Retail Marketing

What Retail Marketing does

Retail Marketing is a privately-held, India-based sales and marketing agency focused exclusively on the Fast-Moving Consumer Goods (FMCG) sector. Headquartered in Mumbai with additional operational presence in Pune and Delhi, the company provides outsourced sales, brand activation, and B2B distribution services to manufacturers and importers seeking to reach Indian retail channels. Service offerings span six core categories: sales and marketing agency work, food and beverage sales and marketing, retail distribution, field sales (dedicated and shared teams), digital marketing and e-commerce marketplace onboarding, and brand promotion. Specialized offerings include HO.RE.CA marketing targeting hotels, restaurants and cafes, sales staff recruitment, and tele-sales call-center staffing.

The company's revenue model is professional and managed services, priced on a custom/quote basis per client engagement, with three identified streams: sales and marketing agency services (professional services), distribution services (managed services), and e-commerce marketplace services (professional services). Go-to-market is sales-led with a strong channel-partner dimension — the firm builds and manages distributor and dealer networks, appoints channel partners, and provides dedicated or shared field sales representatives across General Trade and Modern Trade channels. Customer segmentation is vertical, prioritizing FMCG manufacturers and food & beverage companies, with secondary verticals in household products and personal care & healthcare. The case-study highlight involves a "leading beverage company" engagement focused on improving go-to-market, increasing local channel presence, boosting par revenue, and reducing cost per promotional item.

Technically, the firm is explicitly a services business rather than a technology company; the technology stack runs on a WordPress website and standard digital marketing tools, with no proprietary software, AI/ML features, mobile applications, or API surface area disclosed. Operating leadership consists of Director Dilip Bhosale, and the firm has no disclosed funding events, subsidiaries, parent company, or public market presence. Operational scale is pan-India with over 10 years of outsourced field sales experience across multiple markets, though disclosed headcount is 7 and no revenue figures are publicly available.

Name

Retail Marketing

Legal name

Retail Marketing

Website

https://retailmarketing.co.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Retail Marketing is an India-based FMCG sales and marketing agency operating pan-India from Mumbai, Pune and Delhi, providing outsourced field sales, B2B distribution setup, brand activation, HO.RE.CA marketing, e-commerce marketplace onboarding and sales staff recruitment to FMCG manufacturers and importers.

Ownership category

akta.pro rank

Product category

FMCG Sales and Distribution Services

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• FMCG sales agency
• Retail distribution services
• Field sales outsourcing
• Brand promotion services
• B2B distribution network

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales and Marketing Agency Services: Professional services revenue from providing sales and marketing agency services to FMCG manufacturers. Includes field sales, brand promotion, marketing strategy, and sales consulting.
2. Distribution Services: B2B distribution solution for pan-India, helping manufacturers distribute products through their network of distributors and retailers. Revenue generated from distribution network management and product marketing support.
3. E-commerce Marketplace Services: E-commerce marketplace onboarding and management services for FMCG products, helping brands list and manage their products on online marketplaces.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Retail Marketing is an outsourced sales and marketing agency that helps FMCG manufacturers and importers establish scalable sales organizations across India. Its offering combines dedicated and shared field sales teams, sales strategy consulting, pan-India B2B distribution network setup, brand activation campaigns, sales staff recruitment, HO.RE.CA marketing, and digital/e-commerce marketplace onboarding services. The company focuses on food & beverage, household, and personal care categories moving through general trade, modern trade, and online channels.

