What Revista Raça does

Revista Raça Brasil is a privately held Brazilian media company headquartered in São Paulo that publishes the longest-running and first nationally distributed magazine targeting the Black Brazilian population, in continuous operation since 1996. The company's flagship product is Revista Raça, a print and digital publication covering Afro-Brazilian culture, politics, social issues, diversity, and anti-racism advocacy, with editorial leadership by Black editors and a network of columnists and contributors. Since 2020, the business has expanded into a multi-platform digital media operation spanning its website (revistaraca.com.br), YouTube channel, Facebook and Instagram profiles, and a Substack newsletter. A wholly-owned subsidiary, Raça Play, operates a subscription-based digital platform offering the digital magazine, exclusive videos, online courses, and curated book selections.

The underlying technology is a standard digital media publishing platform with content management system capabilities, without disclosed proprietary AI/ML components. The business model combines two revenue streams: advertising and sponsorship from brands seeking access to the Afro-Brazilian consumer demographic (with developing agency partnerships), and recurring subscription revenue from Raça Play. The company operates with 16 employees and is controlled by the Pestana family through Editora Pestana & Arte Publicações, which acquired the title in 2017. Mauricio Pestana serves as CEO of Grupo Raça Comunicações and former Secretary of Promotion of Racial Equality for the City of São Paulo, while Hamalli Alcântara has served as Executive Director and Editor-in-Chief since 2020, having previously led marketing. The publication has no disclosed venture capital or private equity backing.

Name

Revista Raça

Legal name

Revista Raça Brasil

Website

https://revistaraca.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Revista Raça is a São Paulo-based digital and print media company publishing Brazil's longest-running nationally distributed Black press publication, covering Afro-Brazilian culture, politics, and social issues, with a subscription platform called Raça Play.

Ownership category

akta.pro rank

Product category

Afro-Brazilian Digital Media Publication

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Afro-brazilian media
• Black press publication
• Digital news platform
• Multimedia content
• Cultural journalism

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: The publication generates revenue through advertising and sponsorship from brands seeking to reach the Afro-Brazilian consumer demographic. Partnerships with agencies are being developed to connect with the advertising market.
2. Raça Play Subscription: Raça Play is a subscription-based platform offering access to the digital magazine, exclusive videos, and curated book selections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Revista Raça publishes a national Black press magazine and digital news platform covering Afro-Brazilian culture, politics, social issues, diversity, and anti-racism topics. Content is distributed via website, digital magazine, YouTube, social media (Facebook, Instagram), and a Substack newsletter, while a separate Raça Play subscription platform offers exclusive videos, online courses, and curated book selections.

Product overview

Revista Raça operates as a multi-platform media company centered around its flagship print and digital publication covering Afro-Brazilian culture, representation, and social justice. The portfolio includes the original Revista Raça magazine, the Raça Play digital learning platform with courses and exclusive videos, and the revistaraca.com.br website serving as the primary digital content hub. The company also offers email newsletter subscriptions via Substack.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Raça Magazine Brazil's longest-running Black press publication, distributed nationally since 1996, covering Afro-Brazilian culture, politics, social issues, and diversity through investigative journalism, opinion columns, and cultural coverage.
• Revista Raça Website Online portal featuring news articles, columns, videos, and archival content covering Brazilian Black culture, racism, social justice, and Afro-Brazilian representation, serving as the primary digital content hub.
• Raça Play Subscription-based digital platform offering exclusive videos, online courses, and curated book selections, providing access to Revista Raça content in a multimedia format for paying subscribers.

Quantifiable outcome

• First edition sold nearly 300,000 copies
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Raça PlaycoreOthersRaça Play is an extension of the Revista Raça brand, offering a comprehensive platform with access to the digital magazine, exclusive videos, and curated book selections. It represents the company's subscription-based digital content strategy.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• CartaCapital: Brazilian weekly magazine covering politics, economics, and culture from a progressive editorial perspective. Comparable to Revista Raça as a Brazilian opinion-driven news and politics periodical with multi-platform digital presence and subscriber base.
• Black Enterprise: Long-established US media company covering Black business, entrepreneurship, and culture. Comparable to Revista Raça as a legacy Black-targeted publication that has extended into digital platforms and events.
• Essence Magazine: Long-running US magazine covering Black culture, beauty, entertainment, and social issues. Comparable to Revista Raça as a heritage publication targeting Black readerships with multi-platform distribution including digital, print, and events.
• The Root: US-based digital media company focused on news, culture, and opinion from a Black perspective. Highly comparable to Revista Raça as a culturally-targeted digital publication serving Black audiences with news, opinion, and feature journalism.
• Mídia Ninja: Brazilian independent digital media collective covering politics, culture, and social movements. Comparable to Revista Raça as a Brazilian independent media outlet with strong social-media distribution and editorial positioning aligned with underrepresented voices.
• Blavity: Digital media company focused on Black news, culture, and lifestyle content. Comparable to Revista Raça as a digital-first Black-focused publisher leveraging multiple platforms and original editorial to reach Black audiences.

Emerging players

• Ponte Jornalismo: Brazilian independent investigative journalism outlet focused on human rights and social justice. Comparable to Revista Raça in editorial positioning around marginalized communities and rights-based reporting, though smaller in scale and pure-play investigative.

Broad incumbents

• The Huffington Post Brasil: Brazilian edition of HuffPost, a large-scale digital news platform. Comparable to Revista Raça in the Brazilian digital news market, though HuffPost Brasil operates at broader scope and scale with general-audience coverage.
• BuzzFeed Brasil: Brazilian operation of BuzzFeed covering news, culture, and lifestyle via digital and social channels. Comparable as a multi-platform Brazilian digital media publisher leveraging social distribution, though targeting general rather than Black-specific audiences.
• BET (Black Entertainment Television): Major US-based Black-focused media conglomerate spanning television, digital, and content. Comparable as a much larger incumbent serving the same Black audience demographic, though operating at vastly greater scale and across video/television formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCO6jwOxEEq_jMiIuyaSsk9w
• Facebookfacebook.com/revistaraca
• LinkedInlinkedin.com/company/raca-revista
• Instagraminstagram.com/revistaraca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Raça