What Reusefully Ltd does

Reusefully Ltd is a UK-based circular economy consultancy for the built environment, founded in 2021 by Dr Katherine Adams, a Loughborough PhD and former head of resource efficiency at BRE, alongside Gilli Hobbs, a former BRE strategic advisory director and co-developer of SMARTWaste. The firm advises property developers, institutional investors, architects, and local authorities on how to maximize material reuse and minimize landfill across demolition, redevelopment, and refurbishment projects, with a particular focus on compliance with GLA Circular Economy Statements, BREEAM Wst 01, and emerging UK and EU pre-demolition audit standards. Its core services are pre-demolition audits, pre-redevelopment audits, circular economy statements and strategies, site and operational waste management plans, and post-audit implementation support, supplemented by Matterport 3D scanning for digital twin capture.

Reusefully's intellectual property rests on the proprietary Reuse Pathway, a ten-step methodology that translates 'reuse potential' into 'reuse reality', and the Resource Tracker, a tailored digital tool for monitoring material quantities, condition, end users and distribution pathways. These are operationalized through strategic alliances with online material reuse marketplaces including Maconda's Romulus, Excess Materials Exchange, and Enviromate, which convert audit outputs into actual rehoming transactions. The firm also plays an active role in standards bodies: Gilli Hobbs chairs the BSI mirror committee B/558/1 to CEN TC350 SC1 on Circular Economy in Construction and leads the European Task Group setting audit standards, and Katherine Adams serves as Technical Director of the Alliance for Sustainable Building Products.

Commercially, Reusefully operates as a project-based professional services firm. Revenue comes from proposal-driven consulting fees on a per-project, 12-month minimum, or rolling annual basis, billed in 30-day terms with VAT-exclusive pricing. The go-to-market is direct enterprise engagement with built environment stakeholders, supported by content marketing, case studies, webinars, and thought leadership. The customer base is concentrated among UK Tier 1 commercial real estate names, including Landsec, British Land, Stanhope and Mitsubishi Real Estate, Aviva Investors, and the London School of Economics, and is now extending into residential housebuilding (Vistry) and fit-out (Circular Works). As of the latest data the firm has eight to ten employees and is headquartered in Harrold, Bedfordshire, with no external institutional funding disclosed.

Name

Reusefully Ltd

Legal name

Reusefully Ltd

Website

https://reusefully.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Reusefully Ltd is a UK circular economy consultancy founded in 2021 that advises property developers, institutional investors, architects and authorities on pre-demolition audits, circular economy statements, and material reuse strategies, using the proprietary Reuse Pathway methodology and Matterport 3D scanning.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Business Support Services (5614), All Other Waste Management Services (56299)

SIC

Refuse Systems (4953)

akta.pro primary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

akta.pro secondary industries

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• Circular economy consulting
• Pre-demolition audits
• Construction waste management
• Building material reuse
• Sustainability advisory

Headquarters

HQ city

Harrold, Bedfordshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services: Project-based consulting fees for circular economy advisory services including pre-demolition audits, pre-redevelopment audits, circular economy statements and strategies, and implementation support. Fees are detailed in accepted proposals with payment terms of 30 days from invoice date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Reusefully provides expert circular economy advisory services to the built environment, centred on pre-demolition and pre-redevelopment audits that identify materials suitable for reuse, recovery, and recycling. The firm develops GLA Circular Economy Statements, BREEAM-aligned waste management plans, and circular economy strategies for major development and refurbishment projects, supported by Matterport 3D scanning for digital capture and a proprietary Reuse Pathway methodology plus Resource Tracker tool for implementation.

