Daniel Maisara Souaud & Bernardo Gomes Gbr. and serves Argentine-style grilled meats and accompanying mains to walk-in and reservation guests seven days a week, from 4pm to 11:30pm. Menu positioning is mid-market, with steaks priced between €24 and €37 and main courses between €17 and €32. The venue seats 90 guests indoors with an additional 100 outdoor seats available seasonally.

The operating model is a single-site full-service restaurant reliant on local foot traffic, tourist catchment, and reservations. The venue seats 190 at full seasonal capacity and is staffed by approximately 55 employees. Demand capture is supported by a WordPress-based web presence and digital reservation and referral channels, notably Quandoo for online bookings and Expedia.de for inbound referrals. The brand has been externally validated within the local market, having been named among the Top 10 Steakhouses in Berlin in 2012.

ASADOR launched or relaunched in its current form in June 2009. There is no evidence of additional locations, franchising, delivery, catering, or wholesale revenue lines. Revenue is effectively the sum of dine-in covers at the Wilhelmstrasse address, making the business a pure-play single-site casual-dining operator with no disclosed diversification across price tier, format, or geography.

Name

ASADOR

Legal name

Daniel Maisara Souaud & Bernardo Gomes Gbr.

Website

https://restaurant-asador.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ASADOR is a single-site Argentine steakhouse in central Berlin serving grilled meats and mains at mid-market prices to walk-in and reservation guests seven days a week.

Ownership category

akta.pro rank

Product category

Steakhouse Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Argentine steakhouse
• Fine dining
• Wine selection
• Private events
• Online reservations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Sales: The restaurant generates revenue through direct food and beverage sales. The menu features Argentine steakhouse cuisine including various steak cuts (sirloin, ribeye, filet mignon, Iberico pork), seafood dishes, vegetarian options, and children's meals. The restaurant also serves a curated wine selection with Argentine, Spanish, Portuguese, German, and Chilean wines, plus spirits, beer, soft drinks, and hot beverages. Desserts include NY Cheesecake, Crème Brûlée, and Mousse au Chocolat.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASADOR is a single-location Argentine steakhouse restaurant in Berlin Mitte serving traditional Argentine cuisine including various steak cuts (sirloin, ribeye, filet mignon, Iberico pork), seafood, vegetarian dishes, and children's meals. The restaurant pairs its food with a curated wine selection spanning Argentine, Spanish, Portuguese, German, and Chilean varieties, plus full bar service. It also offers private dining and event hosting for up to 100 guests in its summer garden and 90 seats in its indoor winter area.

Product overview

ASADOR is an Argentine steakhouse restaurant offering a unified dining experience centered on traditional Argentine steak specialties. The product portfolio consists of core food and beverage offerings (starters, main courses featuring various steak cuts and fish dishes, desserts, Argentine-focused wine selection, and full bar service) complemented by an online reservation module and private dining/event hosting capabilities. The restaurant positions itself as a rustic venue in Berlin's Kreuzberg/Mitte district serving fresh-cooked food with professional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Argentine Steak Specialties Signature steak offerings featuring traditional Argentine cuisine, including various cuts such as Hüftsteak (sirloin), Entrecôte, Filet Mignon, and Filet vom Iberico (Spanish grassland pork).
• Main Courses Hot main dishes including mixed grill plates, steak burgers, Wiener Schnitzel, fish dishes (Pulpo, salmon, Dorade Royal), and vegetarian options like mushroom risotto.
• Starters Appetizer offerings including fish soup, mixed salad, Baby Calamari, Empanadas, Gambas alajillo, Pimientos de Padron, Beef Tartare, Carpaccio, Burrata Mozzarella, and shared starter plates.
• Desserts Sweet endings including NY Cheesecake, Crème Brûlée, and Mousse au Chocolat.
• Wine Selection Curated wine list featuring Argentine wines, open wines (white, rosé, red), and bottle wines from Spain, Argentina, Portugal, Chile, and Germany including Malbec, Rioja, and Cabernet Sauvignon varieties.
• Beverages and Drinks Full bar service including spirits (aquavit, liqueurs, brandy, cognac), rum, whisky, aperitifs, draft and bottled beers, soft drinks, fresh juices, mineral water, hot beverages, and specialty teas.
• Private Dining and Events Event hosting services for family celebrations and company parties, accommodating up to 100 guests in summer garden (600sqm) and 90 seats indoors in winter (300sqm) in rustic ambience.

Quantifiable outcome

• Elected to Top 10 Steakhouses in Berlin in February 2012, validating product quality and freshness

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Expedia.deminorGTM or Marketing PartnerExpedia.de is a tourism portal partner that lists ASADOR as a recommended restaurant near hotels in Berlin. This partnership provides referral traffic from tourists booking accommodations in Berlin, driving potential customers to the restaurant.
• QuandoocoreTechnology or IntegrationQuandoo is a restaurant technology platform used by ASADOR to process online and offline reservations. The platform handles booking functionality, customer reservation data, and visitor behavior analytics on the restaurant's website. Quandoo stores reservation data securely on behalf of the restaurant, enabling ASADOR to focus on culinary experiences.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Hard Rock Cafe Berlin: International branded dining destination in central Berlin. Comparable as a tourist-oriented full-service restaurant capturing similar Mitte footfall, though positioned as a broader American menu and memorabilia concept rather than a steakhouse.
• Ständige Vertretung: Popular full-service Berlin Mitte restaurant with a strong political/tourism brand. Comparable as a destination Mitte restaurant competing for similar walk-in tourist and pre-theater dinner demand, though with a non-steakhouse German menu.
• Lutter & Wegner: Long-established traditional Berlin restaurant in Mitte serving German cuisine alongside steak and schnitzel classics. Comparable as a heritage Mitte dining destination competing for similar special-occasion and tourist guest flows, but with a broader German menu.

Direct peers

• Block House: German steakhouse chain operating multiple Berlin locations with a broad grilled-meat menu. Directly comparable as a casual-to-mid-market steakhouse competing for the same Mitte tourist and local diners, with a similar single-restaurant dining experience.
• El Gaucho: Argentine steakhouse operating in Berlin. Directly comparable as a competing Argentine-themed steakhouse in the same city, with a similar meat-centric menu, Malbec-heavy wine list, and rustic dining positioning.
• Maredo Steakhouse: Established German steakhouse chain with multiple Berlin restaurants. Comparable as a directly competing steakhouse concept targeting similar tourist and local clientele with a comparable steak-and-sides menu and full bar.
• Grill Royal: Iconic upscale Berlin steakhouse located in central Berlin. Comparable as a premium-positioned steakhouse competing for the same Mitte special-occasion and business-dinner demand, though at a higher price point than ASADOR.
• The Brooklyn: Berlin steakhouse concept with locations near ASADOR's Mitte catchment. Comparable as a directly competing steakhouse targeting similar tourist and after-work diners in central Berlin with a meat-centric menu.

Emerging players

• Salt n' Steak: Independent Berlin steakhouse concept with a focused steak menu. Comparable as a smaller, niche steakhouse competitor in the Berlin market targeting similar quality-driven diners, but with a more limited menu and footprint.

Regional players

• Gaucho Grill: Argentine-focused steakhouse chain in the UK. Comparable as an Argentine steakhouse brand with a similar meat-and-Malbec positioning, though operating in a different geography (United Kingdom) and not directly competing in Berlin.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asador

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASADOR