Retread Tire Association

What Retread Tire Association does

The Retread Tire Association (RTA) is a privately-held, non-profit trade association founded in 2010 and headquartered at PO Box 6, Pacific Grove, California. Its mission is to help retreaders, suppliers, and tire-repair industries prosper by promoting the environmental and economic benefits of retreading and proper tire repairing. RTA serves a global member base of 325+ companies across 39 countries, organized into primary vertical segments including retreaders and tire retread plants, suppliers to the retread industry (tread rubber, bonding cements, equipment), tire repair companies and casing dealers, and horizontal segments such as trucking fleets, owner-operators, and government/environmental agencies.

The association's core offerings are informational rather than technological: a searchable Retread Tire Buyers Guide directory routing prospective buyers to member retreaders by geography and tire type; the 'News You Can Use' news aggregation service; educational materials including the 'Reputable Retreading' DVD and brochures; arranged factory tours; the 'Tire Information From A to Z' knowledge base; and ongoing promotional presence at SEMA, the TIA OTR Conference, the Latin Tyre & Auto Parts Expo, CalRecycle workshops, and Clemson Global Tire Conference. Distribution occurs through the website (retreadtire.org), direct phone/email support, plant tours, and earned media via radio appearances on LandLine Now and Red Eye Radio.

RTA generates revenue through recurring membership dues charged to retreaders, tire repair companies, suppliers, and other industry participants — pricing is not publicly disclosed and prospective members are directed to contact the association directly. The organization operates with a lean staff of 7 employees, no parent company, no institutional investors, and no disclosed funding rounds. Founded by Harvey Brodsky (former public face of the Tire Retread Information Bureau), leadership passed to Jeffrey Parks in September 2017 following Brodsky's passing; Parks has worked alongside Brodsky since the 1980s and continues the association's advocacy and member services worldwide.

Name

Retread Tire Association

Legal name

Retread Tire Association

Website

https://retreadtire.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Retread Tire Association (RTA) is a non-profit trade association founded in 2010 and headquartered in Pacific Grove, California. It serves 325+ member retreaders, suppliers, casing dealers, and tire repair companies across 39 countries through directories, news, educational resources, and industry advocacy.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Tire Retreading (326212)

SIC

Services-Membership Organizations (8600), Tires & Inner Tubes (3011)

akta.pro primary industry

Tire Retreading & Casing Management (TLAKADAE)

akta.pro secondary industries

Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH), Retread & Tire Recapping Manufacturing (IMANAKAK)

Keywords

• Tire retreading association
• Tire industry advocacy
• Retread directory services
• Tire repair education
• Fleet tire management

Headquarters

HQ city

Pacific Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership dues: RTA generates revenue through membership fees charged to retreaders, tire repair companies, suppliers, and other industry participants. The association uses these funds to promote the retread industry, provide information resources, and advocate for retreading.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Retread Tire Association (RTA) is an industry trade association that helps retreaders, suppliers, and tire-repair industries prosper by providing up-to-date information about the retread and tire repair industries. Its core offerings include association membership, a searchable Retread Tire Buyers Guide directory of member retreaders worldwide, news aggregation (News You Can Use), educational materials (including the "Reputable Retreading" DVD and information packets), arranged retread factory tours, and industry advocacy for the economic and environmental benefits of retreading.

