Revity Federal Credit Union
Revity Federal Credit Union is a federally chartered, member-owned cooperative bank serving Greensboro and 90% of Guilford County, NC, offering full-service retail banking through three branches, mobile and online platforms, and a Financial Wellness Partner network of 60+ local employers.
- Company typePrivate
- Founded1937
- HeadquartersGreensboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Revity Federal Credit Union does
Revity Federal Credit Union is a federally chartered, member-owned cooperative financial institution headquartered in Greensboro, North Carolina, originally chartered on November 30, 1937 as Greensboro Municipal Credit Union to serve City of Greensboro employees and rebranded to its current identity in April 2024. Operated by approximately 8 staff across three branches (Greene Street main office, Soabar Branch, Renaissance Branch), Revity FCU delivers full-service retail banking including checking accounts (Basic, High-Yield at 5.00% APY, and Cash Back at up to 6.00% cash back), savings and money market accounts, certificates, IRAs, youth accounts, credit cards, mortgages, HELOCs, and a small-dollar Quick Cash loan product. Distribution leverages the CO-OP Shared Branch Network (5,000+ shared branches) and CashPoints ATM network (30,000+ surcharge-free ATMs), plus its own GoRevity! mobile app (iOS/Android with biometric login, mobile deposit, card controls) and It's Me 247 online banking platform.
The credit union's go-to-market is community-embedded: membership eligibility extends to City of Greensboro employees, employees of 60+ Financial Wellness Partner businesses spanning healthcare, education, automotive, and nonprofit sectors, residents of designated census tracts covering 90% of Guilford County, family of existing members, and Friends of the Carolinas Credit Union Foundation. Marketing channels prioritize community sponsorships, Financial Wellness Partner outreach, financial education seminars and webinars, social media, and SEO rather than paid acquisition.
Revenue is generated primarily through net interest income on loans (auto loans from 4.00% APR, mortgages, HELOCs at 6.75% APR, personal loans from 7.75% APR, credit cards from 10.90% APR) and the spread between loan rates and deposit dividend rates, supplemented by fee income (NSF $25, wires $10-$50, dormant $5/month, MessagePay $4.99), and referral income from the TruStage insurance partnership covering life, auto, home, and AD&D coverage. As a not-for-profit cooperative, surplus is returned to members through lower loan rates, higher savings rates, and reduced fees rather than paid as dividends to external shareholders.
Revity Federal Credit Union firmographics
Firmographics- Name
- Revity Federal Credit Union
- Legal name
- Revity Federal Credit Union
- Website
- https://revityfcu.org
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revity Federal Credit Union is a federally chartered, member-owned cooperative bank serving Greensboro and 90% of Guilford County, NC, offering full-service retail banking through three branches, mobile and online platforms, and a Financial Wellness Partner network of 60+ local employers.
- Ownership category
- akta.pro rank
Revity Federal Credit Union industry classification
Industry- Product category
- Credit Union Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Federal & Federally-Sponsored Credit Agencies (6111)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Public Sector & Municipal Credit Unions (FSABAEAK)
Keywords
Where Revity Federal Credit Union is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Revity Federal Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income (Loan Interest): Revity FCU earns interest income on loans including auto loans, mortgages, HELOCs, personal loans, credit cards, and recreational loans. Interest rates vary by product (e.g., auto loans from 4.00% APR, credit cards from 10.90% APR, HELOCs from 6.75% APR). This is the primary revenue driver for the credit union.
- Net Interest Income (Deposit Spreads): The credit union pays dividends on member deposits (savings, checking, money market, certificates, IRAs) at competitive rates and earns the spread between loan rates and deposit rates. Certificate rates range from 2.30% APY (3-month) to 3.10% APY (60-month); High-Yield Checking pays up to 5.00% APY on balances up to $15,000.
- Fee Income: Various fees generate non-interest income including overdraft/NSF fees ($25), wire transfer fees ($10 domestic, $50 international), stop payments ($25), early certificate withdrawal penalties, dormant account fees ($5/month), and MessagePay convenience fees ($4.99). Many core services are free (no annual fees on debit/credit cards, free notary, free ATM transactions).
- Insurance Referral Income: Revity FCU partners with TruStage Insurance Agency to offer life, health, auto, home, and AD&D insurance to members. As a referral partner, the credit union earns income from insurance product placements without bearing underwriting risk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | New Auto Loans: 4.00% APR; Used Auto Loans: 4.50% APR; New Motorcycle: 4.50% APR; Used Motorcycle: 5.00% APR; New Boats/RVs: 5.45% APR; Used Boats/RVs: 5.70% APR. |
| Subscription | Pay-as-you-go | Personal/Signature Loans: 7.75% APR; Line of Credit: 12.00% APR; Vacation Loans: 11.50% APR; Christmas Loans: 11.50% APR; Overdraft Protection: 12.00% APR; Greenlight: 18.00% APR. Personal loans subject to $49 processing fee. |
| Subscription | Pay-as-you-go | Mastercard Credit Card: 10.90% APR with Direct Deposit; 11.90% APR without Direct Deposit. No annual fee. |
| Subscription | Pay-as-you-go | HELOC: 6.75% APR variable rate, up to 180 months. Up to 100% LTV. No closing costs on loans with minimum $10,000 disbursement. Limited to North Carolina. |
| Subscription | Monthly | Overdraft/NSF: $25; Wire Transfer (domestic): $10; Wire Transfer (international): $50; Wire Transfer (incoming): Free; Stop Payment: $25; Check Copies: $2; Money Order: $2; Statement Copies: $5; Dormant Fee: $5/month after 6 months; Overdraft Transfer from Share: $4; Return Item: $15; Courtesy Pay: $25; Debit Card Re-issue (additional): $5; Early Membership Closing (within 90 days): $5. |
| Freemium | Monthly | Revity High Yield Checking: 5.00% APY on balances up to $15,000; 0.50% APY above $15,000 (when qualifications met). Revity Cash Back Checking: 6.00% cash back on first $200 in debit card purchases per month ($12 max/month, $144 max/year). Revity Basic Checking: 0.25% APY on all balances. |
| Subscription | Monthly | Membership Savings: 0.25% APY (minimum $5). Money Market: 1.25%\u20131.70% APY depending on balance tier ($500 minimum). Christmas Club: 0.75% APY. IRA/Roth IRA Savings: 2.00% APY. Revity Rewards Savings: 2.50% APY on balances up to $100,000 (when linked checking qualifications are met). |
| Subscription | Annual | Regular Certificates: 3-month (2.33% APY) to 60-month (3.15% APY), $500 minimum. Save-to-Win 12-month: 3.15% APY, $25 minimum with prize entries. Jumbo Certificates: same rates as regular, $50,000 minimum. Members age 55+ receive 0.15% bonus on certificate rates (excluding specials). |
| Unit Pricing | Pay-as-you-go | Quick Cash Loan: up to $2,000. First loan maximum $1,500. Approvals in as little as 60 seconds. No credit check required. $25 non-refundable application fee. APR 25.00%. |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Revity Federal Credit Union product offering
Product offeringCore offering
Revity Federal Credit Union is a not-for-profit, member-owned cooperative financial institution headquartered in Greensboro, North Carolina. It provides consumer banking products including deposit accounts, consumer loans, mortgages, credit cards, and business lending services to individuals, families, and small businesses primarily in Greensboro and Guilford County. The credit union also delivers digital banking, mobile banking, CO-OP shared branching, financial wellness tools, and member support services under its cooperative structure.
Product overview
Revity Federal Credit Union is a full-service financial cooperative offering a comprehensive suite of banking products organized around three core pillars: deposit accounts (including multiple checking options with rewards, savings accounts, money market, certificates, IRAs, youth accounts, and the Save to Win prize-linked certificate), loan products (auto, recreation, personal, credit cards, mortgages, home equity, student loans, and Quick Cash small-dollar loans), and insurance/protection services (TruStage life, auto, home, and AD&D insurance, plus debt protection, GAP, and mechanical repair coverage). Digital banking is delivered through two integrated platforms: It's Me 247 Online Banking (web-based) and GoRevity! Mobile App (iOS/Android), which provide unified access to accounts, deposits, transfers, bill pay, P2P payments, mobile check deposit, card controls, eStatements, and the MoneyMap personal financial management tool. The credit union serves members through three Greensboro branches, a network of surcharge-free ATMs (Revity-owned, CashPoints, and CO-OP Shared Branch with 30,000+ locations nationwide), and 24/7 telephone and online access. Membership is open to employees of select employer groups, residents of designated Guilford County census tracts, family members of existing members, and Friends of the Carolinas Credit Union Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- GoRevity!: Mobile banking app for Revity Federal Credit Union members
- It's Me 247
- Revity Basic Checking
- Revity High Yield Checking
- Revity Cash Back Checking
- Revity Reward Savings
- CU*Talk
- MoneyMap
- TruStage Insurance
Products and services
- Membership Savings Account Core share savings account that establishes eligibility for credit union membership and provides a base savings balance for individual members and families within the field of membership.
- Checking Accounts Consumer checking accounts for everyday transactions, with debit card access and digital banking integration, available to members of the credit union.
- Money Market Accounts Tiered money market deposit accounts offering higher yields than standard savings while maintaining liquidity, targeted at members seeking to earn more on larger balances.
- Certificates of Deposit (Share Certificates) Fixed-term share certificates (CDs) offered in multiple term lengths, providing members a guaranteed rate of return on deposited funds.
- Auto Loans Fixed-rate consumer auto loans for new and used vehicles, available to individual members for personal vehicle financing.
- Personal Loans Unsecured fixed-term personal installment loans offered to members for general-purpose borrowing such as debt consolidation, home improvements, or major purchases.
- Home Equity Loans and HELOCs Home equity loans and home equity lines of credit (HELOCs) that allow members to borrow against the equity in their primary residence.
- Mortgage Loans
Quantifiable outcome
- Members save an average of $73 per year by banking at a credit union vs. traditional banks (CUNA Q3 2021 report for North Carolina)
- +6 more outcomes
Companies that use Revity Federal Credit Union
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Revity Federal Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Revity Federal Credit Union partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TruStage Insurance AgencycoreTruStage Insurance Agency provides life, health, auto, home, accidental death and dismemberment (AD&D), and other insurance products to Revity FCU members. The partnership includes free $1,000 AD&D coverage for all members and access to discounted insurance rates. Revity FCU earns referral income from placements. TruStage has over 80 years of credit union partnership experience and over 20 million members served.
- CO-OP Shared Branch NetworkcoreCO-OP Shared Branch Network enables Revity FCU members to perform transactions at over 5,000 shared branching locations nationwide, as if they were in the credit union lobby. This partnership extends Revity FCU\u2019s physical footprint without the cost of building additional branches. Members can deposit, withdraw, pay loans, and transfer funds at any CO-OP location using their Revity FCU account number and valid photo ID.
- Financial Wellness Partners (Over 60 Local Businesses)coreOver 60 local Greensboro and Guilford County businesses and community groups serve as Financial Wellness Partners, offering employees/members free onsite financial education and eligibility for Revity FCU membership. Partners include City of Greensboro, healthcare providers, auto businesses, funeral homes, neighborhood associations, music schools, legal firms, and nonprofits. Revity FCU currently serves over 60 partner businesses. The program was established in the 1990s.
- Carolinas Credit Union Foundation (CCUF)coreRevity FCU partners with the Carolinas Credit Union Foundation to offer Friends of the Foundation membership pathway. Revity FCU donates $15 to CCUF on behalf of each new Friend of the Foundation member. CCUF distributes nearly $7.5 million over five years for disaster relief, hardship assistance, scholarships, and grants. It is also a founding partner to Victory Junction camp for children with chronic conditions, having raised over $5 million for the camp over 18 years.
- CashPoints / NC State Employees Credit UnionminorCashPoints network operated by NC State Employees Credit Union (NCSEU) provides Revity FCU members with access to thousands of surcharge-free ATMs across North Carolina and beyond. Revity FCU has a partnership with CashPoints, with an ATM located at the Greensboro Farmer\u2019s Market.
- GreenPath Financial WellnessminorGreenPath Financial Wellness, a national nonprofit, provides free one-on-one financial counseling, debt management, and financial education to Friends of the Foundation members through the Carolinas Credit Union Foundation partnership.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Revity Federal Credit Union competitors and assessment
Company assessmentDirect peers
- Duke University Federal Credit Union: North Carolina-headquartered community-charter credit union offering deposit, lending, and digital banking services. Comparable as a federally chartered NC credit union operating with a defined community/employer field of membership and full digital platform.
- Connexus Credit Union: Community-charter credit union with strong digital banking, high-yield deposit products, and nationwide membership via community/employer pathways. Comparable operating model with rewards checking, mobile-first experience, and national ATM network access.
- VyStar Credit Union: Community-charter credit union serving members across the southeastern United States with full-service banking, mortgages, and digital tools. Comparable member-owned cooperative model with community field-of-membership expansion and multi-branch footprint.
- Truliant Federal Credit Union: North Carolina-headquartered community credit union serving members across the Carolinas and Virginia with full-service banking, lending, and digital channels. Directly comparable as a multi-branch NC credit union competing for the same Greensboro-area retail and small-business members.
- Self-Help Federal Credit Union: North Carolina-based community development credit union focused on underserved populations, affordable housing, and financial wellness. Closely comparable mission (underserved community focus, financial education, member-owned cooperative) and overlapping Greensboro/Winston-Salem footprint.
- Piedmont Federal Credit Union: North Carolina community credit union serving the Piedmont Triad region, including Greensboro-area employers and residents. Direct competitor in the same geography for employer group partnerships, deposits, and consumer lending.
- Coastal Credit Union: North Carolina community credit union offering checking, savings, lending, and digital banking to a broad member base. Directly comparable as a North Carolina-headquartered full-service credit union with similar product breadth and member-first positioning.
Broad incumbents
- PenFed (Pentagon Federal Credit Union): Large national credit union offering a broad deposit, lending, and insurance product suite with strong digital channels. Comparable as a federally chartered cooperative with community expansion strategy, but materially larger scale.
- State Employees' Credit Union (SECU): One of the largest U.S. credit unions, headquartered in Raleigh, NC, with statewide branches and shared branching through CashPoints (which Revity FCU members use). Provides the dominant competitive backdrop for NC community credit unions and operates the surcharge-free ATM network Revity FCU relies on.
Others
- Carolinas Credit Union League: Trade association serving credit unions across North and South Carolina, including Revity FCU. Provides industry advocacy, compliance support, and shared infrastructure that enables the credit union's regulatory and operational backbone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Revity Federal Credit Union social profiles
Digital presenceRevity Federal Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revity Federal Credit Union leadership team
Management profileNumber of profiles
Profiles18 records
Revity Federal Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revity Federal Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revity Federal Credit Union
What does Revity Federal Credit Union do?
Revity Federal Credit Union is a not-for-profit, member-owned cooperative financial institution headquartered in Greensboro, North Carolina. It provides consumer banking products including deposit accounts, consumer loans, mortgages, credit cards, and business lending services to individuals, families, and small businesses primarily in Greensboro and Guilford County. The credit union also delivers digital banking, mobile banking, CO-OP shared branching, financial wellness tools, and member support services under its cooperative structure.
Is Revity Federal Credit Union a public or private company?
Revity Federal Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Revity Federal Credit Union founded?
Revity Federal Credit Union was founded in 1937. It employs 1 to 10 people.
Where is Revity Federal Credit Union based?
Revity Federal Credit Union is headquartered in Greensboro, United States, in the North America region.
How does Revity Federal Credit Union make money?
Four revenue lines are on record. Net Interest Income (Loan Interest) is the primary driver. The others are net Interest Income (Deposit Spreads), fee Income and insurance Referral Income.
Who are Revity Federal Credit Union's main competitors?
Direct peers on record are Duke University Federal Credit Union, Connexus Credit Union, VyStar Credit Union, Truliant Federal Credit Union, Self-Help Federal Credit Union, Piedmont Federal Credit Union and Coastal Credit Union. Broad incumbents are PenFed (Pentagon Federal Credit Union) and State Employees' Credit Union (SECU). Carolinas Credit Union League is listed as an others.
Does Revity Federal Credit Union have an API?
No public API is recorded for Revity Federal Credit Union.
What industry is Revity Federal Credit Union in?
Revity Federal Credit Union's product category is Credit Union Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAEAK, Public Sector & Municipal Credit Unions. Its NAICS code is 52213 and its SIC code is 6111.