Revell Indonesia

What Revell Indonesia does

PT. Revell Mitra Abadi (formerly Revell Indonesia) is a privately held Indonesian health supplement company founded in 2001 and headquartered in North Jakarta. The company sells a single core product, Concentrated Mineral Drops (CMD), a liquid mineral supplement containing 72 ionic macro and micro minerals sourced from the Great Salt Lake of Utah, processed via natural solar evaporation that removes 99% of sodium while preserving ionic trace minerals. CMD is positioned to address mineral deficiencies linked to processed-food diets and holds BPOM RI certification (SI 154606201) for the Indonesian market.

The business operates on a direct-to-consumer and direct-selling model. Customers can purchase CMD via the company's website (revellindo.com) with order handling through WhatsApp, while a separate channel of independent distributors sells the product using downloadable sales kits and a published code of ethics. Marketing is conducted through the website, Instagram, Facebook, LinkedIn, YouTube, Linktree, and periodic seminars and events, targeting both health-conscious end consumers and prospective distributors interested in a health-supplement business opportunity.

Revenue mechanics are based on bottled CMD sales; no pricing is publicly disclosed, and the company directs buyers to contact it directly for purchase. The firm has 11 employees, owns its headquarters building (moved from rented premises in 2008), rebranded from Revell Indonesia to PT. Revell Mitra Abadi in 2025, and operates solely within Indonesia with no disclosed funding, parent company, or acquisitions.

Name

Revell Indonesia

Legal name

PT. Revell Mitra Abadi

Website

https://revellindo.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

PT. Revell Mitra Abadi is a privately held Indonesian health supplement company that sells a single product, Concentrated Mineral Drops (CMD), a 72-mineral ionized supplement sourced from the Great Salt Lake, BPOM-certified, and marketed direct-to-consumer and via independent distributors in Indonesia.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Mineral supplements
• Health supplements
• Direct selling
• Ionic trace minerals
• Dietary supplements

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. CMD Mineral Supplement Sales: Direct sales of Concentrated Mineral Drops (CMD) health supplement product to consumers. The product is sold in bottles with ionized mineral content balanced over approximately 2 years of testing and observation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PT. Revell Mitra Abadi sells CMD (Concentrated Mineral Drops), a bottled liquid mineral dietary supplement containing 72 ionic macro and micro minerals sourced from the Great Salt Lake of Utah and produced through natural solar evaporation. The product is BPOM RI certified (SI 154606201) and sold directly to consumers through the company website, social channels, and an independent distributor network, alongside downloadable sales and marketing kits for business partners.

Product overview

Revell Mitra Abadi is a health supplement company offering a single core product: Concentrated Mineral Drops (CMD). CMD is a mineral supplement containing 72 ionic minerals sourced from the Great Salt Lake, Utah, processed using natural solar evaporation technology. The company also provides downloadable sales and ethics documentation for its business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• CMD (Concentrated Mineral Drops) CMD is a bottled liquid dietary mineral supplement containing 72 ionic macro and micro minerals sourced from the Great Salt Lake of Utah, concentrated through natural solar evaporation. It is positioned for Indonesian health-conscious consumers seeking daily mineral intake to support enzyme function, pH balance, bone health, muscle flexibility, electrolyte balance, and cardiovascular health. The product is BPOM RI certified (SI 154606201) and sold directly through the company website and an independent distributor network.

Quantifiable outcome

• Contains 72 different ionic minerals both macro and micro minerals needed by the body
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Trace Minerals Research: US-based maker of ConcenTrace trace mineral drops, also sourced from the Great Salt Lake via solar evaporation. Directly comparable to Revell on product technology, mineral composition claims, and ionic mineral drops category.

Broad incumbents

• Herbalife Nutrition: Global multi-level-marketing nutrition company selling dietary and mineral supplements through independent distributors. Comparable in business model (MLM health supplements, distributor-led sales) though much larger and broader in product range than Revell's single-SKU approach.
• doTERRA International: US-based MLM company selling essential oils and wellness supplements via a global distributor network. Comparable to Revell in its reliance on direct-selling distributors and wellness-positioned consumables, though in a different product category (oils vs. mineral drops).
• Young Living Essential Oils: Global MLM wellness company selling essential oils and nutritional supplements. Similar direct-selling distributor model and wellness/lifestyle positioning to Revell, though operating at vastly greater scale and product breadth.
• Nu Skin Enterprises: MLM company selling nutritional supplements and personal care products through distributors across Asia-Pacific. Comparable to Revell in channel model and Asia-Pacific consumer focus, though with a much broader product portfolio.
• Sunrider International: Herbal and nutritional supplement MLM with significant Asia-Pacific presence. Comparable to Revell in direct-selling channel and herbal/plant-based wellness positioning, though Sunrider's portfolio is broader and globally established.
• Synergy Worldwide: MLM company distributing nutritional supplements including mineral-based products through a global independent distributor network. Comparable to Revell in direct-selling model and nutritional/mineral supplement category.

Regional players

• Amway Indonesia: Indonesian arm of global MLM Amway, selling Nutrilite vitamins and mineral supplements through a large local distributor network. Highly comparable to Revell in geography (Indonesia), channel (MLM), and product category (mineral/dietary supplements).
• Tiens Indonesia: Indonesian operation of Chinese MLM health company Tiens Group, selling calcium, mineral, and herbal supplements via direct-selling. Comparable to Revell in geography, channel, and mineral/health supplement positioning, and a key regional competitor for the same Indonesian consumer wallet.
• K-Link Indonesia: Indonesian MLM company selling health drinks, supplements, and wellness products through a domestic distributor network. Directly comparable to Revell in market (Indonesia), channel (direct selling), and category (liquid/wellness consumables).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/revellindonesiaofficial
• LinkedInlinkedin.com/company/revellindonesia
• Instagraminstagram.com/revellindonesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revell Indonesia