Review Publishing

What Review Publishing does

Review Publishing Co. is a 100% New Zealand family-owned B2B media company founded in 1923, operating a portfolio of vertical trade publications and associated digital platforms targeting niche industry sectors in the New Zealand market. Its core products are print and digital magazines covering grocery retail (Supermarket News NZ), foodservice and hospitality (Restaurant & Café, Hotel Magazine, PitchMe Foodservice, Educatering), apparel and fashion (Apparel Magazine — 50+ years old), food and beverage technology (FB Tech), aged care (Aged Plus), community/marae resources, and lifestyle content (Fennec and Friends). The company also produces bespoke content partnerships such as the Foodies publication in collaboration with Foodstuffs.\n\nThe business model is B2B advertising, content, and event services revenue, with quote-based pricing not publicly disclosed. The company serves enterprise clients across primary verticals — Grocery/FMCG, Foodservice/Hospitality, and Apparel/Fashion — by providing advertising, editorial coverage, marketing campaigns, social media management, event management, and bespoke content packages. Named enterprise clients include Paramount Pictures NZ, Foodstuffs, Countdown, Lion, Resene, Burns & Ferrall, Muffin Break, the NZ Chefs Association, and the NZ Food & Grocery Council, with many relationships spanning multiple decades.\n\nReview Publishing is a micro-cap, lean operation with only 7 employees, structured as a multi-generational family business under the Mitchell family (Peter Mitchell, Tania Mitchell, Sarah Mitchell). It generates revenue through print magazine advertising, digital advertising on its vertical publication websites, custom content creation, event partnerships, and social media campaign management. There is no disclosed funding, no public listing, no M&A activity, and operations are confined to New Zealand. The company's value proposition centers on longevity, vertical depth, and multi-generational industry relationships rather than technology differentiation.

Name

Review Publishing

Legal name

Review Publishing Co.

Website

https://reviewmags.co.nz

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Review Publishing Co. is a 100% New Zealand family-owned B2B media company, founded in 1923, operating a portfolio of niche vertical trade publications serving grocery, foodservice, hospitality, apparel, and aged care industries across New Zealand.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Travel & Outdoors Magazines (MPAJAEAH), Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• B2B trade publications
• Trade magazine publishing
• Advertising and marketing services
• Industry media content
• Vertical print and digital media

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Review Publishing Co. is a New Zealand family-owned B2B media company that publishes a portfolio of vertical trade magazines in print and digital formats covering grocery (Supermarket News NZ), foodservice (Restaurant & Cafe), apparel (Apparel Magazine), hospitality (Hotel Magazine), food and beverage technology (FB Tech), aged care (Aged Plus), and lifestyle (Fennec and Friends). The company sells advertising and bespoke marketing, content creation, social media management, and event management services to enterprise clients across these New Zealand industry verticals.

Product overview

Review Publishing is a B2B media company offering a portfolio of vertical trade publications covering various New Zealand industry sectors. Their portfolio includes Supermarket News NZ (grocery retail), Restaurant and Cafe (foodservice/hospitality), Apparel Magazine (fashion industry), Hotel Magazine (accommodation sector), FB Tech (food & beverage technology), Aged Plus (aged care sector), and Fennec and Friends (lifestyle). The company provides flexible and versatile content creation services including marketing, advertising, social media management, and event management, all delivered by an experienced team with decades of industry knowledge since 1923.

Differentiator

Problem solved

Functional benefit

Brands

• Supermarket News NZ: Trade publication serving the supermarket and grocery industry in New Zealand
• Restaurant & Cafe
• Apparel Magazine
• Hotel Magazine
• FB Tech
• Aged Plus
• Foodies
• PitchMe Foodservice
• Fennec and Friends
• Marae Supplies Resources

Products and services

• Supermarket News NZ
• Restaurant & Cafe

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Questex: Global B2B media and events company serving multiple verticals including hospitality, food/beverage, and healthcare. Comparable to Review Publishing as a multi-vertical B2B trade media operator, but operating at much greater scale globally.
• Informa Markets: Global B2B media and events group operating leading trade brands across multiple verticals. Provides a benchmark for trade media scaling and vertical portfolio strategy that Review Publishing executes at a NZ niche level.
• NZME (NZ Herald): Major New Zealand media company operating news, lifestyle, and business content. Comparable as a NZ-based multi-vertical publisher competing for advertising budgets in the same domestic market as Review Publishing.
• EnsembleIQ: US-based B2B media company operating trade publications across retail, hospitality, and healthcare verticals (e.g., Winsight for foodservice, Stagnito Retail for grocery). Broad incumbent providing a reference point for how multi-vertical B2B trade media portfolios are run at greater scale.
• Winsight: US-based B2B media company focused on the foodservice industry, including Restaurant Business and Foodservice Director. Comparable to Review Publishing's Restaurant & Cafe and FB Tech titles, operating the same trade media model for foodservice at larger scale.

Direct peers

• NZ Retail Magazine: New Zealand retail trade publication covering grocery, convenience, and broader retail. Directly comparable to Review Publishing's Supermarket News NZ and competes for advertising from the same NZ grocery/retail enterprise clients like Foodstuffs and Countdown.
• The Shout NZ: New Zealand hospitality trade publication serving bars, restaurants, and on-premise operators. Directly comparable to Review Publishing's Restaurant & Cafe and Hotel Magazine titles, competing for the same foodservice advertiser budgets in NZ.

Regional players

• The Register NZ: Technology trade media serving IT and business decision makers. Comparable as a NZ B2B trade publication model (digital-first vertical media with enterprise sponsorship), though serving a different vertical than Review's grocery/foodservice focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/review-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Review Publishing