ReThink Citizens

What ReThink Citizens does

ReThink Citizens is a 501(c)(3) nonprofit founded in 2023 by Trisha Prabhu, who first invented the underlying ReThink anti-cyberbullying technology at age 13 in 2013. The organization is youth-led and operates as a nonprofit spinout whose mission is to educate and empower young people to create the digital world they deserve, with explicit focus on historically marginalized communities including children of color, LGBTQIA+ youth, low-income youth, and rural youth.

The core product portfolio consists of the Digital Wellness Curriculum (age-tailored, 12-lesson curricula for elementary, middle, and high school students covering cyberbullying, digital boundaries, and responsible digital citizenship, delivered with facilitator guides and student workbooks), Digital Wellness Videos (four short narrated videos of 6–7 minutes each on rethinking cyberbullying, responding to online hate, tackling mis/disinformation, and understanding AI), the ReThink behavioral technology (which detects potentially offensive content before sending and prompts users to pause and reconsider), the Youth Coalition incubator (an 8-week virtual Innovator Academy for ages 10–17), the Youth Squad (a nationwide network of trained youth ages 15–25 delivering free ReThinking Digital Parenting workshops to caregivers), and an Anti-Hate Youth Advocacy/ReThink Chapters program that supports student-led initiatives.

The business model is non-commercial: all programs and materials are provided free of charge to community organizations, educational institutions, parents, and caregivers. ReThink Citizens distributes through a partnership ecosystem of more than 50 youth-serving organizations (Big Brothers Big Sisters chapters, Boys & Girls Clubs, Girls Inc., YMCA branches, and various nonprofits) and schools, reaching audiences in at least eight US states and Canada. Funding comes from charitable donations and grants, with disclosed support from Young Futures (backed by Pivotal Ventures / Melinda French Gates) and the Responsible Technology Youth Power Fund (backed by the Archewell Foundation / Prince Harry and Meghan Markle). The organization operates with a small team and delivers outcomes primarily through partner-implemented programming.

Name

ReThink Citizens

Legal name

ReThink Citizens

Website

https://rethinkcitizens.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ReThink Citizens is a youth-led 501(c)(3) nonprofit that provides free digital wellness education programs, including K-12 curricula, short educational videos, a Youth Coalition innovator incubator, and a nationwide Youth Squad that delivers parent workshops on online safety.

Ownership category

akta.pro rank

Product category

Youth Digital Wellness Education

NAICS

Educational Support Services (611710), Child and Youth Services (62411)

akta.pro primary industry

Civic, Citizenship & Community Engagement Education (EDAAAEAI)

akta.pro secondary industries

Foundational Computer & Device Literacy (EDAAAIAA), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Digital wellness education
• Cyberbullying prevention
• Youth safety programs
• Digital citizenship training
• Online safety curriculum

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) nonprofit organization, ReThink Citizens is funded through charitable donations and grants. Funding has been received from Young Futures (supported by Pivotal Ventures/Melinda French Gates) and Responsible Technology Youth Power Fund (supported by Archewell Foundation/Prince Harry and Meghan Markle).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ReThink Citizens is a youth-led 501(c)(3) nonprofit that develops and freely distributes digital wellness education programs to K-12 students, parents, and community organizations. Its core offerings include an age-tiered Digital Wellness Curriculum, short educational videos, a Youth Coalition incubator for young innovators, and a Youth Squad that trains young people to deliver parent workshops on online safety.

Product overview

ReThink Citizens is a youth-led nonprofit offering a portfolio of digital wellness and anti-hate programs. The core offerings include the Digital Wellness Curriculum (age-specific lessons for K-12), Digital Wellness Videos (short educational content on cyberbullying and AI), the Youth Coalition incubator (supporting young tech innovators), and the Youth Squad (training youth to deliver parenting workshops). Additionally, the Behavioral Technology (ReThink) detects harmful content before sending, and the Anti-Hate Youth Advocacy program supports student-led chapters. All offerings are provided free to community organizations and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• ReThink Citizens Youth Coalition (RCYC): A first-of-its-kind incubator that resources and empowers young innovators with ideas to make the digital world a better place, featuring an 8-week virtual Innovator Academy.
• Youth Squad
• Digital Wellness Curriculum
• Digital Wellness Videos
• ReThink

