JEU, revue de théâtre

What JEU, revue de théâtre does

JEU, revue de théâtre is a Quebec-based non-profit (OBNL) French-language performing arts publication founded in 1976 and headquartered in Montréal. It operates as a journal of record for theater, dance, and circus criticism, producing a quarterly magazine alongside a continuous digital publishing cadence of critiques, news, interviews, reflective essays (carnets), and opinion columns covering Quebec and international francophone stage arts. The publication serves a bilingual audience in practice but is published exclusively in French, targeting performing arts professionals (artists, directors, choreographers, producers, administrators) and culturally engaged general readers interested in Quebec and francophone theater.

The organization's product surface is built on a digital publishing platform (revuejeu.org) that hosts free articles to drive subscription conversion, complemented by an e-commerce boutique (boutique-revuejeu.org) for subscription enrollment and single-issue sales, plus an email newsletter for subscriber retention. Beyond the magazine, JEU has co-developed reference works including the Dictionnaire des artistes du théâtre québécois, a 450-artist reference covering Quebec theater artists born between 1839 and 1974, created with 34 collaborators and published by Éditions Québec Amérique. Distribution also extends to social media (Facebook, Instagram, LinkedIn) and earned coverage at performing arts festivals, including Montréal Complètement Cirque, FTA, and Festival Avignon OFF.

JEU's revenue model rests on three streams: recurring individual subscriptions, one-time single-issue sales, and advertising sold to theaters, dance companies, circus troupes, and cultural institutions. Pricing is not publicly disclosed. As a non-profit, the organization is presumed to also receive government cultural subsidies, consistent with Quebec arts organizations, though specific funding sources are not enumerated in the source data. The organization is governed by a Board of Directors (presided by Paula Barsetti) and is led, as of late 2025 and early 2026, by a new executive duo: Editor-in-Chief Enzo Giacomazzi (appointed December 15, 2025) and General Director Eva Becmeur (appointed January 9, 2026), positioning the journal for its 50th anniversary in 2026.

Name

JEU, revue de théâtre

Legal name

JEU, revue de théâtre

Website

https://revuejeu.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

JEU, revue de théâtre is a Quebec-based non-profit French-language performing arts journal founded in 1976 that publishes quarterly magazine issues and continuous digital content covering theater, dance, and circus criticism for professionals and culturally engaged readers in Quebec and the francophone world.

Ownership category

akta.pro rank

Product category

Performing Arts Magazine

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Performing arts journalism
• Theater criticism magazine
• Francophone cultural review
• Quebec performing arts
• Arts magazine publishing

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Recurring subscription revenue from individuals seeking access to the French-language theater journal covering performing arts criticism, interviews, news, and articles.
2. Single Issue Sales: One-time purchase of individual magazine issues through the online boutique at boutique-revuejeu.org.
3. Advertising Revenue: Revenue from advertising space (espaces publicitaires) sold to performing arts organizations, theaters, and cultural institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JEU publishes a French-language performing arts magazine reviewing and analyzing theater, dance, and circus through critical reviews, news, interviews, opinion columns, and themed dossiers. It sells magazine subscriptions, single print/digital issues, and advertising space, distributes a free email newsletter, and produces accompanying reference works such as the Dictionnaire des artistes du théâtre québécois. Its audience consists of Quebec and international performing-arts professionals, critics, students, and culturally engaged readers.