Product overview

Reusefully Ltd provides expert circular economy advisory and support services for the built environment. The company's offering consists of a suite of consulting services centred around pre-demolition and pre-redevelopment audits, which identify materials and products suitable for reuse. These core audit services are supported by Matterport 3D scanning technology for accurate data capture, and complemented by circular economy statement development, waste management planning, and implementation support. The Reuse Pathway methodology and Resource Tracker tool are used to convert audit findings into practical reuse outcomes, working with strategic partnerships across online material reuse marketplaces including Romulus, Excess Materials Exchange, and Enviromate to facilitate material rehoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Demolition Audits Comprehensive audits of buildings prior to demolition to identify materials and products suitable for reuse, recycling, and higher-value recovery, including detailed material inventories, quantification, and recommendations to maximise circular outcomes.
• Pre-Redevelopment Audits Audits conducted before building redevelopment to assess retention potential and identify materials for reuse within new development or redistribution to other projects.
• Circular Economy Statements and Strategies Development of circular economy statements for planning requirements (including GLA Circular Economy Statements) and strategic frameworks to embed circularity principles throughout project lifecycles.
• Site Waste Management Plans (SWMPs) and Operational Waste Management Plans (OWMPs) Waste management documentation required for BREEAM Wst 01 compliance and planning conditions, helping manage construction waste on-site, reduce disposal costs, and ensure regulatory compliance.
• Matterport 3D Scanning High-quality 3D digital twin capture using Matterport and LiDAR technology to create interactive models of buildings and spaces, supporting pre-demolition audits, design workflows, BIM integration, and remote collaboration.
• Circular Economy Implementation Post-audit support including Resource Tracker creation, procurement advice, ongoing monitoring, and coordination with material exchanges, logistics providers, and reuse marketplaces to convert audit findings into actual reuse outcomes.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ReYorkshire ConsortiumcoreStrategic or Co-development Partner · 13 May 202618-month collaborative project funded under York and North Yorkshire Combined Authority's Carbon Negative Challenge Fund. Led by Reusefully with partners Biomimicry Innovation Lab, Circular Malton and Norton, and The Rebuild Site. Aims to drive reuse and materials sharing through industrial symbiosis across the region.
• Maconda's Romulus PlatformcoreTechnology or IntegrationStrategic alliance with online material reuse marketplace platform for listing and tracking recovered materials. Feeds into material passporting systems.
• Excess Materials ExchangecoreTechnology or IntegrationStrategic alliance with online marketplace for excess construction materials, supporting material matching and reuse pathways.
• ASBP (Alliance for Sustainable Building Products)coreStrategic or Co-development PartnerDr Katherine Adams serves as Technical Director of ASBP. Active collaboration on reuse campaigns and industry initiatives including DISRUPT II project on structural steel reuse.
• BSI Committee B/558/1coreOthersGilli Hobbs chairs the BSI mirror committee to CEN TC350 SC1 Circular Economy in Construction. Represents UK on European standards working groups for pre-demolition audits, circular data, circularity assessment, and reuse of construction products.
• BREEAMcoreOthersServices support BREEAM Wst 01 certification and sustainability standards compliance. Pre-demolition and pre-refurbishment audits provided in support of BREEAM assessments.
• VistrycoreStrategic or Co-development PartnerNew collaboration on circular housing and reuse pathway, providing clients, developers and project teams with a blueprint to move from 'reuse potential' to 'reuse reality'.
• Circular WorkscoreStrategic or Co-development PartnerNew collaboration with Lumybel, Urban Miners and Blackstone Strip-Out to provide an end-to-end fit-out service focused on maximizing circularity and reuse in live construction projects.
• MillikenminorStrategic or Co-development PartnerPartnership to produce white paper on circularity and reuse for fit-outs and interiors.
• Northampton Hope CentreminorOthersCharity supporting homeless and families in hardship that collected sinks, toilets, carpet tiles and hand dryers from Black Swan refurbishment project.
• FreegleminorChannel Partner/ Reseller/ DistributorOnline community platform for people to share items. Natalie Ibbott serves as Project Manager for Freegle's Councils & Partnerships programme. Supporting partner in ReYorkshire consortium.
• Cleveland Steel and TubescoreStrategic or Co-development PartnerLeader in steel reuse, oversaw circular economy work package for Dalton Industrial Estate decarbonisation project. Partnership in ReYorkshire consortium.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AECOM: Global built environment consultancy with sustainability, circular economy, and BREEAM advisory practices. Overlaps with Reusefully on enterprise developer clients but as part of a much larger professional services platform.
• Buro Happold: International engineering consultancy with sustainability and circular built environment advisory. Comparable in addressing developer sustainability requirements, including pre-demolition audits and circularity strategies, as part of broader engineering work.
• WSP: Global built environment and environmental consultancy offering circular economy advisory alongside engineering and project management. Comparable in serving major developer clients but with vastly greater scale and broader service range.
• Arup: Global engineering consultancy with a circular materials and built environment sustainability practice. Comparable in addressing GLA and BREEAM requirements for major UK developers, but circularity is one capability within a much broader engineering portfolio.
• RPS Group (Tetra Tech): Environmental and built environment consultancy with circular economy, waste, and sustainability advisory. Now part of Tetra Tech; comparable in pre-demolition audit and construction waste advisory work but at significantly greater scale.

Direct peers

• Max Fordham: UK engineering consultancy with strong built environment sustainability and circularity practice. Comparable in serving similar developer and architect clients with sustainability-led advisory, though broader in M&E engineering.
• Elementa Consulting: UK built environment sustainability consultancy providing whole-life carbon, circular economy, and BREEAM-aligned advisory to developers and asset owners. Directly comparable in target clients and service mix.
• Building Research Establishment (BRE): Where Reusefully's founders previously led resource efficiency work. BRE offers circular economy and sustainability advisory in construction and is a direct comparable; Reusefully's positioning is essentially a specialist spin-out addressing gaps in BRE's broader portfolio.
• Currie & Brown: International construction and built environment consultancy with sustainability advisory. Comparable in client base (major developers, REITs) and overlap on pre-demolition/circular economy advisory within broader project advisory.
• Useful Projects: UK-based sustainability and circular economy consultancy serving the built environment. Most direct peer: similar size and specialism, comparable pre-demolition, circular economy and embodied carbon advisory for developers and architects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reusefully-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reusefully Ltd