Product overview

Retail Marketing is a sales and marketing agency and B2B distribution service provider for the FMCG sector in India. The company offers a comprehensive portfolio of services including strategic sales consulting, dedicated and shared sales teams, field sales, tele-sales recruitment, brand promotion, and digital marketing. Their distribution network covers multiple product categories including food and beverages (frozen foods, pickles, snacks, bakery, dairy, spices, ready-to-eat), household products, and personal care products. The core offering is a combination of sales force outsourcing, channel distribution, and marketing campaign management for manufacturers and importers seeking to reach retail channels across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales and Marketing Agency Services Strategic sales consulting and marketing services that help FMCG companies optimize sales processes, team management, and go-to-market strategies to accelerate growth. Targeted at FMCG manufacturers and importers looking to improve go-to-market outcomes.
• Food & Beverage Sales and Marketing Specialized marketing services for food and beverage products including cereals, spices, bakery, snacks, dairy, ready-to-eat foods, and beverages across general trade and modern trade channels. Designed for food and beverage manufacturers and brand owners.
• Retail Distribution Services B2B distribution services connecting manufacturers and importers with retailers, wholesalers, and distributors to ensure product availability across sales channels in India. Targeted at FMCG brands seeking pan-India retail reach.
• Field Sales Services External sales force solutions providing dedicated or shared sales representatives for territory coverage, retail engagement, and marketplace onboarding. For FMCG manufacturers needing outsourced field sales teams.
• Dedicated Sales Team Customized sales team solution with contracted sales representatives and managers profiled to fit specific program needs and company culture, including GT (General Trade) and MT (Modern Trade) sales teams. For FMCG clients needing a fully dedicated outsourced sales force.
• Shared Sales Teams Syndicated or shared-call sales team solution providing flexibility and cost-effectiveness for one-product promotions, seasonal programs, or limited geographical coverage. Targeted at FMCG clients with shorter or seasonal sales force needs.
• Tele-Sales Staff Service Phone-based sales alternative or supplement to field teams, operating from a professional call center with account management support. For FMCG brands needing remote sales coverage.
• Sales Staff Recruitment Services HR support for sales force recruitment including headhunting, background checks, salary benchmarking, offer letter issuance, and ongoing HR management compliance. Targeted at FMCG manufacturers building or augmenting in-house sales teams.
• HO.RE.CA Marketing Marketing services targeting hotels, restaurants, and cafes for food and beverage products. Designed for F&B brands seeking on-premise channel presence.
• Digital Marketing Services Online marketplace management, B2B lead generation, and e-commerce marketplace onboarding services for FMCG product distribution. Targeted at FMCG brands seeking digital channel sales activation.
• Brand Promotion and Activation Brand activation services including sales promotions, brand activation, branding and merchandising, event and exhibitions, store activation, product sampling, and trade sales promotions. Targeted at FMCG brands seeking offline engagement and trial-driving activities.
• Sales Strategy Consulting Sales planning and strategy advisory including local sales representative deployment and distributor/retailer motivation programs. For FMCG manufacturers seeking to redesign or scale their sales strategy.

Quantifiable outcome

• A leading beverage company turned to Retail Marketing to help improve go-to-market, increase local channel, increase par revenue, and reduce the cost per promotional item during rapid market changes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP plc: Global advertising holding company whose agencies (Ogilvy, GroupM, VMLY&R, etc.) operate large-scale marketing services across India, including retail activation and shopper marketing — broadly competing with the same mandate.
• Publicis India: Global marketing communications network with significant India presence offering creative, media, digital, and activation services to FMCG clients. Competes for the same brand activation and sales promotion mandates.
• GroupM India: WPP-owned media and marketing services network and the largest media agency group in India. Offers activation, content, and commerce services competing for the same FMCG marketing and activation budgets as Retail Marketing.
• Ogilvy India: Major advertising and communications agency in India (WPP network) with deep FMCG client rosters and brand activation capabilities. Competes with Retail Marketing in shopper marketing and sales activation work.
• Havas India: Marketing communications group with India operations spanning advertising, media, and experiential — overlapping with Retail Marketing's brand activation and sales promotion capabilities.

Direct peers

• Acosta Sales & Marketing: US-based outsourced sales and marketing services provider to consumer packaged goods manufacturers. Directly comparable model of deploying dedicated/shared sales teams and delivering brand activation for FMCG clients.
• TeamLease Services: India's largest staffing and workforce solutions company, providing contract staffing including sales and field-force outsourcing for FMCG and consumer brands. Comparable as an India-based outsourced sales force partner for manufacturers.
• Crossmark: In-store retail services provider offering brand activations, merchandising, and sales solutions for manufacturers and retailers. Overlaps directly with Retail Marketing's brand activation, sampling, and in-store merchandising services.
• Advantage Solutions: US-headquartered provider of outsourced sales, marketing, and retail merchandising solutions to CPG brands and retailers. Closely mirrors Retail Marketing's dedicated sales force, retail activation, and category coverage.
• Schbang: Mumbai-based full-service marketing, advertising, and digital solutions agency. Comparable as an India-headquartered multi-disciplinary agency offering brand activation, digital, and creative for consumer brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retail-marketingmumbai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Marketing