Retirement Villages

What Retirement Villages does

Retirement Villages operates the Retirement Living Online platform, a national web-based directory serving the Australian retirement living market. The platform indexes retirement villages and independent living communities across all Australian states and territories, with search functionality down to suburb level, alongside editorial content covering FAQs, lifestyle guides, glossary terms, and industry news. The technology stack is a directory web platform with provider listing management, advertising infrastructure, and an Advanced Statistical Reporting service for operators that includes API access via Zapier integration and call tracking.

The company monetizes primarily through tiered B2B advertising sold to retirement village operators, developers, and aged care providers: Priority Listing, Featured Listing (top search placement across all suburbs), and Banner Advertising on high-traffic pages. Pricing is quote-based and structured around multi-year subscription contracts. On the consumer side, the platform is free to use, supported by SEO and content marketing plus a referral partnership with the matching service Care & Co Match. A sister directory, Aged Care Online, addresses the adjacent residential aged care, home care, and dementia care verticals.

The company is privately held, headquartered in Mt Eliza, Victoria, with approximately 27 employees. No funding rounds, acquisitions, or leadership disclosures are present in the source data, and no parent company is identified. The operating status is active, and the business model combines a free consumer directory with paid operator advertising and analytics, generating revenue from a fragmented base of retirement village providers across Australia.

Name

Retirement Villages

Legal name

Retirement Living Online

Website

https://retirementlivingonline.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Retirement Villages operates Retirement Living Online, a national Australian directory platform connecting retirees with retirement villages across all states and territories, monetized through multi-year B2B advertising subscriptions from village operators.

Ownership category

akta.pro rank

Product category

Retirement Living Directory

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Retirement village directory
• Senior living listings
• Aged care directory
• Retirement advertising platform
• Independent living search

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Retirement Villages (operating as Retirement Living Online) operates a national online directory of retirement villages and independent living communities across Australia, searchable by state, suburb, and lifestyle preference. The platform is monetised through tiered advertising services sold to retirement village operators, including Priority Listings, Featured Listings, Banner Advertising, and Advanced Statistical Reporting with Zapier API integration. It also runs a sister aged care directory (Aged Care Online) and a referral matching service (Care & Co Match).

Product overview

Retirement Living Online operates as a national directory platform for retirement villages and independent living communities across Australia. The core product is the Retirement Living Online Directory, which provides searchable listings by state, suburb, and lifestyle choices. The platform also includes a sister service, Aged Care Online, for aged care facility searches. For retirement village providers, the company offers tiered advertising services including Priority Listing, Featured Listing, Advanced Statistical Reporting with API/Zapier integration, and Banner Advertising. Additionally, a referral matching service called Care & Co Match connects prospective residents with suitable villages.

Differentiator

Problem solved

Functional benefit

Brands

• Aged Care Online: A related directory service for aged care facilities in Australia

Products and services

• Retirement Living Online Directory National web directory providing comprehensive information on retirement villages and independent living communities across Australia, with search functionality by state, suburb, and lifestyle preferences. Used by retirees and their families to find and compare retirement living options.
• Aged Care Online Sister national web directory dedicated to helping Australians locate aged care providers including residential aged care facilities, home and community care services, and specialised dementia care.
• Priority Listing Customised listing profile for retirement village providers including 200-300 words of description, logo, images, phone number, and email contact form, with links to properties for sale, video tours, and virtual tours. Sold to retirement village operators as a tier above basic listings.
• Featured Listing Premium advertising placement appearing above Priority Listings in all search returns, securing the top search ranking position for all suburbs where the provider's villages are located. Sold to retirement village operators on a multi-year contract.
• Advanced Statistical Reporting Provider analytics service offering search result impressions, listing page views, website clicks, phone reveals, contact enquiries analysis, API capabilities via Zapier integration, and intelligent phone call tracking. Sold to retirement village operators to measure advertising performance.
• Banner Advertising Customised banner campaigns placed on highly trafficked website pages for branding and sales promotion purposes. Sold to retirement village operators on multi-year contracts.
• Care & Co Match A matching service that connects prospective residents with retirement villages, simplifying the search process for users referred from the Retirement Living Online directory.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Care & Co MatchminorGTM or Marketing PartnerReferral partnership where Care & Co Match directs prospective retirement village seekers to Retirement Living Online, providing assisted search services for users looking for retirement living options.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Caring.com: US online resource and directory for senior care, retirement living, and home care providers; monetizes via provider leads and advertising, mirroring RLO's model in a more mature market.
• Aged Care Online: RLO's own sister directory focused on residential aged care, home care, and dementia care facilities in Australia; operates the same dual-sided marketplace model connecting providers with prospective residents/families.
• A Place for Mom: US-based senior living directory and advisory service connecting families with retirement communities, assisted living, and memory care; the largest international analogue to RLO's directory-plus-advertising model.
• Senior.com.au: Australian online directory and resource site serving seniors, including retirement living and aged care categories; competes directly for retiree attention and provider leads.
• Aged Care Guide: Australian directory and guide for aged care facilities and retirement living options; competes in the same niche, providing searchable listings and information content for older Australians and families.

Emerging players

• HelloCare: Australian online news, information, and resource platform for the aged care sector; overlaps with RLO's content-marketing angle and increasingly with provider discovery.
• Care & Co Match: Australian assisted matching service that connects prospective residents with retirement villages; operates as both a referral partner to RLO and a potential standalone competitor in lead-generation services.

Regional players

• DPS Guides: Australian publisher of printed aged care and retirement living directories (e.g., DPS Aged Care Guide); competes in the same discovery and information space but primarily through print channels.

Broad incumbents

• Domain: Major Australian property portal with retirement living sections; competes with RLO for provider attention and retiree search traffic, but offers much broader property verticals.
• realestate.com.au: Australia's dominant property portal operated by REA Group; includes retirement living listings and competes for the same operator advertising dollars, though as part of a much broader real estate marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/retirement-villages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement Villages