Product overview

The Retread Tire Association (RTA) is an industry association—not a technology product company—that serves the tire retreading and repair industry through informational services, member directories, and educational resources. Its primary offerings include: a searchable Retread Tire Buyers Guide (directory of member retreaders worldwide), the News You Can Use news aggregation service, RTA Information Packets and DVDs on retreading benefits and practices, arranged retread factory tours, and an RTA Member Directory. The association does not offer a software product or technology platform but rather provides industry promotion, education, and networking services for retreaders, suppliers, fleet operators, and tire repair professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Retread Tire Buyers Guide A searchable directory listing RTA member retreaders worldwide, categorized by geographic region (country and U.S. state) and by tire type (Aircraft, Farm, Industrial, Light Truck, Medium Commercial Truck, Off-The-Road, Passenger), enabling fleet buyers and the public to locate qualified local retreaders.
• News You Can Use An aggregation of industry news, member announcements, and educational content about retreading benefits, safety, and best practices, distributed via the RTA website and email to members and prospects.
• RTA Member Directory A directory of RTA members, including retreaders, casing dealers, suppliers, and industry consultants, organized by category and location and accessible to the public through the RTA website.
• Retread Factory Tours Arranged tours of modern retread factories for prospective buyers, trucking fleet managers, and the general public, designed to demonstrate the safety, quality, and process of retreaded tires.
• RTA Information Packets and DVDs Physical and digital educational materials, including the "Reputable Retreading" DVD and printed information packets about tire maintenance and retread benefits, distributed at no cost to interested parties contacting RTA.

Quantifiable outcome

• Fleets can save up to 50% on tire costs by using quality retreads instead of new tires
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CalRECYCLEcoreStrategic or Co-development Partner · 23 June 2026CalRECYCLE (California Department of Resources Recycling and Recovery) partners with RTA member DK Enterprises and RTA to present the 2026 California Tire Workshop Series titled 'Moving the Needle: Strategic Pathways for Waste Tire Management.' RTA's Denise Kennedy serves as a facilitator, and the free webinar features panelists from Bridgestone/Bandag, Border Tire, Southern Tire Mart, Vipal Rubber, and Oxitec. The partnership promotes retreading as a sustainable waste tire management strategy aligned with California's environmental goals.
• Latin Tyre & Auto Parts ExpocoreChannel Partner/ Reseller/ DistributorThe Latin Tyre & Auto Parts Expo (held at the Panama Convention Center, August 12-14, 2026) is a key event partner that benefits the retread industry. RTA promotes the expo to its members and networks. The expo connects tire and auto parts manufacturers, distributors, and buyers from over 100 countries, serving as a platform for RTA members to expand into Latin American and Caribbean markets.
• Tire Industry Association (TIA)coreStrategic or Co-development PartnerTIA is a major industry association for the tire industry. RTA participates in and promotes TIA events including the annual OTR (Off-The-Road) Conference and the Global Tire Expo (GTE)/SEMA Show. RTA shares news and announcements from TIA with its members, and TIA's conferences feature RTA member participation and presentations.
• International Tire Repair Solutions (2012) Inc., CanadaminorOthersRTA member company specializing in tire repair solutions for the retread industry, based in Canada. One of the newest members as of July 2014.
• Quality Truck TreadsminorOthersRTA member company located in Claxton, Georgia. One of the newest members as of July 2014. Listed in the Retread Tire Buyers Guide.
• Eastern Treads Ltd.minorOthersRTA member and global tread rubber manufacturer based in Kerala, India. Produces precured tread rubber, cushion gum, bonding cements, tire repair patches, flaps, and related consumables. Has over 1,000 tread patterns and sizes, with a production capacity of approximately 1,000 metric tons per month. Vision: to be an eco-friendly, reliable, and economical alternative to new tires.
• Vellco Tyre Control (UK)minorOthersLongtime RTA member and UK-based independent casing and tyre recycling company founded in 1950. Headquartered in Weaverthorpe, Yorkshire, UK. Manages casing collection, purchasing, and sales across car, van, truck, agricultural, industrial, and off-road sectors, exporting casings worldwide to support the retreading industry in Europe. Employs approximately 80 staff, operates 5+ UK sites, holds ISO 9001, ISO 14001, ISO 45001 certifications, and was awarded EcoVadis Silver in 2025.
• Polymeric / ACCUperfminorOthersRTA member company comprising Polymeric Film & Bags, Inc. (raw material supplier for over 20 years) and ACCUperf (perforation facility in Chicagoland). Supplies high-temp retread tire film rolls in various sizes for same-day shipment, including 12-inch rolls. Contact: Fred Leiter, Naples, FL.
• DK EnterprisesminorOthersRTA member represented by Denise Kennedy, based in California. Partners with CalRECYCLE to present the 2026 California Tire Workshop Series. DK Enterprises focuses on waste tire management and retreading education for fleets, government agencies, and sustainability-focused operations.
• Tire Retread & Repair Information Bureau (TRIB)minorStrategic or Co-development PartnerTRIB is a related industry organization. David Stevens serves as Managing Director of TRIB and is a panel facilitator for the 2026 CalRECYCLE workshop co-presented with RTA member DK Enterprises. TRIB and RTA share overlapping missions of promoting retreading and proper tire repair.
• LandLine Now / Road Dog Trucking (Sirius XM Radio)minorGTM or Marketing PartnerHarvey Brodsky of RTA was a regular guest on the Land Line Now radio program, broadcast on Sirius XM Radio's Road Dog Trucking channel. The program covered topics relevant to truck drivers including tire safety, retreading, and proper tire maintenance. Land Line Now won more than 75 broadcasting and trucking news awards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• U.S. Tire Manufacturers Association (USTMA): Trade association representing U.S. tire manufacturers on policy, sustainability, and statistics. USTMA is a broader incumbent in the tire value chain with overlapping sustainability and government advocacy work but is focused on new-tire makers rather than retreaders.
• American Trucking Associations (ATA): U.S. national trade association for the trucking industry, including fleet operators that are RTA's core audience. ATA is comparable as a broader industry association whose members overlap with RTA's trucking fleet segments.
• Truckload Carriers Association (TCA): U.S. association representing truckload carriers, the dominant commercial users of retreaded truck tires. TCA is a comparable horizontal fleet operator association where tire cost and maintenance are recurring agenda items.
• European Tyre & Rubber Manufacturers' Association (ETRMA): European industry association covering tire manufacturing and retreading policy, sustainability, and end-of-life tire regulation. Operates in RTA's geographic footprint and is comparable as a multi-stakeholder trade body advocating on retread-related regulation.