Products and services

• Digital Wellness Curriculum An age-tiered curriculum for elementary, middle, and high school learners that includes 12 lessons per level with facilitator guides, PowerPoint materials, and student workbooks covering cyberbullying, digital boundaries, and authentic online behavior. Provided free of charge to schools and community organizations.
• Digital Wellness Videos A set of four short (6-7 minute each, under 30 minutes total) by-youth-for-youth educational videos covering rethinking cyberbullying, responding with resilience to online hate, tackling mis/disinformation, and understanding AI. Narrated by Founder Trisha Prabhu.
• Youth Coalition (RCYC) An incubator program (ReThink Citizens Youth Coalition) for young innovators ages 10-17 that runs an 8-week virtual Innovator Academy where participants develop solutions and MVPs, receive mentorship, and present projects to the responsible tech community.
• Youth Squad A nationwide network of young digital safety leaders (ages 15-25) trained to deliver free ReThinking Digital Parenting workshops (60-90 minutes each) to parents and caregivers, covering social media usage insights, digital harms, and practical strategies for healthy digital habits.
• Behavioral Technology (ReThink) Educational technology that detects potentially offensive content before it is sent and prompts users to pause, review, and reconsider their words, creating friction in the digital experience to encourage more positive online communication.
• Anti-Hate Youth Advocacy (ReThink Chapters) A youth-led initiative that supports students in launching anti-hate and digital literacy initiatives at their schools or communities, providing starter packs and implementation resources.

Quantifiable outcome

• Reached 34,000+ youth through partner Megan Meier Foundation across Missouri schools
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Trisha PrabhuflagshipOthersFounder and President of ReThink Citizens. Invented the ReThink anti-cyberbullying technology at age 13. Global advocate against online hate with TED stage appearances, White House Science Fair feature, and ongoing media coverage.
• Larry MagidcoreOthersBoard member of ReThink Citizens. CEO of ConnectSafely.org, former CBS technology analyst, serves on safety advisory boards for major tech companies including Facebook, Google, Snapchat, Twitter, and Roblox.
• Jane ClementicoreOthersBoard member of ReThink Citizens. Co-founded Tyler Clementi Foundation to end online and offline bullying. Brings expertise in bullying prevention and LGBTQ+ youth advocacy.
• African Youth and Community Organization (AYCO)minorStrategic or Co-development PartnerPortland, OR based organization supporting refugee and immigrant youth and families through education, mentorship, and community-building programs including Uplift Education Program.
• American Society for the Positive Care of Children (American SPCC)minorStrategic or Co-development PartnerOperates Parenting Resource Center providing evidence-based resources to approximately 100,000 parents, caregivers, educators, and professionals globally.
• Big Brothers Big Sisters Greater FredericksburgminorStrategic or Co-development PartnerCreates and supports one-to-one mentoring relationships for children ages 6-13 facing adversity in the Fredericksburg, VA region.
• Big Brothers Big Sisters of Berks CountyminorStrategic or Co-development PartnerProvides one-to-one mentoring for youth in Berks County/Reading, PA region, teaching online safety and AI concepts through events.
• Big Brothers Big Sisters of Southern NevadaminorStrategic or Co-development PartnerProvides mentoring programs for youth in Clark County/Las Vegas, NV including STARS peer-to-peer mentoring for junior high and high school students.
• Big Brothers Big Sisters of Utah (BBBSU)minorStrategic or Co-development PartnerProvides mentoring programs in Salt Lake City region including Mentor2.0 program pairing students with mentors through in-school lessons and monthly events.
• Boys & Girls Clubs of the Bay & Lakes RegionminorStrategic or Co-development PartnerProvides safe spaces, caring mentors, and innovative programs empowering youth to excel. Serves over 2,000 youth annually across Door County, Greater Green Bay, and Shawano, WI.
• Girls Inc. of PinellasminorStrategic or Co-development PartnerInspires all girls to be strong, smart, and bold through after-school and summer programs combining mentoring relationships, pro-girl environment, and research-based programming in Greater Tampa Bay/Pinellas Park, FL.
• Megan Meier FoundationminorStrategic or Co-development PartnerWorks to bring awareness, education, and justice to bullying and cyberbullying. Reaches approximately 85 low-income schools and 34,000 youth across Missouri through educator resources and live Q&A sessions.
• YMCA of Greater SeattleminorStrategic or Co-development PartnerProvides before- and after-school programs focused on education and enrichment for youth across Greater Seattle region, spanning grades K-5.
• YMCA of Southern Nevada (Heinrich YMCA)minorStrategic or Co-development PartnerOperates Heinrich YMCA in Las Vegas offering youth development programs including Dreamr Lab tech programs and coding academy for students grades 3-8.
• OUT MetroWestminorStrategic or Co-development PartnerBuilds communities where LGBTQ+ youth thrive, offering free social, educational, and supportive programs for middle and high school youth in MetroWest/Framingham, MA region.
• Family Online Safety Institute (FOSI)minorStrategic or Co-development PartnerAdvisory Coalition member providing expertise on Good Digital Parenting programming. Research projects focus on digital literacy, wellbeing, and AI for informing parents and educators.
• Digital Wellness Lab at Boston Children's HospitalminorStrategic or Co-development PartnerAdvisory Coalition member led by Cori Stott, Executive Director. Advances youth mental health and wellbeing in the digital world through strategy, partnerships, and programs.
• Center of Excellence on Social Media and Youth Mental HealthminorStrategic or Co-development PartnerAdvisory Coalition member working to improve mental health of children and teens by reducing risks and leveraging benefits of social media through practical family solutions.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rethink-citizens

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReThink Citizens