Horcher
Restaurante Horcher is a family-owned fine-dining restaurant in Madrid, in its fourth generation since relocating from Berlin in 1943. It serves affluent individual diners and corporate clients through table-service dining, private event rooms, takeaway, catering, and gift menus at €149 per person.
- Company typePrivate
- Founded1904
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Horcher does
Restaurante Horcher SL is a family-owned fine-dining restaurant operating under the Horcher brand, located at Calle Alfonso XII, 6 in central Madrid opposite the Parque del Retiro. The business traces its origins to 1904 in Berlin under founder Gustav Horcher and relocated to Madrid in 1943 under Otto Horcher, where it has operated continuously for more than 80 years. It is currently led by Elisabeth Horcher as the fourth generation of family ownership, supported by a long-tenured operational team including two Maîtres D' (Blas Benito and Raúl Rodríguez) and two Head Chefs (Miguel Hermann and Javier Mora).
The core offering is on-premise fine dining in the restaurant's main salon and private rooms, with cover capacity ranging from 10 guests in the reception area up to 80–90 guests for exclusive venue hire. Ancillary revenue streams include HORCHER at Home (phone/email takeaway service for collection), HORCHER Catering (off-site event catering), the Gifting HORCHER (Menú Regalo) gift experience sold at €149 per person via a WooCommerce e-commerce storefront, and signature Baumkuchen (traditional German layered cake) sold by phone or email for in-restaurant pickup. The technology platform is a WordPress-based multilingual (Spanish/English) website with SSL-encrypted payments and downloadable PDF menu and wine cellar documents. The customer base comprises affluent individual diners, corporate event organizers, and gifting customers, served through reservations with credit-card guarantees, dress code enforcement (jacket required for gentlemen), and a €70 per-person no-show penalty.
Horcher firmographics
Firmographics- Name
- Horcher
- Legal name
- RESTAURANTE HORCHER SL
- Website
- https://restaurantehorcher.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Restaurante Horcher is a family-owned fine-dining restaurant in Madrid, in its fourth generation since relocating from Berlin in 1943. It serves affluent individual diners and corporate clients through table-service dining, private event rooms, takeaway, catering, and gift menus at €149 per person.
- Ownership category
- akta.pro rank
Horcher industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Horcher is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Horcher business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-premise Dining: The primary revenue stream is table-service fine dining at the restaurant's physical location. Guests make reservations (with credit card guarantee) and dine in the restaurant's main salon or private rooms. The restaurant is open Monday-Friday (lunch 13:30-15:30, dinner 20:30-23:00) and Saturday evenings (20:30-23:30), with closure on Sundays and throughout August.
- Gift Menu (Menú Regalo): A gift experience menu is sold through the restaurant's e-commerce storefront at a fixed price of 149€ per person (VAT included). Gift recipients have one year to redeem the experience. Payment is collected at time of purchase via credit/debit card. No refunds or exchanges are permitted.
- HORCHER at Home (Takeaway): A takeaway and meal-delivery service allowing customers to order selected dishes from the restaurant's menu for collection at the restaurant. Orders are placed by phone or email.
- HORCHER Catering (Off-site Events): Catering services for events held outside the restaurant premises. Interested customers contact the restaurant via form, email, or phone to arrange catering.
- Baumkuchen Sales: The restaurant produces and sells its house-made Baumkuchen (traditional German layered cake) to customers. Orders are placed by email or phone and picked up at the restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Menu (Menú Regalo) — 149€ per person |
| Other | Pay-as-you-go | Standard Dining — Price not publicly disclosed |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Horcher product offering
Product offeringCore offering
Horcher operates a traditional fine-dining restaurant in Madrid serving seasonal German-Spanish cuisine with signature dishes such as pressed partridge and house-made Baumkuchen. Beyond in-restaurant dining, the company sells gift menus via its own e-commerce storefront, provides off-site catering for events, offers a takeaway service (HORCHER at Home), and rents private dining rooms of varying capacities for celebrations and corporate entertaining.
Product overview
Restaurante Horcher is a traditional fine dining restaurant established in Madrid since 1943, now in its fourth generation under Elisabeth Horcher. The core offering is the in-restaurant dining experience at Calle Alfonso XII, 6, Madrid. The product portfolio includes HORCHER at Home (takeaway service), Gifting HORCHER (gift menu cards at 149EUR per person), HORCHER Catering (off-site event catering), the signature Baumkuchen (in-house made German tree cake), a menu and wine cellar offering, and private event spaces. The restaurant operates Monday-Friday for lunch and dinner, Saturday dinner only, with Sunday and August closures.
Differentiator
Problem solved
Functional benefit
Brands
- HORCHER Catering: Catering service for events provided by the restaurant.
- Regala HORCHER
- HORCHER en Casa
- Baumkuchen
Companies that use Horcher
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Horcher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Horcher partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Horcher competitors and assessment
Company assessmentDirect peers
- Restaurante Zalacaín: Long-standing Madrid fine-dining restaurant (opened 1973) that held three Michelin stars and is recognised as a benchmark of Spanish haute cuisine. Directly comparable to Horcher in elite positioning, private-event business and Madrid luxury market.
- Casa Lucio: Classic Madrid fine-dining restaurant since 1974 in the Cava Baja, famed for traditional Spanish cuisine and elite clientele. Directly comparable to Horcher in prestige, tradition-led positioning and Madrid-centric HNW customer base.
- Restaurante Botín: Madrid institution founded in 1725, widely cited as the world's oldest continuously operating restaurant. Directly comparable to Horcher as a heritage Madrid fine-dining destination with a celebrity patron legacy and tourist plus HNW customer mix.
- Café de Oriente: Historic Madrid restaurant opposite the Royal Palace and Teatro Real, offering classical Spanish cuisine since the early 20th century. Directly comparable to Horcher in heritage positioning, central-Madrid prestige location and traditional fine-dining format.
- Lhardy: Historic Madrid fine-dining restaurant founded in 1839 near Puerta del Sol, specialising in traditional Spanish cuisine. Comparable to Horcher in long heritage, prestige positioning and traditional European fine-dining format in central Madrid.
- Santceloni: Former two-Michelin-star Madrid fine-dining restaurant inside the Hesperia hotel. Comparable to Horcher in upscale fine-dining positioning and Madrid luxury clientele, though now operating in a different format post-relaunch.
- DiverXO: Madrid three-Michelin-star restaurant by chef David Muñoz offering avant-garde tasting menus. Comparable to Horcher as a top-tier Madrid fine-dining destination competing for the same HNW diners, corporate entertaining and prestige-driven tourists.
- El Club Allard: Two-Michelin-star Madrid fine-dining restaurant housed in a historic building. Comparable to Horcher in elite positioning, heritage Madrid building, and pursuit of international fine-dining recognition.
Broad incumbents
- Osteria Francescana: Three-Michelin-star historic restaurant in Modena, Italy, run by chef Massimo Bottura. Comparable to Horcher as a heritage European fine-dining institution with global brand recognition and a luxury patron base, though operating at a higher gastronomic price point.
- The Wolseley: Grand European café-restaurant in a former car showroom in London's Piccadilly, serving classic European cuisine all day. Comparable to Horcher as a heritage-format European fine-dining destination with a strong celebrity and elite clientele following.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Horcher social profiles
Digital presenceHorcher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horcher leadership team
Management profileNumber of profiles
Profiles6 records
Horcher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horcher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horcher
What does Horcher do?
Horcher operates a traditional fine-dining restaurant in Madrid serving seasonal German-Spanish cuisine with signature dishes such as pressed partridge and house-made Baumkuchen. Beyond in-restaurant dining, the company sells gift menus via its own e-commerce storefront, provides off-site catering for events, offers a takeaway service (HORCHER at Home), and rents private dining rooms of varying capacities for celebrations and corporate entertaining.
Is Horcher a public or private company?
Horcher is a private company. It is classified as family owned and is currently operating.
When was Horcher founded?
Horcher was founded in 1904. It employs 1 to 10 people.
Where is Horcher based?
Horcher is headquartered in Madrid, Spain, in the Europe region.
How does Horcher make money?
Five revenue lines are on record. On-premise Dining is the primary driver. The others are gift Menu (Menú Regalo), HORCHER at Home (Takeaway), HORCHER Catering (Off-site Events) and baumkuchen Sales.
Who are Horcher's main competitors?
Direct peers on record are Restaurante Zalacaín, Casa Lucio, Restaurante Botín, Café de Oriente, Lhardy, Santceloni, DiverXO and El Club Allard. Broad incumbents are Osteria Francescana and The Wolseley.
Does Horcher have an API?
No public API is recorded for Horcher.
What industry is Horcher in?
Horcher's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.