Product overview

JEU is a Francophone performing arts magazine and publication platform, founded in 1976, covering theater, dance, and circus arts. The publication operates as a not-for-profit organization recognized in Francophone Canada and internationally. Its core offering consists of a quarterly magazine featuring multiple editorial sections: Critiques (critical reviews), Nouvelles (news), Entrevues (interviews), Carnets (reflective essays), Opinion (opinion columns), and Revue (thematic articles and dossiers). The publication also maintains a Publications/Archives section including the Dictionary of Quebec Theater Artists, and operates an online store for subscriptions and single-issue sales, as well as an email newsletter service. The magazine celebrated its 50th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• JEU Magazine Subscription Recurring subscription (print and/or digital) to JEU, revue de théâtre, granting access to critical reviews, news, interviews, opinions, and themed dossiers covering theater, dance, and circus for individual francophone readers and arts professionals.
• JEU Magazine Single Issue / Boutique Purchase One-time purchase of individual issues of JEU magazine through the online boutique, including current and back-issue copies available to readers who do not want a full subscription.
• Advertising Space in JEU Magazine Paid display and classified advertising placements within JEU magazine targeting performing-arts organizations, cultural institutions, schools, festivals, and book publishers seeking access to a specialized francophone performing-arts readership.
• Dictionnaire des artistes du théâtre québécois Authoritative bilingual reference dictionary cataloguing stage designers, directors, performers, and theater professionals of Quebec, sold to libraries, performing-arts schools, students, and theater researchers through the JEU online boutique.
• Partnership and Special Issue Sponsorship Plans Custom partnership plans and special issue sponsorship packages offered to cultural organizations that want to associate their brand or productions with JEU magazine content, including themed issues.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Eva BecmeurcoreOthers · 9 January 2026Eva Becmeur serves as the General Manager (Directrice générale) of JEU, revue de théâtre. She brings expertise in cultural organization management, marketing strategy, business development, and partnerships. Her background includes international education in marketing and communication from Institut Supérieur du Commerce de Paris, with additional training at European Business School London and ESSEC Business School.
• Enzo GiacomazzicoreOthers · 15 December 2025Enzo Giacomazzi serves as Editor-in-Chief (Rédacteur en chef) of JEU, revue de théâtre. A researcher and practitioner of live arts, he holds a doctorate in arts studies and practices from UQAM and in theater studies from Sorbonne Nouvelle Paris 3. He has collaborated with JEU since 2020 and serves on the editorial committee.
• Caroline Lemay (Arts Ombuds)coreOthersCaroline Lemay serves as the external Ombuds person designated by JEU for harassment prevention and workplace culture. She provides confidential support for harassment complaints and serves as a specialized external resource for intervention. Contact: [email protected]

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Stage Directions Magazine: North American performing arts industry publication covering production, design, and backstage craft. Comparable as a performing arts trade publication, but English-language and focused on craft rather than criticism.

Direct peers

• L'Avant-scène Théâtre: Historic French theatrical publication offering full play texts alongside critical apparatus. Comparable in its deep integration with the French-language theater community, though focused on play publication rather than criticism.
• Canadian Theatre Review: University of Toronto Press-published journal covering Canadian theater and performance. Closest English-language counterpart to JEU in Canada, addressing the same performing arts market through a different linguistic lens.
• Espace (revue): Quebec performing arts magazine covering dance, theater, and live arts. French-language peer publication addressing overlapping Quebec-based cultural audiences and creators.
• The Drama Review (TDR): NYU-published quarterly journal on performance studies and theater. Comparable academic-leaning performing arts publication with global reach and a similar mix of criticism, interviews, and scholarly essays.
• Théâtre/Public: Leading French-language performing arts journal published in France by Théâtre Public. Mirrors JEU's editorial format (critical reviews, interviews, essays) and serves as the international francophone reference publication.
• Modern Drama: Johns Hopkins-published scholarly journal on dramatic literature and performance. Comparable as an academic performing arts periodical with peer-reviewed content, though more research-focused than JEU's journalistic format.
• Alternatives théâtrales: Quebec-based French-language performing arts journal covering theater, dance, and live performance. Direct peer to JEU in language, geography, and editorial mission, making it the most comparable publication in the ecosystem.

Regional players

• Les Cahiers de la Comédie-Française: Publication of the Comédie-Française covering theatrical production and criticism. Comparable editorial format but institutionally tied to a single theater company rather than serving as an independent critical journal.

Others

• Le Matricule des Anges: French independent cultural magazine covering literature, theater, and contemporary arts. Comparable as a French-language independent cultural critic publication with a similar subscription-driven model, though broader in scope than JEU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/154756347951757
• LinkedInlinkedin.com/company/revuejeu
• Instagraminstagram.com/revuejeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JEU, revue de théâtre