Retailers Magazine

What Retailers Magazine does

Retailers Magazine is a Mexican B2B trade media publication covering retail business news, technology innovation, and industry trends for the Mexican and Latin American market. Published by Digital Communications B2B, S. de R.L. de C.V. and founded in 2018, it operates as a digital-first outlet from Mexico City with a small editorial team of approximately five people, led by Director General Guillermo Guarneros and Director Editorial Darinel Becerra.

The publication's core product is its editorial website (retailers.mx) built on WordPress, supplemented by the Videoteca B2B video library (49 videos), a segmented newsletter series (Zona 1 through Zona 8) delivered via ActiveCampaign, and structured editorial sections covering Update news, Insights analysis, Innova & Tech (including Retail Media, Transformación Digital, Sostenibilidad, and Eficiencia Energética), ANTAD association reporting, and GS1 México standards coverage. Distribution runs through owned channels (website, LinkedIn, Facebook, X, YouTube, RSS) and event partnerships such as Media Partner status at the Retail Expansion Summit & Expo (October 2026).

The business model is advertising- and sponsorship-based, with content free to readers. Revenue is generated through digital ad placements on the website and newsletter, B2B media partnerships (notably with ANTAD), and event sponsorship. The primary customer segments are retail executives and decision-makers from major Mexican chains (Walmart, Chedraui, Soriana, Liverpool, La Comer, Grupo D1, Tiendas 3B) and the supplier, brand, and technology-provider ecosystem seeking access to that audience.

Name

Retailers Magazine

Legal name

Digital Communications B2B, S. de R.L. de C.V.

Website

https://retailers.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Retailers Magazine is a Mexican B2B digital trade publication covering retail business news, technology innovation, and industry trends for retail executives, brands, and technology providers in Mexico, monetized through advertising, sponsorship, and event media partnerships.

Ownership category

akta.pro rank

Product category

B2B Trade Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• B2B trade media
• Retail industry news
• Digital publishing
• Trade journalism
• Advertising platform

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsorship: The magazine monetizes through advertising placements on its website and digital newsletter, serving as a B2B media platform connecting retailers, brands, and solution providers with a professional retail audience in Mexico and Latin America.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Retailers Magazine is a Mexican B2B digital trade publication that produces daily news, in-depth analysis, opinion columns, and video content covering the retail industry in Mexico and Latin America. The publication serves as a media platform connecting retailers, brands, and solution providers with a professional retail audience through its website, newsletter, Videoteca B2B video library, and event media partnerships. Content is free to readers and monetized through advertising and sponsorship placements.

Product overview

Retailers Magazine is a single unified B2B publication offering business and technology news for the retail industry in Mexico. The product portfolio consists of the core magazine publication, the Videoteca B2B video library, the Zona newsletter series, and specialized editorial sections covering Update news, Insights analysis, Innova & Tech innovation coverage, ANTAD association reporting, and GS1 México standards initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Retailers Magazine Digital Publication
• Videoteca B2B
• Zona Newsletter Series
• ANTAD Coverage Section
• GS1 México Coverage Section
• Advertising and Sponsorship Placements

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Retail Expansion Summit & ExpominorGTM or Marketing Partner · 1 January 2026Retailers Magazine participates as Media Partner of the Retail Expansion Summit & Expo, a new retail expansion and real estate conference scheduled for October 15-16, 2026 at The Westin Santa Fe, Mexico City. The partnership extends editorial coverage and brand visibility to retail expansion, franchising, and real estate professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Alto Nivel: Mexican business magazine covering business, economy, and executive lifestyle, with regular coverage of major Mexican retailers. Comparable as a Spanish-language Mexican business publication monetized via advertising, but broader in scope (not retail-specialized).

Direct peers

• Chain Store Age: Long-running B2B trade publication covering the retail industry across formats (digital, print, events). Comparable as a specialist retail trade media outlet targeting retail executives with news, technology coverage, and conference content.
• Retail TouchPoints: B2B retail media brand publishing news, analysis, and original research on retail innovation, customer experience, and technology. Comparable as an ad-supported digital trade outlet serving retail executives, with similar coverage of digital transformation and retail tech topics.
• The Retail Bulletin: UK-focused B2B retail news and analysis publication covering retail strategy, technology, and operations. Comparable as a niche digital trade media outlet serving retail decision-makers, though at smaller scale and different geography.
• Retail Week: UK-based B2B digital media outlet covering retail with news, analysis, events, and awards. Comparable as an ad-supported trade publication targeting retail executives, with broader international retail coverage and event monetization.
• Retail Dive: US-based digital B2B publication covering the retail industry with daily news, trend analysis, and a newsletter. Comparable in business model (digital-first trade media, ad-supported) and audience (retail executives and decision-makers), though operating in English at larger scale.
• Prensario: Latin American B2B trade media covering media, entertainment, and technology industries with regional editions. Comparable as a Spanish-language LatAm trade media outlet with multi-format content (digital, newsletters, events), though with a broader industry focus.
• América Retail: Spanish-language B2B trade media outlet covering the retail industry across Latin America. Directly comparable to Retailers Magazine in audience (retail executives), content focus (retail business news, technology, e-commerce), and language/region (LatAm, with strong Mexico presence).

Broad incumbents

• Inside Retail: B2B retail media brand covering Asia-Pacific retail with digital, newsletter, and event products. Comparable business model and audience but operates in a different geography; relevant for benchmarking trade media expansion strategies.
• Stores Magazine: The retail-focused media arm of the National Retail Federation (NRF). Comparable as a B2B retail publication serving industry executives, but operates at much larger scale as part of a broader trade association ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RetailersM
• YouTubeyoutube.com/channel/UCTs4TKogsWDR9j10kbRjzZg
• Facebookfacebook.com/RetailersMagazine
• LinkedInlinkedin.com/company/retailersmagazine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retailers Magazine