Others

• CalRecycle: California Department of Resources Recycling and Recovery. Not a peer association, but a regulatory and education partner co-presenting RTA's 2026 California Tire Workshop Series on waste tire management; included as a key ecosystem stakeholder.

Regional players

• Japan Automobile Tyre Manufacturers Association (JATMA): Japanese tire manufacturer association handling standards, statistics, and tire policy for Japan and parts of Asia. Relevant as a regional peer that RTA members in Asia interact with and that addresses tire industry issues at a national/regional level.
• Tyre Industry Federation (TIF, UK): UK federation representing tire manufacturers, importers, and retreaders in British and European policy matters. Comparable as a regional trade association focused on retread and tire industry advocacy in a geography where RTA has UK members.

Emerging players

• National Waste & Recycling Association (NWRA): U.S. trade body for the waste and recycling industry, including Waste Management—one of RTA's flagship fleet advocates. Comparable on the environmental/sustainability side of tire end-of-life and a natural partner audience for retread advocacy.

Direct peers

• Tire Industry Association (TIA): U.S.-based trade association serving the broader tire industry (dealers, retreaders, suppliers). TIA is the closest direct peer and an active RTA event partner, sharing overlapping membership, event calendars (OTR Conference, Global Tire Expo/SEMA), and government advocacy agendas.
• Tire Retread & Repair Information Bureau (TRIB): Purpose-built peer with a nearly identical mission: promoting retread tire safety, proper repair, and industry education. TRIB and RTA co-present CalRECYCLE workshops and share facilitators, making TRIB the most mission-overlapping comparable organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LatinTyreExpo
• YouTubeyoutube.com/user/LatinTyreExpo
• Facebookfacebook.com/LatinTyreAutoPartsExpo
• LinkedInlinkedin.com/company/retread-tire-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retread Tire Association