Reverb Communications

What Reverb Communications does

reVerb Communications Inc. is a privately held strategic communications and stakeholder engagement firm founded in Edmonton, Alberta in 2015. The 13-person team, composed of former broadcasters, public inquiry specialists, not-for-profit professionals, and marketing strategists, embeds directly into client project teams to manage stakeholder engagement, protect project timelines, and build the public trust that complex infrastructure depends on. The firm serves infrastructure, construction, government, and public sector clients across Alberta and Canada-wide, with notable depth in transit and LRT projects.

The service portfolio includes stakeholder engagement, strategic communications and public affairs, media relations and training, crisis communications, Indigenous consulting, creative and graphic design, communications audits, public consultation, event management, and content strategy. Revenue is generated through a mix of recurring monthly communications packages (month-to-month subscriptions with defined hours and deliverables) and project-based consulting engagements, with free initial consultations and free media monitoring for Canadian LRT and infrastructure projects used as top-of-funnel acquisition tools. Pricing is not publicly disclosed, but the firm holds pre-qualified vendor status with multiple Alberta municipalities, eliminating evaluation lag on municipal engagements.

Distribution is field-based: specialists embed with project teams, supported by service area offices in Edmonton (headquarters), Calgary, Red Deer, Grande Prairie, Fort McMurray, Lethbridge, St. Albert, Spruce Grove, and Sherwood Park. Notable ongoing engagements include seven continuous years of communications support on Edmonton's Valley Line LRT Southeast and West projects, alongside work for engineering firms (AECOM, Stantec, Associated Engineering, Bechtel), municipal governments, and federal and provincial agencies. The company received two 2025 CEA Showcase Awards and a 2024 ReNew Canada Top 100 recognition for Valley Line West LRT, and operates two podcasts (InfraSound and The Message Gets Through).

Name

Reverb Communications

Legal name

reVerb Communications Inc.

Website

https://reverbcomms.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

reVerb Communications is an Edmonton-based strategic communications and stakeholder engagement firm founded in 2015. Its 13-person team embeds with infrastructure, construction, and government clients across Alberta and Canada, delivering recurring monthly packages and project-based consulting services.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), Other Services Related to Advertising (54189), Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYMPAAADAA

Corporate & Financial Communications PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAHAFAK

Business Continuity, Crisis Management & Operational Resilience

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Stakeholder engagement services
• Strategic communications consulting
• Public affairs advisory
• Infrastructure communications support
• Indigenous community engagement

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Communications Packages: Ongoing month-to-month communications support providing defined hours and deliverables per month for municipalities, engineering firms, contractors, institutions and corporate teams. Operates as an extension of client teams with flexible scaling.
2. Project-based Consulting: One-off consulting engagements for specific projects, stakeholder engagement programs, crisis communications, media training, and strategic communications engagements.
3. Professional Services: Stakeholder engagement, strategic communications, crisis communications, Indigenous consulting, creative and graphic design, media relations, content strategy, and digital communications services delivered on project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reverb Communications embeds with infrastructure, construction, government, and public-sector teams to manage stakeholder engagement, protect project timelines, and build the public trust that complex projects depend on. The firm sells stakeholder engagement, public engagement, strategic communications, crisis communications, Indigenous consulting, media relations, media training, content strategy, creative and graphic design, communications audits, and event services. Delivery is structured as either month-to-month communications packages with defined hours and deliverables, or project-based consulting engagements.

Product overview

Reverb Communications is a professional communications and stakeholder engagement firm, not a software product company. It offers a unified suite of consulting services organized around strategic communications, stakeholder engagement, and public relations. The core offerings include Stakeholder Engagement Services, Strategic Communications & Public Affairs, Media Relations, Media Training, Crisis Communications, Content Strategy, Digital Communications, and Communications Audits, supplemented by specialized services such as Indigenous Consulting, Creative & Graphic Design, Media Monitoring, Public Consultation, Event Services, and Monthly Communications Packages. The services are delivered by embedded specialists who become part of client project teams, with particular depth in infrastructure, construction, government, and public sector communications across Alberta.

Differentiator

Problem solved

Functional benefit

Brands

• InfraSound Podcast: Podcast focused on infrastructure and stakeholder engagement topics
• The Message Gets Through Podcast

Products and services

• Stakeholder Engagement Services

Quantifiable outcome

• 100+ events and nearly 20,000 stakeholder interactions in 2024 alone through street team programs
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Edmonton Arts CouncilminorStrategic or Co-development PartnerCollaboration partner for street team and community engagement programs, including connections with City Hall School program
• City of EdmontoncoreStrategic or Co-development PartnerPrimary client and project partner for Valley Line Southeast and West LRT communications, stakeholder engagement, and community relations across multiple years of project delivery
• AECOMcoreStrategic or Co-development PartnerPrime consultant on Valley Line Southeast LRT project; reVerb supported public communications and stakeholder engagement side-by-side with AECOM project team
• MacEwan UniversityminorStrategic or Co-development PartnerHost partner for Downtown Campus Block Party event representing Valley Line West LRT project
• NorQuest CollegeminorStrategic or Co-development PartnerHost partner for Downtown Campus Block Party event representing Valley Line West LRT project
• Women Building FuturesminorStrategic or Co-development PartnerHost partner for Downtown Campus Block Party event representing Valley Line West LRT project
• Edmonton Downtown Business AssociationminorStrategic or Co-development PartnerHost partner for Downtown Campus Block Party event representing Valley Line West LRT project

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thornley Fallis Communications: Canadian communications consultancy with public sector, infrastructure and digital practice. Comparable in strategic communications, stakeholder engagement and Canadian public-sector client base.
• Enterprise Canada: Canadian public affairs and communications firm with infrastructure, energy and government practice. Comparable to reVerb on strategic communications, stakeholder engagement and project-based public-sector work.
• Counsel Public Relations: Calgary-based public relations firm serving energy, infrastructure, government and corporate clients across Western Canada. Highly comparable to reVerb in target verticals, regional focus, and stakeholder engagement orientation.
• Navigator Ltd: Canadian strategic communications and public affairs consultancy serving corporate and government clients on complex issues including infrastructure and resource projects. Comparable in services, client mix and public-affairs orientation.
• ZINC Communications: Communications consultancy specializing in infrastructure, construction and built-environment projects in the UK. Highly comparable specialty focus on stakeholder engagement for major infrastructure, though geographically distinct.
• Sussex Strategy Group: Canadian strategic communications and government relations firm with strong infrastructure, energy and public sector practice. Comparable to reVerb on stakeholder engagement, public affairs, and complex multi-stakeholder project work.

Broad incumbents

• FleishmanHillard: Global PR and communications agency with public sector and infrastructure capabilities including in Canada. Overlaps with reVerb on government relations and stakeholder engagement but as part of a wider global portfolio.
• Edelman: Global public relations firm with a significant Canadian practice serving infrastructure, government and corporate clients. Comparable offering set but at much greater scale and broader portfolio; potential competitor for the same municipal and engineering RFPs.
• Hill+Knowlton Strategies: Established global communications consultancy with energy, infrastructure and public sector practices. Comparable in core services but operates at much greater scale with broader geographic and sector coverage.

Regional players

• Argyle Public Relationships: Canadian public relations firm with stakeholder engagement, public affairs and infrastructure-related work. Comparable service mix to reVerb, particularly on Indigenous engagement and complex project communications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reverb-comms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reverb Communications