Revista Viajar

What Revista Viajar does

Revista Viajar is a Spanish-language travel magazine founded in 1978, legally organized as Viajar: Ediciones Reunidas S.A.U. and operated within the Prensa Ibérica Media conglomerate. The publication self-positions as "La primera revista española de viajes" (the first Spanish travel magazine) and serves Spanish-speaking travel enthusiasts seeking destination discovery, hotel recommendations, gastronomic experiences, weekend getaways and cultural tourism content across domestic and international destinations. Its core product is a monthly print edition distributed through Spanish newsstands (quioscos), complemented by a digital edition accessible via kiosco-viajar.elperiodico.com, an email newsletter, the Viajar TV video hub, the Club Viajar membership program, the Guías de Viaje travel guide series and the Juegos Viajar interactive games section. All digital properties are hosted on shared Prensa Ibérica CDN infrastructure (estaticos-cdn.prensaiberica.es) and exposed under the elperiodico.com domain family.

The business model is a hybrid of four consumer-facing revenue streams: physical newsstand and direct-subscription print sales, recurring digital subscriptions, recurring newsletter subscriptions, and advertising including sponsored editorial content produced in coordination with regional tourism organizations (e.g., the Sierra Norte de Madrid feature). Distribution is multi-format and primarily domestic — print via newsstands, digital via self-serve online platforms, and engagement via Club Viajar membership — supplemented by organic social media presence on Facebook, Twitter/X and Instagram. The target audience is segmented horizontally into personas such as Spanish-speaking travel enthusiasts, domestic weekend travelers, gastronomic travelers and family travelers, each addressed through dedicated content verticals (Escápate, Gastro, Familia, etc.).

Technically, Viajar operates a conventional web-based digital content platform delivering static editorial assets through the Prensa Ibérica shared CDN; there is no disclosed AI/ML capability, no proprietary technology stack and no product API. The company is privately held, with no external funding rounds, acquisitions, leadership changes or M&A activity reported in the available data, and operates with a lean team of approximately 15 employees, with most production capacity shared at the Prensa Ibérica group level.

Name

Revista Viajar

Legal name

Viajar: Ediciones Reunidas. S.A.U.

Website

https://revistaviajar.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Revista Viajar is a Spanish travel magazine founded in 1978 and part of the Prensa Ibérica Media group, publishing a monthly print edition and digital platform for Spanish-speaking travel enthusiasts seeking destination guides, gastronomy content and weekend getaways across domestic and international locations.

Ownership category

akta.pro rank

Product category

Travel Magazine Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Travel magazine publishing
• Travel editorial content
• Digital travel media
• Destination travel guides
• Consumer travel content

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Print Magazine Sales: Physical magazine sold through newsstands and direct subscriptions across Spain, with the July 2026 edition featuring Kazakhstan and cruise specials available at newsstands.
2. Digital Subscriptions: Digital edition subscriptions and online content access through their website platform (elperiodico.com domain).
3. Newsletter Subscriptions: Email newsletter subscriptions for travel content and updates.
4. Advertising: Sponsored content placements on the digital platform, including branded travel content such as Sierra Norte de Madrid feature.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Revista Viajar publishes a monthly Spanish-language travel magazine in both print and digital editions, complemented by destination guides, gastronomy and hotel editorial coverage, a video channel (Viajar TV), a paid membership club (Club Viajar), an email newsletter, and an interactive games section. The publication monetizes through newsstand sales, recurring digital subscriptions, club memberships, newsletter subscriptions, and advertising/sponsored content placements targeting Spanish-speaking travel enthusiasts.

Product overview

Revista Viajar is a Spanish travel magazine published by Prensa Ibérica Media, operating as a content publishing platform with both print and digital editions. The core offering consists of the monthly Viajar Magazine and its digital edition, supplemented by Viajar TV (video content), Club Viajar (membership program), and thematic content sections covering Destinos, Hoteles, Gastro, Planes, Escápate, and Transportes. The publication also offers newsletters, travel guides (Guías de Viaje), and interactive games. The platform functions as an ad-supported content website with subscription options for premium content access.

Differentiator

Problem solved

Functional benefit

Brands

• Viajar TV: Video content section featuring travel videos and visual guides
• Club Viajar
• Guías de viaje
• Viajar Newsletter

Products and services

• Viajar Magazine (Edición Impresa) Monthly print edition of the flagship Spanish travel magazine sold through newsstands and direct subscriptions across Spain. Targets Spanish-speaking travel enthusiasts with destination guides, hotel picks, gastronomy features, and travel-themed specials.
• Edición Digital (Digital Edition) Online digital version of the Viajar magazine available through a dedicated digital kiosk platform for online reading. Provides digital subscribers with the same content as the print edition in an online format.
• Club Viajar Subscription-based membership program providing registered members with exclusive travel content, special deals, and subscriber-only benefits.
• Viajar Newsletter Recurring email newsletter delivering curated travel content, destination news, and editorial updates from Viajar magazine to opted-in subscribers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Prensa Ibérica MediacoreOthersViajar is part of Ediciones Reunidas S.A.U., which is owned by Prensa Ibérica Media, one of Spain's largest multimedia communication groups. The magazine operates under the same corporate umbrella as major Spanish regional newspapers including El Periódico, La Nueva España, Faro de Vigo, and over 30 other media outlets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Geographic España: Spanish edition of the iconic travel and exploration magazine, offering competing print + digital content covering global destinations, nature, and culture. Comparable in target reader (curious Spanish-speaking consumer), format mix, and subscription/ advertising revenue model.
• Lonely Planet Magazine: Globally recognized travel guidebook and magazine brand publishing destination content with photography-led storytelling. Comparable content format (destination guides, travel tips) and international scope even though Viajar is Spain-specific.
• Viajes National Geographic: Travel-focused spin-off of National Geographic España offering practical destination guides and travel planning content. Closely comparable product positioning — long-form destination content aimed at Spanish consumers planning trips.
• Condé Nast Traveler (Spain): Direct competitor publishing a Spanish travel magazine with comparable long-form destination coverage, hotel recommendations, and gastronomy content aimed at Spanish-speaking premium travel readers. Operates within the Spanish-speaking market with a similar content-led, ad-and-subscription business model.
• GEO Magazine (Spain): European travel and culture magazine with a Spanish edition covering destinations, travel photography, and cultural features. Direct peer competing for the same Spanish-speaking reader interested in curated international travel content.
• Rough Guides: Iconic travel guidebook publisher offering destination content, travel guides, and digital content aimed at independent travelers. Comparable in product (Guías de Viaje) and target reader, though operating with broader geographic scope and stronger English-language presence.
• El Viajero (El País): Travel section of El País, the leading Spanish national newspaper, producing destination guides, hotel reviews, and travel inspiration in Spanish. Competes for the same Spanish travel enthusiast audience with similar long-form editorial content.
• Travel + Leisure (US edition): Leading English-language travel magazine with strong digital presence, comparable product mix of destination coverage, hotel reviews, and aspirational travel content. Similar multi-format strategy (print, digital, video) serving an analogous consumer base.

Broad incumbents

• National Geographic (US): The flagship National Geographic brand, a globally recognized travel, exploration, and culture media company. Comparable in magazine content format and brand-driven authority, but operating at vastly larger scale with global reach beyond Spain.
• Conde Nast Traveller (UK): Established English-language travel magazine operating as part of the broader Condé Nast media group. Comparable in magazine format, content depth, and ad-supported + subscription model, but serving a global/English-speaking market rather than Spain specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/viajar
• Facebookfacebook.com/RevistaViajar
• Instagraminstagram.com/revista_viajar
• LinkedInlinkedin.com/company/viajar-elperiodico-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